WSU Tree Fruit Extension
WSU Tree Fruit Extension is a Washington State University research and extension program that develops and disseminates research-based information for sustainable tree fruit production, serving commercial growers and home gardeners in the Pacific Northwest at no cost.
- Company typePrivate
- Founded1890
- HeadquartersPullman, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WSU Tree Fruit Extension does
WSU Tree Fruit Extension is a research and extension program operated by Washington State University's College of Agricultural, Human, and Natural Resource Sciences (CAHNRS). The program develops and disseminates research-based information for sustainable tree fruit production, serving commercial growers in Washington State and the Pacific Northwest as well as backyard fruit tree owners. Operations are anchored at three Washington locations: the main WSU campus in Pullman, the Tree Fruit Research and Extension Center (TFREC) in Wenatchee, and the Irrigated Agriculture Research and Extension Center (IAREC) in Prosser.
The program's core technology is research-based agricultural science applied across crop protection, orchard management, varieties and breeding, postharvest handling, soils and nutrition, and economics. Notable outputs include proprietary apple cultivars such as WA 38 (Cosmic Crisp) and WA 64 (Sunflare) developed through the university's tree fruit breeding program, alongside operating tools such as the WSU Decision Aid System (DAS) for integrated pest management decisions and AgWeatherNet for agricultural weather monitoring. Content resources include peer-reviewed and applied publications, fact sheets, an educational video library in English and Spanish, the Fruit Matters email newsletter, a cultivar and crop protection guide database, and recurring field days and tours (e.g., Sunrise Research Farm Field Day, WA 64 Sunflare pre-harvest field tours).
WSU Tree Fruit Extension operates as a non-commercial public service rather than a revenue-generating business. It is funded through a combination of Washington State University appropriations, federal and state agricultural research and extension grants, and the WSU Tree Fruit Endowment. All resources, publications, and decision tools are provided to users at no cost; there is no disclosed pricing model, no paying customers, no funding rounds, and no external investors or venture capital backing. The go-to-market motion is community-led: the organization reaches growers, pest boards, home gardeners, and industry partners through publications, digital content, workshops, field days, social media, and direct specialist consultations, often in coordination with USDA-ARS, Northwest Cherry Growers, Pear Bureau Northwest, and county horticultural pest and disease boards.
WSU Tree Fruit Extension firmographics
Firmographics- Name
- WSU Tree Fruit Extension
- Legal name
- Washington State University
- Website
- https://treefruit.wsu.edu
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WSU Tree Fruit Extension is a Washington State University research and extension program that develops and disseminates research-based information for sustainable tree fruit production, serving commercial growers and home gardeners in the Pacific Northwest at no cost.
- Ownership category
- akta.pro rank
WSU Tree Fruit Extension industry classification
Industry- Product category
- Agricultural Extension Services
- NAICS
- Fruit and Tree Nut Farming (1113), Apple Orchards (111331)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)
- akta.pro secondary industry
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
Keywords
Where WSU Tree Fruit Extension is headquartered
LocationHeadquarters
- HQ city
- Pullman
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WSU Tree Fruit Extension business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Public Funding: WSU Tree Fruit Extension operates as a Washington State University extension program funded through public agricultural research and extension funds, serving as a non-commercial knowledge resource for the tree fruit industry.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WSU Tree Fruit Extension product offering
Product offeringCore offering
WSU Tree Fruit Extension is a university extension program that develops and delivers research-based information, decision-support tools, and educational resources for sustainable tree fruit production in Washington State and the Pacific Northwest. Core deliverables include the WSU Decision Aid System (DAS) pest management platform, the AgWeatherNet weather monitoring network, scientific publications and fact sheets, educational videos, a variety and cultivar database, crop protection guides, and Spanish-language resources, all provided at no cost to growers and the public.
Product overview
WSU Tree Fruit Extension is a university extension service (not a commercial product company) that develops and applies research-based information for sustainable tree fruit production. The organization provides a comprehensive portfolio of educational resources including the core Tree Fruit Research and Extension program, publications and fact sheets on crop protection and soil health, an educational video library, and specialized tools such as the WSU Decision Aid System (DAS) and AgWeatherNet. Additional offerings include a varieties database covering apples, pears, and cherries, crop protection guides, backyard fruit tree resources, and Spanish-language materials. The portfolio is organized around grower needs: variety selection, orchard management, pest/disease control, nutrition, and postharvest handling.
Differentiator
Problem solved
Functional benefit
Products and services
- WSU Tree Fruit Research and Extension Program Main extension service providing research-based information for sustainable tree fruit production in Washington and globally, covering crop protection, orchard management, varieties and breeding, postharvest handling, soils and nutrition, and economics for commercial growers and the public.
- WSU Decision Aid System (DAS)
Quantifiable outcome
- Developed WA 38 Cosmic Crisp apple variety with superior storage and eating quality
- +1 more outcomes
Companies that use WSU Tree Fruit Extension
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WSU Tree Fruit Extension technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WSU Tree Fruit Extension partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- USDA-ARScoreCollaborative research relationship with USDA-Agricultural Research Service scientists including Dr. Rebecca Schmidt-Jeffris on biological control and pest management research for tree fruit crops.
- Northwest Cherry GrowerscorePartnership with Northwest Cherry Growers for cherry research dissemination and joint events including North Central Washington Tree Fruit Days.
- Pear Bureau NorthwestcoreCollaborative partnership with Pear Bureau Northwest for pear research and industry education initiatives.
- County Horticultural Pest and Disease BoardscoreCollaboration with county pest and disease boards across Washington State to maintain low pest pressure and ensure trade compliance.
- WSU Master Gardener ProgramminorReferral partnership directing backyard fruit tree owners to local WSU Master Gardeners for localized advice and assistance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WSU Tree Fruit Extension competitors and assessment
Company assessmentDirect peers
- Michigan State University Extension: Land-grant extension service with strong tree fruit (apples, cherries, peaches) programming in the Great Lakes region. Directly comparable in mission, funding model, and delivery of applied horticulture research to commercial growers.
- Penn State Extension: Land-grant extension service of Penn State serving Pennsylvania tree fruit growers with applied research publications and field programming. Comparable model of university-led extension delivery to commercial and backyard orchardists.
- Oregon State University Extension Service: Land-grant extension service serving Oregon tree fruit and other agricultural producers. Direct peer sharing the same Cooperative Extension mission, county-based delivery model, and overlapping PNW tree fruit research remit.
- USDA-ARS (Agricultural Research Service): Federal agricultural research agency that collaborates directly with WSU on tree fruit biocontrol, pest management, and variety research (e.g., Dr. Rebecca Schmidt-Jeffris). Operates as both partner and parallel public-sector research provider in tree fruit science.
- Cornell Cooperative Extension: Land-grant extension service of Cornell University serving New York apple, pear, stone fruit, and grape growers. Direct peer with similar applied research-to-grower knowledge transfer structure, including variety development and IPM.
- UC Agriculture and Natural Resources (UC ANR): University of California's statewide extension and research arm serving California tree fruit, nut, and grape growers. Comparable as a public-sector land-grant extension provider delivering applied research, publications, and decision-support tools to commercial orchardists.
Others
- Northwest Cherry Growers: Industry commission that co-funds and co-disseminates WSU's cherry research and events (North Central Washington Tree Fruit Days). Closely allied but not a direct research competitor; functions as a commercial marketing and grower-services counterpart.
Regional players
- University of Idaho Extension: Regional land-grant extension service covering Idaho agriculture with overlapping PNW pest and orchard topics. Comparable in structure and funding model but operates in a different state than the WSU Tree Fruit Extension core territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
WSU Tree Fruit Extension social profiles
Digital presenceWSU Tree Fruit Extension financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSU Tree Fruit Extension leadership team
Management profileNumber of profiles
Profiles6 records
WSU Tree Fruit Extension funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSU Tree Fruit Extension M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSU Tree Fruit Extension
What does WSU Tree Fruit Extension do?
WSU Tree Fruit Extension is a university extension program that develops and delivers research-based information, decision-support tools, and educational resources for sustainable tree fruit production in Washington State and the Pacific Northwest. Core deliverables include the WSU Decision Aid System (DAS) pest management platform, the AgWeatherNet weather monitoring network, scientific publications and fact sheets, educational videos, a variety and cultivar database, crop protection guides, and Spanish-language resources, all provided at no cost to growers and the public.
Is WSU Tree Fruit Extension a public or private company?
WSU Tree Fruit Extension is a private company. It is classified as state government owned and is currently operating.
When was WSU Tree Fruit Extension founded?
WSU Tree Fruit Extension was founded in 1890. It employs 1 to 10 people.
Where is WSU Tree Fruit Extension based?
WSU Tree Fruit Extension is headquartered in Pullman, United States, in the North America region.
How does WSU Tree Fruit Extension make money?
One revenue line is on record: public Funding.
Who are WSU Tree Fruit Extension's main competitors?
Direct peers on record are Michigan State University Extension, Penn State Extension, Oregon State University Extension Service, USDA-ARS (Agricultural Research Service), Cornell Cooperative Extension and UC Agriculture and Natural Resources (UC ANR). Northwest Cherry Growers is listed as an others. University of Idaho Extension is listed as a regional player.
Does WSU Tree Fruit Extension have an API?
No public API is recorded for WSU Tree Fruit Extension.
What industry is WSU Tree Fruit Extension in?
WSU Tree Fruit Extension's product category is Agricultural Extension Services. Its primary akta.pro industry code is AFAGACAL, Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation), with a secondary code of AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces). Its NAICS code is 1113 and its SIC code is 700.