Grupa Pgd
Grupa PGD is a privately held Polish multi-brand authorized automotive dealer group operating 63 showrooms across 11 cities as dealer for 21 OEM brands, serving retail consumers and corporate fleet customers with vehicle sales, financing, insurance, parts, and authorized servicing.
- Company typePrivate
- Founded-
- HeadquartersKrakow, Poland
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Grupa Pgd does
Grupa PGD Spółka z ograniczoną odpowiedzialnością sp.k. (Polska Grupa Dealerów) is a privately held, multi-brand authorized automotive dealer group headquartered in Kraków, Poland, operating as part of Holding 1 (ranked 171st among the largest enterprises in Poland, per Rzeczpospolita). The group runs 63 showrooms across 11 Polish cities - including Warszawa, Kraków, Wrocław, Katowice, Poznań, Bielsko-Biała, Rybnik, Tychy, Dąbrowa Górnicza, Sosnowiec, Chorzów, Konstancin-Jeziorna, and Mory - and is the authorized dealer for 21 OEM brands spanning European, Japanese, Korean, American and Chinese manufacturers: Volvo, Ford, Renault, Dacia, Opel, Fiat, Abarth, Alfa Romeo, Jeep, DS, Cupra/SEAT, Kia, Hyundai, Nissan, Mitsubishi, Suzuki, MG, ISUZU, Toyota, BYD, Chery and Omoda/Jaecoo. Cumulative deliveries exceed 335,000 vehicles, and PGD was the first Polish dealer to cross the 10,000 and 20,000 new-car thresholds in a single year.
Revenue is generated across five streams: new-vehicle sales through authorized franchises, used/pre-owned vehicle sales, OEM financing and insurance commissions arranged at point of sale, recurring aftersales (mechanical repair, bodywork via the AZNN sub-brand, and authorized warranty servicing), and B2B fleet sales under the PGD Flota sub-brand. The parts business (PGD Części) and accident-assistance service (PGD Mam wypadek) extend monetization into post-sale vehicle ownership. Technology consists of branded dealer microsites for each OEM (e.g., volvocar.pgd.pl, opel.pgd.pl, ford.pgd.pl, byd.pgd.pl), an online inventory system, an automotive blog (blog.pgd.pl), and standard CRM/email infrastructure; the platform is an automotive retailer, not a software or AI business.
Go-to-market is sales-led and physical-distribution-led: 63 showrooms, test drives, direct field sales to retail and fleet customers, supplemented by organic social (Facebook, Instagram, LinkedIn), YouTube video content, branded websites and participation in industry events such as the Dealer Congress and Dealer Market Awards. The principal buyer segments are Polish individual consumers (primary) and corporate/fleet customers (secondary). The company was awarded 'Dealer of the Year 2022 - Best Dealer Group' and Grzegorz Hankus received 'Manager of the Year' at the Dealer Market Awards in September 2022. In 2021 PGD reported 19.9% sales growth, entered the Wrocław market with Ford and Mitsubishi, and signed a letter of intent to acquire RRG Warszawa (five Renault/Dacia showrooms), described by Samar as potentially the largest single dealer acquisition in Polish history.
Grupa Pgd firmographics
Firmographics- Name
- Grupa Pgd
- Legal name
- GRUPA PGD Spółka z ograniczoną odpowiedzialnością sp.k.
- Website
- https://pgd.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grupa PGD is a privately held Polish multi-brand authorized automotive dealer group operating 63 showrooms across 11 cities as dealer for 21 OEM brands, serving retail consumers and corporate fleet customers with vehicle sales, financing, insurance, parts, and authorized servicing.
- Ownership category
- akta.pro rank
Grupa Pgd industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)
- akta.pro secondary industries
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Grupa Pgd is headquartered
LocationHeadquarters
- HQ city
- Krakow
- HQ country
- Poland
- HQ region
- Europe
Offices13 records
Markets served
Grupa Pgd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New): Revenue generated from the sale of new automobiles as an authorized dealer for 21 automotive brands across 63 showrooms in 11 Polish cities.
- Vehicle Sales (Used): Revenue from the sale of pre-owned vehicles available through their showrooms.
- Vehicle Financing: The company offers financing solutions for vehicle purchases, providing revenue through financial partnerships.
- Insurance Services: Insurance packages offered alongside vehicle purchases, providing additional revenue streams.
