Associacao Das Empresas De Transporte Coletivo Urbano De Uberaba - Transube

What Associacao Das Empresas De Transporte Coletivo Urbano De Uberaba - Transube does

Associacao Das Empresas De Transporte Coletivo Urbano De Uberaba, doing business as Transube, is a private municipal transit association headquartered in Uberaba, Minas Gerais, Brazil. It coordinates the public bus network serving the municipality through member operating companies São Geraldo and Líder, covering urban routes across the city and at least four rural lines (Linha 12 Capelinha do Barreiro, Linha 16 Santa Fé, Linha 58 Ponte Alta, and Linha 61 Distrito Industrial III). The organization regulates fare policy in coordination with the Municipal Prefecture of Uberaba, including urban fares of R$5.50 (prepaid card) / R$6.00 (cash) and rural fares ranging from R$7.40 to R$8.20, with statutorily mandated student discounts and free passage for elderly (60+) and persons with disabilities under Municipal Law 9.822/2005.

Transube's core technology is a transit management system with real-time bus tracking, built on the Auttran platform and exposed to passengers via two digital channels: the BusU Android application and the De Olho na Linha web portal. The association operates a smart card ecosystem with multiple card variants (Vale Transporte, Comum, Estudante, Idoso, Especial, Especial c/ acompanhante, PROBEM, Empresarial) supporting proximity-based validation on buses, a 90-minute inter-line integration rule, daily passage caps (typically 8 per day), and 30-minute same-line reuse restrictions. A web commerce platform hosted at itstransdata enables corporate employers to purchase and load Vale Transporte passes remotely.

The business model is primarily transaction-based fare collection across urban and rural ridership, supplemented by card reissuance fees for lost or damaged cards, with Vale Transporte providing a corporate subscription/recurring layer. Distribution is entirely direct via the member-operated bus fleet. The organization is structured as an association rather than a corporate entity, with a lean administrative team of approximately 20 people overseeing management, web commerce/Vale Transporte operations, and finance functions. Marketing and customer acquisition rely on the corporate website, mobile app store presence, the municipal government portal for tariff information, and direct email/phone customer service.

Name

Associacao Das Empresas De Transporte Coletivo Urbano De Uberaba - Transube

Legal name

Associacao Das Empresas De Transporte Coletivo Urbano De Uberaba

Website

https://transube.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Transube is a municipal collective transit association in Uberaba, Minas Gerais, coordinating urban and rural bus services through member operators São Geraldo and Líder, providing smart card-based fare collection, real-time bus tracking via the BusU app and De Olho na Linha portal, and corporate Vale Transporte passes under Municipal Prefecture regulation.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111), Urban Transit Systems (48511), Special Needs Transportation (485991), Other Transit and Ground Passenger Transportation (48599)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Intermodal Public Transit Operators (Bus + Rail Integrated Agencies) (TLAFAGAG)

akta.pro secondary industries

Local Transportation, Parking & Mobility Administration (BPAIACAM), ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA), Park-and-Ride / Express Commuter Bus Operators (TLAFAGAF)

Keywords

• Urban public transit
• Bus transportation services
• Smart card fare system
• Rural bus lines
• Corporate transit passes

Headquarters

HQ city

Uberaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Urban Fare Collection: Revenue generated from urban transit fares. Tariffs are regulated by the Municipal Prefecture of Uberaba. Urban fares are R$ 5.50 (prepaid card) and R$ 6.00 (cash). Discounted rates apply for students; free passage for elderly (60+) and persons with disabilities.
2. Rural Line Fare Collection: Revenue from rural bus routes serving surrounding districts of Uberaba. Rural fares range from R$ 7.40 to R$ 8.20 depending on the line and payment method (card vs cash).
3. Vale Transporte (Employer-subsidized Transit Passes): Corporate transit passes sold to employers, with value loaded directly onto employee cards via bus validators. Limited to 8 daily passages per card.
4. Card Reissuance Fees: Fees charged for replacement cards in cases of loss, theft, or damage (second card issuance). First card provided free of charge under loan agreement.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Transube is a public collective transportation association that operates urban and rural bus services across the municipality of Uberaba, Minas Gerais. Its offering combines physical bus operations with a smart-card fare system (including Vale Transporte for corporate employers), a 90-minute line-integration feature, and real-time passenger information delivered via the BusU mobile app and the De Olho na Linha web portal. Tariffs are regulated by the Municipal Prefecture of Uberaba, with discounted fares for students and free passage for elderly and persons with disabilities.

