Trentham Golf Club Ltd

What Trentham Golf Club Ltd does

Trentham Golf Club Ltd is a private members' golf club established in 1894 in Trentham, Stoke-on-Trent, United Kingdom, operating a single 18-hole championship parkland course originally designed by Harry Colt and extended to its current form in 1904. The club serves Golf Members, Visitors/Day Golfers, Societies, Social Members, Squash Members, Beginners' Academy participants, and Juniors through a multi-revenue model spanning annual and monthly membership subscriptions, green fee sales (weekday summer £130 per 18 holes, winter £90), open competition entry fees, clubhouse food and beverage, pro shop merchandise, electric buggy hire, and squash court rentals. The course sits on a 218-acre estate leased from the Sutherland Estate Trustees (lease renegotiated in 1921), and the club holds venue designations including Open Championship Qualifying, England Golf Championship status, SafeGolf accreditation (March 2021), and Women in Golf Charter signatory status.

Operationally, the club runs with approximately 17 employees and is supported by two PGA Professionals (Ashley Salt and Daniel Hewitt) who operate the Pro Shop and the Performance Centre, which includes a hi-tech swing studio. Technology infrastructure is minimal and outsourced: the website and tee-booking system run on intelligentgolf (v10.1.2), with Google Analytics for site analytics and a Smart Parking ANPR system for car park enforcement. Additional amenities include two squash courts (originally built in 1938, renovated 2009), an indoor practice room (built 2011) with two nets and a putting green, an outdoor practice range, and a clubhouse built in 1904 in Arts & Crafts style featuring the Sutherland Bar, Oak Room, Dining Room (up to 120 guests), and Snooker Room. The club does not have any public listing, external investors, or parent entity.

Name

Trentham Golf Club Ltd

Legal name

Trentham Golf Club Ltd

Website

https://trenthamgolf.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-site private members' golf club in Stoke-on-Trent, operating a Harry Colt-designed 18-hole championship course since 1894 and serving members, visitors, and societies via memberships, green fees, competitions, F&B, pro shop, and squash facilities.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club memberships
• Championship golf course
• Society golf packages
• Open golf competitions
• Clubhouse hospitality

Headquarters

HQ city

Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fee Sales: Visitors pay green fees to play the course. Summer rates (April-October): £130 per 18 holes, £160 per day (weekday); Winter rates (November-March): £90 per 18 holes. Concessions available via County Card Scheme.
2. Membership Subscriptions: Annual and monthly membership categories including Golf Membership, Beginners' Academy, Squash Membership, and Social Membership. The club maintains a deliberate membership base.
3. Competition Entry Fees: Open competitions generate revenue through entry fees. Examples: Seniors Open £120 per team, Punch Bowl £65 per member, Ladies Open £120 per team, Mixed Open £90 per team.
4. Catering and Bar Services: Clubhouse dining room, Sutherland Bar, and Oak Room generate food and beverage revenue. Resident chef provides catering for events, parties, and daily dining.
5. Buggy Hire: Electric buggy hire available to visitors: £40 per 18 holes, £60 all day.
6. Pro Shop Sales: Well-stocked Professional's Shop managed by PGA Professionals Ashley Salt and Daniel Hewitt, offering golf equipment and merchandise.
7. Squash Membership and Court Fees: Two squash courts with league participation generating membership and court rental revenue. Over 40 players in 6 mixed divisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trentham Golf Club Ltd operates an 18-hole Harry Colt-designed championship parkland golf course on a single site in Stoke-on-Trent, offering golf memberships, green fees to visiting golfers, society/corporate group packages, and seasonal open competitions. The club also provides supporting facilities including a Pro Shop, PGA-led Performance Centre, practice facilities, clubhouse dining and bar, event hosting, and two squash courts.

Product overview

Trentham Golf Club Ltd operates a single-site private members' golf club offering an 18-hole Championship golf course (designed by Harry Colt), supported by practice facilities, a Pro Shop, a Performance Centre with coaching, and clubhouse amenities. The club provides multiple membership categories including Golf, Squash, Social, and Junior memberships, plus a Beginners' Academy for new golfers. Visitors can purchase green fees or book society packages, and the club hosts various open competitions throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Traditional Harry Colt-designed parkland championship course, recognized as one of the finest in Staffordshire, the Midlands and North West. Hosts Open Championship Qualifying, England Golf, and Staffordshire County events for men, ladies, and juniors, with year-round playability and no temporary greens or fairway mats.
• Golf Membership Annual subscription membership providing full access to the 18-hole championship course, practice facilities, clubhouse amenities, competitions, and Pro Shop services. Limited membership base maintained with Proposer and Seconder requirements.
• Beginners' Academy Introductory 12-month membership category for prospective golfers, providing PGA Professional lessons and unrestricted use of practice facilities, after which members transition to full playing membership.
• Squash Membership Subscription access to two squash courts (first constructed outside London in 1938), also used for racketball and table tennis. Squash league runs 6 mixed divisions with over 40 players. Courts were renovated in 2009.
• Social Membership No-entrance-fee membership category for those seeking clubhouse social access, including black-tie dinners, informal events, regular Bridge matches, and use of dining and bar facilities, without primary interest in golf.
• Junior Membership Junior golf membership category with age-appropriate coaching (younger juniors Tuesdays at 4pm, older juniors Saturdays) run by PGA Professionals Ashley Salt and Dan Hewitt, plus full fixtures and competition calendar.
• Green Fees Pay-as-you-go green fee access for visiting golfers. Summer (April-October) weekday: £130 per 18 holes, £160 per day. Winter (November-March) weekday: £90 per 18 holes. Weekend and Bank Holiday: £90 per 18 holes. County Card Scheme concessions available.
• Societies Package Tailored golf and catering packages for groups of 8 or more players, easily accessible from M6 Junction 15 and major roads (A34, A50, A500). Bookable via phone or contact form.
• Open Competitions Annual open competitions including Seniors Open (pairs better-ball stableford, £120 per team), Punch Bowl (36-hole scratch medal, £65 entry, top prize £350), Ladies Open (three-ball team event, £120 per team), Mixed Open (pairs better-ball stableford, £90 per team for members), and Men's Open. Entry bookable online.
• Pro Shop Well-stocked Professional's Shop operated by PGA Professionals Ashley Salt and Daniel Hewitt, providing golf equipment, merchandise, and coaching for players of all ages and abilities.
• Performance Centre Trentham Golf Performance Centre, operated from the Professional Golf Shop, providing golf coaching and lessons with hi-tech swing studio facilities.
• Practice Facilities Outdoor practice area, large practice range for long and short game, indoor practice room built in 2011 with two nets and putting green, and separate putting green.
• Clubhouse Hospitality Arts & Crafts clubhouse built in 1904 featuring the Oakroom hospitality room, Dining Room (capacity up to 120 guests), Sutherland Bar, Snooker Room, and meeting rooms. Resident chef provides catering for events, parties, and daily dining.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• England GolfcoreStrategic or Co-development PartnerEngland Golf is the governing body for all amateur golf in England with over 1,900 golf clubs and 770,000 members. Trentham Golf Club is an England Golf Championship venue and has hosted England Golf and Staffordshire County events for men, ladies, and juniors. The club participates in county competitions and pathways.
• The R&AcoreStrategic or Co-development PartnerThe R&A is one of golf's governing bodies alongside USGA. Trentham has hosted Open Championship Qualifying events and is a signatory to the Women in Golf Charter alongside The R&A and England Golf. Future R&A championships are planned.
• Staffordshire Union of Golf ClubsminorOthersThe Union exists to promote golf in Staffordshire County and provide competition for top county players as a route to Midland and International golf. Listed as a useful link on Trentham's website.
• Staffordshire Ladies County Golf AssociationminorOthersProvides up-to-date information for all County Members including news, results, fixtures. Dedicated area for County Junior golf with details of Junior Coaching and Junior Competitions.
• Sutherland Estate TrusteesminorOthersThe course land is leased from the Sutherland Estate Trustees. A 21-year lease was negotiated in 1921 at significantly increased rent for 218 acres.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Close House Golf Club: Championship-quality English members' golf club in the North East with tournament hosting pedigree. Comparable to Trentham as a Harry Colt-influenced parkland-style venue with similar visitor, society, and membership revenue streams.
• Royal Birkdale Golf Club: Open Championship rota venue in North West England operating as a private members' club. Highly comparable to Trentham in terms of championship pedigree, English regional membership model, and tournament-hosting role.
• The Wisley Golf Club: Premium private members' golf club in southern England with championship pedigree and high-quality parkland course. Comparable to Trentham on member-experience model, traditional club structure, and green-fee pricing tier.
• Royal Liverpool Golf Club (Hoylake): One of England's premier Open Championship rota venues and a traditional private members' links/parkland club. Directly comparable to Trentham as a UK championship-qualifying members' golf club with similar heritage, competition hosting, and visitor/membership revenue model.
• Royal Lytham & St Annes Golf Club: Open Championship rota venue and a top-tier English private members' golf club. Comparable to Trentham on championship status, traditional membership structure, and visitor green-fee/membership economics.
• Queenswood Golf Club: Regional private members' golf club in England with similar membership-tier structure, visitor green-fee business, and society-day focus. Closely comparable mid-tier peer to Trentham in terms of scale, pricing, and operating model.

Broad incumbents

• The Belfry Hotel & Resort: Larger Midlands-based golf resort with multiple courses, hotel, and F&B operations, also a former Ryder Cup venue. Broader incumbent in the same English Midlands golf market with overlapping competition hosting and society-day business, but at significantly greater scale and commercial scope than Trentham.
• Foxhills Country Club & Resort: Larger multi-facility English country club with golf, tennis, and leisure operations. Overlaps with Trentham in the multi-sport private members' segment (golf + squash + social), but operates at significantly greater scale and commercial breadth.

Peers

• Enville Golf Club:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trentham-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trentham Golf Club Ltd