Havas Group Turkey

What Havas Group Turkey does

Havas Group Turkey (legal name: Havas Turkey) is the Istanbul-based Turkish operating entity of the global Havas Group advertising and communications network. The firm operates through three wholly-owned, co-located divisions—Havas İstanbul (full-service advertising and marketing communications), Havas CX İstanbul (customer experience, digital transformation, and bespoke software/analytics), and Havas Media İstanbul (media planning, buying, and performance marketing)—serving large Turkish and multinational enterprise clients across automotive, FMCG, banking, healthcare, energy, retail, construction, technology, logistics, and non-profit sectors. Headquartered in Şişli/İstanbul with approximately 184 employees, the firm follows a B2B professional services model with quote-based engagements and direct enterprise sales.

The company's service portfolio spans brand strategy and content production (Havas İstanbul), UI/UX design, platform integration, data engineering, machine learning/AI-powered analytics (Havas CX İstanbul), and traditional plus digital media activation across TV, display, video, mobile, out-of-home, social, and international channels (Havas Media). All three divisions are unified by the proprietary Meaningful Brands strategic framework, which positions brand value as a function of functional, personal, and societal benefits and is backed by consumer research used globally by Havas planning teams.

Commercially, Havas Turkey monetizes through project-based and retainer professional services fees, with revenue streams including marketing communication services, media planning/buying, and customer experience/digital transformation services. Pricing is not publicly disclosed and follows standard agency quote-based engagement models. The go-to-market relies on direct enterprise sales with dedicated new-business contacts per division, supplemented by a corporate website, social media presence, industry events, and a centralized Workday-based recruitment portal that doubles as a talent marketing channel. As a private subsidiary of the global Havas Group, the Turkish entity benefits from network-level client coordination for multinational accounts while operating within the Turkish market.

Name

Havas Group Turkey

Legal name

Havas Turkey

Website

https://tr.havas.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Havas Group Turkey is the Istanbul-based Turkish subsidiary of global Havas Group, operating three co-located divisions—Havas İstanbul, Havas CX İstanbul, and Havas Media İstanbul—to deliver integrated advertising, customer experience, and media services to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Advertising services
• Media planning
• Brand strategy
• Customer experience
• Digital marketing

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Communication Services: Full-service advertising and brand consultancy including brand strategy, content studio, experience design, and marketing communication services.
2. Media Planning and Buying: Traditional and digital media planning, buying, and optimization services across TV, display, video, mobile, out-of-home, and international media channels.
3. Customer Experience Services: Digital transformation, customer experience strategy, UI/UX design, platform development, and data analytics services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Havas Group Turkey is a full-service advertising and communications group operating three specialized divisions — Havas İstanbul (advertising and brand communications including brand consultancy, content studio, experience design, health communication, mobile marketing, data analytics, e-commerce platforms, growth hacking, and event marketing), Havas CX İstanbul (customer experience and digital services including corporate data strategy, UI/UX design, bespoke software development, platform integration, data engineering, and machine learning/AI analytics), and Havas Media İstanbul (media strategy, performance marketing, SEO/ASO, display/video advertising, international media planning, out-of-home targeting, and social media management). All three divisions operate under the proprietary Meaningful Brands strategic framework that defines brand value through the combination of functional, personal, and societal consumer benefits.

Product overview

Havas Group Turkey operates as a full-service communications group comprising three distinct agencies: Havas İstanbul (advertising and marketing communications), Havas CX İstanbul (customer experience and digital services), and Havas Media İstanbul (media planning and buying). These agencies work collaboratively under the Meaningful Brands strategic framework, which serves as the common foundation for integrated client work. The group delivers services spanning brand strategy, content creation, digital experience design, software development, data analytics, machine learning/AI, performance marketing, and media activation across traditional and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Meaningful Brands: A unique approach that allows understanding that a brand's value is determined by the combination of functional, personal, and societal benefits offered to consumers.

Products and services

• Havas İstanbul A full-service advertising and marketing communications agency offering brand consultancy, brand strategy, content studio, experience design, health communication, mobile marketing, data analytics, e-commerce platforms, growth hacking, and event marketing services for Turkish and international brands.
• Havas CX İstanbul A customer experience and digital services agency specializing in end-to-end digital services for enterprise clients, including corporate data strategy, customer experience strategy, digital brand experience, UI/UX design, bespoke software development, platform integration, data engineering, and machine learning/AI-powered predictive analytics.
• Havas Media İstanbul A media planning and buying agency offering media strategy, performance marketing, SEO/ASO, display and video advertising, international media planning, out-of-home targeting, social media management, and brand transformation consultancy across traditional and digital channels for enterprise brand clients.
• Meaningful Brands Framework A proprietary strategic framework that determines brand value through the combination of functional, personal, and societal benefits offered to consumers. Used globally by Havas agencies' strategy and planning teams as the common point of the integrated process, serving as the foundation for building meaningful brand growth for clients.

Quantifiable outcome

• 77% of brands could disappear without anyone noticing, highlighting the importance of meaningful brand building
• +2 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• TBWA\Istanbul: TBWA\Istanbul is a leading Turkish creative agency known for disruptive brand work, competing directly for the same enterprise creative mandates that Havas İstanbul pursues.
• Publicis Groupe Turkey: Publicis runs integrated creative, media (Zenith, Starcom), and production operations in Turkey that directly mirror Havas's three-division village model, frequently competing in the same enterprise pitches.
• Tribal Worldwide Istanbul: Tribal Istanbul (part of the DDB/Omnicom-aligned network) is a digital-focused Turkish agency competing directly with Havas CX İstanbul on digital transformation and customer experience mandates.
• Medina Turgul DDB: Medina Turgul DDB is a long-established Turkish creative agency within the Omnicom/DDB network, frequently co-pitching against Havas on automotive, FMCG, and consumer accounts in Turkey.
• IPG Mediabrands Turkey: Interpublic Group's Mediabrands and creative networks (McCann, MullenLowe) in Turkey compete in the same enterprise media and creative holding-company space as Havas.
• Dentsu Turkey: Dentsu's Istanbul operations span creative (Dentsu Creative), media (Dentsu Media), and CX, directly comparable in structure and target client base to Havas Group Turkey.
• WPP Turkey: WPP operates multiple agency networks in Turkey (Mindshare, MediaCom, Ogilvy, VMLY&R) competing head-to-head with Havas across creative, media, and CX mandates for the same multinational enterprise clients.
• Omnicom Group Turkey: Omnicom's Turkish footprint (DDB, BBDO, TBWA, Mediahub) offers integrated creative and media services comparable to Havas Turkey, targeting overlapping enterprise and FMCG clients.
• Manajans Thompson: Manajans Thompson (JWT Turkey) is a heritage Turkish creative agency competing with Havas İstanbul on brand strategy, content, and integrated communications for enterprise clients.

Regional players

• Alametifarika: Alametifarika is a prominent independent Turkish creative and digital agency, competing with Havas on challenger-brand and digitally-led enterprise briefs in the Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havas-group-turkey

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Group Turkey