Trends for Rent
Héman b.v., operating under brands including Trends for Rent and Héman Horecaverhuur, is a Netherlands-based hospitality equipment rental company, founded in 1924, that rents cutlery, glassware, furniture, kitchen equipment, and event supplies to private consumers, businesses, and event professionals across the country.
- Company typePrivate
- Founded1924
- HeadquartersAmsterdam-Duivendrecht, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Trends for Rent does
Héman b.v., operating under trade names including 'Héman Horecaverhuur' and 'Trends for Rent,' is a Dutch hospitality equipment rental company founded in 1924 and headquartered at Joan Muyskenweg 34, Amsterdam-Duivendrecht. The company rents cutlery, dinnerware, glassware, beer taps and bars, furniture, buffet and serving articles, linens, kitchen equipment and necessities, interior and decoration items, party tents, themed props, technology and lighting, and floral/green décor to private individuals hosting personal celebrations (weddings, birthdays, graduations), corporate clients, associations, and professional event caterers and planners across the Netherlands. It claims to operate the largest and most diverse rental assortment in the country and supports nationwide delivery with optional professional setup and breakdown services.
The core technology is a Magento-style e-commerce webshop at heman.nl that enables self-service browsing and ordering 24/7, supplemented by phone/email inside sales for quotes and an enterprise field-sales motion for larger corporate clients. Pricing is publicly disclosed at the SKU level (item rental prices from €0.20 for basic glassware to €70+ per day for premium beer taps) and is usage-based, with weekend rentals (Friday–Monday) charged as a single day and multi-day extensions at 25% for the first follow-up day and 15% per subsequent day. Ancillary revenue comes from cleaning fees (€0.07 per article), nationwide delivery, and setup/breakdown labor priced by the hour plus travel. No mobile app, public API, or proprietary AI/predictive features are disclosed; the platform is conventional e-commerce without documented integrations, data flywheels, or SDK surfaces. The company holds ISO 9001, Verhurend Nederland, BRL SKIB 7001, and Dutch Venue Association certifications as credibility markers.
Trends for Rent firmographics
Firmographics- Name
- Trends for Rent
- Legal name
- Héman b.v.
- Website
- https://trendsforrent.nl
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Héman b.v., operating under brands including Trends for Rent and Héman Horecaverhuur, is a Netherlands-based hospitality equipment rental company, founded in 1924, that rents cutlery, glassware, furniture, kitchen equipment, and event supplies to private consumers, businesses, and event professionals across the country.
- Ownership category
- akta.pro rank
Trends for Rent industry classification
Industry- Product category
- Event Equipment Rental
- NAICS
- General Rental Centers (5323), Other Consumer Goods Rental (53228), All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where Trends for Rent is headquartered
LocationHeadquarters
- HQ city
- Amsterdam-Duivendrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Trends for Rent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Per-day rental fees for catering equipment, furniture, glassware, and other event supplies. Weekend rentals (Friday to Monday) charged as single day. Additional days charged at 25% for first follow-up day and 15% for subsequent days.
- Cleaning Services: Cleaning fees charged per article at €0.07 per item for dishes, glassware and cutlery. Customers can opt to clean items themselves to avoid these fees.
- Delivery and Logistics: Delivery and pickup services throughout Netherlands. Setup and breakdown services available for an additional fee based on hours worked plus travel costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based per-item rental pricing |
| Usage-based | Pay-as-you-go | Multi-day rental discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Trends for Rent product offering
Product offeringCore offering
Trends for Rent (Héman horecaverhuur) rents out event and hospitality equipment — including cutlery, dinnerware, glassware, beer taps and bars, furniture, kitchen equipment, linens, buffet and serving articles, decorations, party tents, props, and lighting — to private individuals, businesses, caterers, and event planners across the Netherlands. Orders are placed online via the webshop, with options for nationwide delivery, pickup at the Amsterdam showroom, professional setup/breakdown, and per-article cleaning service.
Product overview
Trends for Rent is an inspiration feature within Héman horecaverhuur, a Dutch hospitality equipment rental company operating for over 100 years in Amsterdam. The company offers a comprehensive rental portfolio of hospitality materials and furniture for events, parties, and festivals throughout the Netherlands. Trends for Rent specifically provides curated inspiration collections including Borrelsets, Brunchsets, Dinersets, and Serveersets. The broader Héman portfolio encompasses cutlery, dinnerware, glassware, beer taps and bars, furniture, buffet and serving articles, linens, kitchen equipment, kitchen necessities, interior and decoration items, party tents, props, sale items, technology and lighting, flower decorations, and green decorations—all available for rental through their nationwide delivery service.
