toyal mmp india

What toyal mmp india does

Toyal MMP India Pvt. Ltd. is a privately held joint venture company that manufactures and distributes specialty aluminium paste products for coatings applications. The company was established to operate a manufacturing facility at K-61, Five Star Industrial Zone, MIDC Industrial Area Butibori, Nagpur, India, with equity held by Toyo Aluminium K.K. of Osaka, Japan (74%) and MMP Industries Ltd. of Nagpur, India (26%). Toyo Aluminium is described in the company's own materials as the world's largest producer by capacity of a wide range of aluminium pastes, with additional production facilities in Japan, the USA, France, and China.

The company's product platform is built on the wet ball milling process developed by Professor Hall in 1935, in which commercially pure aluminium (99.0% or greater) is milled with organic solvents such as mineral spirits and fatty acid lubricants (stearic or oleic acid) to produce thin, flaky pigment particles. On top of this base process, the company leverages proprietary encapsulation technologies, atomization, classification, screening, and nitridation capabilities, as well as vacuum metalized pigment technology (branded TOYALSHINE), coloured aluminium paste (FRIEND COLOR), and interference-type coloured aluminium pigment (CHROMASHINE). India-manufactured SKUs include leafing grades, non-leafing grades, and mineral spirit/naphtha grades defined by NVM, PSD D50, and WCA specifications, while premium grades (METASHINE, resin-coated paste, specialty metallic grades for headlights) are sourced and distributed from Japan, China, and the USA/France.

The business operates a sales-led B2B go-to-market model with 'Get a Quote' CTAs on the corporate website, targeting automotive OEM coatings, industrial protective coatings, decorative paints, and printing inks/plastics manufacturers in India. Revenue is generated from two streams: (i) sale of India-manufactured leafing, non-leafing, and mineral spirit aluminium paste grades, and (ii) distribution of the Toyo Aluminium group's global product portfolio to Indian customers. Pricing is quote-based and not publicly disclosed. The company holds ISO certification and maintains a published Safety, Health & Environment policy with MSDS/SDS documentation across its product range. Toyal MMP India is a small operating entity, with reported headcount of 14 employees.

Name

toyal mmp india

Legal name

TOYAL MMP INDIA PVT.LTD

Website

https://toyalmmpindia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyal MMP India Pvt. Ltd. is a 74/26 joint venture between Toyo Aluminium (Japan) and MMP Industries (India) that manufactures and distributes specialty aluminium paste — leafing, non-leafing, mineral spirit, and premium imported grades — to automotive OEM, industrial, decorative, and printing ink customers in India via a quote-based B2B sales motion.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aluminium Paste Sales: Manufacture and sale of specialty aluminium paste products including leafing grade, non-leafing grade, and mineral spirit-based products to automotive, industrial, and decorative coatings manufacturers.
2. Global Metallic Products Distribution: Distribution of group products from Toyo Aluminium facilities in Japan, USA, France and China, including vacuum metalized pigments, coloured aluminium pastes, and interference pigments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Toyal MMP India manufactures specialty aluminium paste products using the wet ball milling method at its facility in MIDC Industrial Area Butibori, Nagpur. The product range includes leafing grade, non-leafing grade, and mineral spirit-naphtha grade aluminium pastes for the Indian market. The company also distributes global metallic products from Toyo Aluminium's facilities in Japan, USA, France, and China, including vacuum metalized pigments, coloured aluminium pastes, interference pigments, and resin-coated aluminium pastes. These products are supplied to automotive OEMs, industrial coating manufacturers, decorative coating producers, and printing/plastics companies.

