Name

Lifeline

Legal name

Lifeline Systems Company

Website

https://lifeline.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Medical Alert Systems

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

akta.pro secondary industries

Hospital-at-Home & Acute-at-Home Remote Monitoring (step-down, escalation workflows) (HLALAFAH), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI), Live-In & 24/7 In-Home Care (HLADAGAI)

Keywords

• Medical alert systems
• Personal emergency response
• Senior monitoring services
• Fall detection technology
• Remote patient monitoring

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Monthly Monitoring Service Subscriptions: Lifeline's primary revenue stream is recurring monthly monitoring fees for its medical alert systems. Plans are offered month-to-month with no long-term commitment required. Fees cover 24/7/365 monitoring, equipment rental, and access to response centers. A three-month minimum non-refundable monitoring charge applies at signup.
2. Equipment Rental: Equipment (base units, pendants, wristbands, mobile devices, smartwatches) is provided as a rental, with the monthly fee including equipment use. Equipment remains company property and must be returned upon service cancellation. Lost equipment fees up to $400 may be charged.
3. Add-On Features and Services: Optional add-ons including Fall Detection, CareCompass nurse line access, Key Lock Box, Protection Plan (accidental damage/loss coverage), professional installation, and medication dispenser service generate incremental recurring revenue.
4. AARP Member Discounts: AARP members receive 15% off monthly service plus free shipping and free activation. AARP pays a royalty fee to Lifeline for use of its intellectual property. This partnership drives customer acquisition from AARP's membership base.
5. Government and Payer Contracts: Lifeline serves government and payer organizations including VA for eligible veterans, Medicare/Medicaid agencies, MCOs, Area Agencies on Aging, PACE Providers, and ACAP Programs. Coverage varies — traditional Medicare and TRICARE do not cover systems, but Medicare Advantage may provide partial coverage.
6. One-Time Fees: Non-refundable one-time fees include a $50 activation fee, $49.95 programming fee, and a $35 restocking fee for returns. Invoice fees may apply for paper billing. Professional installation is available as a separate fee-based service.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Lifeline sells and rents medical alert hardware (HomeSafe in-home, On the Go and On the Go Mini mobile, Smartwatch) bundled with 24/7/365 monitoring subscriptions delivered through three U.S.-owned response centers. Add-on modules include AutoAlert fall detection, CareCompass nurse triage, medication dispensing, the My Lifeline caregiver app, and the CarePoint resident safety platform with CareSage predictive analytics for healthcare and senior living partners.

Product overview

Lifeline offers a comprehensive medical alert and senior monitoring product portfolio centered on its core personal emergency response systems. The primary product lines include HomeSafe (in-home systems in landline and cellular variants), On the Go and On the Go Mini (mobile GPS-enabled systems), and the Smartwatch (wearable medical alert with wellness features). These core products are supported by add-on modules including AutoAlert Fall Detection, CareCompass nurse line, My Lifeline mobile app, and Medication Dispenser. For business partners and senior living communities, Lifeline provides the CareSage analytics platform for predictive risk scoring, the CarePoint resident safety system family (including CarePoint Essential with Alexa integration and CarePoint Go mobile solution), and various support services including Key Lock Box, Protection Plan, and Professional Installation. The portfolio serves both individual consumers and institutional healthcare partners through multiple deployment models.

Differentiator

Problem solved

Functional benefit

Brands

• HomeSafe: In-home medical alert system providing 24/7/365 emergency assistance. Available in both landline and cellular versions.
• On the Go
• On the Go Mini
• Smartwatch
• CareSage
• CarePoint Resident Safety System
• CarePoint Essential
• CarePoint Go
• CareCompass
• My Lifeline

Products and services

• HomeSafe Medical Alert System In-home medical alert system providing 24/7/365 emergency assistance at the press of a help button. Available in landline and cellular versions; cellular variant does not require a landline. Designed for seniors aging in place at home.
• On the Go Mobile Medical Alert System Mobile medical alert system with advanced GPS locating (using five locating technologies) and automatic fall detection for seniors who are active outside the home. Single-piece all-in-one design for help anytime, anywhere.
• On the Go Mini Mobile Medical Alert Compact, lightweight mobile medical alert pendant with GPS and cellular connectivity for emergency assistance on the go. Designed for seniors who want a discreet, easy-to-wear form factor.
• Lifeline Smartwatch GPS-enabled medical alert smartwatch with a help button, heart rate monitor, and step tracking for active seniors. Combines 24/7/365 emergency assistance with wellness features.
• AutoAlert Fall Detection Automatic fall detection add-on for Lifeline medical alert systems. Uses sensors and algorithms to detect falls (claimed to detect more than 95% of falls) and automatically contacts the response center when the user cannot respond.
• CareCompass Nurse Line Trademarked nurse triage service connecting subscribers to licensed nurses via two-way voice for guidance on new symptoms, medication questions, and after-hours health concerns.
• Automated Medication Dispenser Automated medication dispensing service that holds up to 60 dose cups (up to 6 doses per day, up to 40 days of medication) with customizable reminders, loading trays, and two-way phone connectivity for schedule downloads and support.
• CareSage Predictive Analytics Platform HIPAA-compliant analytics and reporting platform for healthcare partners that integrates activity and mobility data, produces risk scores to stratify patient populations, and predicts potential hospital transports or admissions. Includes customizable reports, email notifications, and a web-based self-service dashboard.
• CarePoint Resident Safety System Data-driven, enterprise-wide resident safety system for senior living management that combines multiple connected technologies to improve resident care, staff efficiency, and risk mitigation.
• CarePoint Essential Resident safety and community management solution for senior living operators featuring Alexa Voice Assistant integration so residents can call for help with voice commands, plus advanced visibility and staff efficiency tools.
• CarePoint Go Mobile Alert Mobile alert solution for senior living residents who venture outside community grounds, providing GPS locating, fall detection, and two-way communication in a lightweight pendant.
• My Lifeline Mobile App Mobile app (iOS and Android) that keeps caregivers and family members connected by tracking system status, receiving push notifications for emergency calls, system tests, and low battery signals, and monitoring the loved one's well-being.
• Professional Installation Service Fee-based in-home installation service performed by trained Lifeline technicians who install, test, and demonstrate the medical alert system to ensure proper configuration. Third-party local affiliates available in select areas.

