Townsville and District Rugby Union
Townsville & District Rugby Union Inc. is a nonprofit regional governing body founded in 1967 that administers Rugby Union across Townsville and surrounding North Queensland, coordinating 9 clubs, 2,000+ registered participants, and a full pathway from entry-level juniors through to representative teams.
- Company typePrivate
- Founded1967
- HeadquartersCurrajong, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Townsville and District Rugby Union does
Townsville & District Rugby Union Inc. (TDRU) is a nonprofit incorporated association founded in 1967 that serves as the sanctioned governing body for Rugby Union across Townsville, Burdekin, Charters Towers and Ingham in North Queensland, Australia. The organization coordinates 9 affiliated clubs and over 2,000 registered participants, running a full competition pyramid that spans entry-level Get Into Rugby programs (ages 4-7), Girls Can Tackle Anything (ages 7-12), mixed/girls/boys junior competitions (U8-U17), senior men's and women's grades plus Colts (U19), a Masters Rugby offering (35+), and the Townsville Brolgas representative program that competes at the Queensland Country Championships. Core technology is the Rugby Xplorer platform, a Rugby Australia-managed system used for player registration, competition management, and member communications; TDRU does not maintain its own proprietary technology stack.
TDRU's revenue model is diversified across seven streams: player and competition registration fees (subscription/transaction-based, ranging from $60 for a 6-week Girls Can Tackle Anything program to $693.60 for senior rugby 7s), family and individual season passes (2026 subscription product), spectator entry fees at events such as the Festival of Rugby 7s ($1-$12), field and venue hire at Mike Carney Toyota Park (used by Queensland Rugby, Touch Townsville and others), tiered sponsorship (major, media, competition, development), merchandise sales through the TDRU shop, and government grants (notably a $574,668.60 federal Play Our Way grant for Girls Can Tackle Anything). Customer segments are primarily individual participants and families across age cohorts, with secondary commercial segments comprising sponsors, schools (via TPSS and TSSS), and external sporting organizations hiring the venue. TDRU operates with a lean staff of 5 from Mike Carney Toyota Park at 165 Hugh Street, Currajong, QLD, which it owns and operates as a two-field, 2,500-capacity venue with function facilities.
Townsville and District Rugby Union firmographics
Firmographics- Name
- Townsville and District Rugby Union
- Legal name
- Townsville & District Rugby Union Inc.
- Website
- https://townsvillerugby.com.au
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Townsville & District Rugby Union Inc. is a nonprofit regional governing body founded in 1967 that administers Rugby Union across Townsville and surrounding North Queensland, coordinating 9 clubs, 2,000+ registered participants, and a full pathway from entry-level juniors through to representative teams.
- Ownership category
- akta.pro rank
Townsville and District Rugby Union industry classification
Industry- Product category
- Community Sports Governance & Rugby Union Programs
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Championship & Cup Organizers (MPAKADAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Townsville and District Rugby Union is headquartered
LocationHeadquarters
- HQ city
- Currajong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Townsville and District Rugby Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Player Registrations: Fees collected from players registering for various programs including Get Into Rugby, junior competitions, senior competitions, and representative teams
- Season Passes: Family season passes and individual spectator season passes sold for 2026 season
- Spectator Entry Fees: Revenue from paid spectator entry at matches including Festival of Rugby 7s ($6 adults, $12 family, $2 students)
- Field and Venue Hire: Mike Carney Toyota Park fields hired to sporting organizations including Queensland Rugby, Touch Townsville, and other groups
- Sponsorship: Major sponsors including Mike Carney Toyota (30+ years), A. Gabrielli Construction, PDM; media sponsors; competition sponsors; and development program sponsors
- Merchandise Sales: Sale of merchandise through TDRU shop including Queensland Country Championships merchandise and season passes
- Competition Entry Fees: Registration fees for Festival of Rugby 7s tournaments and other competitions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Get Into Rugby Walla (Ages 4-5) |
| Subscription | Annual | Get Into Rugby Tri Time (Ages 6-7) |
| One time/ perpetual license | Pay-as-you-go | Girls Can Tackle Anything Come & Try |
| Subscription | Annual | Girls Can Tackle Anything 6-Week Program |
| Transaction based/ take rate | Pay-as-you-go | Primary Aged Rugby 7s (U11, U12) |
| Transaction based/ take rate | Pay-as-you-go | Youth Rugby 7s (U16, U18) |
| Transaction based/ take rate | Pay-as-you-go | Senior Rugby 7s Competitive |
| Unit Pricing | Pay-as-you-go | Spectator Entry - Adults |
| Unit Pricing | Pay-as-you-go | Spectator Entry - Family |
| Unit Pricing | Pay-as-you-go | Spectator Entry - Student/Concession |
| Unit Pricing | Pay-as-you-go | Spectator Entry - Child Under 12 |
| Subscription | Annual | 2026 Family Season Pass |
| Subscription | Annual | 2026 Spectator Season Pass |
Distribution channels7 records
Marketing channels8 records
Townsville and District Rugby Union product offering
Product offeringCore offering
TDRU organizes, governs and delivers competitive rugby union across Townsville and surrounding North Queensland regions through 9 affiliated clubs, covering entry-level non-contact programs (Get Into Rugby, Girls Can Tackle Anything), junior and senior club competitions, the Townsville Brolgas representative program, Masters Rugby for over-35s, coach and referee accreditation, and major events including the Festival of Rugby 7s and Queensland Country Championships. It also operates Mike Carney Toyota Park as a regional sporting venue available for hire.
Product overview
Townsville & District Rugby Union is a sports governing body operating a portfolio of rugby programs and competitions. The core offerings include senior and junior club competitions across multiple age divisions (including Colts, Men's, Women's), representative team programs through the Townsville Brolgas pathway, and entry-level developmental programs such as Get Into Rugby (Walla/Tri Time for ages 4-7) and Girls Can Tackle Anything. The organization also delivers major events including the Festival of Rugby 7s and hosts Queensland Country Championships. Supporting services include venue hire at Mike Carney Toyota Park, coach/referee accreditation courses, school rugby pathways, and Masters rugby for players aged 35+. The organization supports 9 clubs with over 2,000 registered participants.
Differentiator
Problem solved
Functional benefit
Brands
- Townsville Brolgas: Representative rugby union team selected from local club competition, competing at Queensland Country Championships. Includes junior teams (U12s Mixed, U13 Boys, U14 Boys, U14 Girls, U16 Boys, U16 Girls) and senior teams (U18 Girls, U20s Men, Senior Women, Senior Men).
- Get Into Rugby Walla
- Girls Can Tackle Anything
- Masters Rugby
- Festival of Rugby 7s
Products and services
- Senior Rugby Competition Annual senior rugby union club competition spanning Men's 1st/2nd/3rd Grade, Women's, and Colts (U19) divisions, organised across TDRU's 9 affiliated clubs in Townsville, Burdekin, Charters Towers and Ingham.
- Junior Rugby Competition Junior club competition for players aged 5-17, comprising Mixed divisions (U8, U10, U11, U12), Boys divisions (U13, U15, U17) and Girls divisions (U13, U15, U17).
- Get Into Rugby Program Official Rugby Australia entry-level non-contact rugby program for children aged 4-7, delivered via Walla (ages 4-5) and Tri Time (ages 6-7) formats at $150 per term including training shirt, water bottle, hat and icy poles.
- Girls Can Tackle Anything Program Queensland Rugby program encouraging girls aged 7-12 to participate in rugby through fun, supportive girls-only environments, including free Come & Try sessions and a 6-week program priced at $60.
- Townsville Brolgas Representative Program Representative rugby teams selected from local club competition to represent Townsville at Queensland Country Championships, comprising Junior teams (U12s Mixed, U13 Boys, U14 Boys, U14 Girls, U16 Boys, U16 Girls) and Senior teams (U18 Girls, U20s Men, Senior Women, Senior Men).
- Festival of Rugby 7s Annual rugby sevens tournament held after the regular season, incorporating Primary Aged 7s, Teenage 7s, Mini Rugby 7s, Youth Rugby 7s and Senior Rugby 7s competitions across multiple age divisions.
- Queensland Country Championships Hosted regional championship tournament run by TDRU at Mike Carney Toyota Park, accommodating Junior and Senior representative teams from across Queensland Country regions.
- Masters Rugby Union Social, inclusive rugby format for players aged 35 and over, requiring no club affiliation, with ongoing development of a Masters Women's competition.
- School Rugby Program School-based rugby pathway for primary and secondary students, including Townsville Primary Schools Sports events, Townsville Secondary Schools Sports competitions, and North Queensland representative trials.
- Coach and Referee Accreditation Courses Accreditation courses for coaches (Level 1, Level 2, specialist women's and girls' courses) and referees, delivered in partnership with Queensland Rugby for community members officiating or coaching in the region.
- Mike Carney Toyota Park Venue Hire Venue hire service offering two full-size rugby fields, four change rooms, amenities, bar, grandstand seating for 2,500 spectators and a two-storey function space for up to 100 guests, available to external sporting organisations.
Companies that use Townsville and District Rugby Union
Customer profileSegments8 records
Ideal customer profiles5 records
Townsville and District Rugby Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Townsville and District Rugby Union partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rugby AustraliacoreGoverning body for rugby union in Australia. Partnership delivers Get Into Rugby Walla Program and provides national frameworks, codes, policies, and competition structures.
- Queensland Rugby UnioncoreState governing body partnering with TDRU to deliver Get Into Rugby Walla Program and providing funding support for grassroots rugby development in the region.