Differentiator
Problem solved
Functional benefit
Brands
- Trends for Rent: An inspiration/lookbook section showcasing curated rental combinations including borrelsets (cocktail sets), brunchsets, dinersets, and serveersets for events and parties.
Products and services
- Cutlery Rental (Bestek) Rental of cutlery series (Augsburger, Carlton verzilverd, Jewel, Metropole, Mona Lisa, Punt Filet, Renzo, Rainbow, Stylo, Titanium, Signum) and individual items such as spoons, knives, forks, and serving utensils for events and hospitality.
- Dinnerware Rental (Servies) Rental of plates, bowls, coffee and tea sets, serving series (Matcha Coco), walking-dinner items, and serving dishes in multiple colors and styles for hospitality events.
- Glassware Rental (Glazen) Rental of beer glasses, champagne glasses, distilled glasses, wine glasses, tumblers, cocktail glasses, and various glassware series (Alkemist, Diony, Electra, Mona Lisa, L'Esprit, Xtreme) for parties and events.
- Beer Taps and Bars Rental Rental of beer taps, bar equipment, bar accessories, beer counters, tap buffets, table-model taps, and themed bar series (Bar Black Velvet, Hot Metal, Kudeta, Fendy, Palissander, Bamboo) for events.
- Furniture Rental (Meubilair) Rental of outdoor furniture, beer tables and benches, outside bars/buffets, stools, lounge furniture, parasols, picnic tables, high tables, terrace tables and chairs, terrace heating, dining banks, chairs, armchairs, poufs, and benches.
- Buffet and Serving Articles Rental Rental of buffet displays, buffet dishes, buffet elevations, chafing dishes, inserts and lids, rechauds, serving materials, carafes, coffee and tea pots, melamine materials, serving utensils, bread baskets, cake stands, cutting boards, wine/champagne coolers, and ice/ice coolers.
- Linen Rental (Linnen) Rental of napkins, tablecloths, runners, table covers, table skirts, and high table covers for events and hospitality.
- Kitchen Equipment Rental (Keukenapparatuur) Rental of barbecues, cookers, fryers, grill and baking plates, cooling equipment, coffee machines, kitchen machines, kitchen fittings, ovens and combi steamers, snack machines, serving and thermal wagons, dishwashing equipment, display cases, and warming equipment.
- Kitchen Necessities Rental (Keukenbenodigdheden) Rental of preparation utensils, pans, pots, braiding pans, sauté pans, mussel pans, and other kitchen requisites.
- Interior and Decoration Rental (Inrichting & Decoratie) Rental of separations, barriers, fence work, room screens, outdoor furnishings, cushions, rugs, pillars and pedestals, mirror cubes, wardrobe, popcorn/hotdog/cotton candy machines, stage, lighting, candles, candlesticks, lamps, and table accessories.
- Party Tent Rental (Partytent) Rental of party tents for outdoor events.
- Themed Props Rental (Rekwisieten) Rental of themed props for Winter, Maritime, Vintage, Wedding, Cafe, Dutch, Asian, African, Caribbean, Roman, Greek, French, Arabic, Egyptian, American, and Italian themes, including furniture props, statues, animals, and music instruments.
- Technology and Lighting Rental (Techniek & Verlichting) Rental of technical equipment and lighting including extension cables, distribution blocks, distribution cabinets, lighting, LED lighting, and emergency lighting.
- Flower Decoration Rental (Bloemdecoratie) Rental of flower decorations including buffet pieces, eye-catchers, and table decorations in various sizes.
- Green Decoration Rental (Groendecoratie) Rental of green decorations including table green decorations, hanging plants, green pillars and buffets, and green decorations for various settings.
- Trends for Rent Inspiration Collections Curated inspiration collections featuring Borrelsets (aperitif sets), Brunchsets (brunch sets), Dinersets (dinner sets), and Serveersets (serving sets) that bundle recommended item rentals for themed events.
- Delivery, Pickup, Setup, and Breakdown Services Logistics services including delivery and pickup anywhere in the Netherlands, with professional setup and breakdown of rented equipment billed on hours worked plus travel costs. Weekend and off-hours deliveries are subject to surcharge.
- Cleaning Service Per-article cleaning of rented dishes, glassware, and cutlery at €0.07 per item, with customers able to opt out and clean items themselves to avoid the fee.
- Sale Items (Consumables) Sale of consumables including BBQ and fire bowl necessities, beer kegs, ice cubes, wine, coffee and tea, water, cleaning necessities, and miscellaneous sale articles.
Quantifiable outcome
- Weekend rentals (Friday-Monday) charged as single day, reducing costs for weekend events
Companies that use Trends for Rent
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Trends for Rent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trends for Rent partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BloemBloem.nlcoreFloral decoration partner recommended to customers for complete event styling. BloemBloem specializes in flower decorations and event styling services, complementing Héman's equipment rental offerings for complete event solutions.
- Dutch Venue Association (DVA)coreIndustry association membership demonstrating authenticity and professionalism. Members are assessed against the '5 Guarantees': safety as foundation, social and conscious entrepreneurship, good solvency & insurance, clear delivery terms, and continuity in execution.
- Verhurend NederlandcoreCertified membership in the Dutch rental industry association, meeting the strictest requirements for rental of equipment, properties, or other objects. Ensures honest and transparent rental practices.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Trends for Rent competitors and assessment
Company assessmentOthers
- BloemBloem: Listed partner of Héman for floral decorations and event styling; not a competitor but an ecosystem participant complementary to the rental offering.
Direct peers
- Party Rent Group: European event equipment rental group active in multiple countries. Directly competes in catering equipment, furniture, and event rental for corporate and private events.
- Schoenmaeckers Verhuur: Dutch party and event rental company offering tables, chairs, glassware, and catering equipment — a head-to-head competitor in the Netherlands.
- Tafelhuur: Dutch rental supplier focused on tables, chairs, and event furniture — directly competes with the furniture portion of Héman's assortment.
- Heka Verhuur: Netherlands-based party rental supplier with comparable catering, glassware, and furniture offerings for private and corporate events.
- LinenUp: Dutch linen and tableware rental specialist serving event professionals and caterers — overlaps with Héman's linen and dinnerware categories.
Broad incumbents
- Huur.nl: Broader Dutch rental aggregator/marketplace covering party, tool, and event equipment; overlaps with Héman's category but as part of a wider portfolio.
- CORT Party Rent: Large global furniture and event rental player with European operations; competes on corporate event furniture but at much larger scale and broader portfolio.
Regional players
- Koninklijke Van der Most: Dutch tableware and event decor specialist; broader assortment focus with regional strengths — adjacent competitor in event furnishings.
Emerging players
- Eventix: Dutch event ticketing and event-services platform — adjacent rather than directly competing, but increasingly relevant as event organizer consolidation takes place.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trends for Rent social profiles
Digital presenceTrends for Rent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trends for Rent leadership team
Management profileNumber of profiles
Trends for Rent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trends for Rent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trends for Rent
What does Trends for Rent do?
Trends for Rent (Héman horecaverhuur) rents out event and hospitality equipment — including cutlery, dinnerware, glassware, beer taps and bars, furniture, kitchen equipment, linens, buffet and serving articles, decorations, party tents, props, and lighting — to private individuals, businesses, caterers, and event planners across the Netherlands. Orders are placed online via the webshop, with options for nationwide delivery, pickup at the Amsterdam showroom, professional setup/breakdown, and per-article cleaning service.
Is Trends for Rent a public or private company?
Trends for Rent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trends for Rent founded?
Trends for Rent was founded in 1924. It employs 1 to 10 people.
Where is Trends for Rent based?
Trends for Rent is headquartered in Amsterdam-Duivendrecht, Netherlands, in the Europe region.
How does Trends for Rent make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are cleaning Services and delivery and Logistics.
Who are Trends for Rent's main competitors?
BloemBloem is listed as an others. Direct peers are Party Rent Group, Schoenmaeckers Verhuur, Tafelhuur, Heka Verhuur and LinenUp. Broad incumbents are Huur.nl and CORT Party Rent. Koninklijke Van der Most is listed as a regional player. Eventix is listed as an emerging player.
Does Trends for Rent have an API?
No public API is recorded for Trends for Rent.
What industry is Trends for Rent in?
Trends for Rent's product category is Event Equipment Rental. Its primary akta.pro industry code is THAHAKAM, Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 5323 and its SIC code is 7350.