What TradePack BV does

TradePack Coding & Labeling B.V. is a Dutch specialist integrator of industrial coding, labeling, and marking equipment, operating exclusively across the BeNeLux region. The company sells and services a portfolio spanning small-character inkjet, high-resolution inkjet, thermal transfer overprinters, thermal inkjet, CO2 and fiber laser coders, manual handheld coders, print-and-apply labeling systems, automatic labelers, label dispensers, desktop barcode printers, dot peen markers, scribe markers, and laser marking workstations, sourced from more than a dozen third-party brands (Citronix, Macsa, FoxJet, Limitronic, Reiner, Pryor, Savema, SATO, Toshiba, Zebra, Evolabel, E-Packaging). One own-label product, the TradePack Basic TP12-20 automatic labeling machine, is offered alongside the multi-vendor range.

The business model combines hardware resale with application engineering, on-site installation, and recurring maintenance contracts. A consultative, sales-led 5-step process (inquiry, phone consultation, system selection, quotation and installation, after-sales service) is used for every engagement; pricing is quote-based and project-specific rather than standardized. Customers include food producers (Koolen Champignons, La Venezia, Dalco Foods, Traay), automotive and industrial manufacturers (DAF, Ammeraal, Global Paint, Colormatics), construction materials (Mosa Tiles), chemicals (Bayer Monsanto), and horticulture (Excluton). The firm operates from Stompetoren, North Holland, having relocated from Purmerend in June 2024, and is privately held by the Simon family with a team of approximately 6 staff.

Name

TradePack BV

Legal name

TradePack Coding & Labeling B.V.

Website

https://tradepack.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TradePack Coding & Labeling B.V. is a privately held Dutch specialist integrator of industrial coding, labeling, and marking equipment, serving manufacturers and logistics companies across the BeNeLux with multi-brand solutions, installation, and after-sales service.

Ownership category

akta.pro rank

Product category

Industrial Coding and Labeling Equipment Integration

NAICS

Packaging and Labeling Services (56191), Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Labeling, Relabeling & Compliance Packaging (Barcode, Serialization, Regulatory) (TLAIAGAE)

Keywords

• Industrial coding systems
• Labeling equipment
• Product marking solutions
• Print and apply systems
• Traceability coding

Headquarters

HQ city

Stompetoren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Coding and labeling equipment sales: TradePack sells a comprehensive range of coding, labeling, and marking systems across multiple technology categories. Products include small character inkjet, high resolution inkjet, thermal transfer overprinters, thermal inkjet, laser coders, manual coders, print-and-apply labelers, automatic labelers, labeling dispensers, desktop printers, dot markers, scribe markers, laser markers, and associated software and supplies. The company acts as a value-added reseller/integrator of third-party branded equipment across the BeNeLux.
2. Installation and system integration services: TradePack provides on-site installation and commissioning of systems at customer locations, as well as in-house workshop preparation. Service Engineers handle both field service at customer sites and workshop-based preparation and repair work.
3. Maintenance, repair, and after-sales service: TradePack offers ongoing service, maintenance, and support to ensure installed systems continue to perform optimally. A dedicated service department provides instruction, maintenance, and rapid support. Service/maintenance contracts are available, including options for after-hours availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TradePack BV is a BeNeLux-based specialist that sells, integrates, and services industrial coding, labeling, and marking equipment from multiple third-party brands (Citronix, Macsa, FoxJet, Limitronic, Reiner, Pryor, Savema, SATO, Toshiba, Zebra, Evolabel, E-Packaging). It designs application-specific coding/labeling solutions covering inkjet, laser, thermal transfer overprint, dot peen, and scribe marking, installs them on customer sites, and provides ongoing maintenance and after-sales support.

Product overview

TradePack Coding & Labeling B.V. is a specialist provider of industrial coding, labeling, and marking solutions operating in the BeNeLux region for over 30 years. The company offers a comprehensive portfolio of products organized into four main categories: (1) Coding solutions including small character inkjet (Citronix CI series), high resolution inkjet (FoxJet, Limitronic V5-V7 series), thermal transfer overprinters (Savema SVM series), thermal inkjet (FoxJet Solo, Citronix CT series), CO2 and fiber laser coders (Macsa D/F/iCON series), and manual handheld coders (Reiner jetStamp series); (2) Labeling solutions including print-and-apply systems (Evolabel D/T series printers and applicators including Tamp, Wipe, Blow, Band, and QuickTamp applicators, plus FlexWipe pallet labeling system), automatic labeling machines (TradePack Basic TP12-20, single-sided, top-bottom, wrap-around, C-labeling, and tamper-evident solutions), label dispensers (Savema D-110/160/240), and desktop barcode printers (Toshiba and Zebra); (3) Marking solutions including dot peen systems (PortaDot series, MarkMate Touch/4000, 4000 Series controller), scribe marking systems (Inline, Column, VIN marking), and laser marking systems (Laser Cabinet, Laser Workstation, Mobile Laser); and (4) Label software. The company serves industries including food, pharmaceuticals, logistics, construction, automotive, chemicals, metalworking, horticulture, and cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• TradePack Basic TP12-20: Automatic labeling machine for bottles and cans in the packaging industry, configurable for wrap-around labeling.

Products and services

• Industrial Coding Systems Resale, integration, and support of small character inkjet (Citronix CI series), high resolution inkjet (FoxJet Marksman Elite, Limitronic V5-V7), thermal transfer overprinters (Savema SVM and Traverse), thermal inkjet (FoxJet Solo, Citronix CT series), laser coders (Macsa D/F/iCON, Pryor Bench Laser), and manual handheld coders (Reiner jetStamp series) for batch codes, barcodes, and traceability marking on packaging.
• Industrial Labeling Systems Resale, integration, and support of print-and-apply labeling (Evolabel D43, T43, T63 printers with Tamp, BlowVac, eWipe, Band, QuickTamp, and FlexWipe applicators), automatic labeling machines (TradePack Basic TP12-20, E-Packaging Saturno series), Savema D-110/D-160/D-240 label dispensers, and Toshiba and Zebra industrial desktop barcode printers for pallet, box, and product labeling.
• Industrial Marking Systems Resale, integration, and support of dot peen markers (Pryor PortaDot 60-30 Touch, 50-25E, 130-30E, MarkMate Touch, MarkMate 4000, 4000 Series controller), scribe markers (Inline, Column, VIN Marking System), and laser marking systems (Laser Cabinet, Laser Workstation, Mobile Laser) for permanent metal marking, VIN marking, and component identification.
• Label Design and Printing Software Software solutions for label design and printing management, used to drive the labeling hardware portfolio.
• Installation and System Integration Services On-site installation, commissioning, and in-house workshop preparation of coding, labeling, and marking systems at customer locations, performed by TradePack's service engineering team.
• Maintenance, Repair, and After-Sales Service Ongoing service, maintenance, instruction, and rapid support for installed systems, including service/maintenance contracts with optional after-hours availability to keep production lines operating optimally.
• TradePack Basic TP12-20 Automatic Labeling Machine TradePack's own-brand automatic labeling machine configurable for wrap-around labeling of bottles and cans in the packaging industry; features rotating stripping blade, RVS control cabinet, max application speed 24 m/min, label width up to 300 mm, and compatibility with label rolls up to Ø280 mm.

Quantifiable outcome

• TradePack's FlexWipe pallet labeling system replaces label rolls in 20 seconds and printhead/doctor roller replacement in 1 minute, significantly reducing production line downtime compared to traditional pallet labeling systems.

