Toyota Carter Gdańsk | Carter Chodzeń

What Toyota Carter Gdańsk | Carter Chodzeń does

Toyota Carter Gdańsk and Carter Chodzeń are two authorised Toyota retail dealerships operating in the Gdańsk metropolitan area of Poland, run by two separate Polish limited liability companies — Carter Sp. z o.o. (KRS 0000118602, Al. Grunwaldzka 260, Gdańsk) and Carter-Chodzeń Sp. z o.o. (KRS 0000984925, ul. Magnacka 9, Kowale k. Gdańska). The combined business employs approximately 30 people and sells the full Toyota passenger and commercial lineup through both physical showrooms and a shared digital channel at toyotacarter.chodzen.pl.

The product portfolio spans 14+ passenger models (Aygo X, Yaris, Yaris Cross, Corolla sedan/hatchback/Touring Sport/Cross, C-HR and C-HR PHEV, C-HR+, Camry, Prius PHEV, Mirai hydrogen, RAV4 HEV/PHEV, bZ4X, bZ4X Touring, Land Cruiser, plus the upcoming Urban Cruiser) and 8+ light commercial variants (PROACE, PROACE Verso, PROACE Max, PROACE City, PROACE City Verso, Hilux, and their BEV counterparts). Vehicles integrate Toyota's 5th-generation hybrid drive, plug-in hybrid, battery-electric (with up to 600 km C-HR+ range), and hydrogen fuel cell (Mirai) powertrains, plus Toyota Safety Sense / T-Mate ADAS, Smart Connect / Connect+ infotainment (up to 12.3-inch), MyT app remote control, and Toyota HomeCharge / Toyota Charging Network integration.

Revenue is generated through one-off new and used vehicle sales across a price band from ~44,640 PLN netto (PROACE) to 407,800 PLN (Land Cruiser); recurring margin from KINTO ONE operational and consumer leasing arranged via Toyota Leasing Polska and Toyota Bank; promotional financing products (Leasing 103.9% + GAP, 50/50 credit); and after-sales workshop services, parts, and accessories booked through serwistoyotaonline.pl. Customer segments are split between individual retail buyers (primary) and business/fleet buyers (secondary), with two physical showrooms and digital channels serving the Tricity/Pomerania catchment. The dealerships actively integrate government EV subsidies (NaszEauto up to 40,000 PLN) and the Podwójny Ekobonus hybrid incentive (up to 20,200 PLN) into promotional pricing, and run recurring open-day and seasonal clearance events.

Name

Toyota Carter Gdańsk | Carter Chodzeń

Legal name

Carter Sp. z o.o. oraz Carter-Chodzeń sp. z o.o.

Website

https://toyotacarter.chodzen.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorised Toyota dealership group operating two showrooms in the Gdańsk/Tricity area of Poland, selling the full Toyota passenger and commercial lineup — including hybrids, PHEVs, BEVs, and hydrogen — plus KINTO ONE leasing and authorised after-sales service to retail and fleet customers.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Retail vehicle sales
• Car dealership services
• Automotive financing leasing
• After-sales vehicle service
• Commercial fleet sales

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles (passenger cars and light commercial vehicles) including hybrid, plug-in hybrid, electric, and hydrogen models. Revenue is generated through one-time vehicle transactions with pricing ranging from approximately 63,900 PLN (Aygo X) to over 400,000 PLN (Land Cruiser).
2. Used Vehicle Sales: Sale of pre-owned Toyota vehicles. The dealership maintains a used car inventory and offers vehicles for immediate delivery.
3. KINTO ONE Leasing / Financing: Vehicle financing facilitated through Toyota KINTO One (operational leasing for businesses) and consumer leasing. Dealers earn commission or margin on financing arranged for vehicle purchases.
4. After-Sales Service & Parts: Workshop services including maintenance, repairs, inspections, winter tyre fitting, and ceramic coatings. Replacement parts and accessories are sold as part of service operations.
5. Financing Promotions (Leasing 103%, 50/50 Credit): Promotional financing products including Leasing 103.9% + GAP and single-payment 50/50 credit plans, generating revenue through financing arrangements with Toyota Bank and Toyota Leasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The company operates two authorised Toyota dealerships in the Gdańsk metropolitan area (Gdańsk and Kowale), selling the full range of new Toyota passenger and commercial vehicles — including hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell models. It also sells pre-owned Toyota vehicles, arranges consumer and operational leasing through KINTO ONE / Toyota Bank, and provides authorised after-sales servicing (maintenance, repairs, winter tyre fitting, ceramic coatings). The offering is supported by promotional financing, government eco-subsidy integration (NaszEauto, Podwójny Ekobonus), and test drive scheduling.