Quantifiable outcome

• Detects more than 95% of falls through AutoAlert technology
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, core and secondary.

• Lifeline CanadaminorChannel Partner/ Reseller/ Distributor · 1 July 2024Lifeline Canada (a separate but affiliated entity) launched a wearable device for cognitive impairment patients in July 2024. This represents geographic expansion of the Lifeline brand into the Canadian market through an affiliated partner.
• Connect AmericacoreStrategic or Co-development Partner · 1 July 2021In July 2021, Connect America, a nationally recognized leading innovator in connected health solutions, acquired Lifeline. Philips maintained an equity stake in the company. The acquisition enabled the combined business to better execute on the shared mission of saving lives and ensuring subscribers enjoy the benefits of living in a connected world. Lifeline operates under the Connect America corporate umbrella.
• AARPcoreGTM or Marketing PartnerAARP provides its members with a 15% discount on Lifeline monthly service plus free shipping and activation as a member benefit. AARP pays a royalty fee to Lifeline for use of its intellectual property. The partnership drives customer acquisition from AARP's large membership base of adults 50+. AARP member benefits are provided by third parties, not by AARP itself.
• Cellular Carriers (AT&T, Sprint, T-Mobile, Verizon)coreTechnology or IntegrationLifeline's mobile systems (On the Go, On the Go Mini, Smartwatch) rely on third-party cellular networks for connectivity. The company does not own or control these wireless networks. Cellular service is required for mobile PERS devices to function and transmit emergency signals.
• Amazon (Alexa Voice Assistant integration)secondaryTechnology or IntegrationCarePoint Essential includes Alexa Voice Assistant integration, allowing senior living residents to call for help using voice commands without pulling a cord or pressing a button. This is an integration partnership for the senior living product line.
• Healthcare Partner OrganizationscoreChannel Partner/ Reseller/ DistributorOver 2,500 business partners across healthcare, government, senior living, and community organizations. This includes hospitals, homecare agencies, physician practices, senior living communities, VA hospitals, MCOs, and Area Agencies on Aging. Partners implement Lifeline programs using OneSource, Equipment Purchasing, or Equipment Renting models.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Medical Guardian: Direct-to-consumer PERS provider offering in-home and mobile medical alert systems with fall detection and 24/7 monitoring — competes head-to-head with Lifeline's HomeSafe, On the Go, and Smartwatch lineup for the same senior consumer.
• Life Alert: Long-established PERS company and one of Lifeline's most recognized direct competitors, offering in-home and mobile medical alert services to seniors with 24/7 emergency response.
• Bay Alarm Medical: Direct-to-consumer PERS provider offering in-home, mobile GPS, and smartwatch-style medical alert devices — closely comparable to Lifeline's consumer product portfolio and pricing model.
• MobileHelp: PERS company specializing in mobile GPS-enabled medical alert systems and tablet-based telehealth — competes with Lifeline On the Go and CarePoint Go in the mobile segment.
• Lively (Best Buy Health): PERS and senior health product company owned by Best Buy Health, offering medical alert devices plus a personal operator service — directly comparable to Lifeline's consumer subscription model and smartwatch form factor.
• VRI (Valued Relationships Inc.): Provider of personal emergency response, remote patient monitoring, and medication management solutions — overlaps with Lifeline CareSage and medication dispenser offerings, particularly in the healthcare partner channel.

Broad incumbents

• ADT Health: ADT's medical alert/PERS offering (formerly acquired brands) leverages ADT's installed home-security base to bundle emergency response — a broad incumbent overlapping with Lifeline HomeSafe in the in-home segment.
• Connect America: Parent company of Lifeline and a broader connected-health platform offering PERS, medication management, and remote patient monitoring — the strategic owner/operator against which Lifeline is consolidated.
• Tunstall Healthcare: Global connected-care and telehealth provider offering PERS, telecare, and remote monitoring solutions to seniors and healthcare providers — comparable in healthcare-partner / senior-living use cases, with broader international reach.

Emerging players

• Aloe Care Health: Emerging connected-care platform offering voice-activated in-home emergency response for seniors — overlaps with Lifeline CarePoint's Alexa-integrated resident safety solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifeline
• Instagraminstagram.com/lifeline
• Facebookfacebook.com/LifelineMedicalAlertService

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline