Kuoni

What Kuoni does

Kuoni is a France-based tour operator and travel agency, operated under Dertour France, that sells packaged international travel to French consumers across 80+ destinations. Its product portfolio spans accompanied and private circuits, hotel stays, cruises, self-drive autotours, and short getaways, organized into tiered collections (Collection Mythique, Collection Essentiel / K, and the premium Émotions sub-brand) and supplemented by retained acquired brands including Scanditours (Nordic), Celtictours (Celtic regions), Donatello (Southern Europe), and Les Ateliers du Voyage (bespoke travel). The company runs a hybrid sales-led go-to-market: 9 physical retail agencies across Paris, Lyon, and Nice, a phone sales desk, a dedicated group-travel service for 10+ travelers, and an online booking platform at kuoni.fr. Underlying technology is a conventional online travel booking platform extended by a complimentary "Carnet de voyage numérique" digital travel notebook that delivers itinerary documents and on-trip contacts to customers.

The business model is transaction-fee based: Kuoni assembles and resells bundled travel (flights, accommodation, ground, experiences) directly to consumers and to a smaller B2B-adjacent group segment (collectivités, associations, comités d'entreprise, private groups), with destination-specific pricing typically ranging from ~€1,164 (e.g., Vietnam) to €97,000 (e.g., Antarctica cruises). Revenue is supported by a fixed-price guarantee, 24/7 French-based assistance, and a financial-protection partnership with Groupama, while customer acquisition blends blog content, email newsletters, partner cross-promotion within Dertour France's brand portfolio, and exclusive videoconference events. As of 2026, the firm employs 180+ specialized collaborators and was named Capital Magazine's "Meilleure Enseigne – Tour Opérateurs" for four consecutive years, while celebrating its 120th anniversary with a special Collection Signature 120 ans.

Name

Kuoni

Legal name

Kuoni (operated by Dertour France)

Website

https://kuoni.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Kuoni is a France-based tour operator, owned by Dertour France, that sells packaged international travel — circuits, stays, cruises, self-drive, and bespoke trips — to French consumers across 80+ destinations via 9 retail agencies, phone sales, group services, and an online platform, supported by 180+ specialized advisors.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Luxury Multi-Day Tour Operators (THAKADAE), Multi-Country/Regional Circuit Tour Operators (THAKADAK), Small-Group Escorted Tour Operators (THAKADAB), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Guided tour packages
• Tailor-made travel
• Cruise vacations
• Beach resort stays
• Travel agency services

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tour Operating Revenue: Traditional tour operator revenue from selling complete travel packages including flights, accommodations, tours, and experiences to consumers. Revenue generated through direct sales at agencies, phone bookings, and online transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kuoni is a traditional French tour operator selling complete travel packages including accompanied circuits, hotel stays, cruises, self-drive autotours, and short getaways across more than 80 global destinations. The company combines physical retail agencies (9 locations in Paris, Lyon, and Nice), phone-based consultation, and an online booking platform to deliver personalized travel experiences including guided tours, safaris, beach resorts, and tailor-made itineraries. Revenue is generated through direct sales of these bundled travel packages to consumers, with brand collections such as Collection Mythique, Collection Essentiel, and the luxury Émotions line.

Product overview

Kuoni is a traditional travel agency and tour operator offering a comprehensive portfolio of travel services across more than 80 global destinations. The company operates a platform-plus-services model, providing multiple core product lines including accompanied circuits, hotel stays, cruises, self-drive autotours, and short getaways, organized under branded collections (Collection Mythique, Collection Essentiel/K, Émotions luxury line). The portfolio is supplemented by specialized acquired brands for specific regions (Scanditours for Nordic countries, Celtictours for Celtic regions, Donatello for Southern Europe, Les Ateliers du Voyage for custom travel), group travel services, and wedding registry offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Émotions: Luxury travel collection offering premium experiences including Odyssée (luxury circuits), Paresse (beach relaxation), and Break (weekend getaways).
• Collection Signature 120 ans
• Collection Mythique
• Collection Essentiel (K)

