Treasure Communications Limited
- Company typePrivate
- Founded2012
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2B
- OfferingServices
Treasure Communications Limited firmographics
Firmographics- Name
- Treasure Communications Limited
- Legal name
- Treasure Communications Limited
- Website
- https://treasurecomms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Treasure Communications Limited is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices6 records
Markets served
Treasure Communications Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- BTL Marketing Services: Revenue generated through provision of below-the-line marketing services including sales execution, merchandising, brand activations, roadshows, distributor management, and sales automation services to brand owners and manufacturers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Treasure Communications Limited product offering
Product offeringCore offering
Treasure Communications Limited is a Below-the-Line (BTL) marketing agency that delivers field execution and sales services to brand owners across East Africa and the UAE. Its core offerings include general sales, merchandising, sales automation, promotions and brand events, distributor management, roadshows, on-ground brand activations, and product demos and sampling, delivered through trained field teams and SFA-enabled processes.
Product overview
Treasure Communications Limited operates as a Below-the-Line (BTL) marketing agency offering a suite of field execution and sales services across East Africa and the UAE. The company's portfolio consists of six core service offerings: General Sales, Merchandising, Sales Automation, Promotions and Brand Events, Distributor Management, and Roadshows. These services are delivered through trained field teams and are designed to work together as an integrated service model — from planning to execution — to drive product availability, brand visibility, and measurable sales results. The company does not offer a software platform but rather provides agency services focused on sales execution, merchandising, activations, retail visibility, and field intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- General Sales
Quantifiable outcome
- Pepsi market scope grew from 31% to 62% in Uganda over 6 years
- +4 more outcomes
Companies that use Treasure Communications Limited
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Treasure Communications Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Treasure Communications Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shalina HealthcarecoreStrategic partnership with Shalina Healthcare for healthcare outreach campaigns. Treasure Communications handles the introduction of innovations for Aco and Germol brands through market penetration drives to final consumers and retailers.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
Treasure Communications Limited competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Africa: WPP-owned integrated agency network operating across sub-Saharan Africa with full-service creative, media, and BTL capabilities. Larger incumbent with broader portfolio but overlapping BTL execution services for the same multinational FMCG and telecom clients.
- Publicis Africa: Global advertising holding company's Africa operations, providing integrated marketing and activation services across multiple African markets. Larger global incumbent with similar FMCG and telecom client overlap.
- GroupM Africa: WPP's media investment group operating across Africa, managing media planning, buying, and increasingly activation services for multinational advertisers. Larger global incumbent with overlapping activation and brand experience offerings.
- Dentsu Africa: Global advertising network with established operations across Africa offering creative, media, and customer experience management including activation services. Broader-portfolio incumbent competing for the same enterprise clients.
- Havas Africa: Global advertising and communications group with Africa presence offering integrated creative, media, and brand activation services. Comparable as a global incumbent with BTL capabilities in overlapping geographies.
- FCB Africa (IPG): IPG Mediabrands' Africa network providing integrated advertising and below-the-line marketing services across multiple African markets. Larger global peer with overlapping capabilities for FMCG and telecom accounts.
Direct peers
- Sideshow: South African BTL activation agency specializing in brand activations, field marketing, and consumer engagement events. Operates in the same below-the-line agency category as Treasure Communications.
- Scanad (Scangroup): Kenya-headquartered integrated marketing communications group offering BTL, advertising, and PR services across East Africa. Direct regional competitor with overlapping service portfolio and customer base.
- Pringle Group: South Africa-based BTL activation and field marketing agency offering merchandising, promotions, and brand activations across Africa. Closest direct functional peer to Treasure's below-the-line execution model.
Regional players
- Avatar Africa (Brand Avatar): South Africa-based BTL and brand activation agency offering field marketing, merchandising, and activations primarily in Southern Africa. Comparable service model but different geographic focus (SADC vs. East Africa).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Treasure Communications Limited social profiles
Digital presenceTreasure Communications Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Communications Limited leadership team
Management profileNumber of profiles
Profiles4 records
Treasure Communications Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Communications Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Communications Limited
What does Treasure Communications Limited do?
Treasure Communications Limited is a Below-the-Line (BTL) marketing agency that delivers field execution and sales services to brand owners across East Africa and the UAE. Its core offerings include general sales, merchandising, sales automation, promotions and brand events, distributor management, roadshows, on-ground brand activations, and product demos and sampling, delivered through trained field teams and SFA-enabled processes.
Is Treasure Communications Limited a public or private company?
Treasure Communications Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treasure Communications Limited founded?
Treasure Communications Limited was founded in 2012. It employs 101 to 250 people.
Where is Treasure Communications Limited based?
Treasure Communications Limited is headquartered in Nairobi, Kenya, in the Africa region.
How does Treasure Communications Limited make money?
One revenue line is on record: BTL Marketing Services.
Who are Treasure Communications Limited's main competitors?
Broad incumbents on record are Ogilvy Africa, Publicis Africa, GroupM Africa, Dentsu Africa, Havas Africa and FCB Africa (IPG). Direct peers are Sideshow, Scanad (Scangroup) and Pringle Group. Avatar Africa (Brand Avatar) is listed as a regional player.
Does Treasure Communications Limited have an API?
No public API is recorded for Treasure Communications Limited.