TREFLE VERT

What TREFLE VERT does

TREFLE VERT is a privately held French regional retail chain operating twelve rural garden centers (jardineries rurales) across the Alsace region. Founded in 1993 and headquartered in Colmar (10 rue Lavoisier, ZI Nord), the company is structured as a SARL (Société à Responsabilité Limitée) under the legal name SARL Trèfle Vert. The business serves individual consumers — specifically rural homeowners and garden enthusiasts — offering a unified product assortment spanning gardening supplies, home and household products, and pet/animal care items.

The operating model is exclusively physical retail. There is no e-commerce transaction capability; the corporate website (treflevert.com) functions solely as a content, store-locator, and promotional-flyer portal. Supporting infrastructure consists of a standard HTTPS-secured website hosted on 1and1 servers located in France, with Point Soft acting as the principal IT subcontractor for website management. Customer retention is supported through loyalty programs, and seasonal promotional flyers (e.g., the 2023 'Special Estival' campaign) drive in-store traffic. Marketing also includes social media plug-ins (Facebook, Twitter, LinkedIn, Google+) and downloadable promotional PDFs.

Commercially, TREFLE VERT monetizes through point-of-sale retail transactions across its 12 storefronts. Pricing is not publicly disclosed. The company operates with a lean team of 25 employees, has no external investors, no parent company, no subsidiaries, no funding history, and no disclosed M&A activity. GDPR compliance is documented through a formal privacy policy. Geographic scope is confined to Alsace, with no evidence of national or international ambitions in the available data.

Name

TREFLE VERT

Legal name

SARL Trèfle Vert

Website

https://treflevert.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TREFLE VERT operates twelve rural garden centers across Alsace, France, selling gardening supplies, home products, and animal care items to local consumer households. Founded in 1993 and headquartered in Colmar, the SARL-structured chain runs a purely brick-and-mortar retail model supported by loyalty programs and seasonal promotions.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Garden center retail
• Home and garden supplies
• Pet care products
• Rural retail chain
• Garden nursery

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical retail sales of garden supplies, home products, and animal care products through 12 rural garden center locations in Alsace, France. Revenue generated from in-store customer purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TREFLE VERT operates 12 physical rural garden centers (jardineries rurales) across the Alsace region of France, selling gardening supplies (plants, tools, outdoor equipment), home décor and household products, and pet/animal care items directly to consumers. The company supports this retail footprint with a corporate website providing store information, promotional flyers, loyalty program details, and customer contact services. All sales occur in-store; no e-commerce channel exists.

Product overview

TREFLE VERT operates as a single-format physical retail chain of 12 rural garden centers in Alsace, France. The company offers a unified product line covering gardening supplies (plants, tools, outdoor equipment), home décor and household items, and pet/animal care products. The business model centers on brick-and-mortar retail with a loyalty program, supported by a corporate website providing store information, promotional flyers, and customer contact services. There is no multi-product platform or modular software offering — the 'product' is the retail garden center experience itself.

Differentiator

Problem solved

Functional benefit

Products and services

• TREFLE VERT Garden Center Retail Physical retail garden center chain operating 12 locations across the Alsace region of France, offering products for gardening (plants, tools, outdoor equipment), home décor and household items, and pet/animal care for individual consumers.
• TREFLE VERT Loyalty Programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Animalis: French specialty pet and animal care retailer operating physical stores. Partially comparable to Trèfle Vert's animal care product line, but specialized purely in pet products rather than the combined garden/home/animal mix.
• Willemse France: French online and catalog garden retailer specializing in plants, seeds, and gardening supplies for home gardeners. Comparable target customer to Trèfle Vert, but operates via mail-order/digital channels rather than rural physical stores.
• Maxi Zoo: Leading European pet specialty retailer with French store presence. Overlaps with Trèfle Vert's animal care category but is single-category and does not address the gardening or home segments.

Direct peers

• Jardiland: Major French garden center chain operating a network of physical stores selling plants, garden equipment, and outdoor living products. Directly comparable to Trèfle Vert in product category, target customer (home gardeners), and physical retail model, but operates at national scale rather than regional.
• Gamm Vert: Agricultural cooperative-affiliated network of rural garden and farm supply stores across France. Closely comparable to Trèfle Vert's rural Alsace positioning and garden + home + pet assortment, with the added advantage of cooperative supply scale.
• Delbard: French garden center and nursery chain offering plants, garden supplies, and landscaping services. Comparable to Trèfle Vert in specialty horticultural retail and similar target customer, with longer heritage in plant breeding/nursery stock.
• Truffaut: Leading French specialty garden center retailer offering plants, gardening supplies, home décor, and pet products across a national store network. Highly comparable to Trèfle Vert's garden + home + animal cross-category proposition and customer base, with greater scale and omnichannel capability.
• Botanic: French garden center chain emphasizing plants, organic gardening, and natural home products. Comparable to Trèfle Vert in specialty garden retail with similar product breadth, though larger footprint and stronger emphasis on organic/ecological positioning.

Broad incumbents

• Leroy Merlin: Major French home improvement and DIY retailer with extensive garden center sections including plants, tools, and outdoor living products. Overlaps with Trèfle Vert on garden and home categories as part of a much broader home improvement portfolio, with national reach and omnichannel presence.
• Castorama: Kingfisher-owned French home improvement chain offering garden supplies, tools, and outdoor products alongside broader DIY assortment. Competes with Trèfle Vert for outdoor and garden spend but as a generalist home improvement retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tr%C3%A8fle-vert-colmar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREFLE VERT