Product overview

Transube is a public collective transportation association for Uberaba, Minas Gerais, operating a unified portfolio of fare card services and digital tools. The core offering consists of physical and digital fare cards (Vale Transporte, Comum, Estudante, Idoso, Especial, PROBEM, Empresarial) enabling cashless transit with integrated features including line transfers within 90 minutes and discounts for students, seniors, and people with disabilities. The digital layer includes the BusU mobile app for real-time bus tracking and the De Olho na Linha web-based tracking system, both powered by the Auttran platform.

Differentiator

Problem solved

Functional benefit

Brands

• BusU: Mobile application providing real-time public transportation information for the city of Uberaba, Minas Gerais.

Products and services

• Urban Bus Transit Service Scheduled urban bus transportation covering routes within the city of Uberaba, MG, available to the general public, with prepaid smart-card and cash payment options.
• Rural Bus Lines Service Bus service on four rural lines connecting Uberaba to surrounding districts: Linha 12 (Capelinha do Barreiro), Linha 16 (Santa Fé), Linha 58 (Ponte Alta), and Linha 61 (Distrito Industrial III).
• BusU Mobile Application Standalone Android mobile application providing real-time transit information for the city of Uberaba, enabling passengers to track bus locations and routes.
• De Olho na Linha Web Portal Web portal providing real-time bus tracking so passengers can consult bus line routes and see current bus locations to estimate arrival times.
• Vale Transporte Corporate Pass Employer-subsidized prepaid transit pass for employees, purchased online via a web commerce platform, with credits loaded onto employee smart cards limited to 8 daily passages.
• Smart Card Fare System (Comum, Estudante, Idoso, Especial, PROBEM, Empresarial) Prepaid smart-card system with multiple card types (Comum, Estudante, Idoso, Especial, Especial c/ acompanhante, PROBEM, Empresarial) enabling cashless boarding, 90-minute inter-line integration, daily use limits, and ID-based benefits such as student discounts and free passage for elderly and persons with disabilities.

Quantifiable outcome

• 90-minute integration window between bus lines, allowing two trips for the price of one

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• São GeraldominorOthersBus company operating as part of the Transube consortium fleet. Referenced in photo gallery as one of the operating companies transforming Uberaba's public transit.
• LíderminorOthersBus company operating as part of the Transube consortium fleet. Referenced in photo gallery as one of the operating companies transforming Uberaba's public transit.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SPTrans: São Paulo's municipal transit authority managing bus and metro ticketing across the city's public transport network. Comparable as a city-level public transit coordinator with integrated fare media and regulatory oversight, but at a far larger scale.
• BHTrans (Mobilidade de Belo Horizonte): Municipal transit authority for Belo Horizonte operating integrated bus ticketing and route planning. Directly comparable as another Brazilian municipal transit operator running integrated fare-card programs and real-time information services.
• EMDEC (Campinas): Municipal transit agency for Campinas managing urban bus operations and fare integration. Comparable mid-sized Brazilian municipal transit operator with similar urban-route focus and integration logic.
• URBS (Curitiba): Urbanização de Curitiba S.A., the municipal transit authority operating Curitiba's integrated bus network. Comparable as a Brazilian municipal body coordinating fare integration across multiple operators, though operating in a city with BRT.

Emerging players

• Moovit: Global transit data and rider app company providing real-time bus tracking and journey planning. Comparable as a real-time information platform used by transit riders, serving as a potential technology partner or competitor to Transube's BusU app.

Others

• Auttran: Technology vendor providing the Auttran platform that powers Transube's 'De Olho na Linha' tracking and web commerce systems. Listed as an enabler/supplier whose technology stack underpins Transube's digital services.

Broad incumbents

• Grupo JCA: One of Brazil's largest private bus operating groups (Auto Viação Catarinense, Rápido Federal, etc.). Comparable as a multi-city bus operator with consolidated fare systems, but at national scale.
• EMTU (São Paulo Metropolitan): Empresa Metropolitana de Transportes Urbanos, the São Paulo state agency managing metropolitan and inter-municipal bus services. Broader incumbent covering larger region with similar regulatory and operational mandate.
• Águia Branca: Major Brazilian transport conglomerate operating intercity bus and logistics services. Comparable as an established Brazilian bus operator group, though focused on intercity rather than municipal transit.

Regional players

• SETURB: Secretaria de Estado de Transportes Urbanos de Minas Gerais, the state-level transit coordination body in Minas Gerais. Regionally comparable as the state regulator/coordinator of municipal transit services in the same state as Transube.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associacao-das-empresas-de-transporte-coletivo-urbano-de-uberaba---transube

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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