The Police Association Victoria

What The Police Association Victoria does

The Police Association Victoria (TPAV) is a non-profit, member-led union founded in 1917 that represents approximately 18,000 sworn police officers, Protective Services Officers (PSOs), police reservists, and police recruits across Victoria Police, covering roughly 98 percent of the sworn workforce. Headquartered at 70 Jolimont Street in East Melbourne and employing 42 staff, TPAV operates under the Corporations Act 2001 as a public company limited by guarantee and is registered under the Fair Work (Registered Organisations) Act 2009 as the Victoria Police Branch of the Police Federation of Australia. By constitutional design it is not affiliated with any political party.

TPAV's product set centres on industrial representation and member welfare rather than technology development. Core offerings include workplace advocacy (pay and conditions, health and safety, WorkCover claims), legal and discipline representation delivered via Maurice Blackburn as preferred lawyers, a wellbeing program anchored by the equipt police-specific app (launched in 2016 with the University of Melbourne) and partner services such as BlueHub, plus member benefits through exclusive partnerships with BankVic, Police Health, ESS Super, and others. The association also operates a holiday homes program with eleven properties across Victoria and Queensland, allocated to members via a ballot system.

The association is funded through voluntary membership dues, supplemented by holiday homes income. It is governed by a 12-member directly elected Board led by President Dermot Avon APM, with operational delivery supported by a network of 68 workplace delegates. Distribution runs primarily through the East Melbourne Member Support Centre, the website at tpav.org.au, a member login portal, and active social media channels on Facebook, Instagram, LinkedIn, and X. TPAV's stated advocacy priority is restoring police strength to 17,020 officers in response to station closures and experienced officer attrition.

Name

The Police Association Victoria

Legal name

The Police Association Victoria

Website

https://tpav.org.au

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

The Police Association Victoria (TPAV) is a non-profit police union founded in 1917, representing approximately 18,000 sworn officers, PSOs, reservists, and recruits across Victoria Police. It provides industrial advocacy, legal representation, wellbeing services, and member benefits under a voluntary membership model.

Ownership category

akta.pro rank

Product category

Police Union Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Police union services
• Industrial advocacy
• Legal representation
• Member benefits program
• Workplace rights support

Headquarters

HQ city

East Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership dues: TPAV generates revenue through voluntary membership fees from sworn police officers, PSOs, police reservists, and police recruits. The association also generates income from its holiday homes program which provides accommodation benefits to members.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Police Association Victoria (TPAV) is a member-led police union that represents approximately 18,000 sworn police officers, Protective Services Officers, police reservists, and police recruits within Victoria Police. It provides industrial advocacy on wages and working conditions, legal and discipline representation, WorkCover injury claims assistance, wellbeing services (including the equipt app), a Holiday Homes accommodation program, and member rewards through partner discounts. Membership is voluntary and the association is the sole registered representative body for Victoria Police under the Fair Work (Registered Organisations) Act 2009.

Product overview

The Police Association Victoria (TPAV) is a union representing approximately 18,000 sworn police officers, Protective Services Officers, police reservists and recruits in Victoria. TPAV operates a digital membership platform providing access to member services including workplace advocacy (Pay & Conditions, Health & Safety), legal representation (Legal & Discipline services), wellbeing support (Wellbeing Services, equipt app), and member benefits (Member Rewards & Partners, TPAV Holiday Homes). The organization also conducts research and advocacy on behalf of members. The main digital touchpoints are the TPAV Website Portal, the Member Login System, and the separate TPAV Holiday Homes booking system. The equipt wellbeing app is a notable product developed in partnership with the University of Melbourne, specifically designed for police officers.

Differentiator

Problem solved

Functional benefit

Brands

• TPAV Holiday Homes: Holiday accommodation properties owned and provided by TPAV for the benefit of members and their immediate families, located across Victoria and Queensland.

Products and services

• TPAV Membership
• Legal & Discipline Services

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and supportive.

• BankViccoreOthersBankVic was established in 1974 as the Police Credit Cooperative to improve the financial wellbeing of Victoria Police members and their families. Now with 120,000+ members, it has expanded to emergency services and health sectors. As a member-owned bank, profits are reinvested to provide better value banking. Since 2010, BankVic has contributed over $3.5 million in donations and sponsorships to non-profit organisations affiliated with police, emergency and health services.
• Police HealthcoreOthersPolice Health is Australia's only not-for-profit health fund which caters exclusively to Australia's police community. Provides health insurance tailored to the unique needs of police officers and their families.
• ESS SupercoreOthersOne of Australia's biggest not-for-profit super funds, ESS Super is dedicated to serving Victorian emergency services and state employees. Provides superannuation services tailored to police officers.
• Victoria Police LegacycoreStrategic or Co-development PartnerVictoria Police Legacy is TPAV's charity partner that provides a range of services and support to police families throughout Victoria who have suffered the loss of a loved one or are experiencing grief and hardship caused by imminent or actual death or permanent disability.
• Maurice BlackburnmajorOthersMaurice Blackburn has been helping clients with legal needs for over 100 years. As TPAV's preferred workplace injury and employment lawyers, they provide legal services to members. Contact: 1800 810 812.
• Beyond BluesupportiveOthersBeyond Blue provides support services to help all Australians achieve their best possible mental health. TPAV directs members to Beyond Blue as part of its wellbeing services.
• LifelinesupportiveOthersLifeline is a national charity providing all Australians experiencing emotional distress with access to 24-hour crisis support and suicide prevention services. TPAV includes Lifeline in its wellbeing resources for members.
• BlueHubcoreOthersBlueHub provides mental health and wellbeing support specifically designed for police and emergency services personnel. TPAV directs members to BlueHub as part of its wellbeing services offering.
• University of MelbournesupportiveTechnology or IntegrationThe University of Melbourne collaborated with TPAV and Victoria Police to develop the equipt app, a police-specific wellbeing app launched in 2016.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Western Australia Police Union (WAPU): The registered industrial organisation for WA Police officers. Operates with the same union/advocacy model, voluntary membership base, and member-services portfolio as TPAV.
• Australian Federal Police Association: Represents Australian Federal Police members. Direct peer as a federally-jurisdictional counterpart to TPAV's state jurisdiction, operating under the same Police Federation of Australia umbrella.
• Police Association of NSW (PANSW): The statutory representative body for sworn NSW Police Force officers. Most directly comparable peer: same regulatory framework under Fair Work, similar membership-based advocacy model, analogous member-benefit portfolio (legal, wellbeing, holidays).
• Tasmania Police Association: The representative association for Tasmania Police members. Analogous state-level police association model, providing advocacy and member services to sworn officers.
• Northern Territory Police Association: Represents sworn NT Police officers. Same union/association structure as TPAV, focused on industrial representation and member welfare services.
• Queensland Police Union (QPU): Union representing sworn officers and staff of the Queensland Police Service. Direct peer in terms of state-based police union structure, industrial bargaining, and member-benefit provision.
• Police Association of South Australia: Represents sworn South Australia Police officers. Closely comparable in scale, structure, and service offering including legal, welfare, and member-benefit programs.

Emerging players

• Police Federation of England and Wales: The statutory staff association for police officers in England and Wales. Comparable in mission (advocacy, legal support, wellbeing, member benefits) but operates under a different national regulatory framework; useful as a structural and product-mix reference point rather than a direct competitor.

Broad incumbents

• Police Federation of Australia: The national peak body for state and territory police associations, of which TPAV is the Victoria Police Branch. Wider scope across all Australian jurisdictions with over 60,000 sworn officers represented; not a direct competitor but the parent federation.

Regional players

• New Zealand Police Association: The representative body for New Zealand Police staff. Operates an equivalent union/association model for sworn officers in a closely related Anglophone policing jurisdiction, though it does not directly compete with TPAV in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/policeassocvic
• Facebookfacebook.com/tpav.org.au
• LinkedInlinkedin.com/company/the-police-association-victoria
• Instagraminstagram.com/tpa_vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Police Association Victoria