Trail-Guide

What Trail-Guide does

Trail-Guide (legal entity TRAIL-GUIDE, zapsaný spolek) is a Czech registered civic association founded circa 2015 and headquartered in Prague that operates as a community-driven mountain biking (MTB) education and events organization. Its core product is structured MTB instruction delivered through proprietary curricula spanning beginner, intermediate, and advanced levels for adults, alongside age-differentiated children's programs (Přípravka ages 5-8, Mladoši ages 9-15) and multi-day summer camps. Supporting the instruction stack is a web-based event registration and member management platform built around the trail-guide.cz website, where members create accounts, book courses/rides/trips, manage a credit-based cancellation system, and redeem gift vouchers; payments flow through the ComGate payment gateway and the Benefit Plus employee benefits rail.

The organization runs guided trail rides (free, capped at 5-6 riders per guide), paid 4-session group courses (CZK 3,650-3,990), individual VIP lessons, and multi-day international trips to Alpine destinations including Sölden, Saalbach, Sella Ronda, and Livigno (CZK 13,950-16,950 per participant). Revenue is generated primarily through one-time course and trip fees, supplemented by an annual TG Club subscription (720 Kč/year) that unlocks discounted pricing, priority registration, and partner equipment benefits, plus a free TG Friend tier that functions as a funnel. Distribution is community-led: seasonal rituals (opening rides, closing rides, BikeParty), organic social on Facebook and Instagram, email newsletters, word-of-mouth referrals, and Benefit Plus corporate benefits drive acquisition, with no paid advertising evident. Operations are anchored at the SBCR Radotín venue partnership and supported by minor-tier equipment partners (POC, Maloja, Lezyne, Penco). Trail-Guide operates with a small team of 8 employees, no external equity backing, and no disclosed financials; it is structured as a nonprofit association under Czech law rather than a venture-backed enterprise.

Name

Trail-Guide

Legal name

TRAIL-GUIDE, zapsaný spolek

Website

https://trail-guide.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Trail-Guide is a Czech registered civic association in Prague that delivers structured mountain biking instruction, guided rides, children's programs, and Alpine international trips to adult MTB enthusiasts and families through a community-led, subscription-supported model.

Ownership category

akta.pro rank

Product category

Mountain Biking Training Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike training
• MTB skill courses
• Cycling event trips
• Youth cycling programs
• Outdoor adventure tours

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. MTB Courses and Training: Paid group courses (4-lesson series) and individual MTB lessons for adults and children. Group courses range from beginner to advanced levels. Individual VIP lessons are sold at premium pricing. This is the primary revenue stream.
2. Membership Fees (TG Club): TG Club annual membership at 720 Kč/year provides discounted pricing on all paid events and priority registration access. TG Friend membership is free. Membership fees provide recurring revenue and customer lock-in.
3. International MTB Trips: Multi-day international trips to Alpine destinations (Sölden, Livigno, Sella Ronda, Saalbach) with pricing from 8,950 Kč to 16,950 Kč. Includes coaching, accommodation, and transport options.
4. Gift Vouchers: Gift vouchers sold for courses and international trips, providing prepaid revenue and new customer acquisition through gifting.
5. Summer MTB Camps: Multi-day suburban MTB camps for children (5-15 years) including meals, instruction, and activities. Priced at 7,450 Kč per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trail-Guide is a Czech registered association offering mountain biking (MTB) education and event services. Its offerings include multi-week MTB skill courses, guided community rides, multi-day international MTB trips abroad, structured children's cycling programs, and gift vouchers redeemable for its services.

Product overview

Trail-Guide is an MTB (mountain bike) training and community organization structured as a civic association (zapsaný spolek), offering a portfolio of riding courses, international trips, organized rides, children's programs, and gift vouchers. The core offering is structured around three skill tiers: Mírně pokročilý (mildly advanced) group courses for beginners, Středně pokročilý (intermediate) group courses for experienced riders, and Individuální výcvik (individual training) for private VIP sessions. These are supplemented by international MTB trips to Alpine destinations (Sella Ronda, Livigno, Sölden, Saalbach), free guided Trail rides, and a children's program split into Přípravka (ages 5–8) and Mlaďoši (ages 9–15). A membership program (TG Bike Club, 720 Kč/year) provides discounted pricing and priority access, while TG Friend offers a free tier. Gift vouchers (poukazy) allow recipients to redeem courses and trips.

Differentiator

Problem solved

Functional benefit

Brands

• TG Bike Club: Premium membership tier offering best prices on activities and exclusive club benefits
• TG Friend
• Trail-Rider

Products and services

• MTB Skill Courses

Quantifiable outcome

• Participants learn to handle technical sections (drops, jumps, steep descents) that previously caused them to stop or walk
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Level Sport KonceptminorGTM or Marketing PartnerListed as a project partner on Trail-Guide's website. Provides marketing or community support for the Trail-Guide ecosystem.
• Ski a Bike Centrum Radotín (SBCR)coreStrategic or Co-development PartnerKey venue partner providing facilities for rides, events, opening/closing season celebrations, and BikeParty events. Located in Radotín, Prague. The partnership hosts regular events and serves as the primary base for Trail-Guide activities in western Prague.
• ComGate PaymentscoreTechnology or IntegrationPayment gateway provider processing all online card payments and bank transfers on the Trail-Guide website. ComGate Payments a.s. is a licensed payment institution under Czech National Bank supervision.
• Benefit PluscoreGTM or Marketing PartnerEmployee benefit system partnership enabling Trail-Guide members to pay for all paid events using Benefit Plus points. Expands payment options and customer reach into the corporate benefits channel.
• POCminorGTM or Marketing PartnerSwedish cycling helmet and protection brand listed as a project partner providing equipment partnership.
• MalojaminorGTM or Marketing PartnerGerman cycling apparel brand listed as a project partner providing apparel sponsorship.
• LezyneminorGTM or Marketing PartnerCycling accessories brand listed as a project partner. Products available through the Trail-Guide shop.
• MedovníkminorGTM or Marketing PartnerListed as a project partner, possibly providing catering or food services for events.
• PencominorGTM or Marketing PartnerSports nutrition brand listed as a project partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H+I Adventures: UK MTB tour operator offering guided trips and skill-development courses across the UK and Europe. Comparable to Trail-Guide in focusing on technical skill progression and small-group coaching, with similar instructor-led trip offerings.
• EPIC Rides: US-based MTB event series and tour operator offering races, camps, and guided trips. Comparable to Trail-Guide's community and event-based model (BikeParty, opening/closing rides) at a larger geographic scale, with greater commercial event focus.
• Massif Mountain Biking: UK-based MTB tour operator offering guided trips and skills coaching primarily in the UK and Europe. Directly comparable to Trail-Guide in providing small-group instruction and multi-day packages, though at a smaller scale.
• Bikepark Leogang: Major Austrian Alpine destination bike park with integrated lift-served trails, MTB schools, and coaching programs. Comparable to Trail-Guide's Alpine destinations (Sölden, Saalbach area) and represents the type of vertical integration that threatens reseller relationships.
• Bike Safari Portugal: Portuguese guided MTB tour operator offering multi-day trips and skills coaching across Portugal. Directly comparable to Trail-Guide's packaged-trip and instruction model, though focused on Iberian destinations rather than the Alps.
• Singletrack Holidays: UK-based operator specializing in guided mountain biking holidays and skills coaching across multiple destinations. Directly comparable to Trail-Guide in offering multi-level MTB instruction and packaged trips, though at a larger geographic scale.
• BikeVerbier: Swiss MTB guiding and instruction operation based in Verbier offering lessons, guided rides, and skills camps in the Alpine terrain. Directly comparable to Trail-Guide's Alpine trip offerings and instructor-led coaching model in the European Alps.
• Bikepark Sölden: Austrian Alpine bike park and destination where Trail-Guide runs its international MTB trips. Comparable as a destination peer, with on-site MTB schools and infrastructure that increasingly competes with independent tour operators like Trail-Guide.

Emerging players

• Trail Hunters Scotland: Scotland-based MTB guiding and coaching company offering guided rides and skills sessions. Comparable to Trail-Guide in its small-team, community-driven ethos and instructor-led coaching model, though operating in a different European market.

Broad incumbents

• Mountain Bike Holidays: International booking platform aggregating MTB-friendly accommodations and tours across Europe. Comparable to Trail-Guide's international trip business but operates as a marketplace rather than a hands-on coaching operator, representing a broader incumbent platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trailguidecz
• Instagraminstagram.com/trailguidecz
• LinkedInlinkedin.com/company/trail-guide-cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trail-Guide