Toyota Østfold & Follo avd Moss

What Toyota Østfold & Follo avd Moss does

Toyota Østfold & Follo avd Moss is the Moss branch of Toyota Østfold, an authorized regional Toyota dealership operating three locations (Sarpsborg/Halden, Moss, Fredrikstad) in the Østfold region of Norway under parent Toyota Norge AS. The dealership distributes the full Toyota passenger and commercial vehicle lineup — including fully electric models (bZ4X, Urban Cruiser, C-HR+, Proace City/Proace/Proace Max Electric), hybrids and plug-in hybrids (Yaris Cross, Corolla family, RAV4), and commercial vehicles (Hilux, Land Cruiser 250) — alongside certified pre-owned vehicles (Toyota Certified Plus), home charging hardware (Zaptec wallboxes), and corporate EV charging management (Toyota Profflading).

Revenue is generated through one-time vehicle sales (new and used), recurring workshop and service revenue (Toyota Originalservice, 60-minute Express Service guarantee, EU inspection, damage repair, tire storage), financing and insurance commissions via Toyota Financial Services and Toyota Insurance Management (Gjensidige), and add-on sales (charging equipment, accessories, Nokian Tyres). The dealership operates a hybrid go-to-market: three physical showrooms with dedicated sales teams, plus digital channels including the toyota-ostfold.no website with test-drive booking, service scheduling, used car listings, and campaign pages.

Customers span individual private buyers (personal and family vehicles) and business/commercial fleet operators, served by a dedicated "Team Professional" commercial sales unit with three regional business development managers and a sales manager. The dealership benefits from Toyota Norway's national brand position — #1 customer satisfaction ranking for 17 consecutive years in Norsk Kundebarometer and 14.7% national market share with 22% commercial vehicle share. Notable enterprise reference customer: Storm Elektro AS, an electrical contractor operating ~35 Toyota vehicles in a 90-vehicle fleet transitioning to fossil-free.

Name

Toyota Østfold & Follo avd Moss

Legal name

Toyota Østfold

Website

https://toyota-ostfold-follo.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toyota Østfold & Follo avd Moss is the Moss branch of an authorized Toyota dealership group operating three locations in Norway's Østfold region, selling new and used Toyota passenger and commercial vehicles, offering workshop services, financing, and EV charging solutions to private consumers and business fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarpsborg/Halden

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota passenger vehicles (bZ4X, Urban Cruiser, C-HR+, Yaris Cross, RAV4, Corolla, etc.) and commercial vehicles (Proace City, Proace, Proace Max, Hilux, Land Cruiser). Both private and business customers.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles including Toyota Certified Plus (with 24-month warranty, 12 months roadside assistance, quality inspection, hybrid/EV health check) and ReElectric (other electric vehicles).
3. Workshop and Service: Vehicle maintenance and repair services including Originalservice, Toyota Express Service (60-minute guarantee), EU inspection (roadworthiness test), damage repair, tire storage (dekkhotell), car care, air conditioning cleaning, and recall campaigns.
4. Charging Equipment Sales: Sale and installation of home charging solutions including Zaptec smart connected chargers (ZA/ZU packages) and fixed-cable chargers (TA/TU packages), with installation services included.
5. Toyota Profflading Fleet Charging Solution: Fleet charging management service for businesses transitioning to electric vehicles. Consolidates charging expenses from public stations and home charging onto one invoice with automated reimbursement for employees.
6. Financial Services: Vehicle financing and leasing through Toyota Financial Services including Toyota Leasing Plus, billån (car loan), and payment deferral options. Also insurance products through Toyota Insurance Management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Østfold & Follo avd Moss is a regional authorized Toyota dealer selling new and used passenger cars and commercial vehicles, providing brand-authorized workshop services, parts, financing, insurance, and EV charging solutions. The dealership operates three physical locations across Moss, Sarpsborg/Halden, and Fredrikstad in southeastern Norway and serves both private consumers and commercial fleet customers through its dedicated Team Professional B2B sales unit.

