Transform 1012 N. Main Street

What Transform 1012 N. Main Street does

Transform 1012 N. Main Street is a 501(c)(3) nonprofit coalition (EIN: 87-1108041) founded around 2019-2020 in Fort Worth, Texas, that is converting the former Ku Klux Klan Klavern No. 101 Auditorium at 1012 N. Main Street into the Transform 1012 Center for Arts and Community Healing. The organization acquired the building in 2021 through a donation from the former owners and a grant from the Rainwater Charitable Foundation, and is now advancing a $70 million capital campaign with construction underway for a planned 2027 opening. Its work is structured around a pluricultural coalition of eight founding community organizations — DNAWORKS, Dr. Opal Lee, SOL Ballet Folklorico, Tarrant County Coalition for Peace and Justice, The Welman Project, Window To Your World, and the 1012 Youth Council — and is led by Executive Director Carlos Jaime-Gonzalez.

The organization's "products" are a mix of physical programming (the future multi-use center with exhibition galleries, theater/event space, dance studio, storybooths, amphitheater, marketplace, tool library, makerspace, and affordable live/work space) and active community programs that already operate: the Fred Rouse Memorial Tour (with an augmented reality app covering four historic sites), Community Conversations, Urban Agriculture Workshops, North Texas Histories/Historias de North Texas, Blessing Ceremonies, and Design Week. Pro bono and contracted expertise comes from MASS Design Group, Germane Barnes (Studio Barnes), Dennis Chiessa (ch_studio), and GFF (Architect of Record, with Maria Gomez as Principal in Charge), supported by construction managers Post L Group, The Projects Group, and SpawGlass.

Revenue is generated entirely through charitable giving: individual donations (online via GiveLively plus mailed checks), corporate contributions (Atmos Energy, Ben E. Keith, Kroger, Target, BNSF Railway Foundation), foundation grants (Ford Foundation, Mellon Foundation, Rainwater Charitable Foundation, Simons Foundation, Communities Foundation of North Texas, The Dallas Foundation, North Texas Community Foundation, and others), and government arts funding (NEA — $110,000 of which was rescinded in 2025). The organization runs a community-led, event-driven go-to-market model that builds awareness through grassroots engagement, press coverage, volunteer recruitment, newsletter subscriptions, and public events, and serves as a member of the International Coalition of Sites of Conscience. There is no proprietary technology platform; the underlying "technology" is architectural adaptive reuse and curated historical narrative rather than software or AI.

Name

Transform 1012 N. Main Street

Legal name

Transform 1012 N. Main Street

Website

https://transform1012.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Transform 1012 N. Main Street is a Fort Worth, Texas 501(c)(3) nonprofit coalition converting the former KKK Klavern No. 101 Auditorium into the Transform 1012 Center for Arts and Community Healing, running a $70 million capital campaign with construction underway for a 2027 opening.

Ownership category

akta.pro rank

Product category

Community Arts Center

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

akta.pro secondary industries

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

Keywords

• Community arts center
• Adaptive reuse project
• Reparative justice initiatives
• Cultural healing programs
• Historic preservation nonprofit

Headquarters

HQ city

Fort Worth, Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The organization relies primarily on donations from individuals, corporations, and foundations. They are a 501(c)(3) nonprofit (EIN: 87-1108041). Accepts online donations via secure form, checks by mail, and presumably other charitable giving methods.
2. Capital Campaign: Currently engaged in a $70 million capital campaign to fund the transformation of the former KKK auditorium into the Transform 1012 Center for Arts and Community Healing, with construction preparation underway for 2027.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Transform 1012 N. Main Street is a 501(c)(3) nonprofit coalition transforming the 1924 Ku Klux Klan auditorium at 1012 N. Main Street in Fort Worth, Texas, into the Transform 1012 Center for Arts and Community Healing — a multi-use facility featuring exhibition galleries, theater/event space, dance studio, storybooths, amphitheater, marketplace, tool library, makerspace, and affordable live/work space. The organization funds this adaptive reuse project through a $70 million capital campaign and operates accompanying community programs including the Fred Rouse Memorial Tour (with an augmented reality app), Community Conversations, Urban Agriculture Workshops, and the North Texas Histories / Historias de North Texas conversation series.

Product overview

Transform 1012 N. Main Street is developing the Transform 1012 Center for Arts and Community Healing, a single unified facility that will serve as a multi-use community center at the site of a former KKK auditorium. The center represents a comprehensive approach to reparative justice, combining cultural programming (exhibition galleries, theater/event space, dance studio, storybooths, amphitheater) with community services (marketplace, tool library/makerspace, affordable live/work space) and educational initiatives. Supporting programs include the Fred Rouse Memorial Tour (with AR app), Community Conversations, Urban Agriculture and Marketplace, North Texas Histories/Historias de North Texas, Blessing Ceremony, and Design Week events.

Differentiator

Problem solved

Functional benefit

Products and services

• Transform 1012 Center for Arts and Community Healing A multi-use community center being developed at the former KKK auditorium at 1012 N. Main Street in Fort Worth, TX, designed to serve as a beacon of truth-telling, reparative justice, and liberation. The center will house exhibition galleries, meeting spaces, theater/event space, dance studio, storybooths, amphitheater, marketplace, tool library, makerspace, and affordable live/work space (Phase II).
• Fred Rouse Memorial Tour with Augmented Reality App An interactive bike, car, and virtual tour to four sites tied to the December 11, 1921 racial terror lynching of Mr. Fred Rouse in Fort Worth, paired with a downloadable augmented reality phone/tablet app for self-guided site engagement.
• Community Conversations Program A community-informed design initiative that prioritizes collective lived experiences, dreams, and perspectives in design creation. The program co-creates and strengthens connections with communities, keeping design processes and architectural updates responsive to North Texas audiences.
• Urban Agriculture and Marketplace Program A pilot program that fulfills the organization's mission by building resilience and green, sustainable infrastructure through connection with the earth, growing food, and nurturing community belonging, with an associated marketplace component that supports small business incubation to address North Side food deserts.
• North Texas Histories | Historias de North Texas A bilingual conversation series presenting the many stories surrounding the building and inter- and intra-group relations in the region, including narratives that have been forgotten or hidden, acknowledging the plurality of the center's constituencies.

Quantifiable outcome

• Over 100 attendees at Blessing Ceremony (August 12, 2023)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and supporting.

• MASS Design GroupcoreStrategic or Co-development PartnerNon-profit architecture organization with mission to research, build, and advocate for architecture that promotes justice and human dignity. Provides pro bono expertise on spatial justice and community healing approach. Co-hosted pre-submission webinar with Transform 1012 in July 2023.
• Post L GroupcoreImplementation/ SI/ Consulting PartnerConstruction management firm with legacy of construction management skills in DFW Region. Engages clients by working with Owners and Design Teams early to identify goals. Involved in both private/public sector finish-outs, new construction, and renovations.
• J.L. Powers & AssociatessupportingStrategic or Co-development PartnerBusiness consulting and strategic planning for economic and infrastructure development. Provides expert advice on government procedures and how to get things done in a timely and cost-efficient manner.
• The Projects GroupcoreImplementation/ SI/ Consulting PartnerPremier project management firm specializing in cultural and performing arts facilities in Fort Worth. Projects are unique, architecturally significant, and highly technical in operational function.
• SpawGlasssupportingImplementation/ SI/ Consulting PartnerConstruction management firm providing services from preconstruction through post-occupancy, customized to fit specific needs of each client and project.
• Saira Jasmine ConceptssupportingGTM or Marketing PartnerBoutique practice providing marketing coaching, design consultation, and career guidance to creative entrepreneurs, wellness practitioners, non-profits, students and young professionals.
• United Way of Tarrant CountysupportingStrategic or Co-development PartnerNonprofit leader bringing together individuals, groups, donors and service providers. Helps more than 300,000 people annually through resources. Has no fees on donor designations with 100% going to selected agency.
• International Coalition of Sites of ConsciencecoreStrategic or Co-development PartnerGlobal network providing safe spaces to remember and preserve traumatic memories while enabling connections between past and contemporary human rights issues. Transform 1012 is a member.
• DNAWORKScoreStrategic or Co-development PartnerFounding coalition member - arts and service organization founded by Daniel Banks and Adam W. McKinney in 2006. Has worked in 37 states and 17 countries bringing people together through dance, theatre, film, and community story circles focusing on identity, heritage, culture, and genealogy.
• Dr. Opal LeecoreStrategic or Co-development PartnerFounding coalition member - Nobel Peace Prize nominee who worked tirelessly to commemorate Juneteenth. In 2016, at age 86, walked from Fort Worth to Washington DC to bring attention to the campaign. Juneteenth became a federal holiday on June 17, 2021. Founded Opal's Farm, employing formerly incarcerated people.
• SOL Ballet FolkloricocoreStrategic or Co-development PartnerFounding coalition member - award-winning cultural dance and leadership training program for youth from Fort Worth's North Side. Founded by Freddy Cantú and Román Ramírez. Performs for over 10,000 people annually at churches, schools, children's hospitals, and city festivals locally, nationally, and internationally.
• Tarrant County Coalition for Peace and JusticecoreStrategic or Co-development PartnerFounding coalition member - non-profit truth and reconciliation team founded in 2018. Designs collaborative education to increase recollection, promote reflection, and encourage reconsideration of the significance of racial terror violence in U.S. History.
• The Welman ProjectcoreStrategic or Co-development PartnerFounding coalition member - creative reuse venture led by Vanessa Barker and Taylor Willis focused on reimagining business waste to provide North Texas students with equitable access to hands-on educational resources. Seeking to open a community tool library and maker space at Transform 1012.
• Window To Your WorldcoreStrategic or Co-development PartnerFounding coalition member - founded by Ayesha Ganguly, specializes in program design and implementation, community outreach, group facilitation for non-profit organizations, and capacity building for youth.
• 1012 Youth CouncilsupportingStrategic or Co-development PartnerFounding coalition member (2021-2022) - centered the imaginations and stories of Fort Worth's youth through educational initiatives, sustained action, and by uniting youth and elders.
• Fort Worth and Texas NAACPsupportingStrategic or Co-development PartnerCivil rights organization providing support for the project representing African American communities.
• National Trust for Historic PreservationsupportingStrategic or Co-development PartnerNational organization supporting historic preservation efforts.
• Texas Christian University FacultysupportingStrategic or Co-development PartnerAcademic partnership providing faculty expertise and support.
• University of Texas-Arlington FacultysupportingStrategic or Co-development PartnerAcademic partnership providing faculty expertise and support.
• Germane Barnes (Studio Barnes)coreStrategic or Co-development PartnerLead design architect - tenured Associate Professor and Director of Masters of Architecture program at University of Miami School of Architecture. Directs Community Housing & Identity Lab (CHIL).
• Dennis Chiessa (ch_studio)coreStrategic or Co-development PartnerLead design architect - Assistant Professor of Architecture at University of Texas at Arlington. Recipient of Young Professional and President's Awards from AIA-Fort Worth and 2023 Architectural Educator Award from AIA Dallas.
• GFF (with Maria Gomez)coreStrategic or Co-development PartnerArchitecture firm now serving as Architect of Record, with Maria Gomez as Principal in Charge. Expanded design team capacity as of July 28, 2025.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Regional players

• The Sixth Floor Museum at Dealey Plaza: The Sixth Floor Museum at Dealey Plaza operates a historically significant site in Texas as a museum, educational resource, and public-attraction venue. Its regional footprint and historic-preservation orientation provide a close operating analogue to Transform 1012.
• Holocaust Museum Houston: Holocaust Museum Houston is a regional museum and education institution that uses historical interpretation to support human-rights awareness and public dialogue. It serves a related mission and visitor model in the same Texas regional context.

Broad incumbents

• Equal Justice Initiative: The nonprofit operates The Legacy Museum and the National Memorial for Peace and Justice, combining preserved sites, historical interpretation, racial-justice education, and public programming. It is a strong mission and operating-model comparator to Transform 1012's planned memorial and healing center.
• National Museum of African American History and Culture: This Smithsonian museum preserves, interprets, and presents African American history through exhibitions, collections, and education. It is a broad incumbent comparator for Transform 1012's cultural preservation, exhibition, and historical-education activities.
• International African American Museum: The International African American Museum is a large cultural institution focused on African American history, heritage, and public education. It offers a relevant benchmark for Transform 1012's galleries, memorial content, and planned cultural programming.

Direct peers

• Tenement Museum: The Tenement Museum preserves and interprets historic properties while using personal stories and guided experiences to connect audiences with social history. Its nonprofit, place-based interpretation model is closely aligned with Transform 1012's historic-site and community-storytelling approach.
• National Civil Rights Museum: The National Civil Rights Museum operates from a historically significant property and presents civil-rights history through exhibits, education, and public programs. It is directly comparable in combining historic preservation, cultural interpretation, and community-focused programming.
• National Center for Civil and Human Rights: This Atlanta-based nonprofit combines civil- and human-rights exhibitions, education, and community engagement in a dedicated visitor facility. Its mission, audience, and museum-plus-programming model closely parallel Transform 1012's planned center.

Others

• MASS Design Group: MASS Design Group is a nonprofit architecture and design organization focused on socially just, place-based projects and community-led design. It is directly comparable to Transform 1012's architectural adaptive-reuse and spatial-justice model, although it serves as a design and implementation partner rather than a center operator.
• International Coalition of Sites of Conscience: The International Coalition of Sites of Conscience is a global network of historic and cultural sites that use memory work to advance human-rights education. Transform 1012 is a member, making the network an ecosystem comparator and validation body rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Transform1012
• LinkedInlinkedin.com/company/transform-1012-n-main-street
• Instagraminstagram.com/transform1012

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transform 1012 N. Main Street