New Country Toyota

What New Country Toyota does

New Country Toyota is a privately held, single-location authorized Toyota automobile dealership located at 3002 NY-50 in Saratoga Springs, New York. The dealership sells the full Toyota lineup — including sedans (Camry, Corolla, Crown), SUVs (4Runner, Highlander, RAV4, Sequoia, Venza), trucks (Tacoma, Tundra), hybrids (Prius), the GR86 sports car, the Sienna minivan, and the bZ battery-electric lineup — alongside Toyota Certified Pre-Owned vehicles and used vehicles. It also operates a parts and service department and an on-site Collision Center, generating revenue across four principal streams: new and used vehicle sales, finance and insurance (F&I) products via Toyota Financial Services, leasing, and aftermarket service/parts/collision repair.

The business operates a traditional franchise retail model, monetizing through gross profit on vehicle sales, F&I product attach, manufacturer-backed CPO warranty programs, and hourly/flat-rate service labor plus OEM parts margins. Customer acquisition is supported by manufacturer co-op programs (Military Rebate, College Graduate Rebate, NYS Drive Clean Rebate for EVs) and digital channels including Facebook, Instagram, Cars.com, and DealerRater, with a Dealer Inspire-powered website handling inventory display and lead capture. Underlying technology is limited to standard dealer SaaS (Deer Inspire, AudioEye); no proprietary technology or in-house AI/ML capability is present.

The dealership competes in the greater Saratoga Springs/Capital District retail market against other franchised auto retailers, with its primary structural advantage being the exclusive Toyota franchise grant within its trade area and integration with Toyota Financial Services' captive financing. The business is a member of the New Country Automotive Group family of dealerships. There is no disclosed public reporting, no parent-company financials visible at this entity, and headcount is reported in the 11–50 range with 77 vehicles currently in listed inventory.

Name

New Country Toyota

Legal name

New Country Toyota

Website

https://toyotaofsaratogasprings.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Country Toyota is a privately held, single-location authorized Toyota dealership in Saratoga Springs, NY, selling new Toyota vehicles, certified pre-owned and used cars, F&I/leasing, parts/service, and collision repair to individual retail consumers in the greater Capital District market.

Ownership category

akta.pro rank

Headquarters

HQ city

Saratoga Springs, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles and pre-owned vehicles (including certified pre-owned). Revenue generated from the markup over invoice price, dealer add-ons, and document fees ($175 dealer doc fee).
2. Vehicle Leasing: Lease financing offered through Toyota Financial Services, generating income from lease origination and residual value management.
3. Service and Parts: Maintenance, repair services, and sale of OEM parts and accessories. Services include oil changes, brake service, batteries, tires, and body work.
4. Finance and Insurance Products: Financing arranged through Toyota Financial Services, including extended service contracts and gap insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Country Toyota is an authorized Toyota franchise dealership that sells new Toyota vehicles (sedans, trucks, SUVs, hybrids, plug-in hybrids, and the bZ battery-electric) and pre-owned / certified pre-owned vehicles. The dealership also provides vehicle financing and leasing through Toyota Financial Services, a full-service maintenance and repair department using OEM parts, a parts and accessories center, and a collision center. Customers can transact in-store, online, or by phone.

Product overview

New Country Toyota is a Toyota automobile dealership in Saratoga Springs, NY, serving the Upstate New York region including Albany and the Capital District. The dealership offers a comprehensive portfolio of Toyota vehicles spanning multiple categories: Cars & Minivans (Camry, Corolla, Corolla Hatchback, GR Supra, Sienna, GR Corolla, Corolla Hybrid, Prius, Toyota Crown, GR86, Prius Plug-in Hybrid); Trucks (Tacoma, Tundra with i-FORCE MAX hybrid variants); Crossovers & SUVs (4Runner, Highlander, Sequoia, Corolla Cross, Grand Highlander, Highlander Hybrid, RAV4, Corolla Cross Hybrid, Land Cruiser, Toyota Crown Signia, RAV4 Plug-in Hybrid, 4Runner i-FORCE MAX, bZ, C-HR, bZ Woodland); and Electrified vehicles including hybrids, plug-in hybrids, and all-electric models. Beyond vehicle sales, the dealership provides Certified Pre-Owned vehicle programs, full-service maintenance and collision repair, OEM parts and accessories, and vehicle financing through Toyota Financial Services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota vehicle sales (Camry, Corolla, RAV4, Tacoma, Tundra, Prius, Highlander, 4Runner, Sienna, bZ, Grand Highlander, Toyota Crown Signia, and other Toyota models) Sale of new Toyota vehicles across multiple model categories, with 2026 model year examples including Corolla LE at $279/month lease, Camry SE at $399/month, Tacoma SR5 4WD at $399/month, RAV4 LE AWD at $355/month, bZ XLE at $299/month (returning lessees), Prius LE at $399/month, and Tundra with up to $5,120 off MSRP. Sales are supported by Toyota Financial Services lease and APR financing offers.
• Pre-Owned and Certified Pre-Owned Vehicles Sale of Certified Pre-Owned (CPO) Toyota vehicles and other pre-owned makes and models, including vehicles priced under $20,000. CPO vehicles include enhanced warranty coverage and program benefits.
• Automotive Service and Repair Maintenance and repair services including oil changes, brake service, battery replacement, tire service, cabin air filter replacement, oil filter replacement, fluid replacement, and auto body / collision repair, performed by trained technicians using genuine OEM Toyota parts.
• Parts and Accessories Sale of genuine OEM Toyota parts and accessories, with online parts ordering available through the dealer website.
• Vehicle Financing and Leasing Arrangement of vehicle financing and leases through Toyota Financial Services for retail customers, with competitive APR rates (e.g., 0.00% to 4.99% APR for 60-72 months on qualifying models), 36-month lease structures with monthly payments, and an online financing application.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota franchise dealership authorized to sell new Toyota vehicles, parts, and accessories. Receives vehicles from Toyota manufacturing for retail sale.
• New York State (NYS Drive Clean Rebate)minorGTM or Marketing PartnerNew York State provides Drive Clean Rebate of up to $2,000 for electric vehicle purchases. Available to NY residents registering vehicles in New York, as shown in the bZ lease offer.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: Public, multi-rooftop franchised dealer group with a national footprint; comparable as a large-scale dealership operator benchmarking store-level operations and F&I attach rates.
• CarMax: National used-vehicle retailer with a no-haggle model and large physical footprint; competes with NCT's pre-owned and Certified Pre-Owned inventory for used-car buyers in the region.
• AutoNation: Largest public auto retailer in the U.S. with multi-brand franchised dealerships, captive financing products, and a used-car platform; a useful benchmark for franchise dealer scale economics.
• Group 1 Automotive: Public, multi-brand franchised dealership group with a meaningful import-brand portfolio (including Toyota in several U.S. markets); comparable as a public proxy for Toyota franchise store-level economics.
• Asbury Automotive Group: Public franchised dealer group with a portfolio of import and luxury brands including Toyota; a relevant benchmark for franchise store economics and Clicklane digital retailing tools.
• Hendrick Automotive Group: Large privately held dealership group operating dozens of rooftops across multiple brands; comparable as a multi-brand dealer benchmark with full sales, service, and parts operations.

Direct peers

• Lia Toyota of Colonie: Another authorized Toyota franchise dealer in the greater Albany/Capital District region, competing head-to-head with New Country Toyota for the same Upstate NY new-vehicle and service customers.
• New Country Motor Cars: Likely affiliated or sibling dealer group under the 'New Country' brand, operating additional luxury and import franchises in the same Upstate NY market — sharing back-office, marketing, and potentially ownership.
• Mohawk Honda: Authorized Honda franchised dealer in the broader Upstate NY / Capital District market; competing import-brand dealership targeting overlapping retail buyers in the same region.

Emerging players

• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery; competes for used-car buyers' attention through a fully digital, no-dealership model that contrasts with NCT's brick-and-mortar approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewCountryToyotaSaratoga
• Instagraminstagram.com/toyotaofsaratogasprings
• LinkedInlinkedin.com/company/new-country-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Country Toyota