Tradies
Tradies is a Sutherland Shire community club operating three venues (Gymea, Caringbah, Helensburgh) with restaurants, bars, gaming, sports viewing, and family facilities, serving local members and residents through a closed-membership model with digital app access.
- Company typePrivate
- Founded-
- HeadquartersGymea, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tradies does
Tradies is the trading name of Sutherland District Trade Union Club Ltd, a registered club operating under the Registered Clubs Act 1976 (NSW) and headquartered in the Sutherland Shire of New South Wales, Australia. Founded in 1960, the organization operates three physical venues — Gymea (headquarters), Caringbah, and Helensburgh — each offering a portfolio of restaurants (Folk, Nor East Café & Bistro, The Bistro & Café), bars (Members Bar, Nor East Bar, The Bar), sports viewing with Stan Sport and Digital TAB, event/conference facilities, and family amenities including supervised play spaces and playgrounds. The club employs 165 people and serves primarily local Sutherland Shire residents, families, and members, with a stated focus on community reinvestment exceeding $500,000 annually through ClubGrants and Sustainable Futures Grants.
The business runs on a closed-membership model: members pay an annual subscription fee and receive access to member-exclusive pricing, a points-based loyalty program, and gated promotions. Revenue is generated through five streams: food and beverage sales across the six dining and bar outlets, recurring membership subscriptions, gaming machine and TAB wagering, private events and conferences, and reciprocal community grants. The digital layer consists of a mobile application for digital membership cards, points tracking, vouchers, and table booking; standard POS systems; and visitor sign-in kiosks with electronic ID scanning. Third-party integrations include SecurePay for payments, Clevaq for takeaway ordering, and ivvy/Eventpro for event booking. The pricing structure is heavily member-discounted — e.g., $6 schooners during happy hour, $14.90 lunch specials, $20 themed steak/burger/parmi/pie nights, and $5 supervised play sessions — designed to drive repeat visitation rather than maximize per-cover margin.
The go-to-market is event-driven and community-anchored: acquisition is driven by live music, sports viewings, family activities, promotions, and word-of-mouth within the Sutherland Shire. Digital channels (website, mobile app, Facebook, Instagram across multiple venue accounts, email newsletter) support retention and promotions rather than net-new acquisition. The club is privately held by its members, regulated under NSW clubs legislation, with no parent company, institutional investors, or external funding rounds disclosed.
Tradies firmographics
Firmographics- Name
- Tradies
- Legal name
- Sutherland District Trade Union Club Ltd
- Website
- https://tradies.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tradies is a Sutherland Shire community club operating three venues (Gymea, Caringbah, Helensburgh) with restaurants, bars, gaming, sports viewing, and family facilities, serving local members and residents through a closed-membership model with digital app access.
- Ownership category
- akta.pro rank
Tradies industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Membership Organizations (8600)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where Tradies is headquartered
LocationHeadquarters
- HQ city
- Gymea
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Tradies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food & Beverage Sales: Tradies operates restaurants and bars across three venues generating revenue from menu sales, drinks, and catering services. Venues include Folk restaurant, Nor East Café & Bistro, The Bistro & Café, Members Bar, Nor East Bar, and The Bar.
- Membership Fees: Annual membership fees provide access to club facilities, exclusive promotions, and member-only pricing on food and beverages.
- Gaming/Gambling: Gaming machines and TAB facilities at venues with comprehensive responsible gambling measures in place.
- Events & Private Dining: Revenue from event bookings, private dining, conference facilities, and group dining enquiries.
- Community Grants: Reciprocal funding program where gaming revenue is reinvested into community groups, charities, and junior sporting clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Supervised Play Space session at Caringbah |
| Unit Pricing | Pay-as-you-go | Happy Hour drink specials (Mon-Fri 3:30-5:30pm) |
| Unit Pricing | Pay-as-you-go | $12 Nor East Cocktails at Caringbah |
| Unit Pricing | Pay-as-you-go | $20 Steak Night at Nor East Café |
| Unit Pricing | Pay-as-you-go | $20 Burger Night at Folk |
| Unit Pricing | Pay-as-you-go | $20 Chicken Parmigiana Night at Folk |
| Unit Pricing | Pay-as-you-go | $20 Pie Night at Folk |
| Unit Pricing | Pay-as-you-go | $14.90 Lunch Specials at Folk |
| Unit Pricing | Pay-as-you-go | $49 Sunday Roast for 2 at Folk |
| Unit Pricing | Pay-as-you-go | Kids Eat Free at Nor East |
| Unit Pricing | Pay-as-you-go | Bingo Deluxe sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tradies product offering
Product offeringCore offering
Tradies (Sutherland District Trade Union Club Ltd) operates three community club venues in the Sutherland Shire (Gymea, Caringbah, and Helensburgh) offering integrated hospitality services including restaurants (Folk, Nor East Café & Bistro, The Bistro & Café), bars (Members Bar, Nor East Bar, The Bar), supervised and unsupervised children's play facilities, sports viewing with Stan Sport and digital TAB, gaming machines, event and conference spaces, and a digital membership app. The venues operate under a paid membership program that unlocks exclusive pricing and promotional offers.
Product overview
Tradies is a multi-venue community club operating three venues in the Sutherland Shire (Gymea, Caringbah, and Helensburgh). The offering is a platform of integrated hospitality services spanning restaurants (Folk, Nor East Café & Bistro, The Bistro & Café), bars (Members Bar, Nor East Bar, The Bar), and family facilities (The Play Space, Cockatoo Corner, Outdoor Playground, Kids Space). The portfolio also includes a digital membership app, sports viewing areas with Stan Sport and digital TAB access, and events/conferences spaces. All venues operate under the Tradies membership program with digital card access, and the club supports the community through grants and charitable donations.
Differentiator
Problem solved
Functional benefit
Brands
- Folk: Modern seasonal restaurant at Tradies Gymea featuring live music, cocktails, and a relaxed vibrant atmosphere.
- Nor East Café & Bistro
- The Bistro & Café
Products and services
- Folk
Companies that use Tradies
Customer profileSegments4 records
Ideal customer profiles4 records
Tradies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Tradies partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tradies competitors and assessment
Company assessmentBroad incumbents
- Merivale: Large Sydney hospitality operator running a portfolio of restaurants, bars and event venues. Not a registered club, but operates comparable F&B and event formats across multiple venues in the Sydney market.
Direct peers
- Wests League Club: Western Sydney leagues club group with restaurants, bars, gaming and live entertainment — directly comparable registered club operating model.
- Canterbury League Club: Sydney metro registered club with restaurants, bars, kids facilities and gaming — closely comparable operating model and venue mix to Tradies.
- Penrith RSL Club: Western Sydney RSL club with restaurants, bars, gaming and event facilities — comparable multi-venue community club structure with similar revenue mix.
- Castle Hill RSL Club: Large Sydney Hills District registered club offering F&B, gaming, entertainment and family amenities — comparable venue structure to Tradies' multi-format offering.
- Club Marconi: Sydney-based registered club with restaurants, bars, gaming and entertainment programming under a similar community-club operating model to Tradies.
- Parramatta Leagues Club: Western Sydney registered leagues club operating F&B, gaming, events and family facilities — directly comparable multi-purpose community club format.
- Mounties Group: Large NSW registered club group operating multiple venues across south-west and central Sydney with restaurants, bars, gaming, events and community programs — directly comparable multi-venue registered-club model to Tradies.
- Club Central: NSW registered club group with venues across Sydney including Hurstville and the Sutherland Shire region, offering F&B, gaming and community programs in the same operating model as Tradies.
- Norths (North Sydney Leagues Club): Sydney lower-north-shore registered club operating restaurants, bars, gaming and event venues — comparable multi-purpose community club model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tradies social profiles
Digital presenceTradies compliance and trust
Trust signalCompliance4 records
Tradies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradies leadership team
Management profileNumber of profiles
Tradies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradies
What does Tradies do?
Tradies (Sutherland District Trade Union Club Ltd) operates three community club venues in the Sutherland Shire (Gymea, Caringbah, and Helensburgh) offering integrated hospitality services including restaurants (Folk, Nor East Café & Bistro, The Bistro & Café), bars (Members Bar, Nor East Bar, The Bar), supervised and unsupervised children's play facilities, sports viewing with Stan Sport and digital TAB, gaming machines, event and conference spaces, and a digital membership app. The venues operate under a paid membership program that unlocks exclusive pricing and promotional offers.
Is Tradies a public or private company?
Tradies is a private company. It is classified as unknown and is currently operating.
When was Tradies founded?
Tradies was founded in -1. It employs 101 to 250 people.
Where is Tradies based?
Tradies is headquartered in Gymea, Australia, in the Oceania region.
How does Tradies make money?
Five revenue lines are on record. Food & Beverage Sales are the primary driver. The others are membership Fees, gaming/Gambling, events & Private Dining and community Grants.
Who are Tradies's main competitors?
Merivale is listed as a broad incumbent. Direct peers are Wests League Club, Canterbury League Club, Penrith RSL Club, Castle Hill RSL Club, Club Marconi, Parramatta Leagues Club, Mounties Group, Club Central and Norths (North Sydney Leagues Club).
Does Tradies have an API?
No public API is recorded for Tradies.
What industry is Tradies in?
Tradies's product category is Hospitality Services. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722410 and its SIC code is 7997.