What Carmudi Philippines does

Carmudi Philippines is a digital automotive marketplace and financial services platform operated by Carbay Philippines, Inc., a subsidiary of the Indian CarDekho group (CardekhoSEA). Founded in 2014 and headquartered in Taguig, Metro Manila, the company consolidates fragmented vehicle services into a single online platform, offering used car sales, vehicle insurance aggregation (car, truck, CTPL, motorcycle, three-wheeler), loan facilitation (used car finance, Sangla OR/CR refinancing, personal loans, Finhomes real estate mortgage referrals), and LTO documentation services (OR/CR renewal, title transfer).

The underlying technology is a standard digital marketplace web platform (carmudi.com.ph) with self-service listing, search, and application tools, complemented by an accredited loan consultant channel for on-ground distribution. The business model is diversified across transaction-based revenue streams: minimum 4% commission on loan disbursals from a network of 10+ financing partners/banks, service fees on OR/CR and title transfer documentation (starting at ₱6,500 and ₱7,000 respectively), insurance referral commissions from multiple insurers, and dealer subscription/referral revenue from a 10,000+ partner dealer network. Carmudi serves individual Filipino vehicle owners as its primary segment, with used car dealers and loan consultants as business channel partners. Reported monthly throughput includes 3,500+ insurance cases, 1,000+ used car finance applications, 2,000+ OR/CR renewals, and 400+ Finhomes referrals.

Carmudi Philippines operates within the broader CardekhoSEA regional platform, which spans Indonesia (Oto.com), Malaysia, Singapore, Thailand, and Vietnam, and is part of a group that has raised over $500 million since 2013 and achieved a $1.2 billion unicorn valuation. The Philippine entity itself employs 11–50 staff and is positioned as one node in a Southeast Asian roll-up focused on automotive digital services.

Name

Carmudi Philippines

Legal name

Carbay Philippines, Inc.

Website

https://carmudi.com.ph

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmudi Philippines is a digital automotive marketplace and financial services platform that aggregates used car listings, vehicle insurance, loan facilitation, and LTO documentation services for Filipino vehicle owners and a 10,000+ dealer network.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Used Car Dealers (44112), Sales Financing (52222)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive marketplace
• Vehicle insurance services
• Car financing platform
• Used car listings
• LTO documentation services

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Commission on Loan Disbursals: Carmudi earns commission (minimum 4%) for every loan disbursal processed through its platform, connecting borrowers with financing partners.
2. OR/CR and Title Transfer Services: Service fees charged for assisting customers with LTO document processing including OR/CR renewal (starting at ₱6,500) and title transfer (starting at ₱7,000).
3. Loan Consultant Referral Program: Accredited loan consultants earn commissions and rewards, creating a referral network that drives loan applications to partner financing companies.
4. Insurance Referral Commissions: Carmudi connects customers with insurance providers and earns referral fees for insurance policies processed through the platform.
5. Partner Dealer Services: Dealers pay to access Carmudi's services including financing facilitation, insurance, documentation support, and inventory funding, generating leads and sales volume for dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carmudi Philippines is a digital automotive marketplace and financial services platform that connects Filipino vehicle owners with insurance providers, financing partners, and LTO documentation services. The platform facilitates used car sales between buyers and sellers, processes loan applications through a network of 10+ financing partners, and provides end-to-end OR/CR renewal and title transfer assistance. The company processes 3,500+ insurance cases monthly and serves a network of 10,000+ partner dealers across the Philippines.

Product overview

Carmudi Philippines is a comprehensive automotive digital marketplace operating as a platform-plus-modules architecture. The core platform connects vehicle buyers and sellers while offering integrated financial and administrative services. The product portfolio includes: insurance products (Car Insurance, Truck Insurance, CTPL Insurance, Motorcycle Insurance, Three Wheeler Insurance); financing services (Used Car Finance, Sangla OR/CR Refinancing, Personal Loan, Finhomes); vehicle documentation services (OR/CR Renewal, Title Transfer); dealer programs (Partner Dealer, Loan Consultant); and vehicle sales platforms (Buy/Sell Used Cars, New Cars, Motorcycles, Three Wheelers, Commercial Vehicles). Additional content includes Automotive News & Reviews. The company processes over 3,500 insurance cases monthly, serves 10,000+ partner dealers, and maintains partnerships with 10+ financing companies and multiple insurance providers across the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance

Quantifiable outcome

• 3500+ insurance cases processed per month
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorCarmudi connects customers with multiple insurance providers offering CTPL, comprehensive car insurance, motorcycle insurance, truck insurance, and three-wheeler insurance. The platform acts as an aggregator helping customers compare and purchase policies from various insurers.
• Cardekho SEAflagshipStrategic or Co-development PartnerCarmudi Philippines is operated by Carbay Philippines, Inc. and is part of the Cardekho SEA group, which includes related automotive platforms like Oto.com, Zigwheels.co.id, Carvaganza.com, Zigwheels.ph, Zeninsure.ph, Zigwheels.my, Oto.com.sg, Zigwheels.vn, and Zigwheels.co.th. Cardekho SEA is committed to data privacy compliance under the Data Privacy Act of 2012.
• Carbay PhilippinesflagshipStrategic or Co-development PartnerCarmudi Philippines is operated by Carbay Philippines, Inc. (legal entity name disclosed in copyright and privacy policy documentation). The company operates under Cardekho SEA's privacy and data protection framework, ensuring compliance with Philippine data privacy regulations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarDekho: The Indian parent brand of Carmudi Philippines and the original automotive digital platform founded in 2007. Directly comparable in business model (marketplace + financing + insurance aggregation) but operates in India at vastly larger scale.
• Carousell Philippines: A leading consumer-to-consumer marketplace in Southeast Asia with significant used vehicle listings. Competes with Carmudi's marketplace layer and offers an alternative destination for Filipino car buyers and sellers.
• Toyota Financial Services Philippines: OEM captive finance arm providing direct auto loans in the Philippines. Represents the in-house financing channel that Carmudi brokers into — a structural risk to the aggregator's value proposition as OEMs deepen direct-to-consumer finance.

Direct peers

• Philkotse: Philippine online automotive platform with car listings, reviews, and automotive content. Comparable in marketplace and consumer-facing offering, though lighter on financial services than Carmudi.
• AutoDeal Philippines: A Philippine automotive marketplace that connects car buyers with dealers and offers financing assistance. Direct competitor in the same product category (used car marketplace + loan facilitation) targeting the same Filipino consumer.
• OLX Philippines: Major used car listings platform in the Philippines. Directly competes with Carmudi's used car marketplace function, though OLX is a broader general classifieds player rather than an automotive specialist.

Regional players

• Oto.com: Carmudi's sister brand under CardekhoSEA, operating the same automotive marketplace/financing model in Indonesia. Closest comparable in product, business model, and target customer — different geography only.
• Zigwheels Philippines: Another sister brand under the CardekhoSEA group serving the Philippines auto content and reviews market. Comparable consumer audience and editorial/marketplace overlap, though focused more on new car content than Carmudi's service-bundled model.

Emerging players

• BillEase: Philippine fintech offering buy-now-pay-later and personal loans online. Competes with Carmudi's loan referral/financing services by originating credit directly rather than brokering it, potentially disintermediating aggregators.

Others

• MetroBank Auto Loans: Major Philippine bank offering direct auto loan products. One of the underlying financing partners that Carmudi aggregates — illustrative of the direct lender channel that competes with the platform's brokerage model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKPdngyrJG4sjBBNn1n72g
• Facebookfacebook.com/CarmudiPH
• Instagraminstagram.com/carmudiph
• TikToktiktok.com/@carmudiph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmudi Philippines