Trauma Resource Institute
Trauma Resource Institute is a nonprofit that develops the proprietary Trauma Resiliency Model (TRM)® and Community Resiliency Model (CRM)® wellness-skills curricula, training certified practitioners in 75+ countries and serving mental health professionals, educators, humanitarian organizations, and disaster-affected communities.
- Company typePrivate
- Founded-
- HeadquartersClaremont, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trauma Resource Institute does
The Trauma Resource Institute (TRI), founded in 2006 and headquartered in Claremont, California, is a 501(c)(3) nonprofit that develops and disseminates two proprietary, neuroscience-grounded wellness-skills models: the Trauma Resiliency Model (TRM)® for mental health professionals and the Community Resiliency Model (CRM)® for community members and natural leaders. Both models teach six biologically based skills to regulate nervous-system responses to traumatic stress and are delivered through a certified-trainer network spanning 75+ countries, supported by an authored curriculum (Routledge), free digital access via the iChill mobile app (English, Arabic, Spanish, Hebrew, Ukrainian), and disaster-response deployments coordinated through partners such as the United Nations Population Fund, Loma Linda University, EdCamp Ukraine, and Emory's SEE Learning program. Revenue is generated across four streams: training and certification fees for CRM/TRM credentials, merchandise and training materials (books, workbooks, share cards, posters), annual conference registrations, and donations/philanthropy channeled through a dedicated Director of Philanthropy. Go-to-market is community-led and event-driven, relying on certified teachers, humanitarian response programming, earned media (PBS documentaries, Skoll World Forum, United Nations presentations), and content marketing through Psychology Today and the Resiliency Within podcast to drive awareness and trainer recruitment.
Trauma Resource Institute firmographics
Firmographics- Name
- Trauma Resource Institute
- Legal name
- Trauma Resource Institute
- Website
- https://traumaresourceinstitute.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trauma Resource Institute is a nonprofit that develops the proprietary Trauma Resiliency Model (TRM)® and Community Resiliency Model (CRM)® wellness-skills curricula, training certified practitioners in 75+ countries and serving mental health professionals, educators, humanitarian organizations, and disaster-affected communities.
- Ownership category
- akta.pro rank
Trauma Resource Institute industry classification
Industry- Product category
- Trauma Resiliency Training
- NAICS
- Educational Support Services (611710), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)
- akta.pro secondary industries
- Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Trauma Resource Institute is headquartered
LocationHeadquarters
- HQ city
- Claremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trauma Resource Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training and Certification Fees: TRI offers certifications in both CRM and TRM. Training programs are provided to professionals and community members for a fee. Revenue is generated through registration fees for training courses and certification programs.
- Merchandise and Materials Sales: TRI sells training materials and merchandise including books (Building Resilience to Trauma, Second Edition at $34.95), CRM-YAP Workbooks ($35 each), CRM-YAP Share Cards ($12 each), Help Now! Posters, and TRI Resiliency Wristbands. Bulk discounts are available for orders of 10 or more.
- Conference Revenue: TRI hosts an annual conference (TRI 2026 Conference) which generates revenue through attendee registration fees.
- Donations and Philanthropy: TRI is a nonprofit organization that relies on donations to fund humanitarian response efforts worldwide. The organization has a Director of Philanthropy and maintains an active donation program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Building Resilience to Trauma, Second Edition (paperback book) |
| Unit Pricing | Pay-as-you-go | CRM-YAP Share Cards (physical copy) |
| Unit Pricing | Pay-as-you-go | CRM-YAP Workbook (physical copy) |
| Unit Pricing | Pay-as-you-go | CRM-YAP Bundle: Workbook & Share Cards (physical copies) |
| Unit Pricing | Pay-as-you-go | Help Now! Poster (2 or more) |
| Freemium | Monthly | iChill App |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Trauma Resource Institute product offering
Product offeringCore offering
TRI develops and delivers two proprietary, biologically-based training models — the Trauma Resiliency Model (TRM)® for mental health professionals and the Community Resiliency Model (CRM)® for community members — that teach six wellness skills to help individuals regulate the nervous system and recover from traumatic stress. The organization sells certification programs, training materials (books, workbooks, share cards, posters), and offers the free multilingual iChill mobile app to extend its wellness skills digitally.
Product overview
The Trauma Resource Institute (TRI) offers a portfolio of trauma-informed and resiliency-focused products and services centered around two core training models: the Trauma Resiliency Model (TRM)® and the Community Resiliency Model (CRM)®. TRM is designed for mental health professionals to help clients reprocess traumatic experiences, while CRM takes a public health approach, training community members and natural leaders to share wellness skills. The iChill mobile app provides digital access to the six wellness skills from both models. TRI also publishes the book 'Building Resilience to Trauma' and offers physical training materials including workbooks, share cards, and educational posters. Supporting offerings include certification programs, webinars, and the Resiliency Within podcast. The organization operates as a nonprofit with international reach across 75+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Trauma Resiliency Model (TRM)®: A model designed for mental health professionals to help individuals understand the biology of traumatic stress reactions and learn specific skills to return the body, mind, and spirit back to balance after experiencing traumatic events.
- Community Resiliency Model (CRM)®
- iChill App
- Resiliency Within Podcast
Products and services
- Trauma Resiliency Model (TRM)® Training A biologically-based training model designed to teach skills to mental health professionals (clinicians, therapists, social workers) for helping children and adults with traumatic stress reactions. Focuses on returning the body, mind, and spirit back to balance after traumatic events.
- Community Resiliency Model (CRM)® Training A public health-focused model that trains community members, natural leaders, educators, and professionals to help themselves and others within their wider social network. Teaches six wellness skills for cultivating well-being and restoring balance after traumatic experiences.
- iChill App Free mobile wellness app that guides users in the six wellness skills of TRM and CRM to help manage sensations associated with trauma and stress. Available in five languages on Apple App Store and Google Play.
- TRI Certification Programs
- Building Resilience to Trauma, Second Edition (paperback book) Paperback book by Elaine Miller-Karas published by Routledge explaining common trauma responses from a biological perspective and outlining the CRM and TRM models for fostering short- and long-term healing. Priced at $34.95 per copy. Selected by the United Nations for its online learning portal addressing Sustainable Development Goals.
- CRM-YAP Workbook (physical copy)
- CRM-YAP Share Cards (physical copy) Physical share cards supporting the CRM Youth and Prevention (YAP) program. Priced at $12 per unit, discounted to $10 per unit for bulk orders of 10 or more.
- CRM-YAP Bundle: Workbook & Share Cards Bundle containing both the CRM-YAP Workbook and Share Cards together. Priced at $42.50 per bundle, discounted to $37.50 per bundle for bulk orders of 10 or more.
- Help Now! Poster Two-sided educational poster (English/Spanish) summarizing TRI's wellness skills, available in 24x30 inch ($13.00) and 11x14 inch ($6.00) sizes. Sold in bulk (minimum quantity 2).
Quantifiable outcome
- Significant reductions in depression and anxiety demonstrated in published studies; increases in well-being measured across CRM and TRM implementations
- +5 more outcomes
Companies that use Trauma Resource Institute
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
Trauma Resource Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trauma Resource Institute partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- United Nations Population FundcoreDr. Michael Sapp collaborated with the United Nations Population Fund to establish a CRM Teacher Training program for Angola in 2023. The program trained 180 Young Adult Social Mobilizers (YASM) with the goal of impacting up to 6,000 Angolan youth through CRM skills dissemination.
- EdCamp UkrainecoreEdCamp Ukraine, in partnership with TRI, is helping build and strengthen the resilience of adults, children, and families being directly impacted by the Russian invasion. TRI provides CRM training, support calls, and Resiliency Tolokas sessions with global experts. Two cohorts of up to 60 persons have been trained as CRM teachers as of November 2023.
- Christopher Wolf CrusademinorElaine Miller-Karas serves as a member of the advisory board of the Christopher Wolf Crusade, an innovative program addressing the opioid epidemic launched in memory of Christopher Wolf Rice who died from an opioid overdose.
- Emory University SEE Learning ProgramcoreElaine Miller-Karas serves as a Consultant to Emory University's SEE Learning program, initiated by His Holiness the Dalai Lama in New Delhi, India in April 2019. She contributed Chapter 2 on trauma-informed and resiliency-informed approaches rooted in the Community Resiliency Model. TRI has partnered with SEE Learning to introduce CRM skills in Ukraine and internationally.
- Loma Linda University School of Behavioral HealthcoreTRI and Loma Linda University's School of Behavioral Health have been partners and collaborators since 2010. The partnership began with a large-scale research project funded by the California Mental Health Services Act. Loma Linda researchers helped develop early research on CRM. The Loma Linda International Behavioral Health Trauma Team has used CRM in over 40 international services and trainings since 2010.
- International Transformational Resilience Coalition (ITRC)minorElaine Miller-Karas is a founding member of the International Transformational Resilience Coalition, which advocates for understanding the impact of climate change on the human condition and promotes transformational resilience approaches.
- Rwanda Resilience and Grounding Organization (RRGO)coreFounded by Samuel Habimana in Rwanda in 2015 following his CRM training, RRGO has partnered with TRI to propagate CRM for individual self-healing and community well-being. TRI has supported capacity building and secured funding for RRGO's work in trauma healing, resilience development, and social cohesion in Rwanda.
- Myrlie and Medgar Evers InstituteminorElaine Miller-Karas serves as an advisory board member to the Myrlie and Medgar Evers Institute in Jackson, Mississippi.
- PBS / Life on the Line ProductionminorTRI collaborated with Loma Linda University Health on the PBS 'San Bernardino Strong' documentary (aired December 2016) and CRM was featured in PBS 'Aftermath' documentary narrated by Lisa Ling (aired January 2016) about Typhoon Haiyan recovery.
- Skoll World ForumminorElaine Miller-Karas presented the Community Resiliency Model (CRM)® at the Skoll World Forum in April 2017 in Oxford, England, alongside Chris Underhill of Basic Needs.
