Toyota Forklifts
Toyota Material Handling Norway AS is the Norwegian subsidiary of Toyota Industries Corporation, selling, renting, and servicing electric forklifts, warehouse trucks, AGVs, and fleet management software to Norwegian enterprises across logistics, manufacturing, food, and retail.
- Company typePrivate
- Founded-
- HeadquartersMalvik, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Toyota Forklifts does
Toyota Material Handling Norway AS is the Norwegian sales, rental, and service subsidiary of Toyota Industries Corporation (TICO Group), operating in the domestic material handling equipment market. The company sells and supports a broad portfolio that includes counterbalanced electric forklifts (Traigo series), powered pallet trucks (BT Levio), stackers (BT Staxio), reach trucks (BT Reflex), very narrow aisle trucks (BT Vector), automated guided vehicles (AGVs), Radioshuttle systems, and tow tractors. Underlying technology includes the proprietary System of Active Stability (SAS), the SEnS+ pedestrian-detection sensor, lithium-ion battery platforms, the I_Site telematics and fleet management platform (deployed across 40,000+ units globally), and the T-ONE AGV orchestration software.
The business generates revenue through a mix of capital equipment sales, short- and long-term rental, recurring service and maintenance contracts, parts, and operator training. Customers are Norwegian and Nordic enterprises across logistics, manufacturing, food and cold chain (TORO, Natures Menu, Döhler), retail and e-commerce fulfillment (LCW, Albert Heijn references), and quick-service restaurant supply (Foster Fast Food). The company operates a direct e-commerce channel at toyota-forklifts.no alongside its field service organization, and has announced a 2025 product launch in the Traigo48 electric counterbalanced series as part of a net zero 2041 emissions commitment.
Distribution partnerships (DB Schenker for last-mile logistics) and payment partnerships (PAYEX for PCI-certified processing) underpin the omnichannel go-to-market. As a fully owned subsidiary of a globally scaled parent, the Norwegian entity benefits from shared R&D, sourcing, and brand equity that independent Norwegian dealers cannot match, but its growth ceiling is constrained by the size of the Norwegian market and the strategic priorities set at the TICO Group level.
Toyota Forklifts firmographics
Firmographics- Name
- Toyota Forklifts
- Legal name
- Toyota Material Handling Norway AS
- Website
- https://toyota-forklifts.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toyota Material Handling Norway AS is the Norwegian subsidiary of Toyota Industries Corporation, selling, renting, and servicing electric forklifts, warehouse trucks, AGVs, and fleet management software to Norwegian enterprises across logistics, manufacturing, food, and retail.
- Ownership category
- akta.pro rank
Toyota Forklifts industry classification
Industry- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Heavy Duty Truck Manufacturing (33612)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
- akta.pro secondary industries
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Tow & Recovery Truck Leasing & Rental (TLABABAI)
Keywords
Where Toyota Forklifts is headquartered
LocationHeadquarters
- HQ city
- Malvik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Toyota Forklifts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new forklifts, pallet trucks, stackers, reach trucks, counterbalanced trucks, and specialized trucks. Products available for purchase through the online store with various financing options including credit card, invoice, and rental-to-own arrangements.
- Used Equipment Sales: Sale of pre-owned Toyota forklifts and material handling equipment. Customers can buy or finance used trucks through the website.
- Truck Rental: Short-term and long-term rental solutions. Short-term rental allows returning the product at the end of the rental period. Long-term rental options include 36-month lease with monthly invoicing.
- Service and Maintenance: Preventive maintenance contracts including annual inspections, service packages (Mini, Basic), spare parts, and repairs. Service is available for entire truck fleet regardless of brand.
- Parts and Accessories: Sale of spare parts, accessories, wheels, forks, and attachments for forklifts and material handling equipment.
- Training Courses: Forklift driver certification courses covering safe operation of material handling equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New equipment purchases with multiple financing options |
Distribution channels4 records
Marketing channels6 records
Toyota Forklifts product offering
Product offeringCore offering
Toyota Material Handling Norway AS sells and rents a comprehensive range of material handling equipment — including hand pallet trucks, electric pallet trucks, stackers, reach trucks, very narrow aisle trucks, electric and IC counterbalanced forklifts, automated guided vehicles (AGVs), Radioshuttle systems, and tow tractors — to Norwegian business customers, primarily through its e-commerce storefront. The offering is complemented by racking and storage solutions, I_Site fleet management, lithium-ion energy solutions, service and maintenance contracts, operator training, and rental/financing options.
Product overview
Toyota Material Handling Norway offers a comprehensive platform of material handling equipment spanning the full value chain from manual to fully automated solutions. The core portfolio includes manual hand pallet trucks (Toyota Lifter/BT Lifter jekketraller), electric pallet trucks (BT Levio), electric stackers (BT Staxio), reach trucks (BT Reflex), very narrow aisle trucks (BT Vector), electric and IC counterbalanced forklifts (Traigo series), AGV/autonomous trucks, and Radioshuttle systems. Complementing the equipment are add-on modules including I_Site fleet management, lithium-ion energy solutions, racking/storage solutions, service contracts, operator training, and rental/financing options. The platform also includes special/custom-built trucks for niche requirements. Products interconnect through shared platforms such as lithium-ion battery systems that power multiple truck types, I_Site telematics across smart trucks, and T-ONE software managing AGV fleets, creating a unified ecosystem of warehouse automation and material handling.
Differentiator
Problem solved
Functional benefit
Brands
- BT Levio: Electric pallet truck series available with lithium-ion or lead-acid battery, designed for horizontal transport and loading/unloading.
- BT Staxio
- Toyota Traigo
- Toyota Lifter
- BT Reflex
- BT Optio
- Toyota I_Site
- T-motion
Quantifiable outcome
- BT Lifter jekketraller lasts up to 5 times longer than competitors in work cycle tests
- +4 more outcomes
Companies that use Toyota Forklifts
Customer profileNamed customers6 records
Segments5 records
Toyota Forklifts technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Toyota Forklifts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Albert HeijnminorAlbert Heijn implemented automated guided vehicles (AGVs) from Toyota Material Handling to transport pallets through their distribution center. The more AGVs in operation, the more stores could receive their goods.
- DB SchenkercoreDB Schenker is the logistics partner for delivery of Toyota forklift products within Norway. Shipping costs are calculated based on weight or volume per product, with delivery date and time coordinated with customers.
- PAYEXcorePAYEX is the PCI-certified payment service provider handling credit card transactions for the online store. Card processing is SSL-encrypted through PAYEX.
- Maskingrossisternes foreningminorStandard contract conditions from the Norwegian Association of Hardware Wholesalers apply to purchases, in addition to Toyota's own terms and conditions.
- TICO GroupcoreToyota Material Handling Norway AS (TMHNO) is part of TICO Group. The company is the Norwegian subsidiary of Toyota Industries Corporation's material handling division.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Toyota Forklifts competitors and assessment
Company assessmentDirect peers
- Manitou Group: French manufacturer of material handling, aerial work platforms, and rough-terrain handling equipment. Overlaps with Toyota in industrial lift trucks, tow tractors, and warehouse equipment, particularly in European logistics and industrial markets.
- KION Group (Linde Material Handling, STILL, Baoli): European leader in industrial trucks and supply chain solutions under the Linde, STILL, and Baoli brands. Competes head-on with Toyota in electric and IC counterbalanced forklifts, warehouse equipment, and increasingly in AGV and automation.
- Cat Lift Trucks (MCFE - Mitsubishi Caterpillar Forklift Europe): Distributes Cat-branded forklifts manufactured through the Mitsubishi Caterpillar Forklift Europe alliance. Directly competes with Toyota in counterbalanced trucks, warehouse equipment, and service contracts in the European market.
- Crown Equipment: Privately held US manufacturer of forklifts and warehouse equipment with a strong European presence. Competes with Toyota in electric counterbalanced trucks, reach trucks, and VNA, often emphasizing operator ergonomics and integrated fleet management.
- Mitsubishi Logisnext (Mitsubishi Caterpillar Forklift Europe): Combines Mitsubishi, Caterpillar, and Rocla brands for forklifts and warehouse equipment. Directly competes with Toyota in counterbalanced trucks, pallet trucks, and AGVs across European markets including Scandinavia.
- Hyster-Yale Materials Handling: US-listed global manufacturer of lift trucks under Hyster and Yale brands, plus Nuvera fuel cells. Targets the same warehousing, manufacturing, and logistics customers as Toyota in Europe, with comparable lithium-ion and telematics offerings.
- Jungheinrich: Global German manufacturer of forklifts, pallet trucks, stackers, and warehouse equipment, plus intralogistics software. Directly competes with Toyota across counterbalanced trucks, reach trucks, VNA, AGVs, and lithium-ion product lines in Norway and across Europe.
- Doosan Industrial Vehicle (Bobcat lift truck business): South Korean manufacturer of forklifts and warehouse equipment, recently divested to a consortium including Bobcat. Competes with Toyota in IC and electric counterbalanced forklifts, pallet trucks, and reach trucks across Europe.
Emerging players
- Hangcha Group: Chinese forklift manufacturer that has rapidly expanded in Europe with a broad electric and IC product range at competitive price points. Pressures Toyota's mid-market share in pallet trucks, electric forklifts, and increasingly in warehouse automation.
Broad incumbents
- Toyota Material Handling Europe (TMHE): Pan-European organization that designs, manufactures, and distributes Toyota and BT material handling equipment. TMHNO is itself a subsidiary of this entity, making TMHE the parent operating division and a benchmark for the Norwegian unit's strategic and commercial positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Toyota Forklifts social profiles
Digital presenceToyota Forklifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toyota Forklifts leadership team
Management profileNumber of profiles
Toyota Forklifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toyota Forklifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toyota Forklifts
What does Toyota Forklifts do?
Toyota Material Handling Norway AS sells and rents a comprehensive range of material handling equipment — including hand pallet trucks, electric pallet trucks, stackers, reach trucks, very narrow aisle trucks, electric and IC counterbalanced forklifts, automated guided vehicles (AGVs), Radioshuttle systems, and tow tractors — to Norwegian business customers, primarily through its e-commerce storefront. The offering is complemented by racking and storage solutions, I_Site fleet management, lithium-ion energy solutions, service and maintenance contracts, operator training, and rental/financing options.
Is Toyota Forklifts a public or private company?
Toyota Forklifts is a private company. It is currently operating.
When was Toyota Forklifts founded?
Toyota Forklifts was founded in -1. It employs 11 to 50 people.
Where is Toyota Forklifts based?
Toyota Forklifts is headquartered in Malvik, Norway, in the Europe region.
How does Toyota Forklifts make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, truck Rental, service and Maintenance, parts and Accessories and training Courses.
Who are Toyota Forklifts's main competitors?
Direct peers on record are Manitou Group, KION Group (Linde Material Handling, STILL, Baoli), Cat Lift Trucks (MCFE - Mitsubishi Caterpillar Forklift Europe), Crown Equipment, Mitsubishi Logisnext (Mitsubishi Caterpillar Forklift Europe), Hyster-Yale Materials Handling, Jungheinrich and Doosan Industrial Vehicle (Bobcat lift truck business). Hangcha Group is listed as an emerging player. Toyota Material Handling Europe (TMHE) is listed as a broad incumbent.
Does Toyota Forklifts have an API?
No public API is recorded for Toyota Forklifts.
What industry is Toyota Forklifts in?
Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers), with a secondary code of TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops). Its NAICS code is 333924 and its SIC code is 3537.