H+I Adventures

What H+I Adventures does

H+I Adventures is a privately-held, Scotland-based guided mountain bike tour operator headquartered in Inverness, with a lean 8-person team. The company organizes multi-day MTB and E-MTB adventure tours (typically 3–12 days) across 16 countries, including Scotland (5 dedicated tours), Slovenia (3), Italy, Nepal, Chile, Namibia, and Croatia, leveraging expert local guides and small family-run accommodations. The business sells all-inclusive tour packages directly through its website (mountainbikeworldwide.com) and via authorized travel agents, with a 25% deposit at booking and the balance due 60 days before departure.\n\nThe underlying business is services-led rather than technology-led: there is no proprietary platform, booking API, or AI capability disclosed, and differentiation rests on curated local supply, destinations, and content. Marketing is driven by owned content properties (H+I TV, #MTBminute, #EMTBminute), SEO, email, and brand partnerships with Yeti Cycles and Shimano. Revenue is one-time per booking, with reliance on long-tail individual consumers rather than enterprise contracts. The company is registered as H+I Adventures Ltd (SC438812) and was founded in 2007.

Name

H+I Adventures

Legal name

H&I Adventures Ltd

Website

https://mountainbikeworldwide.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

H+I Adventures is a Scotland-based guided mountain bike tour operator with an 8-person team, offering multi-day MTB and E-MTB tours across 16 countries for individual adventure travelers, sold direct via its website and authorized agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Inverness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Mountain Bike Tours: All-inclusive package tours including guide services, accommodation, meals, and logistics for multi-day mountain bike adventures worldwide. Tours range from 3-12 days in duration across various destinations.
2. Bike Rental (Scotland only): Optional bike and equipment rental for tours in Scotland, provided either directly by H+I or through third-party suppliers. This is an additional charge outside the tour package price.
3. Travel Insurance (Referral): Strongly advised travel insurance for participants, which customers obtain independently. The company does not sell insurance but requires proof before tour commencement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

H+I Adventures crafts and operates guided mountain bike and E-MTB adventure tours worldwide, ranging from 3 to 12 days in duration. Each tour is developed with and led by expert local guides and includes accommodation, meals, route planning, and cultural immersion. The company offers scheduled group departures via an annual calendar and private custom tours, with destinations across 16+ countries including Scotland, Italy, Spain, Croatia, Slovenia, Switzerland, Greece, Morocco, Namibia, Chile, Ecuador, USA, Canada, Nepal, Bhutan, and New Zealand.

Product overview

H+I Adventures operates as a mountain bike and e-mountain bike tour operator offering guided adventures worldwide. The core product portfolio consists of two main service categories: Traditional MTB Tours and E-MTB Tours, with tours ranging from 3 to 12 days across diverse global destinations. The company runs scheduled group tours as well as private custom tours for private groups. Tours are developed with and led by expert local guides, emphasizing authentic local culture, food, and community engagement. Key destinations include Scotland (5 tours from Inverness base), Slovenia (3 tours), Italy/Dolomites, Namibia, Chile, Croatia, Nepal, and others. The company also provides extensive supporting content including skills training videos, destination guides, and travel advice. No technology platform, API, or AI capabilities were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• MTB Tours

Quantifiable outcome

• 70% of tour income stays in local communities
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerH+I Adventures became a member of 1% for the Planet, formalizing their commitment to environmental sustainability by donating 1% of annual sales to approved environmental organizations. This partnership supports their broader sustainability strategy and environmental impact measurement efforts.
• IMBA Europe (International Mountain Biking Association)coreStrategic or Co-development PartnerThrough the 1% for the Planet partnership, H+I supports IMBA Europe with donations and in-kind expertise. In 2025, their donation fully funded a place for one passionate trail builder on the Trail Building Management Programme.
• Cairngorms ConnectcoreStrategic or Co-development PartnerH+I Adventures partners with Cairngorms Connect through the 1% for the Planet initiative, providing financial support and volunteer time to help achieve conservation and habitat restoration objectives in the Cairngorms region.
• LOAM AgencyminorGTM or Marketing PartnerLOAM Agency provides outdoor sports marketing services for H+I Adventures, handling their marketing and promotional activities.
• Mountain Bike UnitedminorGTM or Marketing PartnerPartnership with Mountain Bike United, an all-in-one MTB app, for marketing and promotion of mountain biking tours.
• Yeti CyclesminorOthersYeti Cycles provides bikes and collaborates on press launches and events with H+I Adventures guides.
• ShimanominorGTM or Marketing PartnerShimano collaborated with H+I Adventures on a video series featuring Rob Warner answering E-MTB FAQs, filmed with H+I guide Chris Gibbs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/h-i-adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H+I Adventures