- World Concern InternationalminorIn July 2019, Samuel Habimana formalized a contract with World Concern International to conduct CRM training for personnel in Niamey, Niger, targeting survivors of wars and conflicts in Western Africa.
- Basic Needs (UK-based NGO)minorElaine Miller-Karas presented alongside Chris Underhill of Basic Needs at the Skoll World Forum. Basic Needs is a UK-based NGO focused on mental health in developing countries.
- ReCity (Durham, NC)minorKevin McLeod, TRI's Director of Business and Community Development, serves as a board member at ReCity, a non-profit incubator in Durham, NC focused on solving systemic issues related to discrimination, economic disparity, and opportunity.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Trauma Resource Institute competitors and assessment
Company assessmentBroad incumbents
- Headspace: A leading consumer mental wellness app offering meditation, stress management, and resilience content. Comparable to the iChill app in providing free/low-cost digital wellness skills, but with a vastly larger user base, B2B enterprise sales, and monetization infrastructure.
- National Child Traumatic Stress Network (NCTSN): Funded by SAMHSA, NCTSN is a federally supported network advancing evidence-based trauma treatment for children and families. Comparable to TRI's K-12 SEL and educator-training work, but with substantially larger public funding and institutional scale.
- Calm: Major consumer mental health and wellness app with subscription-driven revenue. Overlaps with TRI's iChill app in the digital wellness skills space, but operates at scale with paid B2B and DTC channels.
Direct peers
- The Trauma Center at JRI: Founded by Bessel van der Kolk, the Trauma Center provides trauma treatment, professional training, and research on PTSD and complex trauma. Directly comparable to TRI in offering biologically-informed trauma training and certification programs for mental health professionals and the public.
- EMDR Institute: Provides standardized EMDR therapy training and certification to mental health professionals worldwide. Comparable to TRI's TRM in targeting clinical practitioners with proprietary trauma reprocessing models and globally recognized credentials.
- ARC (Attachment, Regulation, and Competency) Framework: ARC is a trauma-informed intervention framework for working with children and adolescents, with parallel training and certification programs. Directly comparable to TRI's TRM and CRM in offering a structured, evidence-informed model with practitioner training pathways.
Emerging players
- Crisis Text Line: Nonprofit crisis intervention service providing text-based mental health support. Comparable to TRI in nonprofit structure and mission, but focused on acute crisis response rather than upstream prevention and training.
- International Transformational Resilience Coalition (ITRC): Coalition co-founded by Elaine Miller-Karas that advocates for resilience-based approaches to climate-related mental health. Comparable to TRI's mission and overlapping leadership, focused on policy and systemic adoption rather than direct training.
- Streetlight Ventures / Street Smart SEL: Emerging K-12 SEL technology platforms offering digital SEL curricula and educator training. Adjacent to TRI's school-based CRM programs (e.g., Rabbi Jacob Pressman Academy, EdCamp Ukraine) but delivered as scalable software rather than facilitator-led training.
Others
- International Society for Traumatic Stress Studies (ISTSS): Professional membership organization advancing research and clinical practice in traumatic stress. Comparable to TRI's clinical training and research efforts, but operates as an academic/professional association rather than a training provider.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trauma Resource Institute social profiles
Digital presenceTrauma Resource Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trauma Resource Institute leadership team
Management profileNumber of profiles
Profiles13 records
Trauma Resource Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trauma Resource Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trauma Resource Institute
What does Trauma Resource Institute do?
TRI develops and delivers two proprietary, biologically-based training models — the Trauma Resiliency Model (TRM)® for mental health professionals and the Community Resiliency Model (CRM)® for community members — that teach six wellness skills to help individuals regulate the nervous system and recover from traumatic stress. The organization sells certification programs, training materials (books, workbooks, share cards, posters), and offers the free multilingual iChill mobile app to extend its wellness skills digitally.
Is Trauma Resource Institute a public or private company?
Trauma Resource Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trauma Resource Institute founded?
Trauma Resource Institute was founded in -1. It employs 11 to 50 people.
Where is Trauma Resource Institute based?
Trauma Resource Institute is headquartered in Claremont, United States, in the North America region.
How does Trauma Resource Institute make money?
Four revenue lines are on record. Training and Certification Fees are the primary driver. The others are merchandise and Materials Sales, conference Revenue and donations and Philanthropy.
Who are Trauma Resource Institute's main competitors?
Broad incumbents on record are Headspace, National Child Traumatic Stress Network (NCTSN) and Calm. Direct peers are The Trauma Center at JRI, EMDR Institute and ARC (Attachment, Regulation, and Competency) Framework. Emerging players are Crisis Text Line, International Transformational Resilience Coalition (ITRC) and Streetlight Ventures / Street Smart SEL. International Society for Traumatic Stress Studies (ISTSS) is listed as an others.
Does Trauma Resource Institute have an API?
No public API is recorded for Trauma Resource Institute.
What industry is Trauma Resource Institute in?
Trauma Resource Institute's product category is Trauma Resiliency Training. Its primary akta.pro industry code is EDAJAMAJ, Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting), with a secondary code of HLALABAK, Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms. Its NAICS code is 611710 and its SIC code is 8300.