Product overview

Toyota Østfold is an authorized Toyota dealership serving the Østfold region of Norway with three locations (Sarpsborg/Halden, Moss, Fredrikstad). The company offers a comprehensive portfolio of Toyota's passenger and commercial vehicles, electric vehicle solutions, and a full range of automotive services. The passenger vehicle lineup includes fully electric models (bZ4X, bZ4X Touring, Urban Cruiser, C-HR+), hybrid models (Yaris Cross Hybrid, Yaris Hybrid, Corolla Cross Hybrid, Corolla Touring Sports Hybrid, RAV4 Hybrid, RAV4 Plug-in Hybrid), and the iconic Land Cruiser 4x4 SUV. The commercial vehicle range under the Toyota Professional sub-brand covers compact vans (Proace City), mid-size vans (Proace), and large vans (Proace Max) — each available in fully electric variants. Supporting services include Toyota Relax (service-activated extended warranty up to 10 years), Toyota Express Service (60-minute service guarantee), Toyota Ladenettverk (EV charging network access), Toyota Charging Wallbox (home charging solutions via Zaptec), Toyota Profflading (corporate EV charging management), Toyota Certified Plus (certified pre-owned vehicles), and Toyota Financial Services (financing and insurance). The dealership also operates Toyota Professional Team — dedicated commercial vehicle sales covering the full Østfold region.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota bZ4X A fully electric SUV from Toyota, sold through the dealership as part of Toyota's battery electric vehicle lineup for retail and commercial customers.
• Toyota bZ4X Touring An extended touring variant of the Toyota bZ4X fully electric SUV, scheduled for release in 2026.
• Toyota Urban Cruiser A compact fully electric SUV from Toyota, targeted at urban and small-family buyers within the Toyota electrified lineup.
• Toyota C-HR+ A fully electric fastback SUV from Toyota, sold as part of the brand's electrified passenger vehicle range.
• Toyota Yaris Cross Hybrid A compact hybrid crossover SUV from Toyota, sold as part of the passenger hybrid lineup.
• Toyota RAV4 Plug-in Hybrid A plug-in hybrid mid-size SUV from Toyota offering electric driving range combined with hybrid backup.
• Toyota RAV4 Hybrid A mid-size hybrid SUV from Toyota, part of the brand's electrified passenger lineup.
• Toyota Corolla Cross Hybrid A hybrid compact crossover from Toyota, part of the passenger electrified lineup.
• Toyota Corolla Touring Sports Hybrid A hybrid estate/wagon from Toyota, offered within the passenger electrified lineup.
• Toyota Yaris Hybrid A compact hybrid hatchback from Toyota, part of the passenger hybrid lineup.
• Toyota Proace City Electric A fully electric compact commercial van from Toyota, sold to fleet and business customers through the Toyota Professional channel.
• Toyota Proace Electric A fully electric mid-size commercial van from Toyota, sold to business and fleet customers through the Toyota Professional channel.
• Toyota Proace Max Electric A fully electric large commercial van from Toyota, sold to fleet and business customers through the Toyota Professional channel.
• Toyota Proace Verso Electric A fully electric passenger/combi version of the Proace van from Toyota, used for shuttle, taxi, and people-mover applications.
• Toyota Proace City (diesel) A diesel-powered compact commercial van from Toyota, sold to business and fleet customers.
• Toyota Proace (diesel) A diesel-powered mid-size commercial van from Toyota, sold to fleet and business customers.
• Toyota Proace Max (diesel) A diesel-powered large commercial van from Toyota, sold to fleet and business customers.
• Toyota Land Cruiser 250 An off-road capable SUV from Toyota sold through the dealership's passenger and professional channels.
• Toyota Hilux A pickup truck from Toyota, offered through both retail and commercial channels.
• Toyota Certified Plus (used vehicles) A used-car program from Toyota offering certified pre-owned vehicles with manufacturer-backed quality checks, available through the dealership's online and in-store used car listings.
• Toyota Relax Warranty A manufacturer warranty extension program from Toyota that extends coverage up to 10 years with regular servicing at Toyota Originalservice.
• Toyota Charging Wallbox A home EV charging wallbox hardware offering from Toyota, sold and installed for private EV buyers through the dealership.
• Toyota Profflading A fleet charging infrastructure solution from Toyota providing depot charging hardware, installation, and management for business and fleet customers.
• Toyota Ladenettverk charging network subscription A subscription-based access to Toyota's nationwide public EV charging network for Toyota EV owners.
• Toyota Express Service A fast-turnaround maintenance service offering from Toyota for routine service jobs, available at the dealership's service workshops.
• Toyota Originalservice Brand-authorized full vehicle servicing using Toyota original parts at the dealership's service workshops.
• Toyota Professional (commercial sales program) A dedicated commercial vehicle sales and support program from Toyota providing fleet-focused sales, VAT-exclusive pricing, and dedicated account management through the Team Professional unit.

Quantifiable outcome

• 66 commercial vehicle contracts signed in January 2025 by Team Professional commercial sales team
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• ZapteccoreTechnology or IntegrationZaptec provides smart connected home charging solutions sold and installed by Toyota Østfold. The Zaptec Go charger offers 4G/WiFi connectivity, ECO-mode smart charging, RFID access control, and full integration with the Zaptec app and portal.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bilia: Nordic-listed automotive retailer with significant Norwegian operations across multiple brands including Volvo, BMW, Toyota, and Mercedes-Benz. Multi-location dealership and workshop model is closely aligned with Toyota Østfold's structure, with similar exposure to fleet and EV transition dynamics in Norway.
• Møller Bil: Largest Toyota dealer group in Norway and one of the country's largest multi-brand automotive retailers. Operates full Toyota passenger and commercial sales, service, and fleet offerings across multiple Norwegian regions — directly comparable in business model to Toyota Østfold but at materially greater scale.
• Bertel O. Steen: Major Norwegian automotive dealer group representing Mercedes-Benz, Peugeot, Citroën, Opel, and DS. Operates a multi-location authorized dealer network with new vehicle sales, used vehicles, and aftersales — the same regional dealership-plus-OEM-franchise structure as Toyota Østfold, with Norwegian B2B and B2C fleet operations.
• Sulland: Norwegian automotive dealer group representing Volkswagen, Audi, Škoda, SEAT, Porsche, and Ford across multiple regional locations. Operates authorized showrooms, fleet sales, and authorized service centers — same authorized-OEM dealer business model as Toyota Østfold.

Broad incumbents

• Toyota Norge AS: Parent company and authorized Toyota importer in Norway. Sets national pricing, marketing, and product allocation that ultimately flow through Toyota Østfold. Operates at the importer level rather than the retail level but is the closest upstream incumbent to the dealership's operations.

Regional players

• Hedin Mobility Group: Large Swedish-headquartered automotive dealer group with expanding presence in Norway and the broader Nordics. Operates authorized dealerships across multiple brands including BMW, Mercedes, and Volkswagen — comparable authorized-OEM retail and aftersales business model, though primarily focused on the Swedish market with adjacent Norwegian operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-%C3%B8stfold-&-follo-avd-moss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Østfold & Follo avd Moss