Trademark Car Wash

What Trademark Car Wash does

Trademark Car Wash is a privately held US car wash chain operating 20 owned-and-operated sites across seven states — Texas, Mississippi, Louisiana, Florida, Missouri, Arizona, and New Mexico. The company runs two physical formats: Express Wash Sites, where customers remain in their vehicles for a 5-7 minute soft-cloth brushless tunnel wash, and Full/Flex Serve Sites (concentrated in Texas) that offer a la carte premium interior and exterior detail services ranging from $75 to $375.

The core commercial engine is the Unlimited Wash Club, a tiered monthly subscription (Basic, Good, Better, Best) starting at $22/month, with auto-renewal, member-only express lanes, license-plate recognition entry, and no contractual commitment. Single retail washes are available for non-members, and family plans extend the subscription to multi-vehicle households at select locations. Member management runs on a third-party SaaS platform (Rinsed) with a self-service customer portal for plan changes, billing, and pause/cancel.

Trademark monetizes through two streams: recurring subscription revenue (the primary engine) and transactional single-wash and detail-service revenue. The company operates two retained sub-brands acquired through M&A — Delta Express in Mississippi and The Express in Louisiana — and acquires new customers through its website, a free-wash coupon program, and active Facebook and Instagram presence. The website lists no public API, SDK, or AI/ML product surface; the only digitally distinctive capability is automated license-plate recognition for member entry. No funding rounds, parent company, or institutional investors are disclosed.

Name

Trademark Car Wash

Legal name

Trademark Car Wash

Website

https://trademarkcarwash.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trademark Car Wash is a private US car wash chain operating 20 express and full-service sites across 7 states, monetizing primarily through a tiered monthly Unlimited Wash Club subscription starting at $22/month, with a la carte detail services at select Texas locations.

Ownership category

akta.pro rank

Product category

Car Wash Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYHSAEAMAL

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial)

Home & Personal Services/Home Cleaning & Housekeeping/Pressure Washing (Exterior Surfaces)

Keywords

• Express car wash
• Car wash subscriptions
• Vehicle detailing services
• Car wash memberships
• Tunnel car wash

Headquarters

HQ city

Fort Mohave

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Unlimited Wash Club Subscriptions: Monthly auto-renewing subscription memberships offering unlimited washes at the subscriber's selected tier level. Starting at $22/month, pricing varies by location. The membership includes member-only lanes for expedited service, and the subscription renews every 30 days on the customer's billing anniversary date.
2. Single Retail Washes: Non-members can purchase individual wash packages at standard retail pricing. Customers receive the same wash experience and amenities included with their selected wash package at express locations. Single washes provide a frictionless entry point for new customers.
3. Full/Flex Detail Services: At select Texas Full/Flex Serve locations, customers can purchase premium interior and exterior detailing services. Services range from Good Full Detail ($75) to Ultimate Detail ($375), with add-ons including clay bar wax, paint correction, headlight restoration, and hand washes. SUVs and large vehicles incur additional charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trademark Car Wash operates 20 tunnel-car-wash locations across seven U.S. states, selling tiered exterior wash packages (Basic, Good, Better, Best) primarily through its Unlimited Wash Club monthly subscription (starting at $22/month) with member-only lanes, plus single retail washes and Full/Flex Serve interior-and-exterior detailing packages at select Texas sites. The offering is delivered through physical storefronts complemented by an online (Rinsed-powered) membership portal.

Product overview

Trademark Car Wash operates a multi-tier car wash service platform with two service formats: Express Wash Sites for quick exterior washes where customers remain in their vehicles, and Full/Flex Serve Sites offering full interior and exterior detailing. The core product lineup consists of four wash tiers (Basic, Good, Better, Best) bundled into an Unlimited Wash Club subscription starting at $22/month, with member-only lanes and no commitment required. The Best Wash tier is positioned as best value, combining spot-free rinse, triple foam, deep cleanse foam, tire shine, ceramic coating, and rain repellent. Full/Flex Serve Sites also offer à la carte detail services (Good Full Detail at $75, Better Full Detail at $175, Best Full Detail at $250, Ultimate Detail at $375) plus add-ons such as paint correction, headlight restoration, and hand washes. Family plans are available at select locations. The company operates two sub-brands—Delta Express in Mississippi and The Express in Louisiana—that run on the same wash tier infrastructure. Membership management is handled through a Rinsed-powered customer portal enabling plan changes, billing updates, and membership holds. The company operates 20 washes across 7 states (Texas, New Mexico, Arizona, Louisiana, Missouri, Mississippi, Florida).

Differentiator

Problem solved

Functional benefit

Brands

• Delta Express: Car wash brand operating in Mississippi under Trademark Car Wash ownership.
• The Express

Products and services

• Unlimited Wash Club Monthly subscription program that delivers unlimited car washes at any of the 20 Trademark locations across 7 states. Members select a wash tier (Basic, Good, Better, Best), get access to member-only express lanes, can upgrade/downgrade/cancel anytime with no cancellation fees, and are auto-identified via license plate recognition at the gate. Starting at $22/month (Basic).
• Single Retail Wash One-time purchase of any wash tier (Basic, Good, Better, Best) at standard retail pricing for non-members. Provides a frictionless entry point for new customers and travelers, with the same wash experience and amenities included with the selected wash package at express locations.
• Family Plans Multi-vehicle membership extension allowing households with multiple cars to share unlimited wash benefits across drivers at select locations.
• Good Full Detail Interior detailing service priced at $75 covering dash, doors, and console cleaning; crack and crevice compressed air blowout; and cleaning of 4 mats. Available at Full/Flex Serve Texas locations.
• Better Full Detail Full detail package priced at $175 that includes everything in Good Full Detail plus orbital machine wax polishing and protection. Available at Full/Flex Serve Texas locations.
• Best Full Detail Full detail package priced at $250 that includes everything in Better Full Detail plus leather deep clean, Crème Pro Condition, and orbital machine wax. Available at Full/Flex Serve Texas locations.
• Ultimate Detail Premium correction service priced at $375 that includes the Best Full Detail plus clay bar wax and a paint correction/buffing service. SUVs and large vehicles incur additional charges.
• Claybar Wax Paint decontamination wax service priced at $275 that includes the Best Full Detail plus clay bar treatment, with upcharge for SUVs and large vehicles.
• Paint Correction Paint correction and buffing service to restore vehicle finish, starting at $100. Available at Full/Flex Serve Texas locations.
• Headlight Restoration Headlight restoration service to improve clarity of clouded headlights, priced at $90 and up. Available at Full/Flex Serve Texas locations.
• Hand Washes Manual hand wash service for vehicles requiring gentler cleaning, priced at $75 and up. SUVs and large vehicles incur a $25 surcharge.

Quantifiable outcome

• 5-7 minute wash times
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Delta ExpressminorOthersTrademark Car Wash owns and operates the Delta Express brand of car washes in Mississippi. This is a subsidiary/owned brand rather than a partnership relationship. Delta Express locations operate under Trademark Car Wash's management and systems.
• The ExpressminorOthersTrademark Car Wash owns and operates The Express brand of washes in Louisiana. This is a subsidiary/owned brand rather than a partnership relationship. The Express locations operate under Trademark Car Wash's management and systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Driven Brands (Take 5 parent): Public holding company that owns Take 5 Car Wash among other automotive services brands. Operates broadly across car wash, oil change, and auto care; larger and more diversified than Trademark, but a major competitive force in the same category.

Direct peers

• ModWash: Express car wash chain with unlimited membership program and multi-tier wash offerings. Operates across the Southeastern U.S., overlapping with Trademark's footprint (Florida, Mississippi, etc.).
• Splash Car Wash: Express car wash chain operating in the Eastern and Southern U.S. with unlimited wash memberships and tiered packages. Directly comparable on subscription GTM and express tunnel service model.
• Mister Car Wash: Largest U.S. express car wash operator with a national footprint and a mature Unlimited Wash Club-style subscription model. Directly comparable on product, GTM, and customer base, with significantly greater scale and public-company financial transparency.
• Tommy's Express Car Wash: Franchise-driven express car wash operator with multi-tier wash packages and subscription model. Directly comparable to Trademark on tier structure, unlimited membership, and Southern U.S. footprint.
• ZIPS Car Wash: Express car wash chain operating across multiple U.S. states with an unlimited membership program. Closely matches Trademark on technology (tunnel wash), subscription GTM, and Sun Belt geographic concentration.
• Take 5 Car Wash: Express car wash chain operating multi-state locations with membership and single-wash offerings. Comparable on service format (drive-through express), customer base (consumer drivers), and subscription economics.
• Quick Quack Car Wash: Fast-growing express car wash chain with unlimited wash memberships, soft-cloth technology, and family-plan offerings. Directly comparable to Trademark's tiered subscription model and express-only customer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheTrademarkCarWash
• Instagraminstagram.com/trademarkcarwash
• LinkedInlinkedin.com/company/trademarkcarwash

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark Car Wash