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• MacsacoreTechnology or IntegrationMacsa is a brand partner whose laser coding equipment is part of TradePack's product portfolio. TradePack resells and integrates Macsa laser coders (D-5000 DUO, F-9000 DUO, MACSA NANO DPSS Laser, MACSA SPA, iCON 2) into customer coding solutions.
• CitronixcoreTechnology or IntegrationCitronix is a brand partner whose CIJ (continuous inkjet) and TIJ (thermal inkjet) products are distributed by TradePack in BeNeLux. Product lines include the CI 5200 Pro, CI 5300 Pro, CI 5500 Pro, CI 5650 Pro, CT 2030, CT 2050, CT 2200, CT 2200 Throw, and CT 2400.
• FoxJetcoreTechnology or IntegrationFoxJet is a brand partner for high resolution inkjet and thermal inkjet systems. TradePack distributes FoxJet products including the Marksman Elite, Solo 45, and Solo 90 in the BeNeLux market.
• LimitroniccoreTechnology or IntegrationLimitronic is a brand partner for high resolution inkjet printing systems. TradePack distributes Limitronic products including the Compact Printer, V5 Lite, V5 Standard, V6 Color, V6 Duo Color CLP, and V7 White in the BeNeLux market.
• ReinercoreTechnology or IntegrationReiner is a brand partner for manual coders (handheld inkjet printers) and metal marking solutions. TradePack distributes Reiner products including the jetStamp series (990, 970 Graphic, 1025, 1025 Sense) and works with Reiner on EPAL pallet QR code solutions for the logistics industry.
• PryorcoreTechnology or IntegrationPryor is a brand partner specializing in metal marking and identification solutions. TradePack distributes Pryor products including the PortaDot series (60-30 Touch, 50-25E, 130-30E), MarkMate Touch, MarkMate 4000, Series 4000 Controller, Bench Laser, laser workstations, laser cabinets, mobile lasers, VIN marking systems, and scribe marking equipment.
• SavemacoreTechnology or IntegrationSavema is a brand partner for thermal transfer overprinters (TTO) and labeling dispensers. TradePack distributes Savema products including the SVM 32, SVM 53, SVM 107, SVM 128, Traverse Multi-print, and D-series dispensers (D-110, D-160, D-240).
• SATOcoreTechnology or IntegrationSATO is a brand partner for labeling and printing solutions. TradePack distributes SATO products as part of its labeling portfolio, including solutions for automatic labeling and print-and-apply applications.
• Toshiba TECcoreTechnology or IntegrationToshiba is a brand partner for industrial barcode label printers. TradePack distributes Toshiba industrial desktop printers featuring unique near-edge printing technology and print ribbon reduction functionality, suitable for industrial labeling applications.
• ZebracoreTechnology or IntegrationZebra is a brand partner for industrial barcode label printers. TradePack distributes Zebra industrial midrange barcode printers (ZT series from ZT200 to ZT600) known for reliability in daily industrial labeling use.
• EvolabelcoreTechnology or IntegrationEvolabel is a brand partner for print-and-apply labeling and automatic labeling systems. TradePack distributes Evolabel products including D43, T43, and T63 printers, Tamp applicators, BlowVac applicators, eWipe applicators, Band applicators, QuickTamp applicators, and the FlexWipe pallet labeling system.
• E-PackagingcoreTechnology or IntegrationE-Packaging is a brand partner for automatic labeling solutions. TradePack distributes E-Packaging products for applications including round labeling (Saturno series), C-labeling for food containers, tamper-evident seal labels, and closure labels, primarily serving the food packaging industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Videojet Technologies: Major global coding and marking OEM (part of Danaher) with extensive BeNeLux presence. Offers the same inkjet, laser, and TTO product categories that TradePack resells and integrates.
• SATO Holdings: Japanese global manufacturer of industrial barcode printers, RFID, and labeling solutions. TradePack is a SATO brand partner; SATO's direct BeNeLux sales organization represents both partnership and competitive overlap.
• Markem-Imaje: Global OEM of industrial coding, marking, and traceability solutions, owned by Dover Corporation. Directly comparable to TradePack across the full coding/labeling portfolio but at vastly greater scale and with proprietary manufactured hardware rather than reseller-led integration.
• Domino Printing Sciences: Global manufacturer of CIJ, laser, TTO, and print-and-apply coding and marking equipment. Competes with TradePack's full product categories across the BeNeLux region via direct sales and local service partners.
• Herma GmbH: German manufacturer of self-adhesive labels and labeling machinery with strong European footprint. Overlaps with TradePack's labeling systems and applicator categories across the BeNeLux/DACH region.
• ProMach: US-based packaging machinery integrator with broad European footprint. Comparable as a multi-brand packaging line integrator serving food, beverage, pharma, and industrial customers across multiple technology categories.

Emerging players

• Citronix: US-based manufacturer of CIJ and TIJ industrial printers (CI 5000 series, CT 2000 series). Core TradePack brand partner whose products form a significant portion of TradePack's coding portfolio.
• Evolabel: Swedish manufacturer of print-and-apply labeling systems (D43, T43, T63 printers and applicator range). A key TradePack brand partner whose direct OEM sales could compete with TradePack's integrator model in BeNeLux.

Direct peers

• ID Technology: US-based provider of coding, labeling, and marking system integration services across multiple OEM brands. Closely mirrors TradePack's value-added integrator business model in a different geography.
• Linx Printing Technologies: UK-based specialist in industrial CIJ and laser coding equipment with European service network. Operates a hybrid OEM-plus-integration model directly comparable to TradePack's BeNeLux specialist positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tradepack-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradePack BV