- Vehicle Service and Repair: Comprehensive automotive service including mechanical repairs, body work, and parts replacement through their service network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle retail pricing with occasional promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Grupa Pgd product offering
Product offeringCore offering
Grupa PGD operates Poland's first multi-brand automotive dealer group, running 63 authorized showrooms across 11 Polish cities representing 21 automotive brands (Volvo, Ford, Renault, Dacia, Opel, Kia, Hyundai, BYD, Nissan, Mitsubishi, Fiat, Jeep, Suzuki, MG, SEAT/Cupra, Alfa Romeo, Abarth, DS, Chery, Omoda/Jaecoo, Isuzu). The group sells new and used vehicles, provides vehicle financing and insurance, and offers authorized service, repair, parts supply, body repair, and fleet management services through dedicated sub-brands.
Product overview
Grupa PGD (Polska Grupa Dealerów) is Poland's first automotive dealership group and a pioneer of multi-brand dealership operations in the country. The company operates as a platform of authorized dealerships representing 21 automotive brands across 11 cities with 63 showrooms, selling approximately 350,000 vehicles. The product portfolio spans passenger vehicles (SUVs, sedans, hatchbacks, wagons), commercial vehicles (vans, pickups, trucks), and electric/hybrid models. Key brands include Volvo, Ford, Renault, Dacia, Opel, Fiat, Kia, Hyundai, Nissan, Mitsubishi, SEAT/Cupra, Suzuki, MG, BYD, Jeep, Abarth, Alfa Romeo, DS, Omoda/Jaecoo, Chery, Isuzu, and Toyota. Services include vehicle sales (new, used, demo), maintenance/repair, body work, insurance, parts supply, and fleet management. The company is part of Holding 1, ranked 171st among Poland's largest enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- PGD Flota: Fleet services division
- PGD Części
- PGD Mam wypadek
- AZNN
Products and services
- New Vehicle Sales
Quantifiable outcome
- 335,000+ vehicles delivered to customers
- +3 more outcomes
Companies that use Grupa Pgd
Customer profileSegments2 records
Ideal customer profiles2 records
Grupa Pgd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupa Pgd partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- Holding 1coreGrupa PGD is part of Holding 1, which is ranked 171st among the largest enterprises in Poland. Holding 1 provides corporate governance and strategic direction for the dealer group network.
- Volvo Car PolandcoreGrupa PGD operates as an authorized Volvo dealer, selling Volvo vehicles and providing after-sales service at locations including Volvo Car PGD Kraków.
- OpelcoreAuthorized Opel dealer operating at ul. Krasnobrodzka 5, 03-214 Warszawa, selling new and used Opel vehicles.
- FordcoreAuthorized Ford dealer operating multiple showrooms across Poland including Warsaw, Kraków, Katowice, and Wrocław.
- BYDcoreAuthorized BYD dealer offering Chinese electric and hybrid vehicles at multiple locations including Tychy and Rybnik.
- RenaultcoreAuthorized Renault dealer with multiple showrooms in Warsaw area (Aleje Jerozolimskie, Puławska, Białowieska, Mory, Konstancin) and other locations.
- DaciacoreAuthorized Dacia dealer offering budget-friendly vehicles alongside Renault operations.
- KiacoreAuthorized Kia dealer operating showrooms in Warsaw and Konstancin-Jeziorna offering Kia vehicles including Sportage, EV6, and other models.
- HyundaicoreAuthorized Hyundai dealer offering Hyundai vehicles including Tucson, Kona, Ioniq models.
- NissancoreAuthorized Nissan dealer operating multiple showrooms in Kraków, Bielsko-Biała, Poznań, Chorzów, Sosnowiec, and other locations.
- ISUZUcoreAuthorized ISUZU dealer offering D-Max pickup trucks at showrooms in Bielsko-Biała (Wyzwolenia 95) and Warszawa (Krasnobrodzka 5).
- MitsubishicoreAuthorized Mitsubishi dealer offering vehicles including Outlander PHEV and ASX at showrooms in Warsaw and other locations.
- SuzukicoreAuthorized Suzuki dealer including electric vehicle offerings like the e Vitara.
- MGcoreAuthorized MG dealer offering MG vehicles including MG4, MG5, and Cyberster at locations including Kraków and Dąbrowa Górnicza.
- CupracoreAuthorized Cupra dealer offering performance vehicles including Formentor and Leon Sportstourer.
- SEATcoreAuthorized SEAT dealer offering vehicles including Ibiza, Ateca, and Leon at Kraków showroom.
- Omoda & JaecoocoreAuthorized dealer for Omoda and Jaecoo brands (Chinese automotive brands) at www.omodajaecoo.pgd.pl.
- CherycoreAuthorized Chery dealer operating at chery.pgd.pl, offering Chinese vehicles.
- DS AutomobilescoreAuthorized DS dealer (premium French brand under Stellantis) with planned showroom opening in Warsaw.
- FiatcoreAuthorized Fiat dealer offering vehicles including Fiat 500, Panda, Ducato, and commercial vehicles.
- AbarthcoreAuthorized Abarth dealer (performance brand under Stellantis) at abarth.pgd.pl.
- Alfa RomeocoreAuthorized Alfa Romeo dealer (Italian premium brand under Stellantis) at alfaromeo.pgd.pl.
- JeepcoreAuthorized Jeep dealer offering American SUVs at jeep.pgd.pl.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Grupa Pgd competitors and assessment
Company assessmentRegional players
- AAA Auto: Central European used car retailer (Czech-founded, expanded across CEE including Poland). Direct competitor in PGD's used car segment and adjacent footprint; regional rather than Polish-only overlap.
Direct peers
- Vertu Motors: UK-listed multi-brand automotive retailer operating ~140 dealerships. Closely comparable business model to PGD — franchised multi-brand retail with new/used sales, servicing, and F&I income. Smaller scale but conceptually analogous platform.
- Marshall Motor Group: UK-based multi-brand automotive retailer operating ~135 dealerships across several OEM brands. Directly comparable franchise mix and revenue model to PGD, including new/used sales and aftersales.
- Renault Retail Group: OEM-owned multi-brand retail group within the Renault/Stellantis ecosystem operating across Europe. Conceptually relevant — illustrates the OEM-controlled dealer model that PGD's brand partners may evolve toward. Comparable franchise mix including Renault, Dacia.
- Pendragon plc: UK multi-brand automotive retailer with franchised dealerships and used car operations. Direct comparable on multi-brand franchised retail model; serves as a useful proxy for European dealer group economics and franchise model pressures.
- Cambria Automobiles: UK multi-brand automotive retailer representing several OEMs including luxury/premium brands. Comparable franchise mix and aftersales model to PGD, particularly relevant for benchmarking premium-brand dealer economics.
- Emil Frey Group: Switzerland-headquartered, family-owned automotive retailer operating hundreds of dealerships across Europe. Most directly comparable to PGD as a multi-brand European dealer group with broad OEM portfolio, fleet services, and aftermarket operations. Operates at materially larger scale (€10B+ revenue).
Broad incumbents
- Cox Automotive Europe: Major European provider of automotive services including dealer software, auctions, and remarketing. Comparable to PGD's aftersales and parts operations (PGD Części) as an ecosystem/technology participant, though not a direct retail competitor.
- Inchcape plc: London-listed global automotive distributor and retailer with multi-brand operations across multiple continents. Comparable to PGD as a multi-brand dealer/distributor, but at much larger scale and broader geographic footprint, including distribution businesses upstream of retail.
Emerging players
- Auto1 Group: Berlin-based used car platform with operations across Continental Europe. Comparable to PGD's used vehicle business and online inventory infrastructure, though Auto1 is digital-first and does not operate franchised showrooms. Useful as a structural / digital comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Grupa Pgd social profiles
Digital presenceGrupa Pgd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupa Pgd leadership team
Management profileNumber of profiles
Profiles1 record
Grupa Pgd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupa Pgd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupa Pgd
What does Grupa Pgd do?
Grupa PGD operates Poland's first multi-brand automotive dealer group, running 63 authorized showrooms across 11 Polish cities representing 21 automotive brands (Volvo, Ford, Renault, Dacia, Opel, Kia, Hyundai, BYD, Nissan, Mitsubishi, Fiat, Jeep, Suzuki, MG, SEAT/Cupra, Alfa Romeo, Abarth, DS, Chery, Omoda/Jaecoo, Isuzu). The group sells new and used vehicles, provides vehicle financing and insurance, and offers authorized service, repair, parts supply, body repair, and fleet management services through dedicated sub-brands.
Is Grupa Pgd a public or private company?
Grupa Pgd is a private company. It is classified as corporate owned and is currently operating.
When was Grupa Pgd founded?
Grupa Pgd was founded in -1. It employs 501 to 1,000 people.
Where is Grupa Pgd based?
Grupa Pgd is headquartered in Krakow, Poland, in the Europe region.
How does Grupa Pgd make money?
Five revenue lines are on record. Vehicle Sales (New) is the primary driver. The others are vehicle Sales (Used), vehicle Financing, insurance Services and vehicle Service and Repair.
Who are Grupa Pgd's main competitors?
AAA Auto is listed as a regional player. Direct peers are Vertu Motors, Marshall Motor Group, Renault Retail Group, Pendragon plc, Cambria Automobiles and Emil Frey Group. Broad incumbents are Cox Automotive Europe and Inchcape plc. Auto1 Group is listed as an emerging player.
Does Grupa Pgd have an API?
No public API is recorded for Grupa Pgd.
What industry is Grupa Pgd in?
Grupa Pgd's product category is Automotive Dealership Services. Its primary akta.pro industry code is CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care), with a secondary code of FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops). Its NAICS code is 4411 and its SIC code is 5500.