Traveling

What Traveling does

Traveling is a Brazilian travel agency specializing in European travel for Brazilian outbound travelers. Founded in 2018 and operating with a lean team of approximately 14 employees, the company is headquartered in Brazil with an operational base in Europe, and serves Brazilian consumers planning trips to Portugal, the United Kingdom, France, and Italy. Its service portfolio comprises six offerings: airline ticket booking, customized itineraries ("Scripts/Roteiros"), group travel arrangements, back-office agency support for partner agencies, travel insurance distributed through a partnership with GTA (Global Travel Assistance), and emergency "SOS Traveler" assistance. The revenue model is primarily transaction-fee based, with airline ticket sales and customized packages as the main streams and a smaller recurring component from per-day insurance distribution priced at R$9.00 (international) and R$5.00 (national).

The business runs on a direct-to-consumer distribution model: a website (traveling-uk.com / traveling.com.br), WhatsApp for inquiries and conversion, and a Portuguese-language content blog used for top-of-funnel acquisition around European destinations, ETAs, and accessibility topics. Traveling maintains referral-style relationships with multiple international carriers operating Brazil-Europe routes — including TAP, LATAM, Swiss, Lufthansa, British Airways, and Alitalia — as well as with GTA for insurance, and holds a profile on Trustpilot for reputation management. The company does not disclose a proprietary technology platform, mobile application, or API; the value proposition is built on personalized service and niche specialization rather than technological differentiation. Customer segmentation includes the primary "Brazilian travelers to Europe" cohort plus secondary personas such as elderly travelers and travelers with disabilities.

Name

Traveling

Legal name

Traveling

Website

https://traveling-uk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian travel agency serving Brazilian travelers to European destinations including Portugal, UK, France, and Italy, offering airline tickets, customized itineraries, group packages, and insurance via a WhatsApp-and-website direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Luxury Travel Agencies (THAKAFAA)

Keywords

• Travel agency services
• Customized travel itineraries
• Airline ticket booking
• Travel insurance
• Group travel packages

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Airline Tickets: продажа авиабилетов для путешественников из Бразилии в Европу
2. Travel Insurance: International and national travel insurance services sold to travelers. Insurance prices start at R$9.00 per day for international and R$5.00 for national coverage.
3. Travel Packages: Customized travel itineraries and packages including accommodation, transportation, and activities for European destinations.
4. Special Group Services: Services for special travel groups including agency support and group arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Traveling is a Brazilian-domiciled travel agency that sells airline tickets, hand-crafted European travel itineraries (roteiros/scripts), group travel packages, and back-office agency support to Brazilian travelers. Its portfolio also includes travel insurance (distributed via a referral partnership with GTA) and an SOS Traveler emergency-assistance add-on, with personalized service delivered through WhatsApp and the company's websites.

Product overview

Traveling is a Brazilian travel agency specializing in European travel with a personalized service model. The company offers a portfolio of six core services: airline ticket booking, customized travel itineraries (scripts), group travel packages, agency support for partner agencies, travel insurance through GTA partnership, and SOS Traveler emergency assistance. The base of operations is in Europe, serving Brazilian clients with tailor-made travel experiences to destinations including Portugal, UK, France, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Airline Tickets Flight booking service for international and domestic travel, primarily focused on routes between Brazil and Europe, issued through partnerships with carriers such as TAP, LATAM, Azul, Swiss, Lufthansa, British Airways, and Alitalia. Targeted at individual Brazilian travelers and groups planning European trips.
• Scripts (Roteiros) Customized travel itineraries and route planning services for European destinations including Portugal, the United Kingdom, France, and Italy. Designed for Brazilian travelers seeking a curated, end-to-end trip plan.
• Special Groups Group travel packages and arrangements for families, organizations, and special-interest travel groups, including group logistics coordination for European destinations. Aimed at Brazilian group travel organizers.
• Agency Support Back-office support services for partner travel agencies, including reservations management and itinerary handling. Targeted at other Brazilian travel agencies seeking operational support for European bookings.
• Travel Insurance Travel insurance coverage including medical assistance, trip cancellation, baggage loss, and emergency services, distributed via a referral partnership with GTA (Global Travel Assistance). Offered to Brazilian travelers; international coverage starts at R$9.00 per day per traveler and national coverage at approximately R$5.00 per day, billed pay-as-you-go.
• SOS Traveler Emergency assistance service for travelers, including medical support, travel contingencies, and a 24/7 helpline. Provided to Traveling's customers during their European trips.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• TrustpilotminorGTM or Marketing PartnerCompany maintains presence on Trustpilot review platform to showcase customer reviews and build credibility with potential customers.
• GTA (Global Travel Assistance)coreChannel Partner/ Reseller/ DistributorPartnership for offering travel insurance products to customers. Traveling sells GTA insurance policies including international and national coverage options. Insurance prices start from R$9.00 per day for international travel.
• Airlines (TAP, LATAM, Azul, Swiss Airlines, Lufthansa, British Airways, Alitalia)coreChannel Partner/ Reseller/ DistributorPartnership with multiple airlines operating Brazil-Europe routes. Swiss Airlines offers six weekly frequencies from Sao Paulo (GRU) to Zurich, expanding to daily flights in August. LATAM operates routes to France (Paris), Germany (Frankfurt), Uruguay (Montevideo), Spain (Madrid), Mexico, and Colombia.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is a global OTA dominant in accommodation but also selling flights and ground services. It serves Brazilian travelers booking Europe-bound trips and competes with Traveling across multiple product categories, though as a broader platform rather than a niche retail agency.
• LATAM Travel: LATAM Travel is the airline-affiliated travel agency of LATAM Airlines, one of Traveling's airline partners. It packages Brazil-Europe flights with hotels and services, representing an incumbent channel competitor for the same customer base.
• Expedia: Expedia is a global OTA serving Brazilian consumers booking international leisure travel, including Europe. It competes with Traveling as a broad incumbent platform rather than a specialized niche agency.

Emerging players

• Omio: Omio is an emerging OTA specializing in European ground transportation and inter-city travel across rail, bus, and air. While focused on intra-Europe rather than Brazil-Europe, it competes for the European travel content and itinerary services used by Traveling's customers once in Europe.

Direct peers

• CVC Brasil: CVC is Brazil's largest retail travel agency operator, selling packaged tours, airline tickets, and accommodations to Brazilian consumers including European destinations. It is the closest large-scale direct competitor to Traveling's Brazil-to-Europe retail travel agency model.
• Hurb (formerly Hotel Urbano): Hurb is a major Brazilian OTA focused on packaged travel deals, including European destinations, with strong direct-to-consumer marketing. It competes with Traveling for Brazilian leisure travelers booking Europe-bound trips.
• Decolar: Decolar (part of Despegar Group) is the leading OTA in Brazil and Latin America, offering flight, hotel, and package bookings for Brazilian travelers including Europe-bound itineraries. It competes directly with Traveling on online retail travel distribution for the same Brazilian customer segment.
• Submarino Viagens: Submarino Viagens is a Brazilian online travel agency selling flights, hotels, and packages to Brazilian consumers. It overlaps with Traveling's core retail travel agency offering for Brazilian outbound travelers.
• Flytour Viagens: Flytour is a Brazilian travel agency (Flytour Group) that sells leisure and corporate travel to Brazilian customers, with strong European destination coverage. It is a directly comparable retail travel agency competitor in the same segment.

Regional players

• eDreams Odigeo: eDreams Odigeo is a European-headquartered OTA with a dedicated Brazilian presence (eDreams Brazil) selling flights and packages from Brazil to European destinations. It is a comparable online competitor for the same Brazil-Europe corridor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/travelingbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traveling