Trégueux

Trégueux operates ColaTV, a free Vietnam-based web platform that aggregates live football streams from 200+ leagues, monetized through advertising and betting affiliate referrals (notably VSBET) for an international audience of unregistered viewers.

Company typePrivate
Founded-
HeadquartersHo Chi Minh City, Vietnam
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Trégueux does

Trégueux operates a free, web-based live football streaming platform branded ColaTV, headquartered in Ho Chi Minh City, Vietnam. The platform aggregates and rebroadcasts matches from over 200 global football leagues, with no user registration required, and supplements streams with backup links, match schedules, league standings, and human-written expert match previews ("Nhan dinh"). Coverage is being broadened into adjacent verticals (basketball, youth, women's, and regional competitions) and toward international audiences outside Vietnam, supported by server infrastructure expansion and a Telegram community channel.

The underlying technology is a conventional web streaming aggregation stack with server-side hosting for backup links, third-party stream embedding, and basic match metadata services. There is no disclosed proprietary recommendation, personalization, or AI/ML capability; engagement features such as live commentary are planned but not core to current operations. The product competes in a category characterized by low switching costs and significant IP-rights risk.

Monetization is entirely indirect: end users do not pay, and revenue is generated through advertising and affiliate referrals. VSBET, a betting and casino operator, is a prominently integrated affiliate partner, making referral economics — rather than subscription or licensing fees — the primary revenue driver. The business model carries structural exposure to rights-holder enforcement and to the performance of a small number of affiliate partners.

Trégueux firmographics

Firmographics

Name: Trégueux
Legal name: Cola TV Official
Website: https://tregueux.org
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Trégueux operates ColaTV, a free Vietnam-based web platform that aggregates live football streams from 200+ leagues, monetized through advertising and betting affiliate referrals (notably VSBET) for an international audience of unregistered viewers.
Ownership category
akta.pro rank

Trégueux industry classification

Industry

Product category: Sports Streaming
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
akta.pro secondary industries: Sports Live Streaming Platforms (MPACACAF), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

Live football streaming
Free sports broadcasts
Football match analysis
Sports streaming platform
Match schedule service

Where Trégueux is headquartered

Location

Headquarters

HQ city: Ho Chi Minh City
HQ country: Vietnam
HQ region: Asia

Offices1 record

Markets served

Trégueux business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

Advertising Revenue: ColaTV generates revenue through third-party advertising. The platform hosts sponsored links (e.g., VSBET betting sponsor links visible on the site) and is supported by advertising partnerships. The platform explicitly states it does not charge users any fees.
Affiliate Referrals: The platform features third-party betting/casino affiliate referral links (e.g., VSBET references) that generate referral-based revenue when users click through or sign up via these links.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free access to all content with no paywall or registration required

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Trégueux product offering

Product offering

Core offering

ColaTV operates a free, web-based live football streaming platform covering 200+ leagues and competitions worldwide (Champions League, Premier League, La Liga, Serie A, Bundesliga, World Cup, Euro, and others). Users access live streams without account registration and receive bundled content including match schedules, league standings, results, expert match analysis ("Nhan dinh"), and football news. Revenue is generated through third-party advertising and betting affiliate referrals.

Differentiator

Problem solved

Functional benefit

Products and services

Live Football Streaming

Quantifiable outcome

200+ leagues and competitions broadcast
+2 more outcomes

Companies that use Trégueux

Customer profile

Segments1 record

Ideal customer profiles1 record

Trégueux technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Trégueux partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Trégueux competitors and assessment

Company assessment

Regional players

K+ (Vietnam): Licensed pay-TV sports broadcaster in Vietnam holding rights to Premier League, Champions League, and La Liga. Represents the legitimate, rights-holding alternative that ColaTV's users implicitly substitute for.
VTVcab ON: Vietnamese pay-TV and streaming service offering licensed sports channels. Comparable as a regional incumbent addressing the same demand for international football coverage, but through legitimate rights.
FPT Play: Leading Vietnamese OTT streaming service with sports, movies, and TV. Operates in the same Vietnamese market as ColaTV but with licensed content and a subscription model — the legitimate incumbent ColaTV competes against for sports audiences.

Broad incumbents

beIN Sports: Global sports broadcast network holding rights to major football leagues. Comparable as a broad incumbent in sports broadcasting whose licensed rights are among those ColaTV aggregates without authorization.
DAZN: Global direct-to-consumer sports streaming platform. Comparable as a broad incumbent in the DTC sports streaming category, though DAZN operates on licensed rights and a paid subscription model — illustrating the legitimate end of ColaTV's market.
ESPN+: US-based DTC sports streaming service with extensive football (soccer) coverage. Comparable as a broad incumbent in the DTC sports streaming category with a subscription model — contrasting with ColaTV's free, ad/affiliate-supported approach.

Direct peers

90phut TV: Free Vietnamese football streaming platform focused on live match coverage. Direct peer in the same unlicensed aggregator category with comparable UX and monetization.
Mitom TV: Vietnam-based free live football streaming site. Operates the same freemium, no-registration model with third-party stream aggregation — overlapping audience and value proposition with ColaTV.
Xoilac TV: Vietnamese free, no-registration live football streaming site. Closest direct competitor to ColaTV, with near-identical content coverage, multi-link approach, and betting-affiliate monetization.
Cakhia TV: Popular Vietnamese free football streaming aggregator. Directly comparable to ColaTV on target audience (Vietnamese football fans), free model, and aggregated third-party stream sources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Trégueux financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trégueux leadership team

Management profile

Number of profiles

Trégueux funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trégueux M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trégueux

What does Trégueux do?

Is Trégueux a public or private company?

Trégueux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Trégueux founded?

Trégueux was founded in -1. It employs 11 to 50 people.

Where is Trégueux based?

Trégueux is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.

How does Trégueux make money?

Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Referrals.

Who are Trégueux's main competitors?

Regional players on record are K+ (Vietnam), VTVcab ON and FPT Play. Broad incumbents are beIN Sports, DAZN and ESPN+. Direct peers are 90phut TV, Mitom TV, Xoilac TV and Cakhia TV.

Does Trégueux have an API?

No public API is recorded for Trégueux.

What industry is Trégueux in?

Trégueux's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 5162 and its SIC code is 4833.