Toyota Camarines Sur

What Toyota Camarines Sur does

Toyota Camarines Sur, Inc. is an authorized Toyota automobile dealership founded in 2013 and headquartered at 624-B National Highway, Brgy. Cadlan, Pili, Camarines Sur, Philippines. The company operates as a single-location franchise within the Toyota Motor Philippines Corporation (TMP) dealer network, serving individual vehicle buyers and fleet accounts in the Camarines Sur province and broader Bicol Region with a headcount of approximately 80 employees.

The dealership's product portfolio spans the full Toyota vehicle lineup, including subcompact sedans and hatchbacks (Vios, Wigo, Ativ), crossovers and SUVs (Corolla Cross, Yaris Cross, Rush, RAV4, Fortuner, Land Cruiser), MPVs (Innova, Zenix), pickups (Hilux, Tamaraw), vans (Lite Ace), and electrified variants (Camry Hybrid, Corolla Cross HEV, Corolla Altis Hybrid, Urban Cruiser BEV). Pricing ranges from PHP 738,000 (Vios 1.3 J M/T) to PHP 2,650,000 (Fortuner GR-S 4x4 2.8 AT). Beyond vehicle sales, the company sells Toyota Genuine Parts, Oils, and Accessories (including TRD products), and operates service operations spanning Periodic Maintenance Service (PMS), General Jobs, Body and Paint Repair, Express Maintenance (with a 1-hour service commitment), Air Care, and Insurance Claims processing. Technology integration includes the MyToyota mobile app for customer engagement and online inquiry/booking systems for sales and service leads.

The business model is a hybrid of one-time transactions (new vehicle sales, parts/accessories) and recurring service revenue (PMS and repairs), with financing facilitated through a partnership with Toyota Financial Philippines. The dealership is privately held under TMP's strategic operating company structure and serves both consumer and small-to-medium fleet customers. Revenue figures are not publicly disclosed, and growth has been incremental, driven primarily by TMP's national product launches (notably the Camry Hybrid and Urban Cruiser BEV) and recurring promotional campaigns such as the 7th Anniversary Pa-Raffle and Back on Track PMS discount program.

Name

Toyota Camarines Sur

Legal name

Toyota Camarines Sur, Inc.

Website

https://toyotacamarinessur.com.ph

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Camarines Sur, Inc. is an authorized Toyota dealership in Pili, Camarines Sur, Philippines, selling new Toyota vehicles and providing genuine parts, maintenance, and financing services to individual buyers and fleet accounts in the Bicol Region since 2013.

Ownership category

akta.pro rank

Headquarters

HQ city

Pili

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales: New Toyota vehicle sales including cars, SUVs, MPVs, vans, pickups, and electrified vehicles. Revenue generated from cash, purchase order (PO), and financing transactions.
2. Parts & Accessories: Sales of Toyota Genuine Accessories and Toyota Genuine Parts & Oils. Minimum purchase thresholds apply for promotional raffle entries (P15,000 for accessories, P10,000 for parts).
3. Vehicle Service & Maintenance: Service revenue from Periodic Maintenance Service (PMS), General Jobs (GJ), Body and Paint Repair (BP), Express Maintenance, Air Care, and Insurance Claims. Discounts available through Toyota PMS Service Package with Toyota Genuine oils.
4. Financial Services: Vehicle financing transactions and partnership with Toyota Financial for MyToyota Wallet services. Fleet accounts supported.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Toyota Camarines Sur is an authorized Toyota dealership in Pili, Camarines Sur, Philippines, that retails new Toyota passenger and commercial vehicles (Vios, Wigo, Camry, Corolla Altis, Yaris Cross, Corolla Cross, Tamaraw, Fortuner, Hilux, Land Cruiser, RAV4, Rush, Urban Cruiser BEV, Ativ) and provides factory-aligned after-sales services including Smile Service, Express Maintenance (1-hour finish), Periodic Maintenance, Air Care, body-and-paint insurance claims support, Pickup & Delivery, and Toyota Genuine Parts and Accessories.

Product overview

Toyota Camarines Sur, Inc. is a Toyota dealership in the Philippines selling Toyota vehicles and providing automotive services. The product portfolio consists of Toyota vehicles across multiple segments (sedans, crossovers/SUVs, MPVs, pickups, vans) and automotive services (maintenance, repairs, parts, accessories). Vehicle lineup includes models like Vios, Wigo, Camry, Corolla Cross, Yaris Cross, Innova, Fortuner, Hilux, Rush, and others ranging from subcompact cars to full-size SUVs. Services include Smile (maintenance), Air Care, Express Maintenance, and Insurance Claims support. The dealership also offers Genuine Parts, Oils, and Accessories including TRD products. Several models are available with hybrid electric vehicle (HEV) or battery electric vehicle (BEV) powertrains.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Vios Subcompact/passenger sedan in the Toyota lineup retailed by the dealership to retail buyers and fleet customers in Camarines Sur; available in multiple variants.
• Toyota Wigo Entry-level subcompact hatchback retailed to budget-conscious retail buyers in the Bicol Region.
• Toyota Camry HEV Midsize executive sedan equipped with Toyota Hybrid Electric Vehicle (HEV) powertrain technology, retailed to retail buyers seeking fuel-efficient premium sedan transportation.
• Toyota Corolla Cross Compact crossover SUV in the Toyota lineup retailed by the dealership.
• Toyota Yaris Cross Subcompact crossover SUV retailed to retail buyers seeking a small-footprint crossover.
• Toyota Fortuner Mid-size SUV equipped with Toyota Safety Sense (TSS), retailed to retail and fleet buyers.
• Toyota Hilux Pickup truck retailed to retail and fleet/commercial buyers for personal and business use.
• Toyota Rush Compact 7-seat SUV retailed to retail buyers seeking family-oriented transportation.
• Toyota Land Cruiser Full-size SUV/4x4 in the Toyota lineup retailed by the dealership.
• Toyota RAV4 Compact SUV retailed to retail buyers in the Bicol Region.
• Toyota Tamaraw

Quantifiable outcome

• 71% segment share in Philippine executive sedan market (Camry, 2020)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Toyota Motor Philippines Corporation (TMP)coreStrategic or Co-development PartnerToyota Camarines Sur is an authorized Toyota dealership under Toyota Motor Philippines Corporation (TMP), the official distributor of Toyota vehicles in the Philippines. The dealership operates as part of TMP's dealer network, following Toyota's brand standards, selling TMP vehicles, and participating in TMP promotional campaigns and programs.
• Toyota Financial PhilippinescoreChannel Partner/ Reseller/ DistributorToyota Financial Philippines provides financing options for vehicle purchases. The dealership connects customers to Toyota Financial services, including MyToyota Wallet, for payment processing and financing arrangements.
• Department of Trade and Industry (DTI)minorOthersDTI Philippines oversees regulatory compliance for promotional campaigns. Raffle draws are conducted in the presence of a DTI Representative to ensure fair play and regulatory compliance per Philippine promotion laws.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nissan Philippines, Inc. Nissan Philippines distributes Navara, Terra, and Kicks through its authorized dealer network, competing directly with Toyota's Hilux, Fortuner, and Corolla Cross that TCS sells. Comparable business model: franchised retail sales, OEM parts, and certified service center operations.
• Hyundai Philippines: Hyundai Philippines operates a nationwide franchised dealer network selling Tucson, Santa Fe, and Staria models that overlap with Toyota's SUV and MPV ranges. Direct comparable: brand-authorized retail sales plus parts and after-sales service.
• Mitsubishi Motors Philippines Corporation: MMPC runs Mitsubishi's authorized dealership network in the Philippines, distributing models such as the Montero Sport and Xpander that compete head-to-head with TCS's Fortuner, Innova, and other Toyota SUVs/MPVs. Direct same-market franchised dealership model with parts, service, and warranty operations.
• Honda Philippines, Inc. Honda Cars Philippines operates the franchised Honda dealer network across the country, including regional locations similar in scale to TCS. Both sell new passenger vehicles, OEM parts, and manufacturer-certified service to Filipino retail and fleet buyers in overlapping price segments.
• Suzuki Philippines Inc. Suzuki Philippines operates franchised dealerships selling Ertiga, XL7, Jimny, and Swift that compete with Toyota's entry- and mid-range offerings. Comparable authorized-dealer business serving the same Filipino retail and fleet customers.
• Geely Philippines: Geely's Philippine distributor runs authorized dealerships for Coolray, Okavango, and Emgrand models that compete with Toyota's crossover and sedan lines. Same franchised retail plus service business model targeting price-conscious Filipino buyers.
• Ford Philippines: Ford Philippines runs authorized dealerships selling Everest, Ranger, and Territory, all of which compete with Toyota's Fortuner, Hilux, and Corolla Cross in TCS's regional catchment. Same franchised dealer model with service and parts operations.

Broad incumbents

• Toyota Motor Philippines Corporation: Toyota Motor Philippines is the parent distributor and governing body of TCS and the broader Toyota dealer network in the Philippines. It is comparable because TCS operates under TMP's franchise standards, vehicle allocation, and pricing while serving the same Toyota customers.

Emerging players

• Carmudi Philippines: Carmudi operates an online vehicle marketplace in the Philippines connecting buyers with franchised dealers and private sellers. Comparable as a digital channel that influences showroom traffic and pricing transparency for dealers like TCS.
• AutoDeal Philippines: AutoDeal is an online auto marketplace aggregating new- and used-vehicle listings from Philippine dealerships including Toyota, Honda, and Mitsubishi. Comparable as a vehicle-discovery and lead-generation channel competing with TCS's own digital inquiry forms and virtual showroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toyotacamc Sur
• LinkedInlinkedin.com/company/toyota-camarines-sur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Camarines Sur