Product overview

TOYAL MMP India is a joint venture between Toyo Aluminium K.K., Osaka, Japan (74% equity) and MMP Industries Ltd., Nagpur, India (26% equity), specialising in aluminium paste manufacturing. The company produces a comprehensive portfolio of aluminium paste products including Leafing Grade, Non-Leafing Grade, and Mineral Spirit-Naphtha Grade for the Indian market, alongside global metallic products sourced from Japan (Aluminium Paste, FRIEND COLOR Colored Aluminium Paste, CHROMASHINE Interference Coloured Aluminium Pigment, METASHINE), China (RESIN COATED Aluminium Paste, TOYALSHINE Vacuum Metalized Pigment), and America/France operations. These aluminium pastes are manufactured using the wet ball milling method and are used in automotive paints, marine coatings, industrial coatings, decorative finishes, printing inks, and plastic pigments. The company positions itself as a global leader in aluminium pigments and atomized powders with facilities across Japan, USA, France, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Leafing Grade Aluminium Paste Aluminium paste products (M-100(N), T-010M(N), T-020M(N), T-030M, T-043M(N)) that float to the surface when applied, providing a mirror-like metallic finish. Used for silver paint, marine paint, and industrial coatings.
• Non-Leafing Grade Aluminium Paste Aluminium paste grades (T-120M(N), T-135M(N), T-140M(N), T-141M(N), T-145M(N), T-152M(N)) that remain dispersed throughout the coating film, providing metallic effects from within.
• Mineral Spirit – Naphtha Grade Aluminium Paste Solvent-based aluminium paste grades (T-240N, T-302N, T-303N, T-310M, T-325M, T-420N, T-450N) formulated for industrial and decorative applications.
• Aluminium Paste (Japan) Premium aluminium paste products (6340NS, 6360NS, 6390NS, 4640NS, 4660NS, 4690NS, Z510, Z440, Z460, Z485) manufactured in Japan with varying particle sizes and WCA values for automotive and industrial applications.
• FRIEND COLOR Coloured Aluminium Paste Colored aluminium paste products (D9462 BL, D462 RE, D462 YE, D462 GR, TSL710PM) with integrated C.I. pigments (Blue, Red, Yellow, Green) for colored metallic finishes.
• CHROMASHINE Interference Coloured Aluminium Pigment Interference-type colored aluminium pigment in powder form (BL20-X, RPK20-X, OR20-X) producing color-shifting effects with highlight and shade variations.
• METASHINE Speciality Metallic Pigment Speciality metallic pigment product (2025PSTM) with mineral spirit solvent, high WCA and SSA values for premium metallic effects.
• RESIN COATED Aluminium Paste Resin-coated aluminium paste products (FZ-DT045, FZ-EV120, FZ-F-290) manufactured in China with various particle sizes for automotive and industrial applications.
• TOYALSHINE Vacuum Metalized Pigment Vacuum metalized pigment products (TS-710PM, TS-408PM) providing highly metal-like appearance with PM solvent base.
• Global Metallic Grade - Headlight Specialised metallic grade product for headlight applications, providing enhanced reflectivity and durability for automotive lighting.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Toyo Aluminium K.K., Osaka, JapancoreStrategic or Co-development PartnerMajority equity partner (74%) in the Joint Venture. Toyo Aluminium K.K. is the world's largest company by capacity for making a wide range of aluminium pastes. They provide technology, global product portfolio, and manufacturing expertise. The parent company has product facilities in Japan, USA, France, and China.
• MMP Industries Ltd., Nagpur, IndiacoreStrategic or Co-development PartnerMinority equity partner (26%) in the Joint Venture. Local Indian partner based in Nagpur, India. Provides local market presence, manufacturing infrastructure, and regional business expertise in India.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sun Chemical (DIC Corporation): Global pigments supplier serving printing inks, coatings, and plastics with overlapping metallic effect offerings. Broad incumbent that competes with Toyal MMP in ink and plastics pigment end-uses.
• Asahi Kasei: Japanese diversified chemicals company with materials and pigment product lines that overlap with Toyal Aluminium's domestic Japanese portfolio. Broad incumbent in the Japanese specialty chemicals market adjacent to Toyal's parent.
• BASF Colors & Effects: Global chemical major with a broad pigments portfolio including metallic effect pigments as part of a much wider coatings materials offering. Broad incumbent that competes in the same end-markets but as part of a multi-product portfolio.

Direct peers

• ECKART (ALTANA): German manufacturer of metallic effect pigments including aluminium pastes and powders for automotive, industrial, and decorative coatings. Direct competitor in metallic effect pigments serving the same customer base as Toyal MMP.
• Silberline Manufacturing: US-headquartered global producer of aluminium effect pigments for automotive, printing inks, plastics, and coatings. Direct competitor with overlapping leafing, non-leafing, and coloured aluminium paste portfolios.
• Carl Schlenk AG: German specialist in metallic pigments and powders including aluminium pastes for coatings, printing inks, and plastics. Direct peer producing comparable leafing and non-leafing grades for industrial and decorative end-uses.
• Toyo Aluminium K.K. Japanese parent company of Toyal MMP India and the world's largest aluminium paste manufacturer by capacity. Produces the same leafing, non-leafing, vacuum metalized, coloured, and interference pigment products and is the technology source for the JV.
• Metaflake: UK-based specialist producer of aluminium flake pigments for coatings, inks, and printing applications. Direct peer competing in the leafing and non-leafing aluminium paste categories.
• Benda-Lutz: Austrian manufacturer of aluminium pigments and powders serving paints, coatings, inks, and plastics formulators. Direct competitor in leafing/non-leafing aluminium pastes with overlapping global customer base.

Regional players

• Zhangqiu Metallic Pigment Co. Chinese producer of aluminium pigments and pastes primarily serving the Chinese market. Regional peer with comparable product range but geographically focused, so does not directly compete for Indian OEM contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toyal-mmp-india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about toyal mmp india