- Rugby XplorercorePlatform powered by Rugby Australia for player registration, competition management, and member communications. All players register through Rugby Xplorer accounts.
- Member Clubscore9 affiliated clubs (Brothers, Burdekin, Charters Towers, Ingham, North Ward, Ross River, Teachers West, Townsville Grammar, Western Suburbs) provide local competition and player development infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Townsville and District Rugby Union competitors and assessment
Company assessmentDirect peers
- Cairns Rugby Union: Regional rugby union governing body serving the Cairns region in Far North Queensland. Directly comparable as a similarly-sized amateur rugby union federation operating multiple member clubs, fielding representative teams, and running competitions in a comparable regional Queensland catchment.
- Mackay District Rugby Union: Regional rugby union governing body for Mackay and surrounding areas in Central Queensland. Directly comparable as a regional QRU affiliate running club competitions, representative teams, and development programs in a regional setting similar to Townsville.
- Gold Coast Rugby Union: Regional rugby union governing body for the Gold Coast. Directly comparable to TDRU as another QRU-affiliated regional rugby federation operating club competitions, representative teams, and development programs in Queensland.
- Wide Bay Rugby Union: Regional rugby union governing body for the Wide Bay region in Queensland. Comparable to TDRU as a smaller regional amateur rugby federation coordinating multiple clubs and competitions in a non-metropolitan catchment.
- Sunshine Coast Rugby Union: Regional rugby union governing body covering the Sunshine Coast region in Queensland. Comparable to TDRU as a regional rugby union federation running club competitions, representative programs, and development pathways with a similar membership-driven structure.
- Central Queensland Rugby Union: Amateur rugby union governing body for Central Queensland. Comparable to TDRU as a regional rugby federation coordinating member clubs, competitions, and representative pathways in a non-metropolitan Queensland catchment.
Emerging players
- AFL Queensland: State-level governing body for Australian Rules Football in Queensland. Comparable as another amateur sport governing body in Queensland competing for the same grassroots participation pool, junior players, school pathways, and corporate sponsorship dollars that TDRU targets.
Broad incumbents
- NSW Country Rugby Union: Regional rugby union governing body for country New South Wales. Comparable as a larger regional rugby organization with multiple affiliated zones, competitions, and representative pathways operating outside major metropolitan areas.
- Queensland Rugby Union: State-level governing body for rugby union in Queensland and the parent affiliate of TDRU. Comparable as the broader incumbent that TDRU operates under, providing policy frameworks, Get Into Rugby funding, and the Queensland Country Championships structure.
Others
- Touch Football Australia: National governing body for touch football. TDRU's Mike Carney Toyota Park is hired out to Touch Townsville, illustrating the operational adjacency. Both organizations compete for weekend field time, junior participants, and grassroots sponsorship in the same regional Queensland catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Townsville and District Rugby Union social profiles
Digital presenceTownsville and District Rugby Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Townsville and District Rugby Union leadership team
Management profileNumber of profiles
Townsville and District Rugby Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Townsville and District Rugby Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Townsville and District Rugby Union
What does Townsville and District Rugby Union do?
TDRU organizes, governs and delivers competitive rugby union across Townsville and surrounding North Queensland regions through 9 affiliated clubs, covering entry-level non-contact programs (Get Into Rugby, Girls Can Tackle Anything), junior and senior club competitions, the Townsville Brolgas representative program, Masters Rugby for over-35s, coach and referee accreditation, and major events including the Festival of Rugby 7s and Queensland Country Championships. It also operates Mike Carney Toyota Park as a regional sporting venue available for hire.
Is Townsville and District Rugby Union a public or private company?
Townsville and District Rugby Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Townsville and District Rugby Union founded?
Townsville and District Rugby Union was founded in 1967. It employs 1 to 10 people.
Where is Townsville and District Rugby Union based?
Townsville and District Rugby Union is headquartered in Currajong, Australia, in the Oceania region.
How does Townsville and District Rugby Union make money?
Seven revenue lines are on record. Player Registrations are the primary driver. The others are season Passes, spectator Entry Fees, field and Venue Hire, sponsorship, merchandise Sales and competition Entry Fees.
Who are Townsville and District Rugby Union's main competitors?
Direct peers on record are Cairns Rugby Union, Mackay District Rugby Union, Gold Coast Rugby Union, Wide Bay Rugby Union, Sunshine Coast Rugby Union and Central Queensland Rugby Union. AFL Queensland is listed as an emerging player. Broad incumbents are NSW Country Rugby Union and Queensland Rugby Union. Touch Football Australia is listed as an others.
Does Townsville and District Rugby Union have an API?
No public API is recorded for Townsville and District Rugby Union.
What industry is Townsville and District Rugby Union in?
Townsville and District Rugby Union's product category is Community Sports Governance & Rugby Union Programs. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKADAB, Championship & Cup Organizers. Its NAICS code is 71121 and its SIC code is 8600.