WAKEA TRAVELCAT

What WAKEA TRAVELCAT does

Wakea Travel (legal entity Viatges Travelcat) is a privately held Spanish luxury travel agency founded in 2016 and headquartered in Esparreguera, Barcelona. The company specializes in custom-designed honeymoon packages ('Lunas de miel'), bespoke luxury trips ('Grandes viajes'), and curated group travel ('Viajes en grupo' and 'viajes de autor'). Its customer base consists primarily of Spanish-speaking couples and affluent individual travelers seeking once-in-a-lifetime, multi-destination itineraries to destinations across the Americas, Asia, Africa, Oceania, and Europe.

The underlying operating model is a traditional, human-advisor-led travel agency. There is no proprietary technology platform; the company's Wix-hosted website functions as a marketing and quote-request front end, and trip planning is delivered through human advisors supported by direct relationships with small local suppliers worldwide. Key differentiators cited are firsthand destination experience of advisors, 24/7 customer assistance during travel, eco-responsible travel options, and interest-free customer financing up to 12 months. Distribution combines eight physical offices across Spain (Barcelona, Madrid, Valencia, Zaragoza, Málaga, A Coruña, Sevilla, Bilbao), a regional office in Milan operating as Wakea Travel Italia, and a multi-channel marketing presence on Instagram, Facebook, and LinkedIn, supplemented by active participation in Spanish wedding fairs.

The revenue model is commission-based (transaction fees on travel bookings), with quote-based custom pricing per trip and no published price lists. Since inception, the company reports more than 10,000 satisfied customers and a Google rating of 4.8/5 (474 reviews) for its Barcelona office alongside a 4.7/5 Bodas.net rating (78 reviews). Ownership is not publicly disclosed; no venture capital, private equity, or parent-company backing is referenced in available sources, and the company appears to operate as an independent, founder-controlled agency.

Name

WAKEA TRAVELCAT

Legal name

Viatges Travelcat

Website

https://travelcat.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wakea Travel (Viatges Travelcat) is a privately held Spanish luxury travel agency founded in 2016, specializing in custom honeymoons, bespoke multi-destination trips, and curated group travel for Spanish-speaking couples and affluent travelers, operating eight offices across Spain plus a Milan subsidiary under a human-advisor, commission-based model.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Luxury travel agency
• Honeymoon packages
• Custom trip planning
• Group travel services
• Wedding travel services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Travel Booking Commissions: Wakea Travel generates revenue through commissions earned on travel bookings, working directly with small local suppliers to offer competitive pricing on customized luxury trips including honeymoons, group travel, and bespoke journeys worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wakea Travel (legal entity Viatges Travelcat) is a sales-led luxury travel agency that designs, sells, and manages custom trips worldwide, with three core lines: Lunas de miel (honeymoons), Grandes viajes (custom luxury trips), and Viajes en grupo (group travel, including author-led trips). The agency operates through nine offices in Spain and one in Italy, supported by online consultation, working directly with small local suppliers and using human travel advisors with personal destination experience. Revenue is earned via commissions on travel bookings, with custom quote-based pricing and interest-free financing available up to 12 months.

Product overview

WAKEA TRAVELCAT is a luxury travel agency operating under Viatges Travelcat brand, specializing in custom honeymoons and large-scale travel experiences. The company offers three core service lines: Lunas de miel (honeymoon packages), Grandes viajes (custom luxury trips), and Viajes en grupo (group travel programs). All services feature personalized itinerary design, expert travel advisors with destination experience, 24/7 assistance, eco-responsible travel options, and interest-free financing up to 12 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunas de miel (Honeymoons)

Quantifiable outcome

• Over 10,000 satisfied customers served
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wakea Travel ItaliacoreOthersInternational expansion of Wakea Travel brand into Italy, operating as a regional office in Milan. The company also has presence in the Spanish market with multiple country-specific offices.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catai Tours: Spanish tour operator specializing in long-haul, tailor-made, and luxury travel to destinations such as Asia, Africa, and the Indian Ocean. Directly comparable on the long-haul, custom, high-touch positioning.
• Nautalia Viajes: Spanish travel agency chain with broad leisure and luxury offerings and a national office footprint. Directly comparable to Wakea on the multi-office Spanish retail travel agency model.
• Viajes El Corte Inglés: Largest retail travel agency chain in Spain, with hundreds of physical offices and a broad luxury and leisure offering. Directly comparable to Wakea's Spanish multi-office, full-service agency model.
• Audley Travel: UK-headquartered specialist in tailor-made, long-haul luxury trips delivered through country-specialist advisors. Closely matches Wakea's high-touch, custom-itinerary luxury model with an expert-advisor moat.
• Black Tomato: Boutique luxury travel company focused on bespoke itineraries and experiential travel for affluent customers. Comparable positioning to Wakea on premium, custom-designed trips.
• Travellers Made: UK-based tailor-made luxury honeymoon and travel specialist with destination-expert advisors. Closely aligned with Wakea's honeymoon-led, advisor-driven luxury model.

Regional players

• Logitravel: Spain-headquartered online travel agency and tour operator with strong presence in Spanish-speaking markets. Comparable in geography and customer base but competes through an online-first model rather than advisor-led custom service.

Broad incumbents

• CVC Corp: One of the largest global travel conglomerates with leisure travel agencies across multiple countries. Comparable in core activity (retail travel agency) but at vastly greater scale and with a much broader portfolio.
• Kuoni (DER Touristik): Long-established European luxury and tailor-made travel brand with a heritage in honeymoon and long-haul expertise. Comparable on luxury positioning and tailor-made delivery, but at much larger scale.

Emerging players

• Wanderlux Journeys: Emerging bespoke luxury honeymoon and experiential travel agency operating in Southern Europe. Similar boutique, design-led, advisor-driven positioning as Wakea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wakeatravel
• LinkedInlinkedin.com/company/viatgestravelcat
• Instagraminstagram.com/wakeatravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAKEA TRAVELCAT