What TreeBike does

TreeBike is a Brussels-based electric cargo bike manufacturer founded in 2018 by Jean-Eric Kies, operating as a private Belgian srl with 13 employees and dual locations on Avenue Louise (HQ) and in Anderlecht (assembly workshop). The company designs, assembles, and manufactures electric cargo bikes entirely in Europe across France, Belgium, and Portugal, sourcing premium components from Bafang (central motor 250W/80Nm), Gates (Carbon Drive belt), Shimano (Nexus 5 hub), Tektro (hydraulic disc brakes), and Schwalbe (tires). Its product portfolio splits into two segments: a family lineup (Family Mini, Family, Family Tribe, Family School, Family Longtail) seating 2 to 6 children with integrated seatbelts and configurable comfort features, and a professional lineup (FlyBox, AluBox, TradeBox, PickUp, CookBike) supporting cargo capacities up to 420L or 200kg payloads for delivery, food service, artisans, and mobile commerce. The bare Châssis frame is also sold as a standalone platform for custom builds.

TreeBike monetizes primarily through direct e-commerce hardware sales (price band €4,995–€12,769 including VAT) via its Shopify storefront, supplemented by a network of authorized Belgian retail partners, B2B custom box solutions under the TreeBike Pro program, and recurring/recurring-like revenue from leasing through Joule, short-term rental via Twice, and installment financing via Siko Mobility. After-sales service includes a 2-year parts warranty and a partner network for repairs. Go-to-market is hybrid: product-led growth for consumer families (online catalog, free test rides, configurability) and field-sales/consultative for professional B2B accounts. The company's positioning rests on European manufacturing provenance, safety-first design (integrated seatbelts, elevated driving position, hydraulic brakes), and modular customizability across two chassis lengths and multiple motorization options.

Name

TreeBike

Legal name

TREEBIKE srl

Website

https://treebike.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TreeBike is a Brussels-based electric cargo bike manufacturer designing and assembling families and professional cargo bikes entirely in Europe for B2C families with up to six children and B2B clients in delivery, food service, and artisan trades.

Ownership category

akta.pro rank

Product category

Electric Cargo Bikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE)

Keywords

• Electric cargo bikes
• Family cargo bicycles
• Urban delivery vehicles
• Last mile delivery
• Professional cargo bikes

Headquarters

HQ city

Bruxelles

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cargo Bike Hardware Sales: One-time purchase of electric cargo bikes. Models range from family bikes (€4,995-€8,677) to professional cargo bikes (€6,499-€12,769). Price varies by configuration, version (City/Comfort), and accessories.
2. Leasing Revenue: Long-term rental with purchase option through partner Joule. Monthly payments allow customers to use bikes without immediate full purchase commitment.
3. Rental Revenue: Short-term rental through partner Twice. Customers can test bikes for an hour, weekend, or longer periods before committing to purchase.
4. After-Sales Service: Maintenance and repair services with 2-year warranty on all parts. Response within 24 hours for service requests. Partners and direct TreeBike team provide service.
5. Custom Professional Solutions: Custom-built boxes and configurations for professional applications (food trucks, delivery, marketing events). CookBike sold at request-only pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

TreeBike designs, assembles, and sells electric cargo bikes across a family lineup (2 to 6 child seats) and a professional lineup for urban delivery, mobile catering, artisan work, and event marketing. Bikes are built on a modular V2 chassis (80 cm or 110 cm) with Bafang central motors, lithium-ion batteries, Carbon Drive belt or chain transmissions, and hydraulic brakes, and are supported by leasing, rental, and after-sales service partners.

Product overview

TreeBike is a European electric cargo bike manufacturer offering a comprehensive portfolio of family and professional cargo bikes. The family lineup includes Family (2 places), Family Mini (2 places for ages 1-4), Family Tribe (4 places), Family School (6 places), and Family Longtail (2 places with extended tail design). The professional range features FlyBox (delivery), AluBox (aluminum box), TradeBox (merchandise transport), PickUp (open bed for professionals), and CookBike (mobile catering kitchen). The company also offers customizable chassis frames and accessories including Brooks leather saddles, bags, and grips. All bikes feature electric pedal assistance and are designed, assembled, and manufactured in Europe (France, Belgium, and Portugal).

Differentiator

Problem solved

Functional benefit

Products and services

• Family (2 places)

Quantifiable outcome

• 64% increase in Brussels cycling since 2020
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JoulecoreChannel Partner/ Reseller/ DistributorLeasing partner for TreeBike. Enables customers to lease bikes with monthly payments and option to purchase at end of contract. Offers flexible financing for both family and professional use cases.
• Siko MobilitycoreChannel Partner/ Reseller/ DistributorFinancing partner offering payment in installments for TreeBike purchases. Integrated into checkout process for customer convenience.
• TwiceminorChannel Partner/ Reseller/ DistributorRental partner offering test rides and short-term rentals. Allows customers to try bikes before purchasing through twice.shop platform.
• ShopifycoreTechnology or IntegrationE-commerce platform powering treebike.eu online store. Handles payment processing, order management, and customer accounts.
• Authorized Service PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of service partners across Belgium for maintenance and repairs. Customers referred to nearest partner based on geographic location for after-sales service.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Larry vs Harry: Danish cargo-bike maker known for the Bullitt platform, serving both family and pro/delivery segments. Comparable modular, premium, European-made proposition with strong following in Northern Europe.
• Urban Arrow: Dutch e-cargo bike manufacturer focused on family and business transport, with the iconic 'Family' and 'Cargo' lines. Closest direct competitor to TreeBike's family and Pro portfolio, sharing European manufacturing positioning, Bafang motorization, and dealer networks.
• Douze Cycles: French cargo-bike manufacturer offering the 'Douze' longtail and front-loader lines with modular accessories. Direct peer in French-speaking European markets, sharing the family and Pro B2B use cases.
• Babboe: Dutch cargo-bike specialist (owned by Accell Group) focused on family transport with a broad dealer network across Europe. Direct overlap with TreeBike's family cargo-bike SKUs and Belgian/Dutch consumer base.
• Riese & Müller: German premium e-bike brand with a strong cargo-bike lineup (Load, Multicharger, Packster). Comparable premium positioning, modular cargo platforms, and dual family/B2B customer base; trades on European-made craftsmanship like TreeBike.
• Butchers & Bicycles: Danish premium cargo-bike brand with patented tilting trike design. Comparable premium positioning and family-focused SKUs; competes for the same affluent urban family segment in Northern Europe.

Broad incumbents

• Tern Bicycles: Taiwanese-headquartered urban mobility brand with strong European distribution and the GSD/Quick Haul cargo lines. Comparable family/utility positioning, broader international footprint, and B2B fleet programs.
• Kettler (HEINZ KETTLER GmbH): Established German bicycle and e-bike manufacturer with cargo-bike offerings and broad retail distribution across DACH region. Competes in the family and Pro segments with greater scale and dealer coverage.
• Decathlon (B'Twin / Btwin Cargo): French sporting-goods mass retailer with its own B'Twin e-cargo bike line. Competes on price and retail footprint, and represents the volume/low-end alternative to TreeBike's premium positioning.

Regional players

• Yuba Bicycles: US-based cargo-bike brand (with European distribution) offering longtail and front-loader models. Comparable family and B2B/last-mile positioning, though primary market is North America — useful international peer reference.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treebike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreeBike