What BloemBloem does

BloemBloem Eventstyling is a Dutch event styling company headquartered in Amsterdam (Joan Muyskenweg 34, 1114 AN) with a warehouse and distribution facility in Mijdrecht. Operating as a trade name of Héman Verhuurservice B.V., the company provides complete event styling services for corporate events, trade shows, galas, sports tournaments, festivals, and private functions, with an integrated offering that spans concept design, furniture rental, floral arrangements, branded signage, transport, on-site setup, and take-down. The firm employs approximately 15 people across specialist departments including the in-house Bloembinderij florist workshop, support and styling team, transport, and workshop facilities, and holds ISO 9001 quality management certification.

The company's core technology consists of a 1750+ item furniture and décor inventory, proprietary custom kederdoeken printed canvas systems (standard sizes 2700x3100mm and 2700x2700mm, scalable up to 5000mm wide), custom light and neon letter signage, and branded buffet/bar units with interchangeable corporate-identity panels. The in-house florist workshop (Bloembinderij) produces bespoke floral arrangements and ceiling installations. Service modules are organized by event type: trade shows and congresses, business events, drinks/receptions, dinners, festivals/VIPs, and sports events. The product portfolio also includes themed moodboard concepts (Caribbean Sunset, Moulin Rouge, Great Gatsby, Alice in Wonderland, 1001 Nights, Circus Parade, and others) used as consultative design tools.

BloemBloem generates revenue primarily through quote-based professional services for event styling and product rentals, with no public e-commerce or self-service channel. Go-to-market is direct enterprise sales combined with a venue referral channel: the company holds preferred supplier status at 15+ major Dutch venues and catering companies including RAI Amsterdam, Jaarbeurs Utrecht, Beurs van Berlage, Hart van Holland, Kromhouthal, Vermaat, Hutten, Paresto, and Compass Group. Primary customer segments are trade shows and congresses, corporate dinners and galas, and business events, with secondary segments in sports events, drinks/receptions, and private events. The company has begun international expansion, delivering a trade-fair project at the Bella Center in Copenhagen in 2025, and operates a CSR program sponsoring approximately 30 charity events annually.

Name

BloemBloem

Legal name

Héman Verhuurservice B.V.

Website

https://bloembloem.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BloemBloem Eventstyling is a Dutch event styling company providing complete corporate event services including furniture rental, floral arrangements, branded signage, and on-site execution. Operating as a trade name of Héman Verhuurservice B.V., it serves enterprises and venues across the Netherlands with emerging international expansion.

Ownership category

akta.pro rank

Product category

Event Styling Services

NAICS

Florists (45931), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Decor Props & Themed Set Rentals (HSACAFAK), Event Tablescapes & Centerpiece Styling (HSACAOAF)

Keywords

• Event styling services
• Event decoration design
• Furniture rental events
• Floral arrangements events
• Corporate event branding

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Styling Services: Full-service event styling including concept development, furniture rental, floral arrangements, decoration, transport, on-site set-up and take-down. Pricing is quote-based and customized per event based on specific requirements, scale, and complexity.
2. Product Rental: Rental of furniture, tableware, decorative items, and themed accessories for events. Clients can also purchase branding materials like kederdoeken and personalized signs after events.
3. CSR/Charity Sponsorship: Product sponsorship for charity events (approximately 30 events annually) primarily for gala dinners supporting various foundations, treated as CSR practice rather than commercial revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BloemBloem designs, furnishes, and decorates complete event spaces for corporate and private clients. Its offering combines furniture rental from a 1750+ item inventory, custom floral arrangements produced at the in-house Bloembinderij workshop, branded décor elements (keder canvases, light and neon letters, branded buffet/bar panels), and full logistics including transport, on-site set-up and take-down. Services are delivered as turnkey styling packages for trade shows, galas, business events, receptions, dinners, festivals, sports events, and private celebrations.

Product overview

BloemBloem is an event styling company offering complete event styling services, operating as a single unified service company that is part of Héman Verhuurservice B.V. The company's core offering centers on event styling from concept to execution, including furniture rental (with an inventory of 1750+ items), floral arrangements from their in-house Bloembinderij, and full-service logistics including transport, setup and take-down. The product portfolio comprises specialized service modules for different event types (trade shows/congresses, business events, drinks/receptions, dinners, festivals/VIPs, sports events) and branded products (branding & signing solutions with keder canvases, light letters, neon signs). The company also offers curated moodboard concepts as thematic inspiration for clients, and provides complete event styling for both Dutch and international venues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Preferred supplier relationships with 15+ major Dutch venues and catering companies
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Héman HorecaverhuurcoreStrategic or Co-development PartnerSister company within the Héman group (Héman Verhuurservice B.V.). BloemBloem is a trade name of Héman Verhuurservice B.V. The companies share offices, coordinated operations, and together provide complete event solutions including furniture, kitchen equipment, and styling. The integration allows seamless coordination for full event experiences.
• RAI AmsterdamcoreChannel Partner/ Reseller/ DistributorMajor convention center in Amsterdam. BloemBloem is listed as a preferred supplier, enabling direct recommendations to event organizers booking space at the venue.
• Jaarbeurs UtrechtcoreChannel Partner/ Reseller/ DistributorMajor exhibition and conference center in Utrecht. Preferred supplier relationship creates referral channel for event styling services.
• Beurs van BerlagecoreChannel Partner/ Reseller/ DistributorHistoric event venue in Amsterdam. Preferred supplier status enables direct venue recommendations for styling services.
• Hart van HollandcoreChannel Partner/ Reseller/ DistributorEvent venue in the Netherlands. Preferred supplier relationship for event styling services.
• VermaatcoreChannel Partner/ Reseller/ DistributorLeading catering company in the Netherlands. Collaborative relationship where Vermaat books BloemBloem for event styling at various venues including Rijksmuseum.
• Hutten CateringminorChannel Partner/ Reseller/ DistributorCatering company with preferred supplier status for event styling referrals.
• Paresto / De DefensiecateraarminorChannel Partner/ Reseller/ DistributorCatering company (Paresto/Defense caterer) with preferred supplier relationship.
• KromhouthalcoreChannel Partner/ Reseller/ DistributorIconic event venue in Amsterdam. Preferred supplier relationship for styling services.
• TIG Sports & EventscoreChannel Partner/ Reseller/ DistributorSports events company that commissions BloemBloem for styling at golf tournaments (KLM Open, Dutch Open) and other sporting events.
• Compass GroupminorChannel Partner/ Reseller/ DistributorInternational catering and hospitality company with preferred supplier relationship.
• De FabriqueminorChannel Partner/ Reseller/ DistributorEvent venue with preferred supplier status.
• Theater AmsterdamminorChannel Partner/ Reseller/ DistributorEvent venue with preferred supplier relationship.
• H'ART MuseumminorChannel Partner/ Reseller/ DistributorCultural venue used for photoshoots and events, collaborative relationship for styling projects.
• Amsterdam Diner (Fighting AIDS)minorStrategic or Co-development PartnerLong-term charity partnership for annual AIDS awareness gala dinner. Product sponsorship as part of CSR program.
• Stichting Prinses Máxima CentrumminorStrategic or Co-development PartnerPediatric oncology foundation. Long-term charitable partnership including gala support and financial contributions.
• Het Vergeten Kind (Sterrengala)minorStrategic or Co-development PartnerCharity foundation for children. Annual sterrengala sponsorship with product donations.
• Ronald McDonald HouseminorStrategic or Co-development PartnerHealthcare charity for families of sick children. Product sponsorship for events.
• Fonds GehandicaptensportminorStrategic or Co-development PartnerSports foundation for people with disabilities. Charity sponsorship.
• Johan Cruyff FoundationminorStrategic or Co-development PartnerSports foundation for children. Charity sponsorship.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Möbel Wagner Eventverleih: Möbel Wagner is a German event furniture rental and styling company serving trade shows, corporate events and galas primarily in Germany. It is a regional peer to BloemBloem, offering similar event furniture, theming and branding services, but in the DACH market rather than the Netherlands.
• Decorette: Decorette is a Belgium-based event decoration and styling company serving corporate, wedding and private events in the Benelux region. It is a regional peer to BloemBloem with overlapping event styling capabilities, but operates primarily in Belgium rather than the Netherlands.
• Röth Eventstyling: Röth Eventstyling is a German full-service event styling and decoration company serving corporate and private events with in-house design and floristry. It is a regional peer to BloemBloem with a comparable integrated styling model, but operates primarily in Germany.

Direct peers

• Gilde Partyservice: Gilde Partyservice is a Netherlands-based party and event furniture rental and styling company serving both consumer and corporate clients. It is a direct peer to BloemBloem, operating in the same Dutch event rental market with a comparable inventory-and-service model.
• ForRent.nl: ForRent is a Dutch online platform and rental operator specializing in event and party furniture, ranging from chairs and tables to lounge and bar setups. It is directly comparable to BloemBloem on the event furniture rental core, though it operates more as a transactional rental platform than a full-service styling house.
• Hofstede Verhuur: Hofstede Verhuur is a Dutch rental company with a large event furniture and party equipment inventory. It directly competes with BloemBloem on the furniture rental core, although it has less emphasis on the full-service styling and florist offering.
• Eventive: Eventive is a Dutch event organization and styling firm that delivers corporate events, conferences and brand activations. It competes with BloemBloem for the same enterprise and trade-show clients, with overlapping service modules (furniture, décor, branding).
• Toppers Evenementen: Toppers Evenementen is a Dutch event company offering furniture rental, décor and styling for corporate and private events. It is comparable to BloemBloem in the event rental and styling segment, with a similar SME profile in the Dutch market.
• Heijltjes Event Decoratie: Heijltjes is a Netherlands-based event decoration and styling specialist serving corporate, gala and private events. It is a direct peer to BloemBloem on the styling and theming layer, with comparable in-house floristry-adjacent services and a similar mid-market positioning.
• D&M Partyverhuur: D&M is a Dutch event and party furniture rental company offering tables, chairs, lounge furniture, tableware and themed décor for both private and corporate events. It directly competes with BloemBloem in the Dutch event rental market with a comparable product mix and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bloembloem
• LinkedInlinkedin.com/company/bloembloem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloemBloem