tour performance golf academy

What tour performance golf academy does

TOUR Performance Golf Academy is a privately held golf coaching business founded in 2017 by Sean Burke and headquartered in the Greater Toronto Area, Canada. The academy serves junior and adult golfers through private lessons, group clinics, summer camps, leagues, golf schools, and elite competitive team programs. Junior development is the primary customer segment, with a structured pipeline from beginner clinics (ages 6–12) through the TP Development Team (U9–U18, $3,000+HST) and the elite TOUR Performance Competitive Team, which prepares athletes for NCAA recruitment and professional-level play.

The business operates two facilities that solve the Canadian seasonality problem — the TOUR Performance Golf Center (TPGC), a year-round indoor facility in Mississauga equipped with two TrackMan 4 dual radar simulator bays, and exclusive summer access to Piper's Heath Golf Club's 20-acre practice facility in Milton for outdoor coaching. Core technology is TrackMan 4's dual radar launch monitor system, which captures club and ball data for swing analysis; performance is delivered by a team of seven PGA of Canada–certified instructors, including Founder/Director Sean Burke (PGA/LPGA Tour caddying experience) and Ryan Desveaux (eight-year LPGA/PGA Tour caddie, 2021 Solheim Cup winner).

Revenue is generated direct-to-consumer primarily through individual lesson bookings on the VCita scheduling platform, with pricing ranging from $124.99+HST (junior assessment) to $549.99+HST (on-course playing lesson) and package commitments running up to $3,000+HST for seasonal development programs. The go-to-motion combines direct digital acquisition (Instagram, Facebook, SEO-optimized local landing pages), referral from satisfied families, and community-led junior programming that creates a long-term development pipeline. Notable partnerships include Piper's Heath Golf Club (outdoor facility), TrackMan Golf (technology), Titleist (equipment), PGA of Canada (professional certification body), and Modern Golf (Toronto indoor facility, where the founder previously served as Head Coach).

Name

tour performance golf academy

Legal name

TOUR Performance Golf Academy

Website

https://tpgolfacademy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TOUR Performance Golf Academy is a Greater Toronto Area golf coaching academy founded in 2017, serving junior and adult golfers through private lessons, group clinics, summer camps, leagues, and competitive team programs powered by TrackMan 4 technology at indoor and outdoor GTA facilities.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Golf coaching
• Golf instruction
• Junior golf programs
• Golf lessons
• Golf academies

Headquarters

HQ city

Milton, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Golf Lessons: One-on-one instruction with PGA-certified coaches. Pricing varies by instructor experience level. Sessions available in 60-90 minute formats for adults and juniors. Payment in full required at booking.
2. Coaching Programs: Multi-session coaching packages (3-month, 6-month, or 10-session commitments). Includes personalized development plans and structured curriculum. Monthly coaching requires weekly sessions with committed time slots.
3. Junior Golf Clinics: Group clinics for beginners covering 4 sessions (one per week). Structured curriculum for ages 6-17 with small student-to-coach ratios.
4. Ladies Golf Clinics: 4-week program introducing new and beginner golfers to the game. Group atmosphere with 8 students maximum per class.
5. Summer Golf Camps: Week-long intensive programs for juniors ages 6-12. Includes coaching sessions, physical activity, skill testing, and daily report cards. Healthy lunches provided.
6. Junior Golf League: Seasonal league program with 16 total sessions including on-course play and clinic/warm-up sessions. Parent-child caddie option available.
7. Golf Schools (Long Game/Short Game): Specialized half-day programs focusing on specific game areas. Long Game School covers driver fundamentals, Trackman analysis, and club fitting. Short Game School covers chipping, pitching, bunker play, and putting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

TOUR Performance Golf Academy provides performance-based golf coaching and instruction for junior and adult golfers in the Greater Toronto Area. Programs include private lessons, multi-session coaching programs, junior clinics and camps, seasonal leagues, ladies clinics, and elite competitive team training, delivered by PGA of Canada certified instructors using TrackMan 4 dual radar launch monitor technology at its indoor facility (TPGC) and the outdoor Piper's Heath Golf Club location.

Product overview

TOUR Performance Golf Academy is a golf coaching and performance academy offering a comprehensive portfolio of instruction programs for junior and adult golfers. The core offering consists of Junior Golf Performance Programs (camps, clinics, leagues, school, and competitive team tracks) and adult golf instruction (private lessons, ladies clinics, golf schools). The academy operates primarily at Piper's Heath Golf Club (outdoor) and TOUR Performance Golf Center (indoor facility with TrackMan 4 simulators in Mississauga). Programs range from beginner introductory clinics to elite competitive team training for aspiring collegiate golfers, with coaching delivered by PGA of Canada professionals including Founder Sean Burke and instructors Michael Petitti, Ryan Desveaux, Brad Kinvig, Chloe Wells, Renee Crooks, and Michael Hand.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Golf Performance Programs A complete junior golf development pathway covering introductory camps for ages 6-12, junior clinics, junior leagues, junior golf schools, and elite Development and Competitive Teams for U9-U18 athletes aspiring to collegiate and professional golf.
• Private Golf Lessons with Sean Burke Premium one-on-one golf instruction from Founder/Director Sean Burke, including new-student evaluations (90 min), hourly private sessions, monthly coaching commitments, on-course playing lessons, and yearly coaching programs for adult and junior golfers.
• Winter Golf Lessons Indoor coaching programs at TOUR Performance Golf Center utilizing TrackMan simulator technology, offering private coaching, skill testing, Trackman Combine testing, rules education, tournament consulting, and personalized development plans during the off-season.
• Short Game Golf School Half-day intensive program focusing on chipping, pitching, bunker play, putting fundamentals, green reading, and TrackMan Short Game Combine skill testing for adult golfers.
• Long Game Golf School Half-day program covering driver fundamentals, ball flight law principles, power sources, fairway wood/hybrid play, TrackMan shot analysis, and club fitting evaluation for adult golfers.
• Ladies Golf Clinics 4-week introductory program for new and beginner female golfers covering basic swing fundamentals, grip, posture, ball position, stroke, putting, chipping, and athleticism development in a group setting capped at 8 students per class.
• Junior Golf League 16-session seasonal competitive league for ages 6-16 spanning beginner to advanced skill levels, including Saturday clinic/warm-up sessions (45 min) and on-course 9-hole play sessions (120 min) at an 8:1 student-to-coach ratio.
• Junior Golf School Week-long advanced coaching program for junior golfers ages 10-17 at beginner to intermediate level with a 6:1 student-to-coach ratio, including daily coaching sessions, skill testing, and an invitation pathway into the Development or TOUR Performance Team.
• TP Development Team (U9–U18) Seasonal U9–U18 development program including 15 individual coaching sessions, 5 group practice sessions, and 5 on-course sessions, with optional Team Players Package, designed to prepare junior athletes for local, provincial, and national level competition.
• TOUR Performance Competitive Team Full-season elite program for athletes pursuing collegiate golf at NCAA institutions, including 40 individual coaching sessions, group practice, on-course coaching, tournament support, and mental awareness training.
• Junior Golf Clinics Monthly 4-session beginner clinics for junior golfers ages 6-12 covering grip, posture, alignment, power, ball flight, putting, chipping, and pitching fundamentals at a 6:1 student-to-coach ratio.
• Private Junior Golf Coaching Individual and package-based private coaching for junior golfers including new student assessments, private lessons, seasonal coaching programs, and on-course coaching with green fees.
• 2026 Junior Golf Camp Week-long summer golf camp program for novice/beginner juniors ages 6-12 with a 10:1 student-to-coach ratio, featuring daily coaching, physical activity, skill testing, weekly report cards, and included lunches.

Quantifiable outcome

• Students develop from beginners to competitive amateur players capable of pursuing PGA Tour aspirations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Piper's Heath Golf ClubcoreStrategic or Co-development PartnerChampionship 18-hole golf course (designed by Graham Cooke) serving as the academy's primary outdoor coaching location. Located at 5501 Trafalgar Rd, Milton, Ontario. Course features 5,200 to 7,054-yard walkable layout. Strategic partnership provides exclusive use of practice facilities including 20-acre double-ended practice area, tee decks, putting greens, and bunker areas for academy programs.
• TitleistminorOthersGolf equipment brand (Acushnet Company) providing equipment support. Titleist focuses on golf balls and clubs. Listed as official partner on academy website.
• Trackman GolfcoreTechnology or IntegrationLaunch monitor technology provider whose Dual Radar Technology captures club and ball data at impact. TrackMan 4 systems power the academy's indoor facility (TPGC) and outdoor coaching with real-time swing analysis. Partnership provides access to performance enhancing software suite including optimizer, test center, and comparison data/video tools.
• PGA of CanadaminorOthersProfessional Golfers' Association of Canada, a membership-based non-profit representing over 3,700 club professionals across Canada, founded July 11, 1911. Instructors maintain PGA of Canada certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Five Iron Golf: Urban indoor golf venue chain with TrackMan simulators offering lessons and practice. Comparable to TPGolf Academy's indoor TPGC facility and TrackMan-based coaching model.
• GolfTEC: Large multi-location golf instruction chain using launch monitor technology and PGA-certified coaches. Closest scaled analogue to TPGolf Academy's model of data-driven instruction, with much broader geographic footprint.
• IMG Academy Golf: Premier multi-sport academy with a leading golf program. Comparable to TPGolf Academy's elite junior pathway and use of data-driven coaching, though larger and more diversified.

Direct peers

• Mike Bender Golf Academy: Top-ranked golf instruction academy offering private lessons, junior programs, and elite player development. Comparable to TPGolf Academy's full-pathway coaching from beginner to elite.
• Jim McLean Golf School: Premium golf instruction school offering private lessons and golf schools with structured curriculum. Comparable to TPGolf Academy's golf schools (Long Game, Short Game) and private coaching model.
• Leadbetter Golf Academy: Premium golf instruction brand founded by David Leadbetter, offering elite-level coaching and full development pathways. Comparable to TPGolf Academy's elite junior development and tour-credentialed coaching positioning.

Others

• First Tee Canada: Junior golf development program focused on introducing youth to the sport. Comparable to TPGolf Academy's junior clinics and entry-level programs, and a feeder/credentialing partner (academy instructor Renee Crooks is First Tee certified).
• PGA of Canada Performance Centre: National PGA association providing performance coaching and instructor certification. Comparable as the credentialing body for TPGolf Academy's instructors and a source of potential partnership for program legitimacy.

Regional players

• Modern Golf Toronto: Canada's largest indoor practice facility in Toronto with TrackMan and Quintic technology. Direct regional peer with overlapping technology and youth-junior coaching, and former employer of TPGolf Academy founder Sean Burke.
• Par 3 Golf School & Academy: Smaller regional golf academy offering lessons and junior programs in the Greater Toronto Area. Comparable direct competitor for the same local junior and adult golfer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TPGolfAcademy
• Instagraminstagram.com/tpgolfacademy
• LinkedInlinkedin.com/company/tour-performance-golf-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tour performance golf academy