Products and services

• Circuits (Guided Tours) Guided tour packages including accompanied circuits, small group tours, private circuits, and train-based circuits covering destinations across Africa, Asia, the Americas, and Europe, sold to individual travelers.
• Séjours (Stay Packages) Stay packages featuring carefully selected hotels across the Indian Ocean, Mediterranean, Caribbean, Asia, and Arabian Peninsula for beach and resort vacations.
• Croisières (Cruises) Cruise offerings including maritime cruises, river cruises, sailing yachts and catamarans, and expedition cruises across all oceans and seas worldwide.
• Autotours (Self-Drive Tours) Self-drive tour packages including flights, accommodations, optional car rentals, and optional activities along expert-designed itineraries.
• Week-ends et court-séjours (Weekends and Short Getaways) Short getaway packages including city breaks in European capitals, romantic escapes, and sun destinations for quick vacations.
• Émotions (Luxury Collection) Luxury travel experiences including Odyssée (luxury circuits), Paresse (beach relaxation), and Break (weekend escapes) with premium concierge services.
• Collection Mythique Reference circuit collection for discovering classic destinations with in-depth exploration and comfortable accommodations.
• Collection Essentiel (Collection K) Value-oriented collection featuring destination highlights with standard comfort at competitive Kuoni prices.
• Voyages sur-mesure (Les Ateliers du Voyage) Customized travel planning service for discerning travelers with specialized expertise in Africa, Latin America, and Asia, operated via the Les Ateliers du Voyage brand in Paris.
• Voyages de groupe (Group Travel) Dedicated service for group travel starting from 10 travelers, serving collectivités, associations, comités d'entreprises, and private groups, via kuoni-groupes.fr.
• Liste de mariage (Wedding Gift List) Wedding gift registry service in partnership with Mille et Une Listes, allowing couples to create travel wish lists and receive contributions from friends and family.
• Collection Signature 120 ans Special anniversary collection featuring five exceptional itineraries to Egypt, Oman, Mexico, India, and a World Tour, celebrating Kuoni's 120th anniversary.
• Carnet de voyage numérique (Digital Travel Notebook) Free digital travel notebook containing all useful trip information, day-by-day program, travel documents, and on-site contacts, provided to customers as part of their booking.
• Scanditours Specialized brand for Nordic countries and Lapland travel, part of Groupe Kuoni France, acquired in 1996.
• Celtictours Specialized brand for Ireland, Northern Ireland, and Scotland travel, part of Groupe Kuoni France, acquired in 1996.
• Donatello Specialist brand for Southern Europe and Mediterranean travel, part of Groupe Kuoni France, acquired in 1996.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ScanditourscoreChannel Partner/ Reseller/ Distributor · 1 January 1996Specialist in Nordic countries and Lapland travel, acquired in 1996 as part of Kuoni Group France's expansion strategy
• CeltictourscoreChannel Partner/ Reseller/ Distributor · 1 January 1996Specialist in Ireland, Northern Ireland, and Scotland travel, acquired in 1996 as part of the group's brand portfolio
• DonatellocoreChannel Partner/ Reseller/ Distributor · 1 January 1996Specialist in Southern Europe and Mediterranean travel, acquired to complement the group's destination coverage
• Les Ateliers du VoyagecoreChannel Partner/ Reseller/ Distributor · 1 January 1996Specialist in tailor-made travel for passionate and discerning travelers, based in an exclusive location in Paris with particular expertise in Africa, Latin America, and Asia. Operates under the ateliersduvoyage.com domain.
• Mille et Une ListesminorStrategic or Co-development PartnerWedding gift list partnership allowing couples to create travel wish lists and invite friends and family to contribute to their dream trip
• DERTOUR FRANCEcoreOthersParent company of Groupe Kuoni France, holding the Kuoni brand rights in France

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Voyage Privé: French members-only travel club offering discounted luxury hotel stays and packages. Comparable to Kuoni on luxury/4–5* hotel stays (e.g., Émotions), especially in Indian Ocean, Mediterranean, and Caribbean destinations, though operating a flash-sale model rather than full-service touring.
• Evaneos: France-founded digital marketplace connecting travelers with local travel agents for custom trips. Comparable to Kuoni's tailor-made line (Les Ateliers du Voyage) and its small-group custom circuits, but operating with a lower-cost tech platform model rather than physical agencies.

Direct peers

• TUI France: French arm of TUI Group, the largest European tour operator. Direct competitor in escorted circuits, beach stays, and cruises out of France, operating with similar multi-channel (retail + online) distribution and a comparable broad-destination portfolio.
• Amplitudes: Boutique French tour operator focused on premium tailor-made and luxury travel worldwide. Directly comparable as a French-domestic, premium, expert-led tour operator serving affluent French outbound travelers with bespoke itineraries.
• FRAM (FRAMissima / FRAM Booking): Major French tour operator offering accompanied circuits, club-style stays, and beach resorts. Directly comparable as a French-domestic, multi-destination, multi-format tour operator competing for the same French outbound traveler, particularly in mid-market circuits and family packages.
• Voyageurs du Monde: French tour operator specializing in tailor-made, high-end, and off-the-beaten-path travel. Closely comparable to Kuoni on premium custom travel (vs. Les Ateliers du Voyage), circuit tours, and small-group departures targeting discerning French travelers.
• Terres d'Aventure (Allibert Trekking): French specialist in guided trekking, adventure, and discovery trips worldwide. Directly comparable to Kuoni's accompanied circuits and small-group departures in Africa, Asia, and the Americas, particularly for nature and discovery travelers.
• Club Med: French-headquartered premium all-inclusive resort and tour operator, owned by Fosun Tourism Group. Directly comparable as a French-anchored, premium-positioned multi-destination package travel brand with a long heritage, serving affluent French and European consumers.

Broad incumbents

• Lastminute.com Group: Major European online travel agency (OTA) headquartered in Switzerland, active in France. Comparable to Kuoni as a broad-distribution competitor across flights, stays, and packages, but operating an OTA/digital-first model rather than Kuoni's agency-plus-circuit platform.
• Nouvelles Frontières / TUI Musement: French tour operator brand (relaunched under TUI) offering long-haul and themed trips. Comparable to Kuoni on multi-destination circuits, exotic destinations, and French outbound travel, though positioned more toward aspirational mid-market versus Kuoni's premium heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kuoni.france
• LinkedInlinkedin.com/company/kuoni-france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuoni