Training2CARE

What Training2CARE does

Training 2 Care UK Ltd is a private UK health and social care training provider and specialist care-product retailer headquartered in Earls Colne, near Colchester. The training division delivers proprietary experiential learning programs—most notably the Virtual Dementia Tour (licensed from US-based Second Wind Dreams) and the Autism Reality Experience (invented in-house by Managing Director Glenn Knight)—alongside a catalogue of 200+ traditional classroom, webinar, e-learning, and train-the-trainer courses covering dementia, autism, first aid, safeguarding, manual handling, and related health and social care topics. Programs serve approximately 350,000 delegates per year across NHS trusts, care providers, universities and colleges, prisons, police, ambulance services, schools, and families, with 2,900 cumulative clients and 100% of training delivered by the company's own staff.

The company operates a parallel e-commerce storefront selling care-related products across categories including autism sensory products, bathroom and bedroom aids, eating and drinking aids, sensory room equipment, training equipment, laundry carts, first aid and wellbeing products, signage, and independent living aids. Revenue is generated through professional services fees for experiential and classroom training (priced via pro-forma invoice with payment on receipt, or pre-paid 7 days before course start), unit-priced product sales, and ancillary room hire at the Earls Colne venue. Distribution is direct and multi-channel: mobile experiential units that travel to client sites, the company's own training venue, webinar delivery, online e-learning, and a consumer-facing e-commerce store.

The business is founder-led by Managing Director Glenn Knight, employs approximately 26 staff, and shows no evidence of institutional funding, M&A activity, or public listing. Strategic positioning emphasizes clinical validation (the Virtual Dementia Tour is described as medically and scientifically proven), sector compliance (membership in the Restraint Reduction Network), and category ownership through content assets such as the world's first Dementia Dictionary. Operational signals point to active expansion, including the scheduled Care & Dementia Expo 2026 and broadening into sensory room installations and venue hire.

Name

Training2CARE

Legal name

Training 2 Care UK Ltd

Website

https://training2care.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Training 2 Care UK Ltd is a private UK health and social care training provider and specialist care-product retailer, delivering experiential programs such as the Virtual Dementia Tour and Autism Reality Experience alongside 200+ traditional courses to NHS, care, education, and emergency service clients.

Ownership category

akta.pro rank

Product category

Health and Social Care Training

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Help Supply Services (7363)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Autism Teacher Training & Professional Development (EDAKAKAL), Family Caregiver Training & Dementia Coaching (HSABAEAI), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Health and social care training
• Experiential dementia training
• Autism awareness training
• Care sector e-learning
• Specialist care products

Headquarters

HQ city

Earls Colne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Experiential Training Services: Delivers experiential training programs including Virtual Dementia Tour, Autism Reality Experience, Dementia Interpreter, and D.I.E.T. These programs are paid via pro-forma invoice with payment required upon receipt. Training is delivered by the company's own staff at client sites or at their dedicated training venue.
2. Training Courses: Offers 200+ different courses including mandatory training, nurse training, specialist courses, webinar training, and train-the-trainer programs. Courses are available as face-to-face, webinar, or e-learning formats. Payment terms vary by booking type.
3. Care Products E-commerce: Sells a wide range of care-related products through their e-commerce store including autism products, bathroom aids, bedroom/seating aids, laundry carts, eating and drinking aids, games and activities, home and signage, first aid and wellbeing products, clothing, and training equipment.
4. Room Hire: Offers meeting rooms, boardrooms, training rooms, and a fully-equipped filming studio for hire at their Earls Colne venue near Colchester. Includes catering partnerships and various room layouts with state-of-the-art presentation technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Training2CARE delivers experiential and classroom-based training courses for the health and social care sector, with signature immersive programs in dementia and autism awareness (Virtual Dementia Tour, Autism Reality Experience, Dementia Interpreter, D.I.E.T). The company also sells care-related products through an e-commerce store and rents out training/meeting rooms at its Earls Colne venue near Colchester.

Product overview

Training2CARE is a health and social care training company and e-commerce retailer operating two distinct divisions. The training division offers experiential training programs (Virtual Dementia Tour, Autism Reality Experience, Dementia Interpreter, D.I.E.T), e-learning courses, webinar training, and train-the-trainer programs. The retail division sells specialist care products across categories including autism sensory products, bathroom/bathroom aids, bedroom/seating equipment, eating/drinking aids, games/activities, home/signage, first aid/wellbeing, training equipment, laundry carts, and independent living products. The company also offers sensory room equipment and room hire facilities. Key signature offerings include the Virtual Dementia Tour (invented 20 years ago in America by PK Beville), the Autism Reality Experience (invented by Managing Director Glenn Knight and Autistic people), and the Dementia Dictionary - the world's first dementia dictionary for dementia communication.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Dementia Tour: Medically and scientifically proven experiential training that gives people with healthy brains an experience of what dementia might be like.
• Autism Reality Experience
• Dementia Interpreter
• D.I.E.T
• Dementia Dictionary

Products and services

• Virtual Dementia Tour Medically and scientifically proven immersive experiential training that simulates the sensory and cognitive challenges of living with dementia, enabling caregivers and professionals to experience dementia from the person's perspective.
• Autism Reality Experience Innovative, immersive and hands-on training that gives non-autistic people an experience of the sensory processing difficulties faced by people on the autism spectrum; commissioned by NHS, care providers, universities, prisons, police, ambulance, schools and families.
• Dementia Interpreter

Quantifiable outcome

• 350,000 people trained per year
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Second Wind DreamscoreTechnology or IntegrationLicensing partnership to deliver the Virtual Dementia Tour in the UK. The VDT was invented 20 years ago in America by PK Beville, founder of Second Wind Dreams, a non-profit organization. Training2Care operates under license to deliver this medically and scientifically proven experiential training program.
• Restraint Reduction NetworkcoreStrategic or Co-development PartnerTraining2Care is a member of the Restraint Reduction Network, an organization dedicated to promoting least restrictive practices in care settings. This membership demonstrates the company's commitment to training to the highest standards and levels.
• Anna Kennedy (Autism Advocate)minorStrategic or Co-development PartnerPartnership with autism advocate Anna Kennedy, who has been involved in promoting autism awareness and the Autism Reality Experience training program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Highfield Qualifications: UK awarding body and training provider covering health and social care, first aid, and safety qualifications. Comparable to T2C in the breadth of regulated training it delivers to care homes, NHS, and home-care operators.
• The Mandatory Training Group: UK-based provider of mandatory and statutory training courses for health and social care workers, including e-learning and webinar delivery. Competes with T2C's 200+ course catalog across similar buyer segments.
• Alzheimer's Society (UK): UK dementia charity producing dementia training programs for carers, healthcare professionals, and the public. Overlaps directly with T2C's Virtual Dementia Tour and Dementia Interpreter offerings in target market and content.
• QCS (Quality Compliance Systems): UK provider of policy, compliance, and training content for social care and healthcare providers. Competes head-to-head with Training2CARE for the same care-provider training budgets and overlaps strongly on mandatory and specialist course catalogs.
• Dementia UK: UK dementia charity providing Admiral Nurses and dementia-awareness training for families and professionals. Overlaps with T2C's dementia training programs in content and audience.
• The National Autistic Society: UK charity that delivers autism awareness and training to employers, schools, and public services. Directly comparable to Training2CARE's Autism Reality Experience in terms of target audience (educators, police, healthcare staff) and content.
• BILD (British Institute of Learning Disabilities): UK organization providing training, consultancy, and resources on learning disabilities and positive behaviour support. Comparable to T2C in serving social care providers with specialist disability training content.
• Caredemy: UK online training platform focused on care-sector mandatory and specialist courses. Competes with T2C's e-learning and webinar offerings for the same care-provider buyers.

Broad incumbents

• Skills for Care: UK sector skills body for adult social care that sets workforce standards and offers training resources. Broader and more established than T2C, but operates in the same workforce-development space for the social-care sector.

Others

• Second Wind Dreams: US non-profit that invented the Virtual Dementia Tour and licenses it to providers like Training2CARE. Not a direct competitor in the UK, but the licensor of T2C's flagship experiential IP and a strategic counterparty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/training2care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training2CARE