Treze Futebol Clube

What Treze Futebol Clube does

Treze Futebol Clube is a private non-profit Brazilian football association founded on September 7, 1925, by Antônio Fernandes Bioca and 12 companions in Campina Grande, Paraíba. The club — known as 'Galo da Borborema' and self-styled 'O Maior da Paraíba' — competes in the Campeonato Brasileiro Série D and state-level competitions, playing home matches at the privately owned Estádio Presidente Vargas (founded 1940, capacity 8,885), which is the only private stadium in Paraíba certified for municipal, state, regional, and national competitions. The club operates with approximately 29 employees and is governed by a Deliberative Council and elected Executive Board; João de Paiva Filho currently serves as Presidente Executivo, with Raul Pequeno as CEO of the newly formed SPE (Sociedade de Propósito Específico) entity.

The commercial model rests on five revenue streams: (1) match-day ticket sales at R$20 for the geral sector, including food-donation promotional campaigns; (2) the Sócio-Torcedor (Torcedor de Vantagens) monthly fan membership, accessible from 4x R$30 via Cielo with automated stadium access; (3) merchandise sales through the physical Loja do Treze store on Rua Marquês do Herval in downtown Campina Grande and seasonal stands at the Maior São João do Mundo festival; (4) corporate sponsorships with regional partners including DETRAN, PixBet, Rede Pharma, Sorrifácil, Volarize, and Grupo CAOA; and (5) stadium advertising sales at Estádio Presidente Vargas. The 'Desafio da Geral' campaign is currently driving membership toward a 5,000-fan target tied to opening the Geral section of Estádio Amigão for the 2026 Campeonato Paraibano.

Beyond the professional men's team, Treze operates Treze Academy (youth development), Treze Olímpico (multi-sport programs covering basketball 3x3, futsal, judo, beach volleyball, and wrestling), and the Colônia de Férias do Galo children's holiday camp. The club holds 16 Campeonato Paraibano titles and 2 Campeonato Brasileiro Série D titles (2013, 2018), and is PROFUT-compliant under Brazilian Law 13.155/2015. Treze is currently undergoing institutional restructuring via the May 2026 creation of an SPE for managing professional football and youth categories — a possible precursor to a full SAF (Sociedade Anônima do Futebol) conversion — and is pursuing match broadcasting via a Canal GOAT partnership, subject to CBF restrictions.

Name

Treze Futebol Clube

Legal name

Treze Futebol Clube

Website

https://trezefc.com.br

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Treze Futebol Clube is a traditional Brazilian football club founded in 1925 in Campina Grande, Paraíba, competing in Campeonato Brasileiro Série D. The club generates revenue through match-day tickets, fan memberships, merchandise, sponsorships, and stadium advertising, while operating a youth academy and multi-sport programs.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Professional football
• Fan membership programs
• Sports merchandise
• Youth football academy
• Match broadcasting

Headquarters

HQ city

Campina Grande

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Match-day Revenue: Revenue generated from ticket sales for home matches at Estádio Presidente Vargas and Estádio Amigão, including special promotions such as food donation exchanges for entry.
2. Sócio-Torcedor (Fan Membership): Monthly fan membership program offering automated stadium access, discounts on merchandise, and exclusive benefits. Plans start at 4x R$30.00 (R$120 total).
3. Sponsorship: Corporate sponsorship agreements with sponsors including DETRAN, PixBet, Rede Pharma, Sorrifácil, Volarize, and others who advertise on the club's website and stadium.
4. Merchandise Sales: Revenue from the official Loja do Treze retail store located in Campina Grande, selling jerseys, accessories, and official club merchandise. Also operates stands at events like the Maior São João do Mundo festival.
5. Stadium Advertising: Revenue from businesses advertising at Estádio Presidente Vargas (PV), with dedicated contact for advertising opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Treze Futebol Clube operates as a professional football club delivering competitive match-play, fan engagement through a paid Sócio-Torcedor membership program, branded merchandise sales via Loja do Treze, youth development through Treze Academy, and broader community sports initiatives such as Treze Olímpico multi-sport programming and Colônia de Férias do Galo children's camp.

Product overview

Treze Futebol Clube operates a multi-faceted sports and fan-engagement portfolio. Its core football operations are anchored at the Estádio Presidente Vargas (PV), supplemented by the official Loja do Treze merchandise retail outlet and the Sócio-Torcedor (Torcedor de Vantagens) fan membership program offering stadium access, ticket discounts, and partner rewards via Cielo payment processing. Beyond professional football, the club runs Treze Academy for youth development, Treze Olímpico for multi-sport disciplines (basketball 3x3, futsal, judo, beach volleyball, wrestling), and Treze Esportes as the overarching sports umbrella. The club also offers a Colônia de Férias do Galo holiday camp for children and pursues match broadcasting through Canal GOAT partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Sócio-Torcedor (Torcedor de Vantagens)

Quantifiable outcome

• 56% win rate under coach Adriano Souza (8 wins in 16 matches)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Grupo CAOAminorStrategic or Co-development Partner · 14 May 2026Treze FC participated in the inauguration of Grupo CAOA's new store in Campina Grande. Marketing Director Felipe Félix delivered personalized official jerseys to Carlos Alberto de Oliveira Andrade's family in tribute to his historical connection with the club. Represents institutional relationship building with major regional businesses.
• Fluminense-PI (Youth)minorOthers · 5 August 2024Treze FC's Sub-15 team played against Fluminense-PI in the inaugural Copa do Brasil Sub-15. The match was broadcast live on Fluminense-PI's YouTube channel, demonstrating collaboration for youth football development and visibility.
• Maior São João do Mundo FestivalminorGTM or Marketing PartnerFor the third consecutive year, Treze FC operated an official merchandise stand at the Maior São João do Mundo festival in Campina Grande's Parque do Povo. The event attracts thousands of tourists and strengthens brand presence during the major cultural celebration.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Náutico: Brazilian northeastern club with similar Série C/D competitive profile, fan-owned association structure, and comparable regional brand following.
• Campinense Clube: Direct cross-city rival in Campina Grande, sharing the same regional market and competing for the same Campeonato Paraibano titles.
• Botafogo Futebol Clube (PB): Direct state rival from Paraíba, also competing in lower national divisions with similar fanbase scale and Campina Grande/João Pessoa regional rivalry with Treze.
• ABC Futebol Clube: Rio Grande do Norte traditional club of similar scale competing in lower national divisions, with a comparable fan-owned model and northeastern regional brand.
• Paysandu Sport Club: Belém-based traditional fan-owned club with comparable scale, northeastern identity, and similar competitive positioning in Brazilian lower divisions.
• Clube do Remo: Pará-based traditional fan-owned club competing in lower national divisions with strong regional brand identity similar to Treze's positioning in Paraíba.
• Santa Cruz Futebol Clube: Pernambuco-based traditional club with comparable size, fan-owned structure, and history of bouncing between Série C and D — a near-comparable peer for Treze's competitive position.

Broad incumbents

• Ceará Sporting Club: Fortaleza-based northeastern club of comparable regional heritage that now operates at Série A/B level, providing a comparable trajectory benchmark.
• Fortaleza Esporte Clube: Ceará-based club that has successfully risen from regional Série D competition to Série A — illustrating the growth pathway available to a northeastern club with strong brand execution.
• Sport Club do Recife: Larger Pernambuco-based club with comparable regional brand and northeastern identity, but operating at a higher national tier with substantially larger revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trezefc
• YouTubeyoutube.com/TV13Oficial
• Facebookfacebook.com/TrezeFcOficial
• Instagraminstagram.com/TrezeFCOficial
• LinkedInlinkedin.com/company/treze-futebol-clube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treze Futebol Clube