Trees For Life SA
Trees For Life SA is a South Australian non-profit founded in 1981 that restores native vegetation through the Bush For Life, Tree Scheme, and TFL Works programs, serving farmers, landholders, volunteers, and corporate and government partners across 42 regional zones.
- Company typePrivate
- Founded1981
- HeadquartersBrooklyn Park, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Trees For Life SA does
Trees For Life SA is a non-profit conservation organization incorporated in South Australia, founded in 1981 and headquartered in Brooklyn Park. The organization restores and protects native vegetation across South Australian landscapes, operating six interconnected programs: Bush For Life (long-term remnant vegetation protection), Tree Scheme (low-cost native seedling distribution via 42 regional zones), Westwood Nursery (physical seedling production), TFL Works and Direct Seeding (professional habitat restoration services), and TFL Carbon (voluntary carbon market participation). Supporting programs include Bush Action Teams (volunteer field activities), Training Workshops, Habitat Tracker citizen science, the Bush Guardian monthly giving program, the ReLeaf quarterly publication, and a retail shop selling books, bushcare materials, carbon offsets, and merchandise.
The organization serves five primary customer segments: South Australian farmers and landholders (the principal segment for revegetation and erosion control), community volunteers and citizen scientists (2,000 active volunteers), corporate partners and sponsors, new immigrant communities (via the Stepping Stones into Nature program), and urban home gardeners. Trees For Life monetizes through a hybrid model combining donations and sponsorships, memberships, transactional seedling and merchandise sales, paid training and workshops, commercial revegetation and consulting contracts with government and corporate clients, and carbon offset sales. The underlying technology is biological and operational rather than digital: a 408-species Seed Bank with regionally-provenance-matched collections, direct seeding capability for large-scale landscape restoration, and volunteer-coordinated field operations. Governance is provided by a nine-member voluntary Board of Management plus a CEO and three Executive Managers, supported by a 7,000-person supporter base. The organization reports cumulative outputs of 35 million trees, shrubs and grasses planted and 4,000 hectares of bushland protected across more than 300 sites since 1981.
Trees For Life SA firmographics
Firmographics- Name
- Trees For Life SA
- Legal name
- Trees For Life Inc.
- Website
- https://treesforlife.org.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trees For Life SA is a South Australian non-profit founded in 1981 that restores native vegetation through the Bush For Life, Tree Scheme, and TFL Works programs, serving farmers, landholders, volunteers, and corporate and government partners across 42 regional zones.
- Ownership category
- akta.pro rank
Trees For Life SA industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (1132), Administration of Conservation Programs (92412)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Tree Planting & Transplanting (HSAIADAE), Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where Trees For Life SA is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Trees For Life SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Donations and Sponsorships: Individual donations, corporate sponsorships, and partnership arrangements with commercial entities delivering mutual benefit.
- Membership: Trees For Life membership provides access to discounts, workshops and events, generating recurring subscription-style revenue.
- Seedling and Merchandise Sales: Sale of native seedlings through the Tree Scheme (orders placed May-August for winter planting), plus books, bushcare materials, carbon offsets, and general merchandise via the online shop.
- Training and Workshops: Local hands-on training in bush regeneration, seed collection, and related skills offered at beginner to advanced levels, including workplace and team events.
- Revegetation and Consulting Services: Commercial and government contracting for on-ground habitat restoration, direct seeding, and vegetation management services.
- Carbon Offset Sales: Sale of carbon offsets generated through revegetation projects in the voluntary carbon market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weight-based shipping rates for all online orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Trees For Life SA product offering
Product offeringCore offering
Trees For Life is a non-profit conservation organization that restores and protects native vegetation across South Australia through bush regeneration (Bush For Life), propagation and sale of regionally-specific native seedlings (Tree Scheme via Westwood Nursery), professional on-ground revegetation services (TFL Works and Direct Seeding), and a voluntary carbon market program (TFL Carbon). It mobilizes 2,000 volunteers and 7,000 supporters and offers training workshops, an online shop, and the Habitat Tracker citizen science project to monitor restoration outcomes.
Product overview
Trees For Life SA operates as a conservation organization offering a portfolio of interconnected environmental programs and services. The core offerings include the Bush For Life program (bushcare protection), Tree Scheme (native seedling supply through Westwood Nursery), and TFL Works/Direct Seeding (professional habitat restoration services). Supporting programs include TFL Carbon (carbon offset program), Habitat Tracker (citizen science), Training Workshops, and Bush Action Teams (volunteer activities). The organization also publishes ReLeaf Magazine and operates a retail shop. The programs work together to deliver the mission of restoring and protecting South Australian landscapes through community engagement, professional services, and native plant propagation across 42 regional zones.
Differentiator
Problem solved
Functional benefit
Products and services
- Bush For Life Long-running bushcare program that protects and conserves valuable remnant vegetation by helping bush heal itself through gradual removal of environmental weeds using minimal-disturbance methods across more than 300 sites in South Australia.
Quantifiable outcome
- 35 million trees, shrubs and grasses planted since 1981
- +2 more outcomes
Companies that use Trees For Life SA
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Trees For Life SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trees For Life SA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Arbor Day FoundationcorePartnership with the Arbor Day Foundation and FedEx for bushfire recovery planting in the Adelaide Hills. 2,500 trees were planted on bushfire-affected properties in June-July 2021.
- FedExcorePartnership with the Arbor Day Foundation and Trees For Life for bushfire recovery. FedEx provided support for logistics and planting operations in the Adelaide Hills bushfire recovery project.
- Heritage Agreement Program coalitioncoreTrees For Life is part of a coalition of conservation and farming groups delivering the new Heritage Agreement Program, supporting landholders in protecting remnant vegetation on private land.
- Conservation CapitalminorFrances Carter, a Trees For Life board member, was previously a Director at Conservation Capital, bringing expertise in natural capital financing and nature-based solutions to the board.
- Eastern Hills & Murray Plains Catchment GroupminorPartnered with Trees For Life for the Stepping Stones into Nature project, providing bat experts and ecological knowledge for community nature nights.
- Murray River Splash FestivalminorCollaborated with the Murray River Splash festival for the official launch of the Stepping Stones into Nature project at Sturt Reserve, Murray Bridge.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Trees For Life SA competitors and assessment
Company assessmentDirect peers
- Landcare Australia: National umbrella for community-based Landcare groups focused on sustainable land use, revegetation, and conservation. Directly comparable volunteer-led, community-ecosystem model with similar focus on supporting landholders and farmers with restoration projects across Australia.
- Greening Australia: Australia's largest environmental restoration nonprofit, focused on revegetation, native plant production, and landscape-scale restoration. Directly comparable to Trees For Life in mission (native vegetation restoration), volunteer mobilization model, and operation of commercial nurseries supplying seedlings across multiple regions.
- Conservation Volunteers Australia: Volunteer-driven conservation organization running practical on-ground projects including revegetation, threatened species protection, and habitat restoration. Closely comparable in mobilizing thousands of volunteers for landscape-scale environmental work and offering training programs.
- Arbor Day Foundation: US-based nonprofit dedicated to planting trees, with whom Trees For Life has partnered for Adelaide Hills bushfire recovery. Directly comparable in mission (tree planting at scale), volunteer engagement model, and corporate partnerships for large-scale planting initiatives.
Regional players
- Trust for Nature (Victoria): Victorian conservation nonprofit focused on protecting native vegetation on private land through voluntary conservation covenants. Regional peer operating in adjacent geography with directly comparable model of working with landholders on revegetation and conservation agreements.
Emerging players
- Fifteen Trees: Smaller-scale Australian social enterprise coordinating corporate-sponsored tree planting with volunteer groups and landholders. Emerging peer in community-led native revegetation, with a narrower geographic footprint and similar corporate partnership model.
- Carbon Neutral Charitable Fund: Australian nonprofit focused on revegetation carbon offset projects on farmland. Emerging peer in the carbon forestry and nature-based solutions space, intersecting with Trees For Life's TFL Carbon program in mobilizing landholders for carbon-generating revegetation.
Broad incumbents
- WWF-Australia: Major international conservation organization operating in Australia with broad species and habitat programs. Strategic peer given Trees For Life's executive Vicki-Jo Russell's prior advisory work at WWF-Australia, and overlapping corporate partnership and donor engagement models.
- Bush Heritage Australia: Major Australian conservation nonprofit focused on acquiring and managing large reserves for biodiversity protection. Broader incumbent in the same environmental conservation space, with overlapping volunteer and donor bases and government partnership activity, though more focused on reserve acquisition than revegetation services.
- Australian Wildlife Conservancy: One of Australia's largest private conservation organizations managing sanctuaries for threatened species. Broad incumbent in environmental conservation with overlapping donor base, government partnerships, and habitat restoration focus, though operating at a significantly larger scale than Trees For Life.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trees For Life SA social profiles
Digital presenceTrees For Life SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trees For Life SA leadership team
Management profileNumber of profiles
Profiles13 records
Trees For Life SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trees For Life SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trees For Life SA
What does Trees For Life SA do?
Trees For Life is a non-profit conservation organization that restores and protects native vegetation across South Australia through bush regeneration (Bush For Life), propagation and sale of regionally-specific native seedlings (Tree Scheme via Westwood Nursery), professional on-ground revegetation services (TFL Works and Direct Seeding), and a voluntary carbon market program (TFL Carbon). It mobilizes 2,000 volunteers and 7,000 supporters and offers training workshops, an online shop, and the Habitat Tracker citizen science project to monitor restoration outcomes.
Is Trees For Life SA a public or private company?
Trees For Life SA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trees For Life SA founded?
Trees For Life SA was founded in 1981. It employs 51 to 100 people.
Where is Trees For Life SA based?
Trees For Life SA is headquartered in Brooklyn Park, Australia, in the Oceania region.
How does Trees For Life SA make money?
Six revenue lines are on record. Donations and Sponsorships are the primary driver. The others are membership, seedling and Merchandise Sales, training and Workshops, revegetation and Consulting Services and carbon Offset Sales.
Who are Trees For Life SA's main competitors?
Direct peers on record are Landcare Australia, Greening Australia, Conservation Volunteers Australia and Arbor Day Foundation. Trust for Nature (Victoria) is listed as a regional player. Emerging players are Fifteen Trees and Carbon Neutral Charitable Fund. Broad incumbents are WWF-Australia, Bush Heritage Australia and Australian Wildlife Conservancy.
Does Trees For Life SA have an API?
No public API is recorded for Trees For Life SA.
What industry is Trees For Life SA in?
Trees For Life SA's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of HSAIADAE, Tree Planting & Transplanting. Its NAICS code is 11531 and its SIC code is 800.