Transpera - Institut für Markt- und Meinungsforschung GmbH

What Transpera - Institut für Markt- und Meinungsforschung GmbH does

Transpera - Institut für Markt- und Meinungsforschung GmbH is a Hamburg-based CATI field service provider specializing in international B2B telephone surveys. Founded in 2015 and spun off in 2017 as RIECKE CATI GmbH before adopting the Transpera brand in 2019, the firm operates with a small core team of 11 employees supported by a curated panel of 175 native-language freelance interviewers across more than 30 countries. Its core service, CATI on Demand, is delivered via a proprietary cloud-based CATI studio and is complemented by CAWI, IVR, CATI with Co-Browsing, and Live Reporting capabilities. Data is processed on German servers under GDPR-compliant infrastructure, and the firm is a BVM member, ESOMAR adherent, and aligned with ISO 20252.

The company's commercial focus is on B2B research with deep vertical specialization in automotive (10,000+ interviews per year across 15+ European countries), alongside adjacent verticals in agriculture, skilled trades, healthcare (Germany only), and general B2B. Customers are market research institutes, marketing agencies, and direct corporate clients; pricing is project-based with no disclosed minimum sample size, supporting a long tail of small-to-mid engagements. The operating model relies on a flexible freelance interviewer base rather than large fixed headcount, which keeps overhead low and allows the firm to scale capacity up or down with project demand. Strategic posture is that of a specialist European field service rather than a full-service market research firm, with no disclosed M&A, funding, or platform-ownership ambitions.

Name

Transpera - Institut für Markt- und Meinungsforschung GmbH

Legal name

Transpera – Institut für Markt- und Meinungsforschung GmbH

Website

https://transpera.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Transpera is a Hamburg-based CATI field service provider for international B2B telephone surveys, operating with 11 core staff and 175 native-language interviewers across 30+ countries, primarily serving market research institutes and direct corporate clients with automotive and other B2B verticals.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• CATI fieldwork services
• Market research fieldwork
• International telephone surveys
• Automotive B2B research
• Cloud-based telephone studio

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. CATI Fieldwork Services: Project-based telephone survey data collection services for market research institutes, agencies, and companies. Billed per project with field costs determined by sample size, countries, and complexity.
2. Supplementary Survey Services: Additional services including CAWI (online surveys) and IVR (automated voice response) surveys, typically bundled with CATI projects or standalone.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Transpera provides international B2B telephone survey fieldwork services through CATI on Demand, a cloud-based telephone studio that coordinates 175 native-speaker home-office interviewers across more than 30 countries under centralized supervision from Hamburg. The service spans vertical specialties (automotive, agriculture, skilled trades, healthcare in Germany, and general B2B), with supplementary online (CAWI) and automated voice response (IVR) survey capabilities, plus CATI with Co-Browsing for visual concept/ad testing during interviews. Projects are billed per engagement with no minimum sample size, accompanied by live reporting, supervisor monitoring, and GDPR-compliant data hosting on German servers.

Product overview

Transpera offers a unified portfolio of market research fieldwork services centered on CATI (Computer-Assisted Telephone Interviewing). The core product is CATI on Demand, a cloud-based telephone studio that coordinates 175 native-speaker interviewers across 30+ countries from Hamburg. This integrates with supplementary services: Online-Befragung (CAWI) for digital surveys, IVR-Befragung for automated voice response collection, and CATI mit Co-Browsing for displaying visual stimuli during telephone interviews. A proprietary Live-Auswertung reporting module provides clients real-time access to questionnaire results via personal report links.

Differentiator

Problem solved

Functional benefit

Products and services

• CATI on Demand Cloud-based telephone studio enabling national and international CATI (Computer-Assisted Telephone Interviewing) surveys for market research institutes, agencies, and companies, with 175 native-speaker interviewers working from home offices in over 30 countries under identical quality standards as a central studio, centrally supervised from Hamburg with live coaching and quality protocols.
• Online-Befragung (CAWI)

Quantifiable outcome

• 10,000+ automotive interviews conducted annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Online Panel PartnerssupportingOthersFor CAWI (online surveys), Transpera coordinates with online panel partners for sample recruitment, enabling mixed-method approaches combining CATI with online surveys.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GfK: GfK (now part of NielsenIQ) is a German-origin global market research company with deep expertise in consumer goods, retail, and automotive research. Its European CATI heritage and vertical overlap — particularly in automotive aftermarket — make it a relevant broad incumbent comparable to Transpera's B2B fieldwork focus.
• Ipsos: Ipsos is one of the world's largest market research firms with extensive global CATI operations and B2B research capabilities. While serving overlapping clients in market research institutes and enterprise research buyers, Ipsos operates at a much broader scale with full-service research, analytics, and consulting offerings.
• CINT: CINT operates a global marketplace for digital research sample, connecting buyers to panel providers across consumer and B2B audiences. While primarily sample-only, it competes for the same research buyer budgets as Transpera and offers an alternative sourcing model for online and mixed-mode fieldwork projects.
• YouGov: YouGov is a global market research and analytics company operating one of the largest proprietary panels worldwide, with strong European footprint. It offers broader survey and analytics services that overlap with Transpera's B2B research data collection capabilities, though it focuses on online panels rather than CATI specifically.
• Dynata: Dynata is one of the world's largest first-party data and market research panel companies, offering global online, telephone, and mobile survey capabilities. It serves similar market research buyers and B2B research clients at much greater scale, with overlapping CATI and panel-based data collection services.
• Kantar: Kantar is a global market research and insights firm with significant European fieldwork operations including CATI capabilities. It serves similar enterprise clients across multiple verticals but as part of a much wider portfolio of research, analytics, and consulting services spanning consumer, retail, and B2B markets.

Direct peers

• Norstat: Norstat is a European data collection specialist offering CATI, CAWI, and face-to-face fieldwork across Nordic and European markets. Like Transpera, it focuses on panel-based and telephone-based B2B and consumer fieldwork with native-speaker interviewer networks, making it a directly comparable CATI field service provider for international research projects.
• respondi: respondi (a Bilendi company) runs one of Europe's largest actively managed consumer and B2B online panels and provides sample-only and full-service fieldwork. It is a directly comparable European panel and fieldwork specialist competing for the same international research budgets.
• SKOPOS Group: SKOPOS is a German market research firm offering CATI fieldwork, online research, and full-service MR for B2B and consumer studies. Headquartered in Germany with similar vertical focus areas including automotive and B2B, SKOPOS is a directly comparable competitor for domestic and pan-European fieldwork projects.
• Bilendi: Bilendi operates one of Europe's largest proprietary panels for market research data collection, with online and telephone fieldwork capabilities across multiple countries. Its pan-European panel footprint and multi-mode data collection services make it a directly comparable alternative for clients sourcing international B2B fieldwork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/transpera-institut

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transpera - Institut für Markt- und Meinungsforschung GmbH