Trees & Company

What Trees & Company does

Trees & Company (Trees & Co.) is a privately-held, firefighter-owned tree service company founded in 2001 and headquartered in Pontiac, Michigan. The company is owned and operated by Hector Martinez, a 23-year career firefighter and Lieutenant with the Pontiac Fire Department (2003-2012) and subsequently the Waterford Regional Fire Department (2012-present). Trees & Co. delivers full-service tree care — including tree removal, trimming, pruning, stump grinding, large/crane-assisted removal, lot clearing, 24/7 emergency response, and storm damage cleanup — across Oakland, Macomb, and Genesee counties from a single base of operations with a 7-employee crew and a full professional equipment fleet.

The company's underlying technology stack is mechanical rather than digital: pro-class 12-inch wood chippers, class 6/7 chip trucks, a bucket truck, a compact track loader, climbing and rigging kits, and crane-assisted removal equipment support sectional climbing and low-impact rigging on large and estate-scale jobs. There is no proprietary software, no API, and no digital platform; the company runs a 24/7 emergency phone line and a website estimate form as its primary customer-facing interfaces. Operations follow a codified four-step methodology (Size Up, Brief, Execute, Leave It Better) derived from fire-crew discipline.

Trees & Co. generates revenue primarily through project-based, one-time pricing for residential tree work (removal, trimming, pruning, stump grinding) with quote-based estimates tied to tree diameter (DBH), access complexity, and proximity to structures. A secondary commercial stream targets HOAs, property management companies, municipalities, schools, and retail sites through annual maintenance rotations and Net-30 contract invoicing. Storm and emergency response work is billed directly to homeowner insurance carriers on covered claims. Marketing is entirely organic — Google Business Profile (50+ five-star reviews at 5.0 average), 15+ city-specific SEO landing pages, and word-of-mouth referrals from landscape architects and property managers — with no paid advertising, no social media presence, and no institutional funding. The company is unincorporated, founder-owned, and has no disclosed parent, subsidiaries, or external investors.

Name

Trees & Company

Legal name

Trees & Co.

Website

https://treesandcompany.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Trees & Company is a firefighter-owned, full-service tree care company in Pontiac, Michigan, serving residential and commercial customers across Oakland, Macomb, and Genesee counties with removal, trimming, pruning, stump grinding, lot clearing, and 24/7 emergency response delivered by a 7-person crew operating a full professional equipment fleet.

Ownership category

akta.pro rank

Product category

Tree Care Services

akta.pro industry

PRIMARYHSAIADAB

Tree Removal & Dismantling

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAA

Tree Pruning & Crown Management

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAG

Emergency Storm Damage Response & Hazard Mitigation

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYBPABADAD

Tree Care & Arborist Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYIMAIAIAB

Tree Care & Arborist Services

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

Keywords

• Tree removal services
• Tree trimming pruning
• Stump grinding services
• Storm damage cleanup
• Commercial tree services

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tree Removal Services: One-time project-based revenue from tree removal jobs ranging from small backyard removals to large crane-assisted estate removals. Pricing based on tree size (DBH), location complexity, and access requirements. No recurring revenue from these jobs.
2. Tree Trimming Services: One-time and recurring trimming/pruning services. Annual maintenance contracts offered to HOAs and property managers for scheduled trim rotations. Per-job pricing based on tree size and access.
3. Stump Grinding Services: Below-grade stump grinding priced by stump diameter. Often paired with removal services as add-on. Same-day grinding available for trees removed by other companies.
4. Commercial/Contract Services: Long-term HOA contracts and property management maintenance rotations. Municipal right-of-way contracts. Commercial site work. Net-30 invoicing on letterhead. References available for bid packets.
5. Emergency Response Services: 24/7 emergency tree removal for trees on houses, driveways, roads, or power lines. Direct billing to insurance carriers available for covered claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Trees & Co. is a firefighter-owned, full-service tree care company operating from Pontiac, Michigan since 2001. The company delivers tree removal, trimming, pruning, stump grinding, 24/7 emergency response, storm damage cleanup, lot clearing, and commercial maintenance contracts across Oakland, Macomb, and Genesee counties. Every job runs through a four-step process (Size Up, Brief, Execute, Leave It Better) led by the same owner-operated crew, with direct insurance billing and full debris haul-off included in quotes.

Product overview

Trees & Co. is a firefighter-owned, full-service tree care company offering nine distinct but complementary service offerings across residential and commercial segments. The core portfolio centers on tree removal (standard and large/crane-assisted), trimming, pruning, stump grinding, emergency response, and storm damage cleanup, with lot clearing for construction site prep and dedicated commercial contract services for HOAs and property managers. All services share a common four-step workflow (size-up, brief, execute, leave it better) and are delivered by the same crew across Oakland, Macomb, and Genesee counties from the Pontiac headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal

Quantifiable outcome

• 25 years serving Oakland, Macomb, and Genesee counties with 50+ five-star reviews
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Davey Tree Expert Company: Largest employee-owned tree service company in North America, founded 1880, providing residential and commercial tree care, utility line clearance, and environmental consulting. Comparable to Trees & Co. on residential removal and pruning services but operates nationally with thousands of employees and significant utility infrastructure.
• Bartlett Tree Experts: Founded in 1907, Bartlett is one of North America's largest scientific tree care companies with full-service arborist capabilities across residential, commercial, and utility clients. Closely comparable to Trees & Co. on residential pruning, removal, and arborist expertise, but operates at national scale with formal scientific tree care programs.
• Asplundh Tree Expert Company: One of the largest utility vegetation management and tree care companies in North America, founded 1920, with extensive municipal and utility right-of-way clearing operations. Comparable to Trees & Co. on municipal tree work and emergency storm response, but specializes in utility line clearance at industrial scale.

Direct peers

• SavATree: National tree, shrub, and lawn care company serving residential and commercial customers with pruning, removal, and plant health care services. Highly comparable business model to Trees & Co. on residential arborist services, though operating at much larger multi-state scale with integrated lawn care.

Emerging players

• Monster Tree Service: Fast-growing national franchise of professional tree services targeting residential customers with removal, pruning, and emergency services. Directly comparable to Trees & Co.'s suburban residential service model, but scaled through franchising rather than owner-operated single-territory operation.
• Yellowstone Landscape: Regional commercial landscape services company serving HOAs, property managers, and corporate clients across the Midwest and Southeast with maintenance, irrigation, and tree care. Comparable to Trees & Co.'s commercial contract segment, particularly HOA and property management accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trees-&-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trees & Company