What TQJ - Todos Querem Jogar does

TQJ - Todos Querem Jogar is a newly incorporated Brazilian operator of regulated sports betting and online gaming, headquartered in São Paulo and founded in 2024–2025. The company holds operating license SPA/MF nº 1.344, dated June 18, 2025, issued under Brazil's new sports betting and online gaming regulatory framework, and is preparing to launch commercially in the second half of 2025. TQJ will go to market through two consumer-facing sub-brands: Bet do Milhão, focused on sports wagering, and Baú Bingo, focused on online bingo gaming. Both brands are positioned around responsible gaming, transparency, and user experience, in line with the requirements of the Brazilian regulator.

The company's technology stack is built on OpenBet, a third-party global provider of betting and gaming platform technology, content, and services, which TQJ has selected to power both brands. Distribution is direct-to-consumer through web and mobile channels accessible to Brazilian end users, with no B2B or reseller channel disclosed. The business model is transactional: TQJ earns revenue via transaction fees (wager commissions and gaming margins) on Bet do Milhão sportsbook activity and on Baú Bingo gameplay. There is no public pricing disclosed and no evidence of subscription or freemium tiers.

TQJ is privately held, with strategic shareholder SISAN Participações, part of Grupo Silvio Santos — one of Brazil's most recognized consumer and media conglomerates — providing brand credibility and over 65 years of operational experience in prize-based consumer products. The company currently operates with approximately 14 employees and is in pre-launch operational status, with no disclosed revenue, funding rounds, or management team details in the public source material.

Name

TQJ - Todos Querem Jogar

Legal name

TQJ - Todos Querem Jogar

Website

https://tqj.bet

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

TQJ - Todos Querem Jogar is a São Paulo-based licensed Brazilian sports betting and online gaming operator, launching the Bet do Milhão sportsbook and Baú Bingo gaming brands in 2H 2025 via OpenBet technology and backed by Grupo Silvio Santos's SISAN Participações.

Ownership category

akta.pro rank

Product category

Online Gambling Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Online bingo gaming
• Regulated gambling platform
• Brazilian gaming operator
• Digital betting services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting: Sports wagering through Bet do Milhão brand, operating in the regulated Brazilian market with focus on safe, transparent, and responsible betting experience.
2. Online Gaming (Bingo): Online bingo gaming through Baú Bingo brand, providing entertainment with focus on responsible gaming and user satisfaction.

Go-to-market motion1 record

Distribution channels1 record

Core offering

TQJ - Todos Querem Jogar operates a dual-brand platform in Brazil's regulated sports betting and online gaming market, offering sports wagering through the Bet do Milhão brand and online bingo gaming through the Baú Bingo brand. The company holds a government operating license (SPA/MF nº 1.344, dated June 18, 2025) and delivers its services via digital channels (web and mobile) targeting Brazilian consumers, with the OpenBet platform powering its technology infrastructure.

Product overview

TQJ operates as a dual-brand platform for the regulated Brazilian sports betting and online gaming market. The company offers two distinct consumer-facing brands: Bet do Milhão (sports betting) and Baú Bingo (online bingo), both powered by OpenBet technology. The brands are backed by Grupo Silvio Santos's SISAN Participações, combining over 65 years of experience in prize-based entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Bet do Milhão: Sports betting brand operated by TQJ under the new Brazilian regulation.
• Baú Bingo

Products and services

• Bet do Milhão Sports betting brand offering sports wagers and related entertainment within Brazil's regulated betting market, focused on safe, transparent, and responsible betting experiences for Brazilian consumers.
• Baú Bingo Online bingo brand offering digital bingo gaming entertainment within Brazil's regulated online gaming market, focused on responsible gaming and user satisfaction for Brazilian consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• OpenBetcoreTechnology or Integration · 1 January 2025OpenBet serves as the primary technology provider for TQJ's betting platform. As a global leading technology, content, and services provider for betting operations, OpenBet will power the TQJ platform with high-quality entertainment for Brazilian consumers. This partnership provides the technical infrastructure for both Bet do Milhão and Baú Bingo brands.
• SISAN Participações (Grupo Silvio Santos)flagshipStrategic or Co-development PartnerSISAN Participações, a company of Grupo Silvio Santos, holds a shareholder stake in TQJ. This partnership brings over 65 years of experience administering prize-based consumer products to Brazilian consumers. The association leverages the credibility and trust of the Silvio Santos brand in the Brazilian market, providing significant competitive advantage for TQJ's entry into the regulated betting and gaming sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sportingbet: Established global sportsbook with significant Brazilian operations and brand recognition. Competes directly for sports betting wallet share under Brazil's new regulatory framework, with similar product and customer profile to TQJ.
• KTO: Brazilian-focused online betting brand offering sports betting and casino-style products. Closely comparable to TQJ's dual-brand sportsbook + bingo model and target audience within the same regulatory environment.
• Betano (Kaizen Gaming): One of the leading regulated sportsbook operators in Brazil, with a B2C focus and similar product set (sports betting plus casino/bingo). Directly comparable to Bet do Milhão and increasingly to Baú Bingo as both target the same Brazilian regulated market.
• Estrelabet: Brazilian sportsbook operating under the new regulation, with a comparable B2C product set targeting the same sports-bettor segment as Bet do Milhão.
• Betnacional: Brazilian-originated online sportsbook operating under the new Brazilian regulations. Directly competes with Bet do Milhão for the same pool of Brazilian sports bettors with a comparable digital-first GTM.
• Superbet: Global sportsbook operator with active Brazilian operations and a regulated product offering. Comparable to TQJ in go-to-market and customer profile within the Brazilian market.
• Novibet: Online sportsbook operating in the newly regulated Brazilian market with a comparable B2C sports betting product. Directly relevant peer for benchmarking TQJ's customer acquisition and product strategy.

Broad incumbents

• Betsson: Established European online gambling operator with a Brazilian presence spanning sportsbook, casino and bingo verticals. Comparable to TQJ's dual-brand sportsbook + bingo offering, but as a broad multi-vertical incumbent rather than a Brazil-only specialist.
• Betfair (Flutter Entertainment): Established global betting exchange and sportsbook with Brazilian operations. Comparable to TQJ's sportsbook offering and responsible-gaming positioning, but operates as a broad global incumbent across multiple products and markets.
• Bet365: Global sportsbook giant with a substantial Brazil presence and brand recognition. Competes for the same sports-betting wallet share as Bet do Milhão, but as a broad global incumbent rather than a Brazil-focused specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/todos-querem-jogar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TQJ - Todos Querem Jogar