TOYOTA MYANMAR

Name

TOYOTA MYANMAR

Legal name

Toyota Myanmar Sales (TTAS Co., Ltd.)

Website

https://toyota-myanmar.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Myanmar (Toyota Myanmar Sales, TTAS Co., Ltd.) is the sole authorized distributor of Toyota brand-new vehicles, genuine parts, and after-sales services in Myanmar, operating 7 dealers across 5 cities and serving individual, SME, and corporate buyers.

Ownership category

akta.pro rank

Product category

Automotive Vehicle Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automotive vehicle distribution
• Vehicle after-sales services
• Genuine spare parts
• Authorized dealer network
• Vehicle SKD manufacturing

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Toyota Myanmar Sales (TTAS Co., Ltd.) is the sole distributor of Toyota brand new vehicles in Myanmar, selling a range of models including Hilux Adventure, Hilux Travo, Camry, Corolla Altis, Corolla Cross, Rush, Fortuner, Land Cruiser, Avanza, Hiace Commuter, Majesty, Innova, and Vios.
2. Genuine Spare Parts Sales: Sale of Toyota Genuine Parts including engine oil, filters, brake components, and other OEM replacement parts through authorized dealers and service centers.
3. After-Sales Services and Maintenance: Toyota authorized service centers provide periodic maintenance, general repairs, body repair, paint services, auto detailing, and specialized EV maintenance for bZ4X vehicles. Services include online booking and multiple service center locations.
4. T-Subuu Rewards Program: Customer loyalty program T-Subuu awards points for service spending (1 point per 3,000 MMK spent), with tiered membership (Bronze, Silver, Gold, Platinum) offering discounts on Toyota Genuine Parts up to 10% for Platinum members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Myanmar Sales (TTAS Co., Ltd.) is the sole authorized distributor of Toyota brand-new vehicles, Toyota Genuine Parts, and after-sales services in Myanmar, operating through seven authorized dealer showrooms and service centers. The portfolio spans pickups, sedans, SUVs, vans/MPVs, and battery electric vehicles, supplemented by OEM warranty coverage, periodic maintenance, body repair and paint, auto detailing, and the T-Subuu loyalty rewards program. A related entity, Toyota Myanmar Co., Ltd., manufactures Hilux Double Cab pickup trucks via Semi Knock Down (SKD) assembly at the Thilawa Special Economic Zone.

Product overview

Toyota Myanmar (Toyota Myanmar Sales / TTAS Co., Ltd.) operates as the sole distributor of Toyota brand vehicles, genuine parts, and after-sales services in Myanmar. The product portfolio includes pickup trucks (Hilux Adventure, Hilux Travo), sedans (Camry, Corolla Altis), SUVs/crossovers (Corolla Cross, Rush, Fortuner, Land Cruiser), vans/MPVs (Hiace Commuter, Majesty), and battery electric vehicles (bZ4X). Supporting services include OEM warranty (3 years/100,000 km), maintenance and repair services, body repair and paint services, auto detailing, Toyota Genuine Parts and accessories, and the T-Subuu rewards program. Toyota Safety Sense advanced driver assistance systems are available across multiple models, featuring pre-collision systems, adaptive cruise control, lane departure warning, and lane tracing assist capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• T-Subuu: Toyota Myanmar's all-in-one rewards program for customers, offering points for service visits and discounts on genuine parts

Products and services

• Hilux Adventure Premium Toyota pickup truck featuring a 2.8L 1GD-FTV turbo diesel engine with 235 HP and 500 Nm torque, 6-speed automatic transmission, and Toyota Safety Sense including Pre-Collision System, Lane Departure Alert, and Dynamic Radar Cruise Control. Targeted at adventure and commercial use buyers in Myanmar.
• Hilux Travo All-new Hilux pickup launched in 2026 with Toyota Safety Sense, 12.3-inch display audio with wireless smartphone connectivity, ergonomic Softex leather seats, and Multi-Terrain Selection System for off-road capability. Targeted at pickup buyers in Myanmar seeking latest-generation Toyota safety and infotainment.
• Camry Mid-size Toyota sedan offered in Myanmar with comfort-oriented features and Toyota quality standards, targeted at executive and family sedan buyers.
• Corolla Altis Toyota Corolla-platform sedan positioned as a reliable family sedan in Myanmar, leveraging the Corolla nameplate's global reputation.
• Corolla Cross Compact crossover SUV combining Corolla platform versatility with SUV styling and capability, targeted at buyers seeking a higher-riding family vehicle in Myanmar.
• Rush Compact Toyota SUV designed for urban mobility with compact dimensions and SUV styling, targeted at city buyers in Myanmar.
• Fortuner Mid-size Toyota body-on-frame SUV suited for both on-road and off-road driving, targeted at buyers needing a robust SUV in Myanmar.
• Land Cruiser Toyota flagship SUV renowned for legendary off-road capability and luxury appointments, targeted at premium SUV buyers in Myanmar.
• Hiace Commuter Multi-purpose Toyota van designed for passenger and commercial transport with seating capacity, targeted at transport operators, hotels, and shuttle services in Myanmar.
• Majesty Premium Toyota MPV offering spacious interior and comfort features for passenger transport, targeted at executive and family transport use.
• Toyota bZ4X BEV Toyota's first battery electric vehicle available in Myanmar, featuring zero-emission powertrain, Pre-Collision System with front recognition camera, and advanced driver assistance technologies. Supported by EV-specific 6-month periodic inspection cycles covering 12V battery, cooling systems, inverter coolant, brake system, and GTS+ diagnostics.
• Toyota Genuine Parts and Motor Oil Original equipment manufacturer spare parts, filters, brake components, and engine oils meeting American Petroleum Institute standards, designed and tested to Toyota quality standards for optimal fit, performance, and engine protection. Sold through authorized Toyota dealers and service centers in Myanmar.
• Toyota Genuine Accessories Official Toyota accessories including window films, drive video recorders, GPS trackers, and car detailing products sold through authorized dealers.
• Maintenance Services Periodic inspection and maintenance services at Toyota authorized service centers, including daily driver checks and professional dealer inspections every 5,000 km or 6 months, performed by Toyota Certified Technicians.
• Body Repair and Paint Services Collision repair and painting services using Toyota-approved methods and materials at authorized Toyota service centers, bookable online through the website.
• Auto Detailing Services Professional car care services including quick coating, machine wax, polishing, ceramic coating, interior cleaning, engine room cleaning, and headlight restoration at Toyota authorized service centers.
• T-Subuu Rewards Program Customer loyalty program where members earn 1 point per 3,000 MMK spent at Toyota service centers. Tiered benefits include Bronze (0-800 points, 3% off parts), Silver (801-2,000 points, 5% off), Gold (2,001-5,000 points, 8% off), and Platinum (above 5,000 points, 10% off Toyota Genuine Parts). Includes service history tracking, oil change monitoring, and feedback submission via the T-Subuu app.

Quantifiable outcome

• 3-year/100,000 km warranty (whichever comes first) for new vehicles
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Toyota Dealers in Earthquake-Affected RegionsminorOthers · 28 March 2025Toyota Myanmar supported Toyota dealers in earthquake-affected regions of Mandalay and Sagaing following the March 28, 2025 7.7 magnitude earthquake, providing financial assistance and goods to help them recover operations.
• Mudon Maung Maung Group / Toyota MDMMcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Toyota MDMM was established in January 2022 as the seventh Toyota Authorized dealership and service center, a subsidiary of Mudon Maung Maung Group of Companies (founded 1993). Located in Naypyidaw, it provides new car sales and general repair/periodical maintenance services.
• SCG (Thailand), Mitsui (Japan), OAC (Myanmar)coreStrategic or Co-development Partner · 1 January 2021Mingalar Motor Co., Ltd. is a joint venture between SCG (Thailand), Mitsui (Japan), and OAC (Myanmar), serving as a Toyota authorized dealer in Myanmar since November 2014 with showrooms in Yangon and Taunggyi.
• Toyota Motor Corporation, JapancoreStrategic or Co-development Partner · 31 May 2019Toyota Motor Corporation (Japan) established Toyota Myanmar Co., Ltd. on May 31, 2019, as a subsidiary to contribute to Myanmar's automobile industry by developing human resources in the manufacturing sector. The company invested in the Thilawa Special Economic Zone and manufactures Toyota Hilux Double Cab Adventure Grade and Revo Grade via SKD system for domestic distribution.
• Hinther Nezas Co., Ltd. / Toyota Taw WincoreChannel Partner/ Reseller/ Distributor · 1 January 2017Hinther Nezas Co., Ltd. was established in 2017 by Nezas Holdings Co., Ltd. (Japan) and Hinthar Motor Co., Ltd. Toyota Taw Win is the fourth Toyota Authorized dealership and service center in Myanmar, known for high-level service quality including Japanese engineers.
• GW Lion Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2016GW Lion Co., Ltd. has operated since 2016 as a joint venture between Great Lion Pte., Ltd (Singapore) and Myanmar Dana Company Limited (Myanmar). It is the third Toyota Authorized dealership (Mandalay) and fifth dealer (Lashio branch, est. 2020), providing sales and service in central and northern Myanmar.
• Great Lion Pte., Ltd (Singapore) and Myanmar Dana Company Limited (Myanmar)coreStrategic or Co-development Partner · 1 January 2016GW Lion Co., Ltd. is a joint venture between Great Lion Pte., Ltd (Singapore) and Myanmar Dana Company Limited (Myanmar), operating Toyota authorized dealerships in Mandalay and Lashio.
• Mingalar Motor Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 1 November 2014Mingalar Motor Co., Ltd. has operated since November 2014 as a joint venture with SCG (Thailand), Mitsui (Japan), and OAC (Myanmar). It is the second Toyota Authorized dealership and service center in Myanmar, operating the Toyota Mingalar brand new car showroom (Bayint Naung) and one-stop services center (Ahlone), with a branch in Taunggyi (6th dealer, est. 2021).
• Toyota Tsusho Corporation, JapancoreStrategic or Co-development Partner · 1 January 1996In 1996, Aye & Sons Ltd. and Toyota Tsusho Corporation (Japan) formed a joint venture company, establishing TTAS Co. Ltd. (Toyota Aye & Sons) as the sole Toyota distributor in Myanmar. Toyota Tsusho is a core Toyota Group trading company facilitating global supply chain and distribution operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Toyota Motor Corporation: Ultimate parent company and global automotive manufacturer. Toyota Myanmar Sales operates as the sole authorized Toyota distributor in Myanmar under Toyota Motor Corporation's strategic direction, with Toyota Myanmar Co., Ltd. established directly by Toyota Motor Corporation for SKD manufacturing operations at Thilawa SEZ.

Regional players

• Toyota Motor Philippines: Sole authorized Toyota distributor in the Philippines. Operates the same business model as Toyota Myanmar Sales - new vehicle sales, parts distribution, and after-sales service through authorized dealers - but serves a different ASEAN geography with a much larger market.
• UMW Toyota Motor: Sole authorized Toyota distributor in Malaysia, a JV between Toyota and UMW Holdings. Operates the same national distributor model as Toyota Myanmar Sales with manufacturing (assembly) and dealer network. Comparable business model in a different ASEAN geography.
• Toyota Motor Thailand: Sole authorized Toyota distributor in Thailand with major manufacturing operations. Comparable to Toyota Myanmar Sales in its national distributor role, with deeper manufacturing footprint. Serves a much larger market with similar vehicle lineup and dealer network structure.
• Toyota Vietnam: Authorized Toyota distributor in Vietnam, operating the same new vehicle sales, parts, and after-sales business model as Toyota Myanmar Sales. Comparable emerging market ASEAN national distributor with similar vehicle lineup serving a larger but adjacent market.
• Toyota Astra Motor: Sole authorized Toyota distributor in Indonesia, jointly with Astra International. Operates the same national distributor model as Toyota Myanmar Sales with extensive manufacturing and dealer network, but serves a vastly larger Indonesian market with stronger manufacturing footprint.

Others

• Toyota Tsusho Corporation: Core Toyota Group trading company and joint venture partner in Toyota Myanmar Sales (TTAS Co., Ltd.). Facilitates global supply chain and distribution operations for Toyota brands, providing strategic and operational support to Toyota Myanmar's distribution business since the 1996 JV formation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyotamyanmar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA MYANMAR