Product overview

Toyota Carter Gdańsk and Carter Chodzeń are Toyota dealerships in the Tricity area (Gdańsk and Kowale), Poland, offering a comprehensive portfolio of Toyota vehicles. The product portfolio includes 14+ passenger car models spanning city cars (AYGO X), compact hatchbacks (YARIS, COROLLA), crossovers/SUVs (YARIS CROSS, COROLLA CROSS, C-HR, C-HR+, RAV4, bZ4X, bZ4X Touring, LAND CRUISER, Urban Cruiser), sedans (CAMRY), and alternative powertrains (PRIUS PHEV, MIRAI hydrogen). Commercial vehicle offerings include 8+ LCV models (PROACE, PROACE VERSO, PROACE MAX, PROACE CITY, PROACE CITY VERSO, HILUX) plus their fully electric variants. Supporting services include KINTO ONE flexible leasing (business and consumer), vehicle servicing, and test drive scheduling. The dealerships offer financing options, promotional discounts, and the 'Podwójny Ekobonus' double eco-bonus for hybrid vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Aygo X Compact city crossover with high driving position, two-tone body design, available with hybrid powertrain. Features 17-18" aluminum wheels and Toyota Safety Sense.
• Toyota Yaris / Yaris Cross Compact hatchback (Yaris) and compact crossover (Yaris Cross) with hybrid powertrains (116 KM or 130 KM). Features Toyota T-Mate safety systems and Smart Connect multimedia.
• Toyota Corolla family (Sedan / Hatchback / TS Kombi / Cross) Mid-size passenger range including Corolla Sedan, Hatchback, TS Kombi estate, and Corolla Cross SUV crossover, all with 5th generation hybrid powertrains. Features 20" aluminum wheels, Toyota Smart Connect / Connect+ with 10.5" touchscreen, and Toyota Safety Sense.
• Toyota C-HR / C-HR Plug-in Hybrid Bold crossover SUV with unconventional design, available as self-charging hybrid (2.0L HEV AWD-i, 197 KM) or plug-in hybrid (2.0L PHEV, 223 KM, up to 66 km EV range). Features hidden door handles, panoramic roof, 12.3" multimedia display, and JBL sound system.
• Toyota C-HR+ (battery electric) Fully electric SUV with up to 600 km range, 57.7 kWh or 77 kWh battery options, DC fast charging up to 150 kW, and a modern coupe-like silhouette.
• Toyota Camry Executive sedan with 5th generation hybrid powertrain (2.5L engine), advanced connectivity via Toyota Connected Services, and refined interior comfort.
• Toyota Prius (plug-in hybrid) Pioneering plug-in hybrid passenger car with latest-generation hybrid technology and premium comfort features.
• Toyota Mirai (hydrogen fuel cell) Hydrogen fuel cell electric passenger car with zero-emission technology, water as the only tailpipe emission.
• Toyota RAV4 / RAV4 Plug-in Hybrid Iconic mid-size SUV available with hybrid (HEV) or plug-in hybrid (PHEV) powertrains, up to 304 KM power output, up to 100 km EV range for PHEV, advanced safety systems, and GR SPORT version.
• Toyota Land Cruiser Legendary off-road SUV combining robust construction and advanced 4x4 capabilities with modern technologies.
• Toyota bZ4X / bZ4X Touring (battery electric) Fully electric SUV with over 450 km range. bZ4X Touring variant offers dual-motor AWD (380 HP), towing capacity up to 1500 kg, wide cabin and spacious luggage area. AWD XMODE for all-terrain capability and OTA updates are included.
• Toyota Urban Cruiser Compact urban SUV with hybrid powertrain options, presales beginning Q2 2026.
• Toyota PROACE / PROACE Verso / PROACE City / PROACE City Verso / PROACE Max (incl. EV variants) Light commercial van family including PROACE panel van, PROACE Verso multi-purpose passenger van, PROACE City compact van, PROACE City Verso compact passenger van, and PROACE Max large van, available with conventional and fully electric powertrains. Targeted at SMEs and fleet operators for cargo and passenger transport, with up to 1,000,000 km or 3-year PRO warranty.
• Toyota Hilux (incl. BEV variant) Legendary pickup truck with robust construction and advanced 4x4 capabilities, available as a battery electric (BEV) variant from Q2 2026. Targeted at trade, professional, and fleet use.
• KINTO ONE Operational Leasing for Businesses Toyota-branded operational leasing arrangement for businesses purchasing passenger or commercial vehicles, with low down payment, regular vehicle exchange options, and competitive monthly rates (103% or 103.9%). Facilitates fleet management, tax-deductible monthly payments, and predictable operating costs.
• KINTO ONE Consumer Leasing Toyota-branded consumer leasing for individual buyers, allowing vehicle use without full purchase commitment. Low monthly payments with flexibility at contract end.
• Toyota Authorised After-Sales Service Authorised Toyota workshop services including periodic maintenance, mechanical and body repairs, technical inspections, winter tyre fitting, and ceramic coatings, delivered at the Gdańsk and Kowale locations with online service booking via serwistoyotaonline.pl.
• Test Drive Scheduling Bookable test drive experience for all current Toyota models at the Carter Gdańsk and Carter Chodzeń Kowale showrooms, scheduled via the website or direct contact.
• Pre-Owned Toyota Vehicle Sales Sale of pre-owned Toyota vehicles maintained in the dealership's used car inventory, available for immediate delivery.

