Schöler Fördertechnik
Schöler Fördertechnik AG is a German intralogistics distributor (founded 1964, 251–500 employees, Rheinfelden) selling, renting and servicing Linde, Baoli, JCB and other forklifts, AGVs, aerial work platforms and cleaning equipment for industrial and logistics customers across the DACH region.
- Company typePrivate
- Founded1964
- HeadquartersRheinfelden, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Schöler Fördertechnik does
Schöler Fördertechnik AG is a German intralogistics and material handling equipment distributor headquartered in Rheinfelden, operating for six decades (founded 1964) with 251–500 employees across multiple German branch locations. The company is an authorized multi-brand dealer, anchored by a core Linde Material Handling partnership (KION Group), and complemented by Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, Haulotte, JLG, Gmatic, KEMARO, Dulevo, Multi-Mover, Genkinger and LUIS product lines spanning counterbalance and reach forklifts, narrow-aisle trucks, heavy-duty forklifts, side-loading/four-way trucks, automated guided vehicles, aerial work platforms, and industrial cleaning equipment. The portfolio also includes racking systems (Schöler K-Log), used equipment (Schöler Xpress), and a training academy (Schöler Akademie), with a live automation demo center at Zimmern ob Rottweil.
Revenue is generated through five primary streams: new and used equipment sales, short- and long-term rentals, full-service maintenance and repair, mandatory inspections and testing (FEM 4.004, battery, charger, rack, exhaust, explosion protection), and operator training/certification. Pricing is not publicly disclosed; equipment is quoted on request through field sales, with select categories (Linde Light Range, Baoli) available via an online shop. The digital layer — Linde Connect fleet management, Warehouse Navigator, Truck Call App, myLinde AI, and the Schöler customer portal — overlays the physical fleet with data-driven service and energy optimization, including lithium-ion and fuel cell power alternatives.
The company serves manufacturing, logistics, warehousing, construction and industrial customers across the DACH region via direct field sales, branch network, e-commerce and broad social media presence (LinkedIn, TikTok, Facebook, Instagram, YouTube). It operates as a German Aktiengesellschaft with no disclosed parent company, PE/VC backing, or subsidiaries, and has no publicly disclosed revenue figure.
Schöler Fördertechnik firmographics
Firmographics- Name
- Schöler Fördertechnik
- Legal name
- Schöler Fördertechnik AG
- Website
- https://schoeler-gabelstapler.de
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Schöler Fördertechnik AG is a German intralogistics distributor (founded 1964, 251–500 employees, Rheinfelden) selling, renting and servicing Linde, Baoli, JCB and other forklifts, AGVs, aerial work platforms and cleaning equipment for industrial and logistics customers across the DACH region.
- Ownership category
- akta.pro rank
Schöler Fördertechnik industry classification
Industry- Product category
- Material Handling Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components) (IMACABAO)
- akta.pro secondary industry
- Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)
Keywords
Where Schöler Fördertechnik is headquartered
LocationHeadquarters
- HQ city
- Rheinfelden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Schöler Fördertechnik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used forklifts, material handling equipment, aerial work platforms, and cleaning machines from multiple brands including Linde, Baoli, JCB, Konecranes, and others
- Rental Services: Rental of forklifts and material handling equipment with flexible terms and promotional pricing
- Maintenance and Repair Services: Full-service maintenance, repair, spare parts, tire service, and customer portal for service management
- Inspection and Testing Services: FEM 4.004 inspections, battery testing, charger testing, rack inspections, exhaust testing, gas testing, and explosion protection testing
- Training Services: Forklift operator training, refresher courses, and rappelling training for high-bay forklifts
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Schöler Fördertechnik product offering
Product offeringCore offering
Schöler Fördertechnik AG is an authorized German multi-brand dealer and service provider for intralogistics and material handling equipment. The company sells, rents, and services forklifts, warehouse trucks, aerial work platforms, industrial cleaning machines, automated vehicles, and racking systems from brands including Linde, Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, Haulotte, JLG, Gmatic, KEMARO, and Dulevo. It also offers maintenance, repair, inspection, training services, and digital fleet management solutions across Germany.
