Trame de Vie
Trame de Vie is a French non-profit association founded in 2014 that delivers participatory social-prevention and reconnection programs — coaching, clown-presence workshops, citizen forums, and a podcast — for seniors, caregivers, people with chronic illness, and the unemployed across multiple French regions.
- Company typePrivate
- Founded2014
- HeadquartersRennes, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Trame de Vie does
Trame de Vie is a French non-profit association (loi 1901) founded in 2014 by Denis Donger and Emma Ould Aoudia, headquartered in Romans-sur-Isère, Drôme. The organization delivers participatory social-prevention and reconnection programs for four beneficiary segments: seniors navigating age-related transitions, informal caregivers, individuals with chronic illness, and people distanced from employment. Its approach is grounded in Popular Education and collective intelligence, codified through proprietary frameworks including the 'Processus d'émergence' (a three-step methodology for surfacing collective intelligence) and 'Clown & Présence' (a relational practice combining clowning with elder care in EHPADs, led by co-founder Denis Donger).
Service delivery is organized around four product lines: (1) Coaching Social, individual life-transition coaching priced at €80 per 1.5-hour session, delivered in-person or by video; (2) Clown & Présence, comprising monthly clown workshops in Paris and Rennes, an annual summer stage in August, fortnightly EHPAD visits by trained clown duos, and bespoke in-house training for healthcare professionals; (3) Collective Prevention Actions, co-funded programs with retirement institutions, CCAS, and departmental bodies; and (4) Citizen Forums, exemplified by 'À quoi ça sert, les vieux?', held across partner communes. The association also produces the podcast series 'À quoi ça sert, les vieux?' with Arte Radio and operates the Bistrot Mémoire at Café SENECA in Romans-sur-Isère, with workshops and stages registered via HelloAsso.
Revenue is generated primarily through institutional co-funding from a concentrated roster of partners — CARSAT, AG2R, AGRICA, Malakoff Humanis, MSA, CCAS, Conférence des Financeurs — supplemented by individual coaching fees and workshop registrations. The team comprises the two co-founders, three named 'compagnons de route' (Nathalie Dellomonica, Julie Clément, Laure Guiheneuf), and a broader network of pedagogical companions. Distribution is entirely France-based across Bretagne, Drôme, Ardèche, Isère, and Bourgogne Franche-Comté, relying on partner referrals, territorial events, and the Arte Radio podcast channel rather than paid acquisition.
Trame de Vie firmographics
Firmographics- Name
- Trame de Vie
- Legal name
- Trame de Vie
- Website
- https://tramedevie.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trame de Vie is a French non-profit association founded in 2014 that delivers participatory social-prevention and reconnection programs — coaching, clown-presence workshops, citizen forums, and a podcast — for seniors, caregivers, people with chronic illness, and the unemployed across multiple French regions.
- Ownership category
- akta.pro rank
Trame de Vie industry classification
Industry- Product category
- Social Prevention Services
- NAICS
- Other Individual and Family Services (624190), Educational Support Services (61171), Vocational Rehabilitation Services (6243)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)
Keywords
Where Trame de Vie is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Trame de Vie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Social Coaching Sessions: Individual social coaching offered at a base rate of €80 per 1.5-hour session, adaptable based on client resources. Available in-person or via video conference. Potentially partly financed through CPF (Compte Personnel de Formation) for professional retraining or career projects.
- Collective Prevention Actions (Institutional Funding): The core revenue stream consists of prevention and remobilisation programmes co-funded by institutional partners — retirement institutions (CARSAT, AGRICA, AG2R, Malakoff Humanis), local councils (CCAS), departments, and the Conference des Financeurs. Actions target isolated seniors, caregivers, people with chronic illness, and jobseekers.
- Clown Workshops and Summer Stages: Monthly clown workshops in Paris and Rennes, plus annual summer stages, are offered to the general public via HelloAsso registration platform. Open to beginners and experienced participants. Animation by Emma Ould Aoudia.
- Professional Training (Intra-company): Customised clown-based relational skills training delivered in-house to organisations, particularly healthcare staff. Minimum 2-day sessions or weekly workshops. Billed as a bespoke professional services engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Social coaching session |
| Subscription | Annual | Clown & Présence monthly workshops (Paris and Rennes) |
| Unit Pricing | Pay-as-you-go | Clown summer/intensive stages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Trame de Vie product offering
Product offeringCore offering
Trame de Vie is a French non-profit association delivering collective social prevention actions (workshops, citizen forums, grief retreats), individual social coaching, and clown-based relational interventions (EHPAD visits, workshops, professional training). Programmes target seniors, caregivers, people with chronic illness, and people distant from employment, and are co-financed by retirement institutions, CCAS, MSA, and the Conférence des financeurs de la Drôme across Bretagne, Drôme, Ardèche, Isère, and Bourgogne Franche-Comté. Core delivery is in-person (with video conference for coaching), grounded in the proprietary "Processus d'émergence" methodology and "Clown & Présence" relational practice.
Product overview
Trame de Vie offers a portfolio of social prevention and support services organized around four main offerings: (1) Coaching Social for individual life/professional transition support; (2) Clown & Présence combining theatrical arts with wellness practices; (3) Citizen Forums and collaborative workshops on aging and social links; and (4) Group prevention actions targeting seniors, caregivers, people with chronic illness, and those away from employment. The organization operates primarily in-person in the Drôme, Ille-et-Vilaine, and Rhône-Alpes regions, with video conference options for coaching.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Social Individual social coaching for any person in transition situation — supporting professional or life project development, identity and professional reintegration, or post-illness/post-job-loss re-equilibration — through structured 1.5-hour sessions (typically 4–8 over 2–5 months) in-person or by video conference.
- Clown & Présence Programmes based on clowning as a tool for authentic human connection: trained clown duo visits to EHPADs (nursing homes) every two weeks, monthly workshop seasons for the general public in Paris and Rennes, annual summer intensive stages, and bespoke intra-company relational-skills training for healthcare staff.
- Collective Prevention Actions Collective group programmes commissioned by institutional partners (retirement funds, CCAS, MSA, Conférence des financeurs de la Drôme) targeting seniors, caregivers, people with chronic illness, and people distant from employment, including caregiver support workshops (8 sessions), respite stays, Bistrot Mémoire memory cafés, and greif retreats.
- Citizen Forums (e.g., 'À quoi ça sert, les vieux?') Participatory citizen forums hosted across French partner territories, convening seniors, social-link professionals, and local actors to interrogate ageing, interdependence, and intergenerational living — co-designed with territorial institutional partners and accompanied by Arte Radio podcasts.
- Intra-Company Professional Training in Relational Skills (Clown & Présence) Bespoke in-house training using clown-based relational techniques to develop staff presence, listening, and relational quality in care settings, delivered to healthcare and social-work organisations on a minimum 2-day or weekly basis.
Quantifiable outcome
- Forum citoyen 'A quoi ça sert, les vieux?' animated across 5 communes in 2025 with CARSAT Bretagne support, generating citizen engagement on senior contribution and intergenerational living.
- +2 more outcomes
Companies that use Trame de Vie
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Trame de Vie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trame de Vie partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- CARSAT BretagnecoreCARSAT Bretagne is a key financial and operational partner supporting the Forum Citoyen 'A quoi ça sert, les vieux?' across 5 communes in Val d'Ille Aubigné (2025). CARSAT also supports the podcast series produced with the CLIC Ille et Illet.
- AG2R La MondialecoreAG2R La Mondiale's social action arm co-funds prevention actions for seniors and has supported the 'Franchir le seuil' (crossing the threshold) research-action project on male participation in senior social spaces, in partnership with Kozh Ensemble / Gérontopôle de Bretagne.
- AGRICA / AGIRC ARRCOcoreAGRICA's social action department is a historic partner funding grief retreats for widowed seniors, as well as broader prevention actions. AGRICA is cited as the most long-standing institutional partner.
- Malakoff HumaniscoreMalakoff Humanis's social action programme co-finances senior prevention actions and supports the Bistrot Mémoire initiative at Café SENECA in Romans-sur-Isère.
- CCAS de la Ville de RomanscoreThe Municipal Social Action Centre (CCAS) of Romans-sur-Isère co-deploys prevention actions for seniors and caregivers in loss of autonomy. It is part of the Bistrot Mémoire steering committee.
- CCAS de Bourg de PéagecoreThe CCAS of Bourg de Péage partners with Trame de Vie for senior prevention workshops (e.g., 6-session visio workshops in 2024), with support from the Conference des Financeurs de la Drôme.
- CLIC Ille et IlletcoreThe Local Information and Coordination Centre (CLIC) for seniors in Ille et Vilaine is the lead structure for the citizen forum series 'A quoi ça sert, les vieux?', with Trame de Vie as animator and CARSAT Bretagne as funder.
- Communauté de Communes Val d'Ille AubignéminorThe intercommunal authority hosting the citizen forum series 'A quoi ça sert, les vieux?' across 5 member communes (Sens-de-Bretagne, La Mézière, Melesse, Saint-Médard-sur-Ille, Betton) in 2025.
- MSA Ardèche-Drôme-LoirecoreThe Agricultural Social Mutual (MSA) of Ardèche-Drôme-Loire funds prevention actions for people with chronic illness, as part of its social action mandate.
- Coopération des Maisons de Quartiers, Romans-sur-IsèrecoreThe cooperation of three neighbourhood houses (Quartier des Ors, Saint Nicolas, Noël Guichard) partners with Trame de Vie for social remobilisation actions targeting people in social rupture.
- Plateforme de l'Emploi – PLIE du ValentinoiscoreThe PLIE (local employment platform) partners with Trame de Vie for actions remobilising people in social and professional rupture on the Valentinois territory.
- Kozh Ensemble / Gérontopôle de BretagnecoreCo-animation partner for the Lab Vie Sociale (Social Life Lab) within the Gérontopôle de Bretagne. Kozh Ensemble also leads the 'Franchir le seuil' research-action on male participation in senior spaces, with Trame de Vie as animator.
- Association Clowns z'HopitauxminorPartnership for analysis of clown practitioner practice in healthcare settings, supporting the professional development of clown interveners in care environments.
- La Grande Famille des ClownsminorAssociation providing support and complicity for the monthly clown workshops, particularly in Paris, contributing to the clown community ecosystem.
- Migrations & DéveloppementminorPartners with Trame de Vie to accompany social workers in developing new practices related to youth identity questioning.
- Fédération Bouche du Rhône de la Ligue de l'enseignementminorPartners with Trame de Vie on accompanying social workers in emerging practices (regarding youth identity questioning), alongside Migrations & Développement.
- Association Passage en VercorsminorPartners with Trame de Vie to accompany people in post-care recovery pathways.
- AG2R La Mondiale (Bourgogne Franche-Comté)coreSocial action arm of AG2R in Bourgogne Franche-Comté deployed the 'On n'est pas des super-héros!' programme in Dijon (2023), originally created by Trame de Vie.
- MJC La Paillette, RennesminorHost venue for monthly clown and presence workshops in Rennes, providing physical space and community infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Trame de Vie competitors and assessment
Company assessmentBroad incumbents
- EMMAÜS France: Large French social-services movement addressing exclusion and social rupture. Comparable in its re-engagement work with people distant from employment and its participatory social-bond methodology.
- UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): French federation representing home-help and care providers serving seniors and caregivers. Comparable for its engagement with departmental funders and CCAS, though UNA's footprint is in service delivery rather than participatory prevention.
- Fédération ADMR: France's leading federation of home-help and home-care associations serving seniors, dependents, and caregivers. Comparable in target population and CCAS / Conférence des Financeurs contracting, though ADMR's core focus is home-based personal care rather than psychosocial prevention.
- Croix-Rouge française: Large incumbent French humanitarian organization with broad social-services and senior-support programs. Comparable as a competitor for departmental and CCAS-funded prevention contracts, but operates at vastly greater scale and scope than Trame de Vie.
Direct peers
- France Alzheimer: French non-profit addressing Alzheimer's and related diseases via support groups, training, and territorial networks. Comparable for its caregiver-targeted programs, memory café / Bistrot Mémoire-style services, and CCAS-funder model — though disease-specific.
- Petites Sœurs des Pauvres: French non-profit providing housing and companionship to low-income seniors, including EHPAD-equivalent residences. Comparable for its senior isolation mission and residential-care-adjacent delivery.
- Association Française des Aidants: National French organization supporting family caregivers through awareness, training, and territorial coordination. Comparable in audience (caregivers) and institutional partner engagement (CCAS, departmental funders).
- Compagnie des Aidants: French non-profit providing training, coaching, and respite support to family caregivers. Closely aligned with Trame de Vie's caregiver workshops, body-awareness practices, and reliance on coaching methodologies for caregiver sustainability.
- Petits Frères des Pauvres: French non-profit dedicated to combating isolation and loneliness among seniors, with volunteer accompaniment and territorial programs. Directly comparable to Trame de Vie's mission of social link creation, senior engagement, and caregiver-adjacent support.
Others
- Fondation de France: Major French philanthropic foundation supporting social, medical, and research causes. Relevant as a potential funding counterpart to Trame de Vie and as a convener of senior- and caregiver-focused programs in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Trame de Vie social profiles
Digital presenceTrame de Vie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trame de Vie leadership team
Management profileNumber of profiles
Profiles5 records
Trame de Vie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trame de Vie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trame de Vie
What does Trame de Vie do?
Trame de Vie is a French non-profit association delivering collective social prevention actions (workshops, citizen forums, grief retreats), individual social coaching, and clown-based relational interventions (EHPAD visits, workshops, professional training). Programmes target seniors, caregivers, people with chronic illness, and people distant from employment, and are co-financed by retirement institutions, CCAS, MSA, and the Conférence des financeurs de la Drôme across Bretagne, Drôme, Ardèche, Isère, and Bourgogne Franche-Comté. Core delivery is in-person (with video conference for coaching), grounded in the proprietary "Processus d'émergence" methodology and "Clown & Présence" relational practice.
Is Trame de Vie a public or private company?
Trame de Vie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trame de Vie founded?
Trame de Vie was founded in 2014. It employs 1 to 10 people.
Where is Trame de Vie based?
Trame de Vie is headquartered in Rennes, France, in the Europe region.
How does Trame de Vie make money?
Four revenue lines are on record. Social Coaching Sessions are the primary driver. The others are collective Prevention Actions (Institutional Funding), clown Workshops and Summer Stages and professional Training (Intra-company).
Who are Trame de Vie's main competitors?
Broad incumbents on record are EMMAÜS France, UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles), Fédération ADMR and Croix-Rouge française. Direct peers are France Alzheimer, Petites Sœurs des Pauvres, Association Française des Aidants, Compagnie des Aidants and Petits Frères des Pauvres. Fondation de France is listed as an others.
Does Trame de Vie have an API?
No public API is recorded for Trame de Vie.
What industry is Trame de Vie in?
Trame de Vie's product category is Social Prevention Services. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 624190 and its SIC code is 8300.