Quantifiable outcome

• Benefits up to 32,000 PLN on SUVs (RAV4)
• +10 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Carsmile: Polish online new-car aggregator and broker that sources vehicles directly from fleets and importers, bypassing authorized dealers. Addresses an overlapping Polish consumer base but competes on price transparency and convenience rather than showroom/after-sales service; an emerging threat to Carter's new-car funnel.
• Auto1 Group: Berlin-headquartered online used-car platform operating across Europe including Poland. Threatens the used-car side of Carter's business via a digital-first, no-showroom model; not a direct competitor in new-vehicle franchised sales but represents a structural shift away from dealer-channel car retail.

Broad incumbents

• Grupa PGD: One of the largest multi-brand automotive dealer groups in Poland, operating sales and after-sales for multiple OEMs including Toyota across multiple cities. Comparable in that it runs franchised showrooms with similar financing partnerships, but PGD's scale and multi-brand portfolio give it materially stronger procurement and cross-brand hedging than Carter's single-brand footprint.
• Inchcape Polska: Polish arm of the global Inchcape automotive distributor and retailer, operating authorized showrooms for several premium and volume brands including Toyota-related distribution in select markets. Similar authorized-dealer business model with national footprint; broader brand portfolio provides a hedge that Carter lacks.
• Karlik Auto: Polish authorized dealer group for premium brands, with showrooms and service operations in Poznań and other major Polish cities. Comparable authorized-dealer model with integrated financing and after-sales; serves an overlapping customer base in adjacent Polish regional markets.
• Grupa Cichy-Zasada: Major Polish multi-brand dealer group with a strong footprint in the Warsaw metropolitan area and central Poland, operating authorized sales and service for several volume brands. Same authorized-dealer business model as Carter with similar financing and service attach, but with multi-city scale and multi-brand portfolio.
• Emil Frey Polska: Polish subsidiary of Swiss automotive retail group Emil Frey, operating multiple authorized dealerships across major Polish cities. Comparable authorized-dealer model with multi-brand exposure, integrated financing, and a service network; materially larger group purchasing scale than Carter's two-rooftop operation.
• Grupa Bemo: Polish multi-brand automotive retail group operating authorized dealerships in several Polish cities. Directly comparable authorized-dealer business model (new car sales, used cars, financing, service), with a wider geographic and brand footprint than Carter's two-store operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ToyotaCarterChodzen
• Instagraminstagram.com/toyotacarter
• LinkedInlinkedin.com/company/toyota-carter-gdansk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Carter Gdańsk | Carter Chodzeń