Treeline Coffee Roasters
Treeline Coffee Roasters is a specialty coffee roaster founded 2013 in Bozeman, Montana, operating 3 cafes, wholesale distribution to 30+ retail and hospitality partners across the Mountain West and Pacific Northwest, and a national DTC e-commerce subscription business, sourcing single-origin coffees primarily from Latin America.
- Company typePrivate
- Founded2013
- HeadquartersBozeman, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Treeline Coffee Roasters does
Treeline Coffee Roasters is a specialty coffee roaster founded in 2013 in Bozeman, Montana, by Natalie Van Dusen with co-owner Deejay Newell, operating under the legal entity Little Red Wagon Coffee Roasters, LLC. The company runs a vertically integrated model that combines a roasting facility with three Montana cafes (Roasting Room Northside in Bozeman opened 2016, Downtown at the Lark in Bozeman opened 2018, and a location inside Big Sky Resort), direct-to-consumer e-commerce nationwide, and B2B wholesale distribution to more than 30 retail and hospitality partners across the Mountain West and Pacific Northwest, including Whole Foods, Bozeman Co-op, The Lark Hotel, The Wren Hotel, and Yellowstone Club.
The roastery produces light-to-medium specialty coffee using multiple processing methods (washed, natural, honey, wet hulled, carbonic maceration/anaerobic) sourced from decade-long partnerships with farms in Colombia (Samaria Coffee, Unblended), Guatemala, and Mexico, with explicit emphasis on traceability and support for women coffee producers. Treeline is WBENC-certified (since 2023) and a Montana Disadvantaged Business Enterprise.
Revenue is generated through five streams: DTC coffee subscriptions (offering a 15% discount with flexible cadence across Roaster's Choice, Crowd Pleasers, GEO Singles, Instant, and Decaf tiers), one-time coffee sales ($19-$30 per 12oz bag, $69-$76 for 2.5lb, $137-$150 for 5lb), B2B wholesale, in-cafe beverage and food sales, and custom order/event services. The company operates with a lean team of 7 employees and is bootstrapped/founder-owned, with no external funding disclosed.
Treeline Coffee Roasters firmographics
Firmographics- Name
- Treeline Coffee Roasters
- Legal name
- Little Red Wagon Coffee Roasters, LLC
- Website
- https://treelinecoffee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treeline Coffee Roasters is a specialty coffee roaster founded 2013 in Bozeman, Montana, operating 3 cafes, wholesale distribution to 30+ retail and hospitality partners across the Mountain West and Pacific Northwest, and a national DTC e-commerce subscription business, sourcing single-origin coffees primarily from Latin America.
- Ownership category
- akta.pro rank
Treeline Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Treeline Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Treeline Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Coffee Subscriptions: Recurring subscription model offering 15% discount off regular prices. Multiple subscription tiers including Roaster's Choice, Crowd Pleasers, GEO Singles, Instant Coffee, and Decaf options. Delivered straight to customer doors.
- Direct Coffee Sales: One-time purchases of whole bean and ground coffee in various sizes (12oz, 2.5lb, 5lb). Includes single origin coffees, espresso blends, and decaf options.
- Wholesale/Retail Distribution: B2B wholesale accounts for offices, cafes, and retailers. Provides coffee for in-house brewing, client gifts, and retail resale. Includes training programs for wholesale partners.
- Cafe Operations: Revenue from three physical cafe locations serving espresso drinks, pour-overs, and food items. Includes event space rental at the Roasting Room.
- Custom Orders: Custom blend creation and packaging for weddings, events, parties, and client gifts. Also includes mobile brewing services for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Roaster's Choice Subscription - flexible rotating selection |
| Subscription | Monthly | GEO Singles and Instant Coffee Subscriptions |
| Unit Pricing | Pay-as-you-go | Standard Coffee - 12 oz size |
| Unit Pricing | Pay-as-you-go | Coffee - 2.5 lb bag |
| Unit Pricing | Pay-as-you-go | Coffee - 5 lb bag |
| Unit Pricing | Pay-as-you-go | Sample Packs |
| Other | Pay-as-you-go | In-Store Gift Cards |
| Other | Pay-as-you-go | Online Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Treeline Coffee Roasters product offering
Product offeringCore offering
Treeline Coffee Roasters is a specialty coffee roaster that roasts single-origin and blended coffees in light-to-medium roast profiles and sells them through recurring subscriptions, one-time e-commerce purchases, three Montana cafe locations, and wholesale accounts serving offices, cafes, hotels, and retailers. The company also produces instant coffee, sample packs, brewing equipment, and custom blend/event packaging, with direct-trade sourcing relationships spanning Colombia, Guatemala, and Mexico.
Product overview
Treeline Coffee Roasters is a specialty coffee roasting company based in Bozeman, Montana, founded in 2013. The company operates as a unified specialty coffee brand offering a diverse product portfolio centered around specialty coffee products. The core offering includes multiple coffee subscription options (Roaster's Choice, Crowd Pleasers, GEO Singles, Instant, and Decaf subscriptions) providing handpicked single-origin coffees delivered to customers. The product line features an extensive catalog of whole bean and ground coffees including espresso roasts (Alpenglow, Blackbeard, Rock Me Mama), single origin offerings (Happy Camper, Mountain Town, Finca Coyametla, Cruiser Decaf), and specialty blends like Dawn to Dusk Half-Caff. The company also offers instant coffee products, 2 oz sampler packs for tasting, brewing equipment, merchandise, tea, and gift cards. Supporting the product catalog, Treeline operates three Montana cafe locations and provides wholesale services for offices and cafes, custom blend creation for events, and event space rental at the Roasting Room. The company emphasizes sustainability, traceability, and support for women in coffee through curated collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Subscription Service
- Specialty Whole Bean and Ground Coffee
- Instant Coffee (GEO Singles and Blackbeard Swift)
- Coffee Sample Packs
- Brewing Equipment
- Branded Merchandise (Treeline Swag)
- Tea
- Gift Cards
Quantifiable outcome
- Serving Yellowstone's 3 million annual tourists and Montana mountain communities with specialty coffee solution
Companies that use Treeline Coffee Roasters
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Treeline Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treeline Coffee Roasters partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting and core.
