Tribe Sports

What Tribe Sports does

Tribe Sports B.V. is a Netherlands-based full-service live events agency and a subsidiary of holding company Tribe Group B.V., operating primarily from the KNVB Campus in Zeist (Utrecht) alongside the group's headquarters in Ouderkerk aan de Amstel. The company designs, produces, and owns events across three core verticals — music & entertainment, sports, and business/corporate — serving enterprise clients such as KNVB, Heineken, KPN, Coca-Cola, ING, Red Bull, Albert Heijn, and Cupra.

The core capability is an internal creative studio combined with a global production network, delivered through a project-based professional services model that spans strategy, creation, marketing, production, and hospitality. The portfolio combines long-tenured owned and produced properties (De Vrienden van Amstel LIVE at Rotterdam Ahoy — produced by Tribe for 15 years; The Streamers concerts; KNVB Voetbalkampen football camps; CUPRA Rotterdam Premier Padel; Strandfestival ZAND; WAVES Festival; BusinessBoost Live) with bespoke corporate event work for brands. Distribution is direct-to-enterprise, anchored by deep relationships with Dutch sports federations, broadcasters, and consumer brands, and supported by a strategic partnership with CTM label management for artist booking.

Commercially, Tribe generates revenue from event production fees, sponsorship activation, ticketed public events, and recurring long-term property partnerships. The group has spun out multiple specialized legal entities (Tribe Sports Services & Projects B.V., Tribe Voetbalkampen B.V., Tribe Padel B.V., The Streamers B.V., Waves B.V., Zand B.V., Tribe Dance, among others) under Tribe Group B.V. to manage vertical brands and owned events separately from the core agency, while continuing to operate as an integrated creative bureau of roughly 34 employees.

Name

Tribe Sports

Legal name

Tribe Sports B.V.

Website

https://tribesports.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tribe Sports is a Netherlands-based full-service live events agency (subsidiary of Tribe Group B.V.) that designs, produces and owns events across music, sports and business verticals for enterprise clients such as KNVB, Heineken, ING, KPN, Red Bull and Cupra.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Live event production
• Sports event management
• Corporate event services
• Brand activation events
• Festival production

Headquarters

HQ city

Ouderkerk aan de Amstel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Services Revenue: Revenue generated from developing and producing impact-driven event concepts for clients, including strategy, creation, marketing, production, and hospitality services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tribe Sports is the sports-events division of Tribe Company, a full-service Dutch event bureau that develops and produces impactful live event concepts both for clients and under its own brands. The sports unit runs football camps, sports days, corporate clinics, and international sports tournaments (e.g., CUPRA Rotterdam Premier Padel) from the KNVB Campus in Zeist, delivering strategy, creation, marketing, production, and hospitality for enterprise partners.

Product overview

Tribe Company operates as a full-service event agency specializing in impactful live experiences within sport, music, and business sectors. The company manages a portfolio of owned and produced events including major music properties (De Vrienden van Amstel LIVE, The Streamers), sports events (KNVB Voetbalkampen, CUPRA Rotterdam Premier Padel), festivals (Strandfestival ZAND, WAVES Festival), and business events (BusinessBoost Live). A specialized dance division (Tribe Dance) handles dance music events. Services span strategy, creation, marketing, production, and hospitality. The company works with partners including KNVB, Red Bull, KPN, Heineken, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• De Vrienden van Amstel LIVE Annual large-scale music event at Rotterdam Ahoy featuring Dutch artists and bands, marketed as the largest show in the Netherlands; sold via public ticketing and corporate partnerships.
• The Streamers Occasional supergroup band project that produced free livestream concerts during COVID-19 lockdowns, performing at major Dutch venues and reaching 7.5 million viewers; three consecutive sold-out Olympic Stadium shows in 2022.
• KNVB Voetbalkampen (KNVB Football Camps) Multi-day football camps for children aged 8-15 held at the KNVB Campus in Zeist, where participants train with (former) professional footballers and experienced KNVB coaches; operated as a recurring seasonal product.
• CUPRA Rotterdam Premier Padel International Premier Padel tournament held at Rotterdam Ahoy featuring the world's top 48 male and female padel players competing over 8 days, with Cupra as title sponsor.
• BusinessBoost Live Entrepreneur event combining prominent Dutch growth entrepreneurs, business leaders, influencers, visionaries and artists, blending business insights with entertainment.
• Strandfestival ZAND Annual beach music festival in Almere marketed as 'the funnest party of the summer,' featuring pop, folk, rock, house/dance, and classic hits programming.
• WAVES Festival Sports and music festival held during the Ronde om Texel catamaran regatta, co-created with double Olympic windsurfing champion Dorian van Rijsselberghe.
• Tribe Dance Dance event division within Tribe that develops, produces, and promotes dance music concepts and brands such as Lola and What's New.
• Camps, Clinics & Events Sports-event services run from the KNVB Campus in Zeist for enterprise clients, including football camps, sports days, and company clinics; clients include ING, Coca-Cola, KPN, Heineken, Albert Heijn, Red Bull, and KNVB.

Quantifiable outcome

• 7.5 million viewers for The Streamers livestreams during lockdown
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• CTM (label management)coreStrategic or Co-development PartnerStrategic partnership with CTM label management for artist booking and management, enabling access to both current artists and emerging talent for music events
• Booking Offices NetworkcoreStrategic or Co-development PartnerExtensive network of booking offices for artist bookings supporting music event production capabilities

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bravoure: Dutch creative event and brand experience agency producing corporate events, festivals, and activations — overlaps with Tribe Sports' full-service strategy-to-production event offering.
• ID&T: Dutch-founded events company behind major dance festivals (Tomorrowland, Mysteryland) and event IP, comparable to Tribe Sports' festival production (Strandfestival ZAND, WAVES) and live entertainment model.
• MOJO: One of the largest Dutch concert promoters and event producers, organizing live music and entertainment events across the Netherlands — directly comparable to Tribe Sports' music and crossover event production capability.

Broad incumbents

• Octagon: Global sports marketing and event agency producing sports properties and brand activations worldwide — comparable to Tribe Sports' corporate sports activations and Premier Padel title-rights production.
• Live Nation: World's largest live entertainment company producing concerts, festivals, and brand experiences — broad incumbent comparable to Tribe Sports' music and festival production business.
• Wasserman: Global sports marketing, events, and talent agency — directly comparable to Tribe Sports' combination of sports event production, brand activation, and talent/booking relationships.
• AEG: Global sports and live entertainment operator running venues, teams, and events — comparable as a large incumbent producing flagship stadium-scale events and sponsorship programs.
• CSM Sport & Entertainment: International sports marketing and events agency producing sponsorship activations and sports properties — comparable to Tribe Sports' corporate sports activation and event sponsorship work.
• Endeavor: Global sports and entertainment company owning agencies, events, and IP — comparable in operating sports properties, brand experiences, and talent representation.
• IMG: Global sports and entertainment operator managing events, athletes, and media rights — comparable in producing major international sports events and corporate brand experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tribe-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribe Sports