TRENDY WEARS

What TRENDY WEARS does

Trendy Wears is a privately held, Islamabad-based couture atelier that designs and produces made-to-order, hand-embroidered bridal and formal dresses for individual consumers. The company operates a quote-based custom model where customers submit reference images via WhatsApp or website, receive sketches, fabric swatches, and pricing, and confirm orders with a 30-50% deposit. Its product portfolio spans six collections (Bridal, Mehndi, Formal, Party Wear, Casual, and Lawn) totaling over 124 pieces, with prices ranging from Rs 6,500 for casual lawn wear to Rs 975,000 for premium bridal gowns. The signature offer is designer-inspired pieces replicating the aesthetics of high-end Pakistani designers (Sabyasachi, Faraz Manan, Elan, HSY, Maria B, Mina Hasan, Zara Shahjahan) and international brands (Valentino, Rohit Bal) at substantially lower price points, with cited 90-95% visual match to originals.

The core production technology is traditional hand embroidery performed by 14 skilled karigars (artisans) on adda frames, executing techniques including zardozi (gold thread), dabka (metallic thread), kora (fine cord), naqshi (relief work), mukesh, sequins, and cut-dana. Pattern drafting and cutting are handled by master tailor Ustaad Yasin, whose 32 years of experience drive a 94% first-try fit accuracy, with no CAD or automated cutting systems in use. Heavy bridal pieces require up to 800 person-hours of work. Production lead times range from 7-14 days for lawn/casual to 18-25 days for bridal (8-12 weeks for premium bridal), with rush orders available at a 30% surcharge.

The go-to-market is direct-to-consumer global, shipping to 60+ countries via DHL Express with 3-5 business day delivery to UK and US. Sales and customer communication run primarily through WhatsApp, supplemented by Instagram, TikTok, Pinterest, and a website quote-request portal. Payments are processed via Stripe (Visa, Mastercard, UnionPay), JazzCash, EasyPaisa, and bank transfer. The primary customer segment is brides in the Pakistani diaspora (UK, US, Canada, UAE) seeking authentic, custom-fitted bridal wear at accessible prices, supported by 158 documented international reviews and 624 verified reviews overall with a 4.9/5 rating. The company is founder-operated with no institutional funding, 13 employees, and operates as a custom couture atelier without retail intermediaries.

Name

TRENDY WEARS

Legal name

Trendy Wears

Website

https://trendywears.com.pk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Trendy Wears is an Islamabad-based couture atelier producing made-to-order, hand-embroidered bridal and formal dresses for individual consumers worldwide, primarily targeting Pakistani diaspora brides in the UK, US, Canada, and UAE via WhatsApp and direct-to-consumer online sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Dress Sales: One-time purchase of bespoke hand-embroidered dresses. Prices range from Rs 75,000 for casual wear to Rs 975,000 for premium bridal gowns. Payment structure: 30-50% deposit upfront, balance before shipping. All items made-to-order, never off-the-rack.
2. International Shipping Services: DHL Express shipping to 60+ countries with insurance included. Shipping costs calculated at checkout and quoted before balance payment. Customs duties and import taxes are buyer's responsibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trendy Wears is a hand-embroidery bridal and designer dress atelier that produces made-to-order, custom-fitted Pakistani couture. The product range spans bridal, mehndi, formal, party wear, casual, and lawn collections, with prices ranging from Rs 6,500 for casual lawn to Rs 975,000 for premium bridal gowns. All pieces are hand-tailored using traditional techniques (zardozi, dabka, kora, naqshi, mukesh) by a master tailor and 14 karigars on adda frames, with customers submitting reference images for designer-inspired recreations.

Product overview

Trendy Wears is a hand-embroidery bridal and designer dress atelier based in Islamabad, Pakistan, established in 2024. The company offers made-to-order couture featuring hand-embroidered Pakistani bridal wear, mehndi dresses, formal gowns, party wear, casual wear, and seasonal lawn collections. Their product portfolio includes Signature Outfits (22 pieces), Bridal (72 pieces), Mehndi (32 pieces), Formal (8 pieces), Party Wear (3 pieces), and Casual (9 pieces) collections, totaling over 124 pieces. All pieces are hand-tailored on order with quote-based pricing, never off-the-rack. Key products include the Royal Maroon Handcrafted Bridal Gown (Rs 975,000), Ayana bridal set (Rs 785,000), Golden/Silver Sultana Moroccan kaftans (Rs 500,000 each), Champagne Anarkali (Rs 450,000), and various mehndi lehenga choli styles. The company creates designer-inspired pieces replicating silhouettes from Pakistani designers like Sabyasachi, Faraz Manan, HSY, Maria B, and international brands like Valentino and Rohit Bal. Production involves traditional hand embroidery techniques including zardozi, dabka, kora, mukesh work, and sequins, with lead times ranging from 7 days (lawn/casual) to 18-25 days (bridal).

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Collection Custom hand-embroidered Pakistani bridal wear for weddings including barat, walima, nikah, and reception events. Each piece is made-to-order using zardozi, dabka, kora, and mukesh techniques tailored to the bride's measurements, with 8-12 week production lead times for premium bridal gowns.
• Mehndi Collection Custom hand-embroidered dresses for mehndi ceremonies featuring vibrant colors, organza embellishments, and traditional embroidery. Each piece is tailored to customer measurements for sangeet and festive cultural events.
• Formal Collection Custom hand-embroidered formal wear for formal dinners, cocktail events, and Eid celebrations, featuring anarkali gowns, velvet outfits, and Moroccan-inspired kaftans with zardozi and crystal embellishments.
• Party Wear Collection Custom designer-inspired party wear featuring velvet kaftans, sequined ensembles, and couture pieces drawing on aesthetics from designers such as Rohit Bal and Valentino.
• Casual Collection Custom hand-embroidered casual wear in kaftans, angrakhas, and lehenga cholis suitable for semi-formal gatherings and festive daytime events.
• Signature Outfits A curated selection of 22 hand-tailored designer-inspired pieces across bridal, mehndi, formal, party wear, and casual categories, including flagship items such as the Royal Maroon Handcrafted Bridal Gown (Rs 975,000) and Ayana ice blue bridal set (Rs 785,000).
• Lawn Collection Lightweight lawn fabric dresses for summer and seasonal casual wear, produced as part of the company's lower-priced casual offering (Rs 6,500-12,000 standard range).

Quantifiable outcome

• 90-95% visual match to designer originals
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for card transactions. Supports Visa, Mastercard, and UnionPay. Handles payment data securely without storing card numbers on company systems.
• DHL ExpresscoreTechnology or IntegrationInternational shipping partner for global deliveries. Ships to 60+ countries. UK and US typically arrive in 3-5 business days. Shipping includes insurance up to full piece value.
• TCS (Local Delivery)minorChannel Partner/ Reseller/ DistributorLocal courier service for domestic Pakistan deliveries. Part of standard shipping included in quoted price.
• Ustaad Yasin (Master Tailor)coreStrategic or Co-development PartnerMaster tailor with 32 years of experience. Handles pattern drafting and cutting for all custom orders. Key production partner.
• Khala Saira's Team (Finishing)coreStrategic or Co-development PartnerFinishing team responsible for lining, hooks, dori, and dupatta tassels. Praised in customer reviews for exceptional lining quality.
• Instagram (Meta)minorGTM or Marketing PartnerPrimary social media marketing platform. Customers tag the brand in wedding photos, creating organic user-generated content and social proof.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HSY (Hassan Sheheryar Yasin): Flagship Pakistani couturier known for bridal couture and luxury formals. Named as a direct design inspiration by Trendy Wears (e.g. HSY-inspired walima wear in customer reviews), making it the closest comparable in design language and price positioning.
• Faiza Saqlain: Pakistani luxury pret and bridal designer. Operates in the same hand-embroidery, bridal-mehndi-formal category that Trendy Wears targets and serves an overlapping Pakistani-diaspora customer base.
• Sabyasachi Mukherjee: Iconic Indian bridal couture house. Trendy Wears openly names Sabyasachi as a design inspiration (Sabyasachi-inspired bridal cited in reviews) and competes for the same South Asian bride internationally, though Sabyasachi sits at a much higher absolute price point.
• Elan: Pakistani luxury ready-to-wear and bridal label. Cited as a direct design reference by Trendy Wears (Elan-inspired mehndi wear in customer reviews) and competes for the same Pakistani-bride customer at a higher price point.
• Faraz Manan: One of South Asia's leading bridal and luxury pret designers. Trendy Wears explicitly recreates Faraz Manan pieces (walima wear cited in reviews) at a lower price, making it a directly comparable design house.
• Zara Shahjahan: Pakistani designer known for hand-embroidered bridal, mehndi and lawn collections. Cited as a direct design inspiration by Trendy Wears (Zara Shahjahan-inspired mayoun wear in reviews) and competes for the same niche bride.
• Maria B: Pakistani luxury designer of bridal, formal and lawn wear. Trendy Wears explicitly recreates Maria B originals (e.g. Eid formals cited in customer reviews) and competes for the same bridal and formal-wear customer at a lower price point.
• MUSHQ: Pakistani luxury bridal and formal-wear label with strong hand-embroidery positioning. Targets the same premium Pakistani bridal customer (locally and in the diaspora) that Trendy Wears serves, at broadly overlapping price points.

Broad incumbents

• Khaadi: Large Pakistani apparel brand spanning casual, formal and bridal-adjacent pret. A broader incumbent in Pakistani women's fashion; not a hand-embroidery bridal specialist like Trendy Wears, but a key reference for the customer it serves.
• Sana Safinaz: Major Pakistani ready-to-wear and bridal brand with deep retail and diaspora distribution. Competes for the same Pakistani formal and bridal customer but with ready-to-wear rather than custom hand-embroidery production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trendywears007

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRENDY WEARS