Luna Rossa

What Luna Rossa does

Luna Rossa is a privately held, family-run Italian pizzeria al trancio (pizza by the slice) concept operating two physical restaurants in the Lombardy region of Italy — in Cormano (Via R. Sanzio, 2) and Bovisio Masciago (Corso Milano, 91). It is structured under two separate legal entities, Luna Rossa Milano S.r.l. and Luna Rossa Bovisio S.r.l., and trades under the brand names "Pizzeria Luna Rossa" and "Luna Rossa Trancio Artigianale Italiano." The company employs 58 people and serves local community consumers and working professionals in the Milan/Brianza area, with a distinct space/galaxy-themed dining identity.

The core offering is artisan pizza al trancio produced through a proprietary 7-step process — pan seasoning (bruciatura), dough preparation, triple dough rolling, precooking with 100% Italian tomato sauce, fresh mozzarella topping (imbiancatura), custom filling (farcitura), and final baking — using ingredients sourced from named partner suppliers (Molino Colombo, Proalco, Fratelli Beretta, Pesce, Angelo Turati). The menu spans 35+ trancio SKUs priced between €4.96 and €13.00, complemented by fixed-price lunch menus (Menù fisso at €10.90; All-in Special at €12.90), appetizers, beverages, desserts, and branded merchandise (I Gadget).

Luna Rossa's go-to-market is a direct-to-consumer multi-channel approach: dine-in service at both locations (extended to seven-day lunch service at Bovisio Masciago from April 2025), a proprietary mobile takeout app (App Asporto), a WooCommerce e-commerce shop (shop.tranciolunarossa.it) offering a 20% discount on La Teglia customizable trays, and active social media marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn. Revenue is generated primarily through dine-in food and beverage sales and takeout orders, with promotional campaigns (Lunafest in November, Doppio Natale in December–January) and a Fidelity loyalty program used to drive visit frequency. No external funding rounds, M&A activity, or public-market participation are disclosed.

Name

Luna Rossa

Legal name

Luna Rossa Milano S.r.l.

Website

https://tranciolunarossa.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Luna Rossa is a privately held Italian pizzeria al trancio (pizza by the slice) operating two restaurants in Lombardy (Cormano and Bovisio Masciago), serving local community consumers and working professionals with artisan pizza, fixed-price lunch menus, takeout via its mobile app and e-commerce shop, and promotional campaigns.

Ownership category

akta.pro rank

Product category

Pizzeria / Restaurant - Pizza by the Slice

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Artisan pizza by the slice
• Pizzeria restaurant
• Italian pizza takeaway
• Pizza al trancio
• Customizable pizza trays

Headquarters

HQ city

Cormano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving pizza al trancio and other food/beverage items to customers at the two restaurant locations in Cormano and Bovisio Masciago.
2. Takeout/Asporto Orders: Revenue from mobile app and e-commerce shop orders for takeaway, with 20% discount on customized trays.
3. Fixed Price Lunch Menus: Weekly lunch menu offerings at €10.90 (weekdays) and €12.90 (special), including cover, pizza selection, and drink.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Luna Rossa operates an artisan pizzeria specializing in Pizza al Trancio (pizza by the slice), produced through a proprietary 7-step process using 100% Italian ingredients. The company runs two dine-in restaurants in Lombardy (Cormano and Bovisio Masciago), supplemented by a mobile app and e-commerce shop for takeout orders, with a menu offering 35+ slice varieties plus appetizers, beverages, desserts, and customizable 5-slice trays (La Teglia).

Product overview

Luna Rossa is a Pizzeria al Trancio (pizza by the slice) restaurant with two locations in the Milan area (Cormano and Bovisio Masciago). The company offers artisanal Italian pizza slices as its core product, complemented by a customizable tray offering (La Teglia) for takeout, an appetizer selection (L'Aperitivino), beverages (Le Bevande), and desserts (I Dolci). Customers can order through a dedicated mobile app for takeout. The company runs seasonal promotional campaigns including Lunafest (November) and Doppio Natale (December-January), and offers a loyalty program (Fidelity). The shop also includes branded merchandise (I Gadget).

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza al Trancio

Quantifiable outcome

• 24,607 kg flour, 14,117 kg pelati, 21,036 kg mozzarella consumed in 2025
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Molino ColombocoreOthersFlour supplier partner providing selected flours for Luna Rossa's artisan pizza dough preparation.
• ProalcocoreOthersBeverage supplier partner for Luna Rossa's drink offerings.
• Fratelli BerettacoreOthersCured meats supplier providing high-quality Italian charcuterie for pizza toppings.
• PesceminorOthersSeafood supplier partner for fish-based pizza toppings.
• Angelo TuraticoreOthersIngredient supplier partner for Luna Rossa's pizza preparations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Pizza Pilgrims: London-based Neapolitan pizza chain with strong brand identity and multiple locations. Comparable as a multi-location artisanal pizza concept with brand-led differentiation and takeout operations, though operating in a different geography (UK vs Italy).

Emerging players

• Focaccia & Co. Italian casual dining concept specializing in focaccia and pizza by the slice in select Italian cities. Comparable format (pizza/focaccia by the slice) with dine-in and takeout channels.
• Briscola Pizza Society: Milan-based pizza chain with multiple locations in Lombardy offering traditional Neapolitan pizza. Directly competes in the same Milan metro area with similar dine-in and takeout model.

Broad incumbents

• Rossopomodoro: Largest Italian Neapolitan pizza chain with locations across Italy and internationally. Comparable as a multi-location Italian pizza chain, though at significantly larger scale and broader geographic reach than Luna Rossa.

Others

• Just Eat Italy: Leading food delivery aggregator in Italy, including pizza delivery services. Not a direct competitor but a critical ecosystem player that affects Luna Rossa's takeout economics and competitive positioning.

Direct peers

• Alice Pizza: Italian pizza chain with locations across multiple regions, offering both dine-in and takeout with focus on accessible pizza offerings. Comparable business model combining dine-in service with takeout/app-based ordering in a chain format.
• Pizzium: Milan-based Neapolitan-style pizzeria chain with multiple locations across Lombardy and northern Italy. Directly comparable as a regional Italian pizza chain operating in the same geographic market with dine-in and takeout channels.
• Sorbillo: Historic Naples-based pizzeria with multiple locations in Italy, specializing in traditional Neapolitan pizza with strong brand identity. Comparable artisanal positioning and multi-location expansion strategy, though focused on round pizzas rather than pizza al trancio.
• Lievità: Puglia-based pizza al trancio chain with multiple locations across Italy. Direct competitor in the pizza al trancio format, which is the core product of Luna Rossa, with similar dine-in and takeaway model.
• Berberè: Italian artisanal pizza chain founded in Bologna, known for organically leavened dough and creative toppings. Comparable to Luna Rossa as a multi-location Italian artisanal pizza concept with a strong brand identity and menu variety, though serving full pies rather than pizza al trancio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tranciolunarossa
• Facebookfacebook.com/pizzerialunarossacormano
• LinkedInlinkedin.com/company/trancio-luna-rossa
• Instagraminstagram.com/trancio_luna_rossa
• TikToktiktok.com/@trancio.luna.rossa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Rossa