Travel at 60

What Travel at 60 does

Travel at 60 Pty Ltd is a privately held Australian full-service travel agency and digital travel marketplace headquartered in Brisbane, Queensland. The company operates as part of the broader Starts at 60 media network, which provides content, community, and audience reach for the over-60s demographic. Travel at 60's primary customer segment is Baby Boomers and travellers over 60 across Australia and New Zealand, with secondary segments including multi-generational groups and solo travellers. The business is built around a curated catalogue of cruises (Princess, Cunard, Carnival, P&O, Holland America, Royal Caribbean, Silversea, Azamara, Coral Expeditions, Uniworld), iconic rail journeys (The Ghan, Indian Pacific, Great Southern, Rocky Mountaineer), and guided tours (Wendy Wu, Trafalgar, plus domestic Australian itineraries).

The technology layer is a standard digital travel marketplace — travelat60.com — featuring search, destination/price filters, cruise deck plans, travel documents guidance, and deal browsing. Underlying booking infrastructure is augmented by a dedicated Brisbane call centre (1300 414 198) where human travel consultants, trained to 'Commodore' level cruise knowledge via partnership with WLCL, handle complex air, rail, and cruise enquiries. The company holds ATAS (AFTA Travel Accreditation Scheme) accreditation, operates a client trust account, and is compliant with Australian Consumer Law.

Revenue mechanics are diversified across five streams: (1) a non-refundable A$50 booking fee per transaction, (2) service and change fees (A$50–A$200 depending on action), (3) credit card surcharges (1.2%–2.5% by card type, retained by Travel at 60), (4) affiliate commissions from insurance distribution via Go Insurance Pty Ltd and nib Travel Services, and (5) agency commissions from third-party suppliers on cruise, rail, tour, and accommodation bookings. Pricing on packaged holidays ranges from approximately A$1,739 to A$28,840 per person, with solo supplements and room-sharing arrangements available. Go-to-market is primarily inside-sales through the call centre and email, supplemented by content marketing and newsletters through the Starts at 60 platform.

Name

Travel at 60

Legal name

Travel at 60 Pty Ltd

Website

https://travelat60.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel at 60 is a privately held Brisbane-based Australian travel agency and digital marketplace that curates cruises, rail journeys, and guided tours for over-60s travellers across Australia and New Zealand, operating via a call centre, ATAS accreditation, and the Starts at 60 media network.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Cruise Retail Travel Agencies (THAKABAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

Keywords

• Travel agency services
• Cruise bookings
• Senior travel packages
• Guided tour packages
• Rail holiday packages

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Booking fees: Non-refundable booking fee of $50 per booking payable at time of booking. This fee is retained by Travel at 60 and becomes their property at time of payment.
2. Service fees: Various service fees including $200 cancellation fee, $50 per passenger change fees for domestic/trans-Tasman air, $100 for international air, $50 name change/correction, $25 documentation print & post.
3. Credit card surcharges: Surcharges on credit card payments: Visa 1.4%, MasterCard 1.2%, American Express 1.8%, Diners Club 2.5%, Latitude Pay 1.5%. These surcharges are retained by Travel at 60.
4. Insurance commissions: Travel at 60 acts as a distributor for Go Insurance Pty Ltd and may also offer travel insurance products issued by nib Travel Services. They receive commission or other benefit when insurance policies are purchased through them.
5. Agency commissions: Travel at 60 acts as an agent for third-party suppliers including airlines, cruise lines, tour operators, wholesalers, and accommodation providers, earning commissions on bookings made.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Travel at 60 is a full-service Australian travel agency that curates and sells travel packages specifically designed for over-60 travelers. The agency offers cruises, rail holidays, guided tours, luxury expeditions, and group bookings, supported by a Brisbane-based call centre of expert travel consultants and a digital marketplace website. It also distributes travel insurance products from third-party insurers as a value-added offering.

Product overview

Travel at 60 is a full-service Australian travel agency and digital travel marketplace that curates travel packages for over-60s. The core offering consists of four main product categories: Cruises (domestic and international sailing options with major cruise lines), Rail Holidays (iconic Australian journeys like The Ghan and Indian Pacific, plus international rail), Tours (guided experiences across Australia and worldwide destinations), and Over-60 Getaways (specialized social group holidays). Supporting products include Travel Insurance (distributed through Go Insurance and nib), Group Bookings, and a Luxury Holidays sub-brand for premium experiences. The Cruise Ship Deck Plans resource provides detailed ship layouts to help customers plan their cruise accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruises
• Rail Holidays
• Tours
• Deals
• Over-60 Getaways
• Travel Insurance
• Group Bookings
• Luxury Holidays

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• WLCLcoreStrategic or Co-development PartnerTravel at 60 partners closely with WLCL. With extensive training, the office is ranked as a 'Commodore' level standard of cruise knowledge, indicating a deep strategic partnership focused on cruise expertise.
• Go Insurance Pty LtdminorChannel Partner/ Reseller/ DistributorTravel at 60 Pty Ltd acts as a distributor for Go Insurance Pty Ltd (ABN 56 603 007 408, AFSL 426321) and may receive commission or other benefit when travel insurance policies are purchased through them.
• nib Travel Services (Australia) Pty LtdminorChannel Partner/ Reseller/ DistributorTravel at 60 may also offer travel insurance products issued by nib Travel Services (Australia) Pty Ltd (ABN 81 115 932 173, AFSL 308461) and may receive commission when policies are purchased through them.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorTravel at 60 offers cruise deck plans and sells packages for Princess Cruises ships including Caribbean Princess, Crown Princess, Diamond Princess, Discovery Princess, Grand Princess, Majestic Princess, and others.
• Cunard LinecoreChannel Partner/ Reseller/ DistributorTravel at 60 provides cruise deck plans and sells packages for Cunard Line ships including Queen Elizabeth, Queen Mary 2, Queen Victoria, and Queen Anne.
• Carnival Cruise Line AustraliacoreChannel Partner/ Reseller/ DistributorTravel at 60 provides cruise deck plans and sells packages for Carnival Cruise Line ships including Carnival Splendor and Carnival Luminosa.
• P&O AustraliacoreChannel Partner/ Reseller/ DistributorTravel at 60 provides cruise deck plans and sells packages for P&O Australia ships including Pacific Adventure, Pacific Encounter, and Pacific Explorer.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorTravel at 60 provides cruise deck plans and sells packages for Holland America Line ships including MS Noordam, Oosterdam, and Westerdam.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorTravel at 60 offers Royal Caribbean cruise packages including Quantum of the Seas for South Pacific voyages.
• SeaLinkcoreChannel Partner/ Reseller/ DistributorTravel at 60 provides cruise deck plans and sells packages for SeaLink Murray Princess.
• Wendy Wu TourscoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Wendy Wu Tours for Asian tour packages including Japan & the Scenic South, Wildlife of India, and Sri Lanka Discovery hosted tours.
• TrafalgarcoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Trafalgar for guided tour packages including Classic China tours.
• UniworldcoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Uniworld for luxury river cruise packages including Budapest to Amsterdam river cruises aboard River Duchess and S.S. Beatrice.
• SilverseacoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Silversea for luxury expedition cruises including Galapagos Islands luxury expedition and Antarctica all-inclusive expedition.
• AzamaracoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Azamara for luxury boutique cruises including Grand Prix Glamour European Icons cruise aboard Azamara Onward.
• Coral ExpeditionscoreChannel Partner/ Reseller/ DistributorTravel at 60 partners with Coral Expeditions for Australian expedition cruises including Kimberley cruises aboard Coral Adventurer, Coral Discoverer, and Coral Geographer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Flight Centre Travel Group: Largest Australian traditional retail travel agency group with broad leisure and corporate travel offering. Comparable on the retail travel agency business model but operates at much larger scale and with a wider portfolio beyond the over-60 niche.
• Expedia Group: Global online travel agency with significant Australian presence covering flights, hotels, cruises, and packages. Represents the broader incumbent OTA model that Travel at 60's consultative over-60 positioning differentiates against.
• Webjet: Major Australian online travel agency offering flights, hotels, and holiday packages. Competes with Travel at 60 for Australian leisure travel spend but operates self-serve, no-advisor model with broader customer demographics.
• Helloworld Travel: Australian franchise-based travel agency network covering flights, cruises, tours, and packages. Comparable retail agency model and Australian/NZ footprint; broader customer base than Travel at 60's over-60 specialism.

Emerging players

• Travel by Boulevarde: Smaller Australian travel agency targeting similar over-50/60 demographic with curated packages and personalised service. Comparable niche positioning on Baby Boomer customers and phone-based consultation model.
• Scenic Luxury Cruises & Tours: Australian-founded luxury river cruise and escorted tour operator. Overlaps with Travel at 60 on luxury cruise and tour offerings to over-60 customers but operates as a supplier/tour operator rather than a retailer.

Direct peers

• Cruiseaway: Australian cruise-focused retail travel agency selling ocean and river cruises from major cruise lines. Directly comparable to Travel at 60 on core product (cruises), target buyer (Australian leisure travellers), and business model (commissions + service fees).
• Infinity Holidays: Australian premium and luxury travel wholesaler/retailer offering curated holiday packages across cruises, tours, and rail. Comparable specialisation in premium travel and commission-based agency model targeting Australian consumers.
• My Cruises: Australian cruise-only travel agency operated by Helloworld, specialising in cruise packaging and deals for Australian consumers. Closely comparable on product mix, geography, and customer demographic to Travel at 60's cruise vertical.
• Luxury Escapes: Australia-based online travel retailer specialising in premium and luxury holiday packages, cruises, and tours. Comparable premium positioning, curated package model, and Australian consumer base; competes on the same discretionary over-60 travel spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/travel-at-60

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel at 60