Tracker Team

What Tracker Team does

Tracker Team Ltd is a UK-based specialist retailer and mobile installer of Thatcham-approved vehicle tracking and security products, headquartered in Sowerby Bridge, West Yorkshire. Founded in 2018, the company sells, distributes, and installs GPS vehicle trackers (Thatcham categories S5 and S7), remote immobilisation devices, and the Autowatch Ghost CAN bus immobiliser. Its portfolio spans hardware from multiple third-party brands including ScorpionTrack, Tracker UK, SmarTrack, Meta Trak, Trackstar, and Vodafone Automotive, allowing the business to remain vendor-agnostic.

The technology stack centres on multi-mode tracking hardware combining GPS, GSM, and VHF signals, supported by Automatic Driver Recognition (ADR) tags, smartphone app integration, and 24/7 monitoring centres. VHF-enabled devices supplied via the Tracker UK partnership integrate with UK police tracking systems for stolen vehicle recovery. Products incorporate rule-based tamper, geofence, and tow-away detection sensors, with installation delivered through a UK-wide mobile fitting service.

Tracker Team monetises through a hybrid model combining direct hardware sales (one-time purchases ranging from £189 to £799 inclusive of installation), recurring subscription monitoring fees from £9.99/month, extended warranty packages, and optional 0% finance via PaymentAssist. The customer base spans individual vehicle owners across cars, motorhomes, classic cars, motorbikes, and vans, alongside commercial fleet operators. Distribution is primarily direct via e-commerce and phone sales, with TASSA and Thatcham approved installer certifications underwriting quality positioning.

Name

Tracker Team

Legal name

Tracker Team Ltd

Website

https://trackerteam.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tracker Team is a UK-based specialist retailer and mobile installer of Thatcham-approved GPS vehicle trackers and Autowatch Ghost immobilisers, serving individual owners and small fleet operators across cars, motorhomes, classic cars, and commercial vehicles.

Ownership category

akta.pro rank

Product category

Vehicle Security and Tracking Services

NAICS

Security Systems Services (56162), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)

akta.pro secondary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Vehicle tracking
• GPS trackers
• Car immobilisers
• Fleet tracking
• Vehicle security

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of vehicle trackers (S5, S7 categories) and immobiliser systems (Ghost Immobiliser) as one-time purchases. Products include free installation. Pricing ranges from £189 to £799 depending on product complexity.
2. Subscription Monitoring Services: Monthly or annual subscription fees for 24/7 monitoring centre services, GPS tracking data access, smartphone app functionality, and alert notifications. Most trackers require active subscription for operation, starting from approximately £9.99 per month.
3. Extended Warranties: Optional extended warranty packages for ScorpionTrack and Datatool products: 1-year warranty for £49, 3-year warranty for £99, providing additional coverage beyond manufacturer warranties.
4. Professional Installation: Installation services provided by Thatcham-approved engineers across the UK, included in product pricing for most trackers. Mobile fitting service for customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tracker Team sells and installs Thatcham-approved GPS vehicle trackers and immobilisers across the UK, including Category S5 and S7 trackers, the Autowatch Ghost Immobiliser, plant and motorbike trackers, and fleet tracking solutions. Hardware is paired with subscription-based 24/7 monitoring services and a mobile fitting service that travels to customer-preferred locations for installation.

Product overview

Tracker Team is a specialist vehicle security company offering a portfolio of Thatcham-approved GPS trackers and immobilisers across the UK. Their product range includes three main tracker categories: Category S7 (entry-level with GPS tracking and 24/7 monitoring), Category S5 (premium with ADR driver recognition and enhanced features), and Category S5 Plus (S5 with remote immobilisation). These are distributed across multiple branded sub-products including ScorpionTrack, SmarTrack, Meta Trak, Trackstar, Vodafone Trackers, and Tracker UK. The Ghost Immobiliser (Autowatch Ghost II) provides aftermarket PIN-based CAN bus immobilisation independent of the key system, while Tracker Plant serves construction and agricultural equipment. Bundled packages combine Ghost Immobiliser with ScorpionTrack trackers for dual-layer security. Accessories include dash cams and vehicle alarms. The company operates on a product-plus-subscription model where customers purchase hardware and pay monthly/annual monitoring fees.

Differentiator

Problem solved

Functional benefit

Products and services

• ScorpionTrack Driver S5-Plus with Immobilisation Thatcham Category S5 insurance approved tracker combining ADR technology, concealed movement sensors, and remote immobilisation with 24/7 monitoring, featuring VHF backup and European coverage. Priced at £479.00 inc. VAT, including free installation, with subscription from £16.99/month.
• ScorpionTrack Driver S5 Thatcham Category S5 insurance approved tracker with Automatic Driver Recognition (ADR), live GPS tracking, journey history, vehicle management features, and 24/7 monitoring from Scorpion Vehicle Recovery Specialists. Subscription required from £9.99/month for monitoring service.
• ScorpionTrack S7 Driver ALS Tracker Entry-level insurance and Thatcham approved Category S7 tracker with full 24/7/365 theft monitoring, tracking accuracy to within 10 metres, and European coverage included as standard. Subscription required from £9.99/month.
• SmarTrack S5 Tracker with D-ID Advanced Thatcham Category S5 tracker enabling constant oversight of vehicle location and status, with European coverage and driver identification (D-ID) technology to prevent unauthorised vehicle use. Priced at £399.00 inc. VAT, subscription required.
• Tracker S5 Plus Thatcham Category S5 tracker with Automatic Driver Recognition (ADR) for key cloning and relay attack protection, combining GPS, GSM, and VHF triple-layered technology with police-approved tracking and smartphone app integration. Priced at £708.00 inc. VAT, subscription from £219/year.
• Tracker Locate S7 Tracker Thatcham Category S7 tracker combining GPS, GSM, and VHF technologies with police-approved VHF for tracking in underground car parks and shipping containers, intelligent motion sensors, and real-time tamper alerts via the Tracker Touch app. Priced at £462.00 inc. VAT, subscription required.
• Tracker Plant Specialist tracking device for plant machinery and agricultural equipment featuring triple-layered VHF/GPS/GSM technology, police integration, geofencing, rugged weatherproof construction, and battery backup. Multi-year subscription plans from £339 for 2 years.
• Ghost Immobiliser (Autowatch Ghost II) Aftermarket CAN bus-based immobiliser (Autowatch Ghost II) requiring a unique PIN code entered via steering wheel or dashboard buttons to start the vehicle, protecting against key cloning, key theft, relay theft, and CAN bus hacking. Priced at £499.00 inc. VAT, fully fitted, with optional lifetime warranty. No subscription required.
• Datatool Stealth S5 Motorbike Tracker Specialised Thatcham S5 certified motorcycle tracking device for motorbike theft protection and recovery.
• Fleet Tracker Service Vehicle tracking solution for fleet management, providing real-time location monitoring, driver behaviour tracking, geofencing, and management tools for business vehicle fleets.
• Ghost Immobiliser and ScorpionTrack Bundle Combined package pairing Autowatch Ghost Immobiliser with ScorpionTrack GPS tracker for dual-layer security, including PIN code immobilisation and live GPS tracking with 12-month subscription included. Priced at £599.00 inc. VAT; after year one: £5.95/month or £65/year.
• Premium Ghost Security Package Combined Autowatch Ghost Immobiliser and Scorpion S5 Category tracker bundle providing PIN code immobilisation, Thatcham S5 GPS tracking with ADR tags, and 24/7 monitoring for high-value vehicles. Priced at £799.00 inc. VAT with subscription from £13.49/month or £155/year.
• UK-Wide Mobile Fitting and Installation Service Mobile fitting service delivered by Thatcham-approved engineers who travel to customer-preferred locations across the UK for professional installation of trackers and immobilisers. Installation is included in product pricing for most trackers and is positioned as a key differentiator versus competitors requiring workshop visits.
• 24/7 Monitoring Centre Subscription Recurring subscription service tied to tracker hardware, providing 24/7 monitoring centre support, smartphone app access, live GPS tracking data, journey history, and alert notifications. Subscription plans range from monthly fees (from £9.99/month) to multi-year and lifetime options (e.g., ScorpionTrack lifetime £619).

Quantifiable outcome

• Insurance premium reduction of 5-15% for vehicles with installed trackers
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ScorpionTrackcoreTechnology or IntegrationScorpionTrack is a key tracker brand sold and installed by Tracker Team. Products include S5 and S7 GPS trackers with ADR technology, remote immobilisation capabilities, and 24/7 monitoring. ScorpionTrack devices are manufactured by Scorpion Automotive (British brand since 1973) and feature GPS, GLONASS, and Galileo satellite positioning. Tracker Team offers exclusive bundle packages combining ScorpionTrack trackers with Ghost Immobilisers.
• Tracker UKcoreTechnology or IntegrationTracker UK is a leading vehicle tracking brand with 25+ years of experience, known for innovative VHF technology combined with GPS and GSM tracking. Their products are police-integrated for enhanced recovery. Tracker Team installs Tracker Locate S7 and Tracker S5 Plus products featuring triple-layered tracking technology and automatic driver recognition.
• Autowatch Ghost ImmobilisercoreTechnology or IntegrationAutowatch Ghost Immobiliser (Ghost II) is a flagship product sold by Tracker Team. The CAN bus-based immobiliser requires a custom PIN code via steering wheel buttons, making it undetectable by diagnostic tools. Tracker Team offers standalone Ghost Immobiliser and bundled packages with ScorpionTrack GPS trackers.
• PaymentAssistminorChannel Partner/ Reseller/ DistributorPaymentAssist provides 0% interest-free finance options for Tracker Team customers, allowing purchase of vehicle security products through 4 interest-free payments. No fees and no credit check required for approved customers.
• UK Police ForcescoreStrategic or Co-development PartnerTracker UK and Tracker Plant products feature police-integrated VHF technology, directly connected to UK police tracking databases for enhanced stolen vehicle recovery. Law enforcement can actively track vehicles equipped with VHF trackers through police-operated systems.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Meta Trak: Insurance-approved vehicle tracking brand with smartphone app integration. Sells both direct and through UK installers, overlapping with Tracker Team on product offering and customer segments (car owners, fleet operators).
• Scorpion Automotive (ScorpionTrack): Manufacturer of ScorpionTrack S5/S7 GPS trackers and the parent brand for Tracker Team's best-selling products. Sells direct to consumers and installers, competing head-to-head in the same UK insurance-approved tracker category.
• Tracker UK: Manufacturer of VHF/GPS/GSM tracking devices with police integration that Tracker Team resells and installs; Tracker UK also sells direct to UK consumers, making it both a supplier and a direct competitor in the same product category and customer base.
• Trackstar: RAC-affiliated Thatcham-approved tracker brand offering S5/S7 products. Competes directly in the UK insurance-approved tracker market with both direct and installer-network distribution.
• SmarTrack: Insurance-approved S5/S7 tracker brand with European coverage that Tracker Team resells. Operates its own UK installer network and direct-to-consumer sales, making it a direct competitor in the same product category.
• Autowatch (Ghost Immobiliser): Manufacturer of the Ghost II CAN-bus immobiliser that Tracker Team sells and installs. Sells direct to consumers and through approved installer networks, competing on the same immobiliser product line.

Others

• RAC: UK roadside assistance and automotive services provider that owns Trackstar. Provides adjacent services (breakdown, insurance) and supports tracker installation through partnerships, making it an ecosystem participant rather than a direct installer competitor.

Broad incumbents

• Vodafone Automotive: Vodafone-owned vehicle telematics and insurance-approved tracker business with broad IoT portfolio. Larger incumbent operating across multiple vehicle security and connected-car categories, with stronger brand and carrier-grade connectivity.

Emerging players

• Directed Electronics (Clifford / Viper UK): International aftermarket vehicle security brand (Clifford, Viper) offering alarms and tracking systems. Partial overlap with Tracker Team on vehicle security hardware, focused more on alarms than GPS tracking, with a smaller UK installer footprint.

Regional players

• Halfords Autocentres: Major UK automotive aftermarket retailer and service centre chain that offers tracker installation and related vehicle security products. Competes in the same UK consumer market with a primarily retail/workshop-based fitting model rather than mobile fitting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/999-vehicle-security

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracker Team