- MavamsupportingEquipment partner providing professional coffee equipment for wholesale/facility setups.
- La MarzoccosupportingPremium espresso machine manufacturer partnered for wholesale cafe and office installations.
- BaratzasupportingCoffee grinder partner for wholesale equipment offerings.
- MahlkonigsupportingCommercial coffee grinder partner for wholesale installations.
- CurtissupportingCoffee equipment partner for wholesale/facility setups.
- FetcosupportingCoffee brewing equipment partner for wholesale installations.
- Columbia HospitalitycorePartnered to open the downtown Lark location in July 2018. Columbia Hospitality operates the Lark hotel where Treeline serves coffee.
- Bozeman Co-opcoreRetail distribution partner at downtown and West Main locations. Carries Treeline beans and GEO singles.
- Whole Foods MarketcoreNational grocery chain carrying Treeline coffee beans at Bozeman location.
- Samaria Coffee (Mauricio)core10+ year partnership with Colombian coffee producer. Founder Natalie met Mauricio at Specialty Coffee Conference in 2015. Over a dozen Treeline team members have visited the farms.
- Unblended (Colombia)coreCollaboration on Mountain Town blend - a Transformation Lot supporting women in coffee. Natalie and the roasting team worked with Unblended to create a blend from female producers.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Treeline Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Verve Coffee Roasters: Santa Cruz-origin specialty roaster with cafes, subscription, and wholesale. Closely comparable in third-wave positioning, DTC subscription model, and lifestyle-driven brand identity.
- Caffè Vita Coffee Roasting: Seattle-based specialty roaster with cafes, wholesale, and DTC. Comparable in regional roasting identity, cafe-plus-wholesale hybrid model, and third-wave positioning.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster with cafes, wholesale, and DTC subscriptions. Directly comparable as a third-wave roaster competing for the same premium specialty consumer and wholesale accounts.
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster with cafes, DTC, and wholesale draft latte. Comparable multi-channel model with strong subscription and cafe presence.
- Intelligentsia Coffee: Chicago-based specialty roaster with direct trade sourcing, cafes, and wholesale. Comparable in direct farmer relationships, premium positioning, and multi-channel distribution.
- Counter Culture Coffee: Durham-based specialty roaster known for sustainability, direct trade, training programs, and wholesale. Comparable model combining cafe training, direct sourcing, and B2B wholesale with sustainability narrative.
- Onyx Coffee Lab: Specialty roaster with competition pedigree, direct sourcing, and innovation focus. Comparable as a craft-driven specialty roaster competing in the same premium segment.
Regional players
- Stone Cold Coffee Roasters: Montana-based small-batch roaster operating primarily in the Bozeman/Mountain West market. Comparable regional peer competing in the same local wholesale and cafe accounts.
Emerging players
- Olympia Coffee Roasting: Washington-state specialty roaster with direct trade, transparency focus, and growing wholesale. Comparable in B-Corp-style sustainability positioning and specialty DTC subscription model.
Broad incumbents
- Blue Bottle Coffee: Larger specialty coffee brand (Nestle-owned) with extensive cafe footprint, DTC, and wholesale. Comparable in third-wave positioning and multi-channel distribution but operates at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Treeline Coffee Roasters social profiles
Digital presenceTreeline Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treeline Coffee Roasters leadership team
Management profileNumber of profiles
Profiles2 records
Treeline Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treeline Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treeline Coffee Roasters
What does Treeline Coffee Roasters do?
Treeline Coffee Roasters is a specialty coffee roaster that roasts single-origin and blended coffees in light-to-medium roast profiles and sells them through recurring subscriptions, one-time e-commerce purchases, three Montana cafe locations, and wholesale accounts serving offices, cafes, hotels, and retailers. The company also produces instant coffee, sample packs, brewing equipment, and custom blend/event packaging, with direct-trade sourcing relationships spanning Colombia, Guatemala, and Mexico.
Is Treeline Coffee Roasters a public or private company?
Treeline Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treeline Coffee Roasters founded?
Treeline Coffee Roasters was founded in 2013. It employs 1 to 10 people.
Where is Treeline Coffee Roasters based?
Treeline Coffee Roasters is headquartered in Bozeman, United States, in the North America region.
How does Treeline Coffee Roasters make money?
Five revenue lines are on record. Coffee Subscriptions are the primary driver. The others are direct Coffee Sales, wholesale/Retail Distribution, cafe Operations and custom Orders.
Who are Treeline Coffee Roasters's main competitors?
Direct peers on record are Verve Coffee Roasters, Caffè Vita Coffee Roasting, Stumptown Coffee Roasters, La Colombe Coffee Roasters, Intelligentsia Coffee, Counter Culture Coffee and Onyx Coffee Lab. Stone Cold Coffee Roasters is listed as a regional player. Olympia Coffee Roasting is listed as an emerging player. Blue Bottle Coffee is listed as a broad incumbent.
Does Treeline Coffee Roasters have an API?
No public API is recorded for Treeline Coffee Roasters.
What industry is Treeline Coffee Roasters in?
Treeline Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.