Junior Achievement of the Triad

What Junior Achievement of the Triad does

Junior Achievement of the Triad, Inc. is a 501(c)(3) nonprofit organization founded in 1968 and headquartered at 3220 Northline Avenue, Greensboro, NC. It operates as a local affiliate of Junior Achievement USA and JA Worldwide, the world's largest organization dedicated to youth economic empowerment, and delivers financial literacy, work readiness, and entrepreneurship education to K-12 students across the North Carolina Triad region spanning Guilford, Randolph, Rockingham, Forsyth, and Alamance counties. Annually, the organization reaches 18,490 students through 578 active volunteers delivering 395 classes across 63 schools, accumulating 52,394 contact hours of programming. Its stated reach goal is to serve the full 100,000 K-8 students in the five-county service area.

The organization's product portfolio is organized by grade band and covers approximately two dozen named programs, anchored by JA Finance Park (a middle-school personal-finance simulation), JA Economics for Success and JA Personal Finance, JA Company Program and JA Be Entrepreneurial (high-school entrepreneurship), and the elementary JA Our City/Our Community/Our Families/Our Nation/Our Region/Ourselves series. Delivery is supported by the national JA Learning Platform/D2L learning management system, the JA User Management System (access.ja.org), and internal operational tools including BCRM and Workday. The 2024 launch of JA Finance Park Mobile extends the simulation into a mobile delivery format for off-site classrooms and community locations.

The business model is grant- and donation-funded rather than fee-based: programs are provided to schools and students free of charge. Revenue is assembled from three streams: corporate sponsorships (Bank of America, Wells Fargo, LabCorp, Toyota, P&G, UPS, Truliant, Lincoln Financial, First Citizens, Liberty Hardware, Volvo Financial Services), foundation grants (Armfield $150,000 in 2021, Congdon $25,000 in 2021, Hanes $45,000 in 2021), and individual donations plus annual event revenue from the Business Leaders Hall of Fame and Northline & Vine fundraisers. Distribution is primarily direct-to-district through signed partnerships with six school systems, complemented by an educator self-serve portal for program requests and curriculum correlations.

Name

Junior Achievement of the Triad

Legal name

Junior Achievement of the Triad, Inc.

Website

https://triadja.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Junior Achievement of the Triad is a 501(c)(3) nonprofit affiliate of JA USA that delivers financial literacy, work readiness, and entrepreneurship education to K-12 students across the North Carolina Triad region, reaching 18,490 students annually in 63 schools through 578 corporate and community volunteers.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy and Economic Education

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Financial literacy education
• Work readiness programs
• Entrepreneurship education
• Youth economic empowerment
• K-12 experiential learning

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Grants and Foundation Funding: Primary revenue stream from corporate partners and foundations including major grants from organizations like The Edward M. Armfield Sr. Foundation ($150,000), The Earl and Kathryn Congdon Family Foundation ($25,000), and The James G. Hanes Memorial Fund ($45,000). National JA receives larger grants from KPMG Foundation ($1.75M), Accenture ($1.1M), and Janus Henderson ($1.585M).
2. Corporate Sponsorships: Ongoing sponsorships from major corporations including Bank of America, LabCorp, Wells Fargo, Toyota, Procter & Gamble, UPS, Truliant, Lincoln Financial, First Citizens, Liberty Hardware, and Volvo Financial Services. These partners fund specific programs and provide volunteer support.
3. Individual Donations and Event Revenue: Revenue generated from annual fundraising events including the Business Leaders Hall of Fame (2024, 2025, 2026 editions), Northline & Vine events, and individual donor contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Junior Achievement of the Triad provides free, experiential K-12 educational programs in financial literacy, work readiness, and entrepreneurship, delivered in schools and community settings across the North Carolina Triad region. Programs are taught by trained corporate and community volunteers and include classroom curricula, simulation experiences (JA Finance Park), business creation programs (JA Company Program), and career speaker engagements, all aligned to academic standards and funded by corporate sponsors, foundations, and individual donors.

Product overview

Junior Achievement of the Triad is a nonprofit educational organization that delivers a comprehensive portfolio of programs focused on financial literacy, work readiness, and entrepreneurship education for students from kindergarten through high school. The core programs include JA Finance Park (middle school financial literacy with a culminating simulation experience), JA Career Speakers Series (career exploration through business volunteers), JA Economics for Success and JA Personal Finance (personal finance education), and JA Company Program and JA Be Entrepreneurial (entrepreneurship education). Programs are organized by grade level (Elementary, Middle, High School) and supplemented with supplementary materials including JA Our City/Our Community/Our Families/Our Nation/Our Region/Ourselves for elementary students, career exploration tools like JA Here to Career, and digital supplements like JA Connect. The organization utilizes the JA Learning Platform/D2L for program delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• JA Finance Park Month-long personal finance curriculum for middle school students covering budgeting, money management, and career exploration, culminating in a visit to JA Finance Park where students create and balance a budget based on a fictional life situation.
• JA Finance Park Mobile Mobile version of JA Finance Park bringing financial literacy and workforce readiness education directly to students at their schools or community locations through a traveling facilitator model.
• JA Career Speakers Series Program connecting students with business professionals who share career insights and real-world experience through in-person or virtual guest speaker presentations in classrooms.
• JA Economics for Success 2.0 Middle school program helping students understand personal economics, including budgeting, credit, and career planning.
• JA Personal Finance 2.0 High school program focused on personal financial management including budgeting, saving, investing, and managing credit.
• JA Company Program After-school program where high school students start and run a real business enterprise under volunteer business mentorship, learning entrepreneurship, financial literacy, and business success skills.
• JA Be Entrepreneurial High school program where students develop a startup enterprise and business plan while learning market research and competitive advantage concepts.
• JA Titan Business simulation program for high school students where they compete as managers of virtual companies in changing economic conditions, teaching economic and business management concepts.
• JA Launch Lesson 50-minute educational experience where entrepreneurs share firsthand knowledge about starting a business with high school students.
• JA Our City Elementary school program teaching students about cities, how businesses interact with the community, and basic economic concepts.
• JA Our Community Elementary program introducing students to the concept of community, citizenship, and the role of businesses in the local economy.
• JA Our Families Elementary program teaching students about families, needs versus wants, and how families earn and spend money.
• JA Our Nation Elementary program introducing students to the American economic system, including the role of government and private enterprise.
• JA Our Region Elementary program teaching students about regional geography, economy, and how different areas contribute to the national economy.
• JA Ourselves Elementary program introducing young students to basic economic concepts and the idea of earning, saving, and spending.
• JA Money Quiz Interactive quiz supplement for testing and teaching financial literacy concepts.
• JA Here to Career Career exploration supplement helping students identify career paths and understand career requirements.

Quantifiable outcome

• 18,490 students reached locally with educational programs annually
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered strategic.

• EY (Ernst & Young)strategicStrategic or Co-development Partner · 2 November 2017Partnership supporting JA Launch Lesson program delivery by entrepreneurs in classrooms. EY professionals serve as volunteers and board members. Joint research on teen entrepreneurship and career trends.
• Teach For AmericastrategicStrategic or Co-development Partner · 1 November 2012National partnership announced November 2012 to increase access to JA work-readiness, entrepreneurship and financial literacy programs with focus on reaching at-risk youth. Collaboration includes sharing expertise, curriculum development, and volunteer opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Junior Achievement of Central Carolinas: Sister JA affiliate based in Charlotte, NC, delivering the same JA USA curriculum (financial literacy, work readiness, entrepreneurship) to K-12 students in a different North Carolina region. Directly comparable in mission, model, and donor mix.
• Junior Achievement of Central Indiana: JA affiliate serving Indianapolis and central Indiana, operating the same JA programs through corporate volunteers and district partnerships. Notable for hosting a flagship JA Finance Park facility.
• Junior Achievement of Southeast Texas: Houston-area JA affiliate delivering the same K-12 curriculum in classroom and JA Finance Park formats. Operates with a similar corporate-sponsor and volunteer-driven model in a different geographic region.
• Junior Achievement of the Heartland: Mid-size JA affiliate covering the Quad Cities region. Runs the same K-12 program portfolio with a corporate volunteer delivery model and similar foundation/corporate funding structure, making it a close operating comparable.
• Junior Achievement of Georgia: Large JA affiliate running extensive K-12 programs (including JA Finance Park facilities) across Georgia. Comparable in operating model and program portfolio, with a meaningfully larger student footprint.
• Junior Achievement of Western Pennsylvania: Established JA affiliate operating in the Pittsburgh region with a comparable mix of corporate sponsors, district partnerships, and volunteer-led classroom delivery for K-12 financial literacy and entrepreneurship programs.
• Junior Achievement of New York: New York-area JA affiliate with the same programmatic focus and operational model. Comparable in mission, with a substantially larger urban footprint and donor base.
• Junior Achievement of Central Maryland: Maryland-based JA affiliate delivering the same JA curriculum to K-12 students through corporate-volunteer-led classroom experiences and district partnerships.
• Junior Achievement of South Florida: South Florida JA affiliate operating the same K-12 financial literacy, work readiness, and entrepreneurship programs via corporate volunteers and district partnerships.

Broad incumbents

• Junior Achievement USA: National parent organization of all U.S. JA affiliates, including JA of the Triad. Licenses curriculum, sets brand standards, and channels major national corporate grants (KPMG, Accenture, Hartford) that ultimately fund local chapters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/triadja

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of the Triad