Product overview
Schöler Fördertechnik AG operates as a specialized distributor and service provider for intralogistics and material handling equipment. The portfolio is organized around multiple equipment categories: forklift trucks (counterbalance, reach, narrow-aisle, heavy-duty, side-loading, and automated vehicles) primarily from Linde, Baoli, JCB, Combilift, Baumann, HUBTEX, and Konecranes; aerial work platforms from Haulotte and JLG; industrial cleaning machines and autonomous cleaning robots from Gmatic, KEMARO, and Dulevo; and complementary services including racking systems (Schöler K-Log), rental, used equipment, and training. The company also offers proprietary Linde digital solutions including Linde Connect fleet management, Linde Warehouse Navigator, Linde Truck Call App, and myLinde AI for fleet data analytics. Safety assistance systems (Linde Safety Guard, Motion Detection, Speed Assist, Load Management, Dynamic Mast Control) and energy solutions (Lithium-Ion, lead-acid, fuel cells) complement the core equipment offerings. This is a multi-brand distribution model with integrated digital and service layers rather than a single unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Schöler K-Log: Regaltechnik subsidiary offering shelf systems and storage technology solutions
- Schöler Xpress
- Schöler Akademie
Products and services
- Forklift Trucks (Linde, Baoli, JCB, Konecranes) Counterbalance, reach, narrow-aisle, heavy-duty, side-loading, four-way, rough terrain, and telescopic forklifts from Linde, Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, and Genkinger, sold new or used to industrial buyers for material handling operations.
- Aerial Work Platforms (Haulotte, JLG) Scissor lifts, telescopic and articulated boom lifts from Haulotte and JLG, with working heights up to 43m, sold to industrial and construction customers for elevated work access.
- Industrial Cleaning Machines and Robots (Gmatic, KEMARO, Dulevo) Scrubbing machines, sweepers, and autonomous cleaning robots from Gmatic, KEMARO, and Dulevo for industrial and commercial floor cleaning.
- Automated Guided Vehicles (Linde L-MATIC Core) Automated high-lift pallet trucks and driverless transport systems (FTS/AGV) from Linde for autonomous intralogistics operations.
- Schöler K-Log Racking Systems High-quality racking systems and warehouse technology from the Schöler K-Log sub-brand, complementing forklift and logistics equipment offerings.
- Forklift Rental Services Rental of forklifts and material handling equipment with flexible terms and full-service maintenance included, available to industrial customers.
- Used Forklifts (Schöler Xpress) Refurbished used forklifts and material handling equipment offered through Schöler Xpress with professional preparation and quick delivery.
- Maintenance and Repair Services Full-service maintenance, repair, spare parts supply, tire service, and customer portal access for managing fleet service requirements.
- Inspection and Testing Services FEM 4.004 inspections, battery testing, charger testing, rack inspections, exhaust testing, gas testing, and explosion protection testing for compliance and safety assurance.
- Schöler Akademie Training Services Forklift operator basic training, refresher courses, and rappelling training for high-bay forklifts through the Schöler Akademie, with certifications for industrial customers.
- Digital Fleet Management Platform (Linde Connect, myLinde AI) Digital solutions including Linde Connect fleet management, myLinde AI analytics platform, Warehouse Navigator logistics software, and Truck Call mobile app for networked fleet control and data-driven optimization.
Companies that use Schöler Fördertechnik
Customer profileSegments2 records
Ideal customer profiles2 records
Schöler Fördertechnik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
Schöler Fördertechnik partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Linde Material HandlingcorePrimary brand partnership as authorized Linde dealer. Schöler represents Linde for forklifts, automated vehicles, narrow aisle trucks, tow tractors, and related equipment including the full Linde safety and digitalization product range.
- Baoli (KION Group)coreAuthorized dealer for Baoli brand offering robust products with reliable technology and compelling price-performance ratio for material handling applications.
- JCBcoreAuthorized dealer for JCB products including telehandlers, Teletruk, rough terrain forklifts, and wheel loaders. JCB machines provide robust, efficient solutions for material handling and heavy loads.
- KonecranesminorRepresents Konecranes heavy-duty forklifts for demanding industrial applications.
- GenkingerminorOffers Genkinger reach trucks, stackers, and pulling aids as part of their equipment portfolio.
- CombiliftminorDealer for Combilift side-loading and multi-directional forklifts specialized for long loads and narrow aisles.
- HUBTEXminorOffers HUBTEX side forklifts and platform trucks for specialized material handling.
- BaumannminorDealer for Baumann side forklifts designed for handling heavy and bulky loads like wood, steel, and plastic profiles.
- HaulotteminorAuthorized dealer for Haulotte aerial work platforms including scissor lifts, telescopic and articulated boom lifts with working heights up to 43m.
- JLGminorOffers JLG aerial work platforms as part of their working at height solutions.
- GmaticminorDealer for Gmatic scrubbing machines for industrial cleaning applications.
- KEMAROminorOffers KEMARO industrial cleaning robots and scrubbing machines for autonomous cleaning solutions.
- DulevominorDealer for Dulevo sweeping machines and industrial cleaning equipment.
- Multi-MoverminorOffers Multi-Mover electric pulling aids for material transport assistance.
- BottcoreStrategic partnership spanning over 20 years where Schöler equips their service vehicles and workshops with Bott vehicle interiors and workshop equipment, strengthening service quality.
- LUISminorOffers LUIS accessories for material handling equipment.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Schöler Fördertechnik competitors and assessment
Company assessmentDirect peers
- Clark Material Handling: US-headquartered material handling OEM with European operations. Competes with Schöler in counterbalance forklifts and warehouse trucks through dealer networks similar in structure to Schöler's multi-brand model.
- STILL GmbH: German material handling OEM and direct subsidiary of KION Group; competes head-to-head with Linde (Schöler's primary brand) for German forklift customers. Most directly comparable competitor given shared DACH focus and overlapping product portfolio.
- Hyster-Yale Materials Handling: US-listed global material handling OEM (Hyster, Yale, Nuvera fuel cells). Competes with Schöler through European dealer networks and direct sales in heavy-duty and warehouse segments.
- Manitou Group: French-listed OEM of aerial work platforms, telehandlers, and material handling equipment. Direct overlap with Schöler's JCB telehandler, Haulotte/JLG aerial work platform, and rough-terrain forklift lines.
- Jungheinrich AG: Hamburg-headquartered material handling OEM and intralogistics provider with strong German dealer and direct-sales presence. Competes with Schöler across forklifts, warehouse equipment, and increasingly automation/digital fleet management.
- Toyota Material Handling: European operations of Toyota Industries' material handling division, with substantial German dealer network. Overlaps with Schöler in counterbalance forklifts, reach trucks, and warehouse equipment across SMB and enterprise customers.
- Crown Equipment Corporation: US-based privately held material handling OEM with growing European presence. Competes with Schöler in warehouse and lift-truck segments, with emphasis on operator ergonomics and warehouse automation.
Broad incumbents
- KION Group AG: Frankfurt-listed parent company of Linde Material Handling (Schöler's core brand) and STILL. Functions as both key supplier and indirect competitor via direct sales; broader portfolio includes Dematic supply chain solutions and software.
- Konecranes Plc: Finnish-listed heavy lifting OEM represented by Schöler for heavy-duty forklifts. Comparable in industrial lifting equipment and service segment, with broader port solutions and crane portfolio.
Others
- Haulotte Group: French-listed aerial work platform OEM that Schöler represents in Germany. Functions as both supplier-partner and indirect competitor where Haulotte's own sales channels overlap with Schöler's territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schöler Fördertechnik social profiles
Digital presenceSchöler Fördertechnik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schöler Fördertechnik leadership team
Management profileNumber of profiles
Schöler Fördertechnik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schöler Fördertechnik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schöler Fördertechnik
What does Schöler Fördertechnik do?
Schöler Fördertechnik AG is an authorized German multi-brand dealer and service provider for intralogistics and material handling equipment. The company sells, rents, and services forklifts, warehouse trucks, aerial work platforms, industrial cleaning machines, automated vehicles, and racking systems from brands including Linde, Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, Haulotte, JLG, Gmatic, KEMARO, and Dulevo. It also offers maintenance, repair, inspection, training services, and digital fleet management solutions across Germany.
Is Schöler Fördertechnik a public or private company?
Schöler Fördertechnik is a private company. It is classified as family owned and is currently operating.
When was Schöler Fördertechnik founded?
Schöler Fördertechnik was founded in 1964. It employs 251 to 500 people.
Where is Schöler Fördertechnik based?
Schöler Fördertechnik is headquartered in Rheinfelden, Germany, in the Europe region.
How does Schöler Fördertechnik make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are rental Services, maintenance and Repair Services, inspection and Testing Services and training Services.
Who are Schöler Fördertechnik's main competitors?
Direct peers on record are Clark Material Handling, STILL GmbH, Hyster-Yale Materials Handling, Manitou Group, Jungheinrich AG, Toyota Material Handling and Crown Equipment Corporation. Broad incumbents are KION Group AG and Konecranes Plc. Haulotte Group is listed as an others.
Does Schöler Fördertechnik have an API?
No public API is recorded for Schöler Fördertechnik.
What industry is Schöler Fördertechnik in?
Schöler Fördertechnik's product category is Material Handling Equipment Distribution. Its primary akta.pro industry code is IMACABAO, Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components), with a secondary code of TLABAFAL, Specialty Access & Scaffolding Rental/Leasing. Its NAICS code is 423810 and its SIC code is 3537.