Name

Vodafone Automotive

Legal name

Vodafone Automotive Italia S.p.A.

Website

https://automotive.vodafone.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Telematics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Computer Communications Equipment (3576), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Aftermarket Fleet Telematics Hardware & Device Management (TLAEAFAB), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH), Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

Keywords

• Automotive telematics solutions
• Stolen vehicle recovery
• Connected fleet management
• Vehicle anti-theft systems
• Insurance telematics services

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Telematics Hardware Sales: Sale of electronic devices and telematics systems including OEM-factory-fitted devices, aftermarket anti-theft systems, and connected car solutions. Hardware includes AVAS systems, communication devices, sirens, alarm systems, and vehicle defence products.
2. Connected Services and Subscriptions: Ongoing services including stolen vehicle recovery, crash assistance, private eCall, vehicle monitoring, remote maintenance, usage optimization, driving behaviour scoring, and eco-driving analytics.
3. Insurance Telematics Services: Digital insurance services providing usage-based insurance, driving behaviour scoring, crash detection, emergency calling, and customized tariff solutions for insurance company customers.
4. Fleet Management Solutions: Fleet analytics and telematics services including fuel cost reduction, maintenance planning, electric fleet transition, predictive maintenance, and business operations transformation.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vodafone Automotive designs, develops, manufactures, and supplies telematics devices and connected vehicle services for the automotive, fleet, and insurance industries. The company produces factory-fitted and aftermarket hardware (anti-theft systems, telematics boxes, acoustic vehicle alerting systems) at its Varese, Italy facility and delivers ongoing services including stolen vehicle recovery, crash assistance, private eCall, fleet analytics, driver behaviour scoring, and usage-based insurance support.

Product overview

Vodafone Automotive offers a unified portfolio of end-to-end telematics solutions for the Automotive, Fleet, and Insurance industries. The core offering includes stolen vehicle recovery products (Vodafone Vehicle Defence, 4800 Alarm), road safety services (Crash Assistance, Private eCall), and digital insurance services. Their hardware portfolio features telematics devices including the Battery Fitted Box (self-installing), Intelligent Communication Device (factory-fitted), Smart Communication Device, and Siren system. The Vodafone Business Fleet Analytics platform provides fleet management, driving behaviour scoring, and eco-driving analytics. The Acoustic Vehicle Alerting System serves electric vehicle manufacturers. All devices and systems are designed, developed, tested, and manufactured in-house at their Varese, Italy facility using Industry 4.0 technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Stolen Vehicle Recovery

Quantifiable outcome

• Services cover over 50 million people
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Mercedes-Benz Group AGcoreStrategic or Co-development PartnerStrategic partnership to address vehicle safety and security challenges, working together to make car theft a thing of the past. Joint initiative to protect customers today and in the future through advanced connected car technologies and stolen vehicle recovery solutions.
• Volta TruckscoreOEM/ Whitelabel/ Licensing PartnerVolta Trucks uses Vodafone Automotive's Acoustic Vehicle Alerting System (AVAS) for their electric trucks. The system helps keep roads safe by generating sounds based on velocity and acceleration, meeting UN/ECE R138.01 quality standards for vulnerable road user safety.
• HDI AssicurazionicoreStrategic or Co-development PartnerHDI Assicurazioni partners with Vodafone Automotive to deliver the Battery Fitted Box promoting safe driving for their customers. The insurance company leverages Vodafone's philosophy and mission with customer focus as a key differentiator. HDI also provides digital mobility insurance services through this partnership.
• PorschecoreOEM/ Whitelabel/ Licensing PartnerPorsche equips vehicles with Vodafone Automotive's Intelligent Communication Device providing vehicle diagnostics, theft management, and hidden telematics with high-performance GPS and GSM/GPRS antennas as factory-fitted original equipment.
• AdmiralcoreStrategic or Co-development PartnerAdmiral uses Vodafone Automotive's Smart Communication Device to help improve customers' driving style while keeping them safe. The device includes optional external relay for remote engine lock capability, integrated into Admiral's insurance offerings.
• General MotorscoreOEM/ Whitelabel/ Licensing PartnerGeneral Motors uses Vodafone Automotive's Siren anti-theft protection system that monitors doors, boot, and tampering with ignition lock, triggering flash indicators and siren sounds. System supports volumetric sensors and level monitor add-ons.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Verizon Connect is the fleet and IoT division of Verizon, offering connected vehicle, fleet management, and asset tracking solutions backed by a major telco's network. Comparable to Vodafone Automotive as a telco-owned telematics player with global scale and operator-backed connectivity advantage.
• HERE Technologies: HERE provides location data, mapping, and connected vehicle services used by automotive OEMs and fleets for navigation, telematics, and ADAS. Comparable to Vodafone Automotive on connected car services, OEM partnerships, and fleet/insurance data analytics.
• Continental (VDO/ContiConnect): Continental is a major automotive Tier 1 supplier with a connected fleet (ContiConnect) and OE telematics/electronics portfolio. Comparable to Vodafone Automotive as an automotive electronics manufacturer offering factory-fitted and aftermarket telematics hardware to OEMs and fleets.

Direct peers

• Geotab: Geotab is one of the largest commercial fleet telematics providers globally, offering GPS fleet tracking, driver behaviour analytics, and OEM-grade hardware (GO device). Directly comparable to Vodafone Automotive's fleet analytics and telematics hardware business serving insurance and commercial fleet customers.
• Webfleet (Bridgestone): Webfleet Solutions, owned by Bridgestone, is a leading European fleet telematics SaaS provider offering vehicle tracking, driving behaviour scoring, and fleet optimization. Directly comparable to Vodafone Automotive's European fleet analytics, insurance telematics, and OEM partnerships.
• Octo Telematics: Octo Telematics is a usage-based insurance and fleet telematics specialist with deep European insurance carrier relationships. Highly comparable to Vodafone Automotive's insurance telematics proposition, including driving scoring, crash detection, and SVR services.
• Samsara: Samsara provides cloud-connected fleet management, telematics, and IoT sensors for commercial and public-sector fleets. Comparable to Vodafone Automotive on connected fleet analytics, hardware-led GTM, and multi-vertical customer base including logistics, utilities, and government.
• Trimble Transportation: Trimble's transportation segment provides fleet management, telematics, and mobility solutions for commercial fleets and logistics providers. Comparable to Vodafone Automotive's fleet analytics offering targeting logistics, government, and commercial operators.
• LoJack (CalAmp / Spireon): LoJack is a long-standing stolen vehicle recovery and connected car services provider, now part of Spireon/CalAmp. Directly comparable to Vodafone Automotive's SVR, eCall, and anti-theft hardware (e.g., Vodafone Vehicle Defence, 4800 Alarm) product family.

Regional players

• StarLine (Telematics & Security): StarLine is a Russian and CIS-focused vehicle telematics and anti-theft hardware specialist with broad SVR and connected car offerings. Comparable to Vodafone Automotive on aftermarket telematics hardware, SVR, and insurance partnerships, but operating primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vodafone-automotive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Automotive