Tracy

What Tracy does

Tracy is a French B2B technology company headquartered in Vaulx-en-Velin (Lyon), France, and operating as a subsidiary of Groupe IDS since its founding in 2017. The company delivers a patented physical marking and tracing solution that introduces element-level tracers — composed of natural elements and stable isotopes — into commodities and products at extremely low concentrations (one to a million, down to one to a billion parts). These tracers are immutable through processing and refinery, material-agnostic, and effectively infinite in combinatorial uniqueness (1x10xx variants), and they are read via standard laser analysis equipment, producing a unique geochemistry "passport" per tracer. All marker codes are stored in a secured, Tracy-exclusive database, supporting anti-counterfeiting verification and audit-grade traceability across supply chains.

Name

Tracy

Legal name

Tracy - Groupe IDS

Website

https://tracyinside.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tracy is a French B2B traceability company, subsidiary of Groupe IDS, that provides patented element-level tracers and laser detection to authenticate product origin and prevent counterfeiting across aerospace, luxury, biofuels, pharma, agri-food, wine, and textile supply chains.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability and Authentication Technology

akta.pro primary industry

Serialization, Lot/Batch & Label Traceability Verification (AFALAGAG)

akta.pro secondary industries

Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

Keywords

• Supply chain traceability
• Anti-counterfeiting solutions
• Isotope tracing technology
• Product authentication
• Regulatory compliance marking

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Traceability Solution Licensing: Tracy provides a patented physical marking and tracing solution to ensure product origin, traceability and authenticity. Given the enterprise nature of the solution and custom tracer development for each client, the revenue model likely involves licensing fees combined with implementation and analysis services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tracy provides a patented physical marking and tracing solution that introduces element-level natural tracers (stable isotopes) in extremely small quantities into commodities or products, enabling verification of origin, authenticity, and traceability along the entire supply chain. The tracers are detected via specialized laser analysis and recorded against a unique geochemistry passport in a secured database, with industry-tailored solutions for biofuels, luxury materials, textiles, aerospace MRO, wine, pharmaceuticals, and agri-food.

Product overview

Tracy offers a single unified product platform centered on patented physical marking and tracing technology using element-level natural tracers. The core Tracy solution enables product authentication and supply chain traceability through specialized laser detection. The platform extends to sector-specific solutions including Biofuels Marking Solution, Luxury Materials Traceability Solution, and Textile Traceability Solution, each tailored for specific industry requirements while sharing the underlying tracer technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracy Core Traceability Solution A patented physical marking and tracing solution that uses element-level natural tracers detectable with specialized laser equipment to ensure product origin, traceability, and authenticity along supply chains. Designed for enterprise clients needing end-to-end supply chain transparency and anti-counterfeiting protection.
• Biofuels Marking Solution A tailored marking solution physically integrated into any type of biofuel (HVO, BFO, MGO, VLSFO, SAF) at extremely low concentrations, covering the entire biofuel supply chain from upstream to downstream stages. Aimed at biofuel producers needing RED II compliance and raw material origin verification.
• Luxury Materials Traceability Solution Integrated tracer solution for luxury materials and precious products including precious metals, leather, high-value polymers, diamonds, and ceramics, ensuring origin and authenticity throughout supply chains. Built for luxury brands seeking counterfeiting prevention and ethical sourcing proof.
• Textile Traceability Solution Traceability and authenticity solution for natural and synthetic textile fibers (polyester, viscose, silk, cotton, wool), supporting compliance with BCI and GRS global standards, including child-labor-free verification, recycling verification, and chemical compliance.

Quantifiable outcome

• 0% counterfeiting - markers cannot be counterfeited or found as long as the code is unknown
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TraceLink: Pharmaceutical supply chain serialization and traceability network, helping drug manufacturers comply with DSCSA and similar regulations. Comparable as an incumbent serving pharma traceability requirements that Tracy also addresses.
• SICPA: Global leader in security inks, authentication, and traceability solutions for governments and industries including excise, pharma, and luxury. Highly comparable as a broad incumbent offering physical and digital anti-counterfeiting solutions across the same verticals Tracy targets.
• Optel Group: Provides track-and-trace and serialization solutions for pharmaceuticals, food and beverage, and consumer goods. Comparable as a broad incumbent in supply chain traceability with overlapping capabilities in regulated verticals.
• Spectra Systems (now OpSec Security): Provides authentication, brand protection, and traceability solutions including covert markers and security features for currencies, branded goods, and documents. Comparable as an incumbent in physical authentication technology.

Emerging players

• Everledger: Provides blockchain-based traceability and provenance solutions for diamonds, luxury goods, and wine. Comparable as an emerging traceability provider using alternative technology (blockchain) to address overlapping luxury and wine authenticity use cases.

Direct peers

• Covectra: Specializes in serialization, track-and-trace, and authentication solutions for pharmaceuticals and consumer goods. Directly comparable as a serialization and traceability technology provider.
• AlpVision: Provides covert digital authentication and anti-counterfeiting solutions for pharmaceuticals, luxury goods, and consumer products. Directly comparable as an authentication technology provider targeting similar verticals including pharma and luxury.
• Systech International: Offers serialization, track-and-trace, and authentication solutions for pharmaceuticals and consumer goods. Directly comparable as a serialization and traceability specialist serving regulated industries.
• Applied DNA Sciences: Provides DNA-based molecular tagging and authentication for textiles, cosmetics, nutraceuticals, and industrial materials. Directly comparable to Tracy as both offer physical marker-based product authentication and supply chain traceability solutions.
• Authentix: Provides authentication and traceability solutions using covert markers, track-and-trace technology, and supply chain integrity services for fuel, pharma, and consumer goods. Directly comparable as a marker-based authentication and traceability provider.

Market